Company Profile.

Company Profile

Profile

VALUE LAB is an innovative management consulting and IT solutions company specialized in Marketing, Sales and Retailing.

Our goal is to help Manufacturers, Retailers and Service companies to improve their commercial performance and strengthen their competitive positioning by integrating:

o management consulting o analytics

o business information o information technology o outsourcing

… in order to support their strategic decisions and operational management of o Markets

o Clients / Consumers o Points of sales

o Sales force

Mission

VALUE LAB’s mission is to help Companies to face their decision-making processes with a rational and objective approach which would allow them to:

 Improve their sales performance

 Increasing revenues

 Optimizing marketing and sales costs  Minimizing risk

 Strengthen their competitiveness

 Optimizing competitive positioning

 Leveraging on the company’s resources and skills

People

• 2 offices, in Milan and Rome

• 100+ full time Professionals

• Mixed backgroud

• Management consulting

• Database marketing and direct marketing companies

• Statistical and GIS software vendors

• IT consulting and services

• High seniority and specialization in this business

Relationship

• More than 20 years of business relationship

• KNOW HOW

• Universities and Business Schools

• Consulting firms • DATA • Lists • Statistical data • Cartography • TECHNOLOGY

• GIS and statistical software vendors

• Business Intelligence and CRM System integrators

• Hardware, POS and plastic card vendors

• SERVICES

• Loyalty program, Promotion, Direct Marketing companies • Advertising, Below the line agencies

• Media agency

Clients

• Fast Moving Consumer Goods (GDO) • Fast Moving Consumer Goods (Industry) • Automotive

• Luxury & Fashion • Consumer Durables • Petrol

• Industrial Goods • Telco & Utilities

• Travel & Leisure • Media

• Finance • Restaurant

• Pharma & Health Care • Marketing Services • Real Estate

• Non Profit Our Clients are:

• leaders in their sectors

• loyal: a growing 70% of our turnover • multinational: over 50% of our turnover

7

PHARMA & HEALTHCARE

9

PETROL INDUSTRIAL GOODS

11

Approach

Optimizing the relationship between:

S al es Fo rce Po in ts of S al e C u st o me rs /C lie n ts

Company Internal Data

Dat a Pr o cessi n g External Data An al ysi s B u si n ess D eci si o n s Business Information Data Base Data Mining GIS Models Query & Reporting

MARKET

COMPANY

Problem solving VALUE LAB

Business Issues > Market

http://www.valuelab.it/argomenti/mercato

● Go to market strategy

● Market potential estimation

● Competitive Intelligence

● Sales forecasting and budget

● Business plan / Marketing plan

Business Issues > Clients /Customers

http://www.valuelab.it/argomenti/clienti-consumatori

● Contact & Clienteling Strategy

● Customer profiling and segmentation

● CRM & communities

● Loyalty programs and promotions

● Direct marketing

Business Issues > Points of Sales

http://www.valuelab.it/argomenti/punti-vendita

● Retail Performance Management

● Traffic building and Location based marketing

● Network development /rationalization

● New store opening

Business Issues > Distribution Channels

http://www.valuelab.it/argomenti/canale-distributivo

 Trade marketing policies and plans

 Trade development /rationalization (selection of channels and points of sales to be served)

Business Issues > Sales Force

http://www.valuelab.it/argomenti/canale-distributivo

● Sales force effectiveness & efficiency (visits and order collection management)

● Sales force network development /rationalization

Offer > Consulting & Training



Consulting

- Processing / Operational assistance - Technological / Technical support



Training

- Multi-client (about geomarketing, data mining, database marketing, sales networks) - Mono-client

Offer > Marketing Research



Qualitative Research



Quantitative Research

- Telephone interviews (CATI - Computer Aided Telephone Interview) - Personal interviews (CAPI - Computer Aided Personal Interview)

- Web interviews and surveys (CAWI - Computer Aided Web Interview) - Field observation

- Mystery shopping / Mystery calling



Industry monitoring

- Per sector (Fast Moving Consumer Goods, Fashion & Luxury, Travel, Automotive, Consumer Durables)

Offer > Data

http://www.valuelab.it/offerta/liste-dati



Lists

Profiled, georeferenced and privacy law-alligned lists for direct marketing about:

‒ people ‒ companies ‒ points of sales



POLIS

Detailed to a census area, street and street number level.



Micro-geographical data

Detailed to a census area, street and street number level. ‒ People and companies demographics

‒ Potential and competitive intensity

‒ Catchment area of chains and points of sales ‒ Vehicles

‒ … (others)



Data processing

Data entry, normalization, georeferenciation, geocoding, deduplication and data enrichment.



Cartography

23 VALUE LAB is a certified Business Partner of:

Offer > Technology



Software

‒ Sales Force Automation



System integration / Outsourcing

‒ Design, realisation, customization, integration, test, training, assistance and

maintainance of technological solutions which enable the company to be autonomous in managing the functionalities and the use of data.

‒ Outsourced management of technological infrastructures and solutions.

Offer > Services

http://www.valuelab.it/offerta/attivita-operative



Campaign Management

Organization and execution of targeted communication campaigns:

‒ direct marketing (via phone, mobile phone, mail, e-mail, SMS, MMS) ‒ door to door and hand to hand distribution

‒ proximity marketing

‒ points of sales positioning on maps (POI)



Real estate

Identification and broking of commercial buildings.

Location-Based Marketing / Promotion

Night Time Population

Day Time Population

Flow

_GEO

TARGET

Piazza Diaz, 2 – 20123 Milano

Tel. +39.02.77.88.931 Fax +39.02.76.31.33.84 Salita S. Nicola da Tolentino, 1/B– 00187 Roma

Tel. +39.06.91.80.20.01