EMC s IT TRANSFORMATION

(1)

EMC’s IT TRANSFORMATION

(2)

A CFO’s

View Of IT



An expense Line To Be

Minimized



Budgeting Based On Last

Year’s Run Rate



Operated Like A Regulated

Monopoly



Leads To Rationing And A

Focus On Maintenance

(3)

The Business’

View of IT



Too Slow



Too Expensive



Too Restrictive



Too Prescriptive



To Be Avoided

(4)

INTERNAL USERS

IT ENVIRONMENT

BUSINESS APPLICATIONS

VIRTUALIZATION

EMC IT At A Glance

2004

Finalist

2013

24,000

5 DATA CENTERS,

960 TB

STORAGE

~400

2,000

Physical Servers

60,000

4 DATA CENTERS,

~13 PB

STORAGE

~500

~10,000

OS IMAGES

93%

VIRTUALIZED

(5)

Transforming IT

Days/Months

Minutes/Seconds

Helpdesk

Self Service

IT-Issued

Choice Computing

IT Flat Tax

Metered Chargeback

IT Silos

IT Services

(6)

Our Cloud Infrastructure Journey

50%

15%

IT-As-A-Service

Virtualize Mission

Critical Applications

IT-Owned Applications

%

V

IRT

UAL

IZE

D

75%

93%

2004-08

2009-11

2012-13

35%

(7)

Cloud Infrastructure Journey

50%

15%

Virtualize Mission

Critical Applications

%

V

IRT

UAL

IZE

D

90%

70%

2004-08

2009-11

2012+

IT-Owned Applications

35%

Big Bets



Multi-tenancy



Networked Storage



Server Virtualization



x86 Chip set



Linux & Windows

(8)

Business Case For Infrastructure Supporting New App Projects

Step 1: “Stop The Bleeding”

50%

15%

Business Agility

Virtualize Mission

Critical Applications

%

V

IRT

UAL

IZE

D

90%

70%

2004-08

2009-11

2012+

IT-Owned Applications

35%

• Created virtualized, tiered multi-tenant

hosting platform – Vblock

• Instituted “virtual first” policy

• Created Solution Architecture governance

“on-ramp” to the multi-tenant platform

• Guaranteed RPO, RTO, Performance and

Availability service levels

(9)

Business Case To Expedite Legacy Infrastructure Clean-up

Step 2: “Heal The Patient”

50%

15%

Business Agility

Virtualize Mission

Critical Applications

IT-Owned Applications

90%

2004-08

2009-11

2012+

35%

75%

%

V

IRT

UAL

IZE

D

• “Swept the Floor”, moving all apps to

new hosting platform

• Leveraged disk based de-duplication for

all backup

• Implemented centralized management

and monitoring

• Began metering consumption by app

environment and “showing back”

(10)

52M

TRANSACTIONS

PER DAY

SINGLE GLOBAL

INSTANCE

ORACLE

11i

E-BUSINESS

SUITE

APPLICATION

TIERS

70+

8.8 BILLION

R O W S O F D A T A

10 g R2

ORACLE

DATABASE

80K

I O P S

Oracle 11i E-Business Suite Re-platform

Note: Based on EMC IT internal estimates

12TB

(11)

Virtualize Mission Critical Applications

AFTER

VCE Vblock

Intel Nehalem

128 Cores

10% CPU Utilization

VMware/Linux

Symmetrix VMAX

BEFORE

Sun Fire E25K

UltraSPARC IV

224 Cores

80% CPU Utilization

Solaris 10

Symmetrix DMX-3

Note: Based on EMC IT internal estimates

(12)

Built For The Future

O P E N

S C A L A B L E

COMPUTING

P L A T F O R M

PERFORMANCE

10X

$7

60%

MILLION SAVED

PRODUCTIVITY

GAINS

(13)

2004-08

2009-10

2011-2012+

Productivity Benefits Of Our Journey

Infrastructure

Labor Expense

• 12PB Storage Growth

• 8000 O/S Image Growth

• ~Flat Headcount Expense

(14)

IT-As-A-Service

O P T I M I Z I N G I T

PRODUCTION

F O R B U S I N E S S

(15)

Transforming Into A Service Provider

A NEW IT

BUSINESS MODEL

Service Oriented

Market Driven

“P & L” Focused

Broker & Builder

ENABLING

TECHNOLOGY

Private, Hybrid, Public Cloud

End-To-End Automation

Financial Transparency

Self-Service Capabilities

DNA, SKILLS, ROLES

& ORGANIZATION

“Front Office” Capabilities

Service Accountabilities

Technology Breadth

Industrialized Operations

(16)

• Agents Of Change

• Bridge The Silos

• IT As A Broker

• Multi-Faceted

• New Job Families

• New Skills & Roles

Preparing Our

People

(17)

EMC Proven

Professional

Certifications

CLOUD

ARCHITECT

DATA CENTER

ARCHITECT

DATA

SCIENCE

Enroll today

http://education.emc.com/cis

(18)

2004-08

2009-11

2012-13

Infrastructure Focus

Application Focus

Operations Focus

Percentage of IT

Spend On New

Capabilities versus

Keeping the Lights On

Approximate Time To

Provision Application

Environments

42%

40%

20%

21%

23%

25%

20%

~1

Day

7 Days

40 Days

60 Days

80 Days

90 Days

30 Days

(19)

EMC’s IT Transformation Summary

IT INVESTMENTS

VS. L I G H TS O N

FROM

23%

TO

42%

IN 4 YEARS

O V E R A L L I T

CHARGEBACK

FROM

54%

TO

89%

Note: Based on EMC IT Internal Estimates

O S I M A G E S

VIRTUALIZED

93%

~1

D A Y T O

PROVISION

76%

IN 4 YEARS

E N T E R P R I S E

VS. FUNCTIONAL

P R O J E C T S

FROM

40%

TO

(20)

What’s Next?



Ubiquitous Automation



Exploit Big Data



Move Up The Stack



Transform Our Business

Engagement

(21)

EMC IT PROVEN

www.emc.com/emcitproven

• Customer Briefings

• CIO Roundtables

• White Papers

• Case Studies

• Presentations

• Blogs

(22)