Consumer behaviour towards Big Bazaar

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SUMMER INTERNSHIP PROJECT REPORT

AT AT

FUTURE GROUP“BIG BAZAAR”

A Project Report Submitted In

A Project Report Submitted In Partial Fulfilm

Partial Fulfilment of

ent of the Requirements

the Requirements

For The Award of the

M

M ASASTERS TERS IIN BUSN BUSII NESNESS S ADMADM II NINI SSTRATIONTRATION

TO

M.S.RAMAIAH MANAGEM

ENT INSTITUTE

BY

S ATHAULLAH (13M07742) S ATHAULLAH (13M07742) MBA (UoM) BATCH 2013-15 MBA (UoM) BATCH 2013-15

Under the guidance of

Prof. AVINASH B.M.

GUIDE NAME

Prof.AVINASH B.M.

M. S. RAM

M. S. RAMAIAH AIAH MANAGMANAGEMENT INEMENT INSTITUTESTITUTE NEW BE

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CERTIFICATE

This is to certify that the Project Report at FUTURE VALUE RETAIL INDIA LTD. submitted This is to certify that the Project Report at FUTURE VALUE RETAIL INDIA LTD. submitted in partial fulfillment of the requirements for the award of the

in partial fulfillment of the requirements for the award of the MASTER MASTER OF OF BUSINESSBUSINESS ADMINISTRATION

ADMINISTRATION to M.S.RAMAIAH MANAGEMENT INSTITUTE is a record of bonafide to M.S.RAMAIAH MANAGEMENT INSTITUTE is a record of bonafide training carried out under my supervision and guidance and that no part of this report has been training carried out under my supervision and guidance and that no part of this report has been submitted for the award of any other d

submitted for the award of any other degree/diploma/fellowship or similar titles or prizes.egree/diploma/fellowship or similar titles or prizes.

GUIDE GUIDE

Signature:

Name:

Qualifications:

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STUDENT’S DECLARATION STUDENT’S DECLARATION

I hereby declare that the Project Report conducted at

I hereby declare that the Project Report conducted at FUTURE VALUE RETAIL LIMITEDFUTURE VALUE RETAIL LIMITED under the guidance of

under the guidance of Prof. AVINASHProf. AVINASH submitted in partial fulfillment of the requirements forsubmitted in partial fulfillment of the requirements for the

the MASTER OF BUSINESS ADMINISTRATION (UOM)MASTER OF BUSINESS ADMINISTRATION (UOM) toto M.S. RAMAIAHM.S. RAMAIAH MANAGEMENT INSTITUT

MANAGEMENT INSTITUT, is my original work and the same has not been submitted for the, is my original work and the same has not been submitted for the award of any other Degree/Diploma/Fellowship or other

award of any other Degree/Diploma/Fellowship or other similar titles or prizes.similar titles or prizes.

Place:

Place: Bangalore Bangalore (S (S ATHAULLAH)ATHAULLAH)

Date:

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ACKNOWLEDGEMENT

I extend my special gratitude to our beloved

I extend my special gratitude to our beloved Dean Dr. H. MuralidharanDean Dr. H. Muralidharan andand Academic Academic H

H eead Prof. V. Nad Prof. V. N arayaarayanannan andand Program Head Dr. Triveni P. Program Head Dr. Triveni P. for inspiring me to take upfor inspiring me to take up this project.

this project.

I wish to acknowledge my sincere gratitude and indebtedness to my

I wish to acknowledge my sincere gratitude and indebtedness to my project guide Pproject guide Prof.rof. AVINASH

AVINASH ofof M.S. RAMAIAH MANAGEMENT MINSTITUTE,M.S. RAMAIAH MANAGEMENT MINSTITUTE, Bangalore for hisBangalore for his valuable guidance and constructive suggestions in the preparation of project report.

valuable guidance and constructive suggestions in the preparation of project report.

STUDENT‟S NAME STUDENT‟S NAME S ATHAULLAH S ATHAULLAH

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TABLE OF CONTENT

Chapter

Title

Page

Page No

No

1

1 INDUSTRY

INDUSTRY ANALYSIS

ANALYSIS

2

2 COMPANY ANALYSIS

COMPANY ANALYSIS

13

3

3 DISCUSSION

DISCUSSION ON

ON TRAINING

TRAINING

25

4

4 ANALYSIS OF RESEARCH UNDERTAKEN

ANALYSIS OF RESEARCH UNDERTAKEN

27

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List of Tables

Table

Table No

No

Table

Table name

name

Page

Page No

No

1

1 Number Number of of Respondents Respondents in in GenderGender 3535 2

2 Customer Customer Age Age groups groups 3636 3

3 Respondents Respondents Marital Marital Status Status 3737 4

4 Respondents Respondents Income Income Level Level per per month month 3838 5

5 Respondents Respondents frequently frequently visiting visiting Big Big Bazaar Bazaar 3939 6

6 Respondents Respondents Main Main purpose purpose of of Purchase Purchase at at Big Big Bazaar Bazaar 4040 7

7 Types Types of of products products Purchased Purchased by by Respondents Respondents in in Big Big Bazaar Bazaar 4141 8

8 Respondents Respondents reasons reasons behind behind Purchase Purchase in in Big Big Bazaar Bazaar 4242 9

9 Respondents Respondents asking asking Assistance Assistance from from staff staff while while Purchase Purchase 4343 10

10 Respondents Respondents perception perception towards towards the the pricing pricing of of products products 4444 11

11 Respondents Respondents preference preference to to shop shop in in Big Big Bazaar Bazaar 4545 12

12 Respondents Respondents most most shopping shopping place place in in City City 4646 13

13 Respondents Respondents using using facilities facilities of of Big Big Bazaar Bazaar 4747 14

14 Respondents Respondents preferred preferred days days to to shop shop in in Big Big Bazaar Bazaar 4848 15

15 Respondents Respondents Overall Overall experience experience in in Big Big Bazaar Bazaar 4949 16

16 Respondents Respondents suggestion suggestion to to other other to to shop shop at at Big Big Bazaar Bazaar 5050 17

17 Respondents Respondents suggestions suggestions to to attract attract Customers Customers 5151 18

18 Respondents Respondents sources sources of of Awareness Awareness about about Big Big Bazaar Bazaar 5252 19

19 Advertisements attracted Advertisements attracted respondents respondents towards towards Big Big Bazaar Bazaar 5353 20

20 Source of Source of advertising advertising that that can can reach reach easily easily to to Customers Customers 5454 21

21 Respondents Respondents Satisfaction Satisfaction levels levels 5555 21.1

21.1 Customer Customer satisfaction satisfaction level level for for location location 5656 21.2

21.2 Customer Customer satisfaction satisfaction level level for for Operating Operating time time 5757 21.3

21.3 Customer Customer satisfaction satisfaction level level for for Cleanness Cleanness of of store store 5858 21.4

21.4 Customer Customer satisfaction satisfaction level level for for Spacious Spacious shop shop floor floor 5959 21.5

21.5 Customer Customer satisfaction satisfaction level level for for Easy Easy to to locate locate any any product product 6060 21.6

21.6 Customer Customer satisfaction satisfaction level level for for Promotion Promotion Offers Offers 6161 21.7

21.7 Customer Customer satisfaction satisfaction level level for for Prices Prices of of products products 6262 21.8

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EXECUTIVE SUMMARY EXECUTIVE SUMMARY

The Indian retail industry, one of the fastest growing industries in the country over the past The Indian retail industry, one of the fastest growing industries in the country over the past couple of years is no exception. There is no doubt that the Indian retail scene is booming. couple of years is no exception. There is no doubt that the Indian retail scene is booming. India‟s retailing boom is the

India‟s retailing boom is the result of rapid globalization and the recognition of being a veryresult of rapid globalization and the recognition of being a very potential

potential market market by by big big giants giants and and foreign foreign companies companies making making the the market market more more competitive.competitive. This has caused existing retailer‟s tore

This has caused existing retailer‟s tore-tailor their strategies to suit the new landscapes.-tailor their strategies to suit the new landscapes.

This retail industry deals Food Bazaar and various sections which help the society with their This retail industry deals Food Bazaar and various sections which help the society with their daily needs. After interaction with customers I found that they are more satisfied with the daily needs. After interaction with customers I found that they are more satisfied with the food bazaar rather than any other products.

food bazaar rather than any other products.

While working on this project various topics and concepts came to the knowledge which was While working on this project various topics and concepts came to the knowledge which was unheard and unknown before. A survey was also conducted for this project which mainly unheard and unknown before. A survey was also conducted for this project which mainly focuses on the consumer behaviour towards Big Bazaar. It would also help in knowing the focuses on the consumer behaviour towards Big Bazaar. It would also help in knowing the various factors that are influence consumer behaviour and understand consumer behaviour various factors that are influence consumer behaviour and understand consumer behaviour towards Big Bazaar. Big Bazaar has brought about many changes in the buying habits of towards Big Bazaar. Big Bazaar has brought about many changes in the buying habits of people.

people.

It has created formats, which provide all items under one roof. Big Bazaar has maintained It has created formats, which provide all items under one roof. Big Bazaar has maintained that uniqueness& succeeded in attracting customers.

that uniqueness& succeeded in attracting customers. Big Bazaar is not just another h

Big Bazaar is not just another hypermarket. It caters to every need of ypermarket. It caters to every need of your family. Big Bazaaryour family. Big Bazaar scores over other stores is its value for money proposition for Indian Customers. With the scores over other stores is its value for money proposition for Indian Customers. With the ever-increasing array of private labels, it has opened doors in the world of fashion and ever-increasing array of private labels, it has opened doors in the world of fashion and general merchandise, including home furnishings, utensils, crockery, sport goods and much. general merchandise, including home furnishings, utensils, crockery, sport goods and much.

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1.

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Retail is the sale of goods and services from individuals or businesses to the end-user. Retailers Retail is the sale of goods and services from individuals or businesses to the end-user. Retailers are part of an integrated system called

are part of an integrated system called the supply chain. A retailer puthe supply chain. A retailer purchases goods or products inrchases goods or products in large quantities from manufacturers directly or through a wholesale, and then sells smaller large quantities from manufacturers directly or through a wholesale, and then sells smaller quantities to the consumer for a profit. Retailing can be done in either fixed locations like stores quantities to the consumer for a profit. Retailing can be done in either fixed locations like stores or markets, door-to-door or by delivery. Retailing includes subordinated services, such as or markets, door-to-door or by delivery. Retailing includes subordinated services, such as delivery. The term "retailer" is also applied where a service provider services the needs of a large delivery. The term "retailer" is also applied where a service provider services the needs of a large number of individuals, such as for the public. Shops may be on residential streets, streets with number of individuals, such as for the public. Shops may be on residential streets, streets with few or no houses or in a

few or no houses or in a shopping mall. Shopping streets may be shopping mall. Shopping streets may be for pedestrians only. Sometimesfor pedestrians only. Sometimes a shopping street has a partial or full roof to protect customers from precipitation. Online a shopping street has a partial or full roof to protect customers from precipitation. Online retailing, a type of electronic commerce used for business-to-consumer (B2C) transactions and retailing, a type of electronic commerce used for business-to-consumer (B2C) transactions and mail order, are forms of non-shop retailing.

mail order, are forms of non-shop retailing.

Shopping generally refers to the act of buying products. Sometimes this is done to obtain Shopping generally refers to the act of buying products. Sometimes this is done to obtain necessities such as food and clothing; sometimes it is done as a recreational activity. necessities such as food and clothing; sometimes it is done as a recreational activity. Recreational shopping often involves window shopping (just looking, not buying) and browsing Recreational shopping often involves window shopping (just looking, not buying) and browsing and does not always result in a purchase Etymology.

and does not always result in a purchase Etymology.

Retail comes from the Old French word trailer, which means "to cut off, clip, pare, divide" in Retail comes from the Old French word trailer, which means "to cut off, clip, pare, divide" in terms of tailoring (1365). It was first recorded as a noun with the meaning of a "sale in small terms of tailoring (1365). It was first recorded as a noun with the meaning of a "sale in small quantities" in 1433 (from the Middle French retail, "piece cut off, shred, scrap, paring"). [1] Like quantities" in 1433 (from the Middle French retail, "piece cut off, shred, scrap, paring"). [1] Like in French, the word retail in both Dutch and German also refers to the sale of small quantities of in French, the word retail in both Dutch and German also refers to the sale of small quantities of items.

items.

Types of retail outlets



 San Juan de Dios Market in Guadalajara, JaliscoSan Juan de Dios Market in Guadalajara, Jalisco 

 Inside a supermarket in RussiaInside a supermarket in Russia 

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A marketplace is a location where goods and services are exchanged. The traditional market A marketplace is a location where goods and services are exchanged. The traditional market square is a city square where traders set up stalls and buyers browse the stores. This kind of square is a city square where traders set up stalls and buyers browse the stores. This kind of market is very old, and co

market is very old, and countless such markets are still in operation around the untless such markets are still in operation around the whole world.whole world. In some parts of the world, the retail business is still dominated by small family-run stores, but In some parts of the world, the retail business is still dominated by small family-run stores, but this market is increasingly being taken over b

this market is increasingly being taken over by large retail chains.y large retail chains. Retail is usually classified by type of products as follows:

Retail is usually classified by type of products as follows:

Food products Food products

Hard goods or durable goods ("hardliner retailers") - appliances, electronics, furniture, sporting Hard goods or durable goods ("hardliner retailers") - appliances, electronics, furniture, sporting goods, etc. Goods that do not quickly wear out and provide utility over time.

goods, etc. Goods that do not quickly wear out and provide utility over time.

Soft goods or consumables - clothing, apparel, and other fabrics. Goods that are consumed after Soft goods or consumables - clothing, apparel, and other fabrics. Goods that are consumed after one use or have a limited period (typically under three years) in which you may use them.

one use or have a limited period (typically under three years) in which you may use them.

There are the following types of retailers by marketing strategy: There are the following types of retailers by marketing strategy:



 Department stores -Department stores - very large stores offering a huge assortment of "soft" and very large stores offering a huge assortment of "soft" and "hard goods; often bear a resemblance to a collection of specialty stores. A "hard goods; often bear a resemblance to a collection of specialty stores. A retailer of such store carries variety of categories and has broad assortment at retailer of such store carries variety of categories and has broad assortment at average price. They offer considerable customer service.

average price. They offer considerable customer service.



 Discount stores -Discount stores - tend to offer a wide array of products and services, but they tend to offer a wide array of products and services, but they compete mainly on price offers extensive assortment of merchandise at affordable compete mainly on price offers extensive assortment of merchandise at affordable and cut-rate prices. Normally retailers sell less fashion-oriented brands.

and cut-rate prices. Normally retailers sell less fashion-oriented brands.



 Warehouse stores -Warehouse stores - warehouses that offer low-cost, often high-quantity goods warehouses that offer low-cost, often high-quantity goods piled on pallets or steel shelves; warehouse clubs charge a membership fee;

piled on pallets or steel shelves; warehouse clubs charge a membership fee;



 Variety stores -Variety stores - these offer extremely low-cost goods, with these offer extremely low-cost goods, with limited selection;limited selection;



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

 Mom-And-Pop:Mom-And-Pop: is a small retail outlet owned and operated by an individual or is a small retail outlet owned and operated by an individual or family. Focuses on a relatively limited and selective set o

family. Focuses on a relatively limited and selective set o f products.f products.



 Specialty stores:Specialty stores: A typical speciality store gives attention to a particular category A typical speciality store gives attention to a particular category and provides high level of service to the customers. A pet store that specializes in and provides high level of service to the customers. A pet store that specializes in selling dog food would be regarded as a specialty store. However, branded stores selling dog food would be regarded as a specialty store. However, branded stores also come under this format. For example if a customer visits a Reebok or Gap also come under this format. For example if a customer visits a Reebok or Gap store then they find just Reebok and

store then they find just Reebok and Gap products in the respective stores.Gap products in the respective stores.

Boutiques or Concept stores are similar to specialty stores. Concept stores are Boutiques or Concept stores are similar to specialty stores. Concept stores are very small in size, and only ever stock one brand. They are run by the brand that very small in size, and only ever stock one brand. They are run by the brand that controls them. An example of brand that distributes largely through their own controls them. An example of brand that distributes largely through their own widely distributed concept stores is L'OCCITANE en Provence. The limited size widely distributed concept stores is L'OCCITANE en Provence. The limited size and offering of L'OCCITANE's stores are too small to be considered a specialty and offering of L'OCCITANE's stores are too small to be considered a specialty store proper.

store proper.



 General store :General store : a rural store that supplies the main needs for the local a rural store that supplies the main needs for the local community;

community;



 Convenience stores:Convenience stores: is essentially found in residential areas. They provide is essentially found in residential areas. They provide limited amount of merchandise at more than average prices with a speedy limited amount of merchandise at more than average prices with a speedy checkout. This store is ideal for emergency and immediate purchases as it often checkout. This store is ideal for emergency and immediate purchases as it often works with extended hours, stocking every day;

works with extended hours, stocking every day; 

 Hypermarkets:Hypermarkets: provides variety and huge volumes of exclusive merchandise at provides variety and huge volumes of exclusive merchandise at low margins. The operating cost is comparatively less than

low margins. The operating cost is comparatively less than other retail formats.other retail formats.



 Supermarkets:Supermarkets: is a self-service store consisting mainly of grocery and limited is a self-service store consisting mainly of grocery and limited products

products on on non-food non-food items. items. They They may may adopt adopt a a Hi-Lo Hi-Lo or or an an EDLP EDLP strategy strategy forfor pricing.

pricing. The The supermarkets supermarkets can can be be anywhere anywhere between between 20,000 20,000 and and 40,000 40,000 squaresquare feet (3,700 m2). Example: SPAR supermarket.

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

 Malls: has a range of retail shops at a single outlet. They endow with products,Malls: has a range of retail shops at a single outlet. They endow with products, food and entertainment under a roof.

food and entertainment under a roof. 

 Category killers or Category SpecialistCategory killers or Category Specialist: By supplying wide assortment in a: By supplying wide assortment in a single category for lower prices a retailer can "kill" that category for other single category for lower prices a retailer can "kill" that category for other retailers. For few categories, such as electronics, the products are displayed at the retailers. For few categories, such as electronics, the products are displayed at the centre of the store and sales person will be available to address customer queries centre of the store and sales person will be available to address customer queries and give suggestions when required. Other retail format stores are forced to and give suggestions when required. Other retail format stores are forced to reduce the prices if a category specialist retail store is present in the

reduce the prices if a category specialist retail store is present in the vicinity.vicinity.



 E-tailors:E-tailors: The customer can shop and order through internet and the merchandise The customer can shop and order through internet and the merchandise are dropped at the customer's doorstep. Here the retailers use drop shipping are dropped at the customer's doorstep. Here the retailers use drop shipping technique. They accept the payment for the product but the customer receives the technique. They accept the payment for the product but the customer receives the product

product directly directly from from the the manufacturer manufacturer or or a a wholesaler. wholesaler. This This format format is is ideal ideal forfor customers who do not want to travel to retail stores and are interested in home customers who do not want to travel to retail stores and are interested in home shopping. However it is important for the customer to be wary about defective shopping. However it is important for the customer to be wary about defective products and

products and non-secure credit card non-secure credit card transaction. Example: transaction. Example: Amazon, PennAmazon, Pennyful andyful and eBay.

eBay.



 Vending MachinesVending Machines: This is an automated piece of equipment wherein customers: This is an automated piece of equipment wherein customers can drop the money in the machine and acquire the products.

can drop the money in the machine and acquire the products. Some stores take a no frills approach, while others

Some stores take a no frills approach, while others are "mid-range" or "high end",are "mid-range" or "high end", depending on what income level they target.

depending on what income level they target.

Other types of retail store include: Other types of retail store include:

Automated Retail stores are self-service, robotic kiosks located in airports, malls and grocery Automated Retail stores are self-service, robotic kiosks located in airports, malls and grocery stores. The stores accept credit cards and are usually open 24/7. Examples include ZoomShops stores. The stores accept credit cards and are usually open 24/7. Examples include ZoomShops and Redbox. Big-box stores encompass larger department, discount, general merchandise, and and Redbox. Big-box stores encompass larger department, discount, general merchandise, and warehouse stores.

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Retailers can opt for a format as each provides different retail mix to its customers based on their Retailers can opt for a format as each provides different retail mix to its customers based on their customer demographics, lifestyle and purchase behaviour. A good format will lend a hand to customer demographics, lifestyle and purchase behaviour. A good format will lend a hand to display products well and entice the target customers to spawn sales.

display products well and entice the target customers to spawn sales.

Global top five retailers

Worldwide Top Five Retailers Worldwide Top Five Retailers

Retail

Retail Sales Sales Rank Rank Company Company Country Country of of OriginOrigin

1.

1. Walmart Walmart USUS

2.

2. Carrefour Carrefour FranceFrance 3.

3. Tesco Tesco UKUK

4.

4. Kroger Kroger USUS

5.

5. Metro Metro AG AG GermanyGermany

Operations

Retail pricing Retail pricing

The pricing technique used by most retailers is cost-plus pricing. This involves adding a markup The pricing technique used by most retailers is cost-plus pricing. This involves adding a markup amount (or percentage) to the retailer's cost. Another common technique is suggested retail amount (or percentage) to the retailer's cost. Another common technique is suggested retail pricing.

pricing. This This simply simply involves involves charging charging the the amount amount suggested suggested by by the the manufacturer manufacturer and and usuallyusually printed on the product by the manufacturer.

printed on the product by the manufacturer.

In Western countries, retail prices are often called psychological prices or odd prices. Often In Western countries, retail prices are often called psychological prices or odd prices. Often prices

prices are are fixed fixed and and displayed displayed on on signs signs or or labels. labels. Alternatively, Alternatively, when when prices prices are are not not clearlyclearly displayed, there can be price discrimination, where the sale price is dependent upon who the displayed, there can be price discrimination, where the sale price is dependent upon who the

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customer is. For example, a customer may have to pay more if the seller determines that he or customer is. For example, a customer may have to pay more if the seller determines that he or she is willing and/or able to. Another example would be the practice of discounting for youths, she is willing and/or able to. Another example would be the practice of discounting for youths, students, or senior citizens.

students, or senior citizens.

Staffing Staffing

Because patronage at a retail outlet varies flexibility in scheduling is desirable. Employee Because patronage at a retail outlet varies flexibility in scheduling is desirable. Employee scheduling software is sold which, using known patterns of customer patronage, more or less scheduling software is sold which, using known patterns of customer patronage, more or less reliably predicts the need for staffing for various functions at times of the year, day of the month reliably predicts the need for staffing for various functions at times of the year, day of the month or week, and time of day. Usually needs vary widely. Conforming staff utilization to staffing or week, and time of day. Usually needs vary widely. Conforming staff utilization to staffing needs requires a flexible workforce which is available when needed but does not have to be paid needs requires a flexible workforce which is available when needed but does not have to be paid when they are not, part-time workers; as of 2012 70% of retail workers in the United States were when they are not, part-time workers; as of 2012 70% of retail workers in the United States were part-time. This

part-time. This may result may result in financial in financial problems for problems for the workers, the workers, who while who while they are they are required torequired to be available at

be available at all times if their work hours all times if their work hours are to be maxare to be maximized, may not have imized, may not have sufficient incomesufficient income to meet their family and other obligations.

to meet their family and other obligations.

Transfer mechanisms Transfer mechanisms

There are several ways in which

There are several ways in which consumers can receive goods from a consumers can receive goods from a retailer:retailer:

Counter service

Counter service, where goods are out of reach of buyers and must be obtained from the seller., where goods are out of reach of buyers and must be obtained from the seller. This type of retail is common for small expensive items (e.g. jewelry) and controlled items like This type of retail is common for small expensive items (e.g. jewelry) and controlled items like medicine and liquor. It was common before the 1900s in the United States and is more common medicine and liquor. It was common before the 1900s in the United States and is more common in certain countries like India.

in certain countries like India.

Delivery,

Delivery, where goods are shipped directly to consumer's homes or workplaces. Mail order from where goods are shipped directly to consumer's homes or workplaces. Mail order from a printed catalogue was invented in 1744 and was common in the late 19th and early 20th a printed catalogue was invented in 1744 and was common in the late 19th and early 20th centuries. Ordering by telephone was common in the 20th century, either from a catalog, centuries. Ordering by telephone was common in the 20th century, either from a catalog, newspaper, television advertisement or a local

newspaper, television advertisement or a local restaurant menu, for immediate service (especiallyrestaurant menu, for immediate service (especially for pizza delivery), remaining in common use for food orders. Internet shopping - a form of for pizza delivery), remaining in common use for food orders. Internet shopping - a form of delivery - has eclipsed phone-ordering, and, in several sectors - such as books and music - all delivery - has eclipsed phone-ordering, and, in several sectors - such as books and music - all other forms of buying. Direct marketing, including telemarketing and television shopping other forms of buying. Direct marketing, including telemarketing and television shopping

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channels, are also used to generate telephone orders. Started gaining significant market share in channels, are also used to generate telephone orders. Started gaining significant market share in developed countries in the 2000s.

developed countries in the 2000s.

Door-to-door sales

Door-to-door sales, where the salesperson sometimes travels with the goo, where the salesperson sometimes travels with the goo ds for sale.ds for sale. Self-service, where goods may be handled and examined prior to purchase.

Self-service, where goods may be handled and examined prior to purchase.

Digital delivery or Download, where intangible goods, such as music, film, and electronic books Digital delivery or Download, where intangible goods, such as music, film, and electronic books and subscriptions to magazines, are delivered directly to the consumer in the form of information and subscriptions to magazines, are delivered directly to the consumer in the form of information transmitted either over wires or air-waves, and is reconstituted by a device which the consumer transmitted either over wires or air-waves, and is reconstituted by a device which the consumer controls (such as an MP3 player; see digital rights management). The digital sale of models for controls (such as an MP3 player; see digital rights management). The digital sale of models for 3D printing also fits here, as do the

3D printing also fits here, as do the media leasing types of services, such as streaming.media leasing types of services, such as streaming.

Second-hand retail Second-hand retail

Some shops sell second-hand goods. In the case of a nonprofit shop, the public donates goods to Some shops sell second-hand goods. In the case of a nonprofit shop, the public donates goods to the shop to be sold. In give-away shops goods can be taken for free.

the shop to be sold. In give-away shops goods can be taken for free.

Another form is the pawnshop, in which goods are sold that were used as collateral for loans. Another form is the pawnshop, in which goods are sold that were used as collateral for loans. There are also "consignment" shops, which are where a person can place an item in a store and if There are also "consignment" shops, which are where a person can place an item in a store and if it sells, the person gives the shop owner a percentage of the sale price. The advantage of selling it sells, the person gives the shop owner a percentage of the sale price. The advantage of selling an item this way is that the established shop

an item this way is that the established shop gives the item exposure to more potential bugives the item exposure to more potential bu yers.yers.

Challenges

To achieve and maintain a foothold in an existing market, a prospective retail establishment must To achieve and maintain a foothold in an existing market, a prospective retail establishment must overcome the following hurdles:

overcome the following hurdles:

Regulatory barriers including Regulatory barriers including



 Restrictions on real estate purchases, especially as imposed by local governmentsRestrictions on real estate purchases, especially as imposed by local governments and against "big-box" chain retailers;

and against "big-box" chain retailers; 

 Restrictions on foreign investment in retailers, in terms of both absolute amountRestrictions on foreign investment in retailers, in terms of both absolute amount of financing provided and percentage share of voting stock (e.g., common stock) of financing provided and percentage share of voting stock (e.g., common stock) purchased;

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

 Unfavourable taxation structures, especially those designed to penalize or keepUnfavourable taxation structures, especially those designed to penalize or keep out "big box" retailers (see "Regulatory" above);

out "big box" retailers (see "Regulatory" above); 

 Absence of developed supply chain and integrated IT management;Absence of developed supply chain and integrated IT management; 

 High competitiveness among existing market participants and resulting low profitHigh competitiveness among existing market participants and resulting low profit margins, caused in part by Constant advances in product design resulting in margins, caused in part by Constant advances in product design resulting in constant threat of product obsolescence and p

constant threat of product obsolescence and price declines for existing inventory;rice declines for existing inventory; 

 Lack of properly educated and/or trained work force, often includingLack of properly educated and/or trained work force, often including management, caused in part by Lack of educational infrastructure enabling management, caused in part by Lack of educational infrastructure enabling prospective market entrants to respond to the above challenges.

prospective market entrants to respond to the above challenges.

Sales techniques

Behind the scenes at retail, there is another factor at work. Corporations and independent store Behind the scenes at retail, there is another factor at work. Corporations and independent store owners alike are always trying to get the edge on their competitors. One way to do this is to hire owners alike are always trying to get the edge on their competitors. One way to do this is to hire a merchandising solutions company to design custom store displays that will attract more a merchandising solutions company to design custom store displays that will attract more customers in a certain demographic. The nation's largest retailers spend millions every year on customers in a certain demographic. The nation's largest retailers spend millions every year on in-store marketing programs that correspond to seasonal and promotional changes. As products in-store marketing programs that correspond to seasonal and promotional changes. As products change, so will a retail landscape. Retailers can also use facing techniques to create the look of a change, so will a retail landscape. Retailers can also use facing techniques to create the look of a perfectly stocked store, even when it is not.

perfectly stocked store, even when it is not.

A destination store is one that customers will initiate a trip specifically to visit, sometimes over a A destination store is one that customers will initiate a trip specifically to visit, sometimes over a large area. These stores are often used to "anchor" a shopping mall or plaza, generating foot large area. These stores are often used to "anchor" a shopping mall or plaza, generating foot traffic, which is capitalized upon by smaller retailers.

traffic, which is capitalized upon by smaller retailers.

Customer service Customer service

Customer service is the "sum of acts and elements that allow consumers to receive what they Customer service is the "sum of acts and elements that allow consumers to receive what they need or desire from your retail establishment." It is important for a sales associate to greet the need or desire from your retail establishment." It is important for a sales associate to greet the customer and make himself available to help the customer find whatever he needs. When a customer and make himself available to help the customer find whatever he needs. When a customer enters the store, it is important that the sales associate does everything in his power to customer enters the store, it is important that the sales associate does everything in his power to

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the customer full, undivided attention and helping him find what he is looking for will contribute the customer full, undivided attention and helping him find what he is looking for will contribute to the customer's satisfaction.[4] For retail store owners, it is extremely important to train to the customer's satisfaction.[4] For retail store owners, it is extremely important to train yourself and your staff to provide excellent customer service skills. By providing excellent yourself and your staff to provide excellent customer service skills. By providing excellent customer service, you build a good relationship with the customer and eventually will attract customer service, you build a good relationship with the customer and eventually will attract more new customers and turn them into regular customers. Looking at long term perspectives, more new customers and turn them into regular customers. Looking at long term perspectives, excellent customer skills give your retail business a good ongoing reputation and competitive excellent customer skills give your retail business a good ongoing reputation and competitive advantage.

advantage.

Statistics for national retail sales



 United StatesUnited States

The United States retail sector features the largest number of large, lucrative The United States retail sector features the largest number of large, lucrative retailers in the world. A 2012 Deloitte report published in STORES magazine retailers in the world. A 2012 Deloitte report published in STORES magazine indicated that of the world's top 250 largest retailers by retail sales revenue in indicated that of the world's top 250 largest retailers by retail sales revenue in fiscal year 2010, 32% of those retailers were based in the United States, and those fiscal year 2010, 32% of those retailers were based in the United States, and those 32% accounted for 41% of the total retail sales revenue of the top 250.[6]

32% accounted for 41% of the total retail sales revenue of the top 250.[6]

U.S. Monthly Retail Sales, 1992

U.S. Monthly Retail Sales, 1992 – – 20102010

Since 1951, the U.S. Census Bureau has published the Retail Sales report every Since 1951, the U.S. Census Bureau has published the Retail Sales report every month. It is a measure of consumer spending, an important indicator of the US month. It is a measure of consumer spending, an important indicator of the US GDP. Retail firms provide data on the dollar value of their retail sales and GDP. Retail firms provide data on the dollar value of their retail sales and inventories. A sample of 12,000 firms is included in the final survey and 5,000 in inventories. A sample of 12,000 firms is included in the final survey and 5,000 in the advanced one. The advanced estimated data is based on a subsample from the the advanced one. The advanced estimated data is based on a subsample from the US CB complete retail & food services sample.

US CB complete retail & food services sample.



 CE regionCE region

In 2011 the grocery market in six Central European [disambiguation needed] (CE) In 2011 the grocery market in six Central European [disambiguation needed] (CE) countries was worth nearly €107bn, 2.8% more than the previous year when countries was worth nearly €107bn, 2.8% more than the previous year when expressed in local currencies. The increase was generated foremost by the expressed in local currencies. The increase was generated foremost by the discount stores and supermarket segments, and was driven by the skyrocketing discount stores and supermarket segments, and was driven by the skyrocketing

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prices

prices of of foodstuffs. foodstuffs. This This information information is is based based on on the the latest latest PMR PMR report report entitledentitled Grocery retail in Central Europe 2012[8]

Grocery retail in Central Europe 2012[8]



 ConsolidationConsolidation

Among retailers and retails chains a lot o

Among retailers and retails chains a lot of consolidation has appeared over f consolidation has appeared over the lastthe last couple of decades. Between 1988 and 2010, worldwide 40,788 mergers & couple of decades. Between 1988 and 2010, worldwide 40,788 mergers & acquisitions with a total known value of 2.255 trillion USD have been announced. acquisitions with a total known value of 2.255 trillion USD have been announced. [9] The largest transactions with involvement of retailers in/from the United [9] The largest transactions with involvement of retailers in/from the United States have been: the acquisition of Albertson's Inc. for 17 bill. USD in 2006, [10] States have been: the acquisition of Albertson's Inc. for 17 bill. USD in 2006, [10] the merger between Federated Department Stores Inc. with May Department the merger between Federated Department Stores Inc. with May Department Stores valued at 16.5 bill. USD in 2005[11] - now Macy's, and the merger Stores valued at 16.5 bill. USD in 2005[11] - now Macy's, and the merger between Kmart Holding Corp and Sears Roebuck & Co with a value of 10.9 bill... between Kmart Holding Corp and Sears Roebuck & Co with a value of 10.9 bill...

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2.

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HISTORY

Big Bazaar was introduced by the Future Group in September 2001 with the opening of its first Big Bazaar was introduced by the Future Group in September 2001 with the opening of its first four stores in Kolkata, Indore, Bengaluru and Hyderabad within a period of 22 days.

four stores in Kolkata, Indore, Bengaluru and Hyderabad within a period of 22 days.

Started by Kishore Biyani, Big Bazaar was launched mainly as a fashion format selling apparel, Started by Kishore Biyani, Big Bazaar was launched mainly as a fashion format selling apparel, cosmetics, accessories and general merchandise. Over the years, the retail chain has included in cosmetics, accessories and general merchandise. Over the years, the retail chain has included in its portfolio a wide range of products and services,

its portfolio a wide range of products and services, ranging from grocery to electronics.ranging from grocery to electronics.

The current retail formats of the Future Group include Big Bazaar, Food Bazaar, Electronic The current retail formats of the Future Group include Big Bazaar, Food Bazaar, Electronic Bazaar and Furniture Bazaar. According to Kishore Biyani, the inspiration behind this entire Bazaar and Furniture Bazaar. According to Kishore Biyani, the inspiration behind this entire retail format was from Saravana Stores, a local store in T. Nagar, Chennai. Big Bazaar is retail format was from Saravana Stores, a local store in T. Nagar, Chennai. Big Bazaar is popularly known as the „Indian Walmart‟ today.

popularly known as the „Indian Walmart‟ today.

In the second year of operations, Big Bazaar tied up with Indian banking giant ICICI Bank and In the second year of operations, Big Bazaar tied up with Indian banking giant ICICI Bank and launched the Big Bazaar ICICI Bank Card. In the same year, the first Food Bazaar store was also launched the Big Bazaar ICICI Bank Card. In the same year, the first Food Bazaar store was also launched at High Street Phoenix mall in Mumbai, marking the retailer‟s entry into dedicated launched at High Street Phoenix mall in Mumbai, marking the retailer‟s entry into dedicated food retail.

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In 2003, Big Bazaar made its foray into small towns and cities. The first store in this category In 2003, Big Bazaar made its foray into small towns and cities. The first store in this category was launched that year in Nagpur. The franchise also welcomed its 10 millionth customer at its was launched that year in Nagpur. The franchise also welcomed its 10 millionth customer at its new store in Gurgaon in the same year.

new store in Gurgaon in the same year.

Over the next two years, Big Bazaar consolidated its position in the Indian retail landscape. This Over the next two years, Big Bazaar consolidated its position in the Indian retail landscape. This phase of

phase of growth included growth included the setting the setting up oup of the f the Mumbai store Mumbai store in Lower in Lower Parel, which Parel, which registered aregistered a record Rs 10 million turnover in a single day on Diwali-eve in 2004. In 2005, the first Big record Rs 10 million turnover in a single day on Diwali-eve in 2004. In 2005, the first Big Bazaar Exchange Offer was launched, which has quickly gained popularity among customers. Bazaar Exchange Offer was launched, which has quickly gained popularity among customers. In 2006, further changes in loyalty marketing took place with the launch of the housewife-centric In 2006, further changes in loyalty marketing took place with the launch of the housewife-centric credit card, Shakti. Jewellery store „Navaras‟ was also launched that year within Big Bazaar credit card, Shakti. Jewellery store „Navaras‟ was also launched that year within Big Bazaar stores which became the first store-in-store concept to be launched by the brand. Another stores which became the first store-in-store concept to be launched by the brand. Another dedicated retail format launched in 2006 is Furniture Bazaar.In 2007, Big Bazaar partnered with dedicated retail format launched in 2006 is Furniture Bazaar.In 2007, Big Bazaar partnered with a shopping portal Futurebazaar.com and expanded its retail footprint to 50 stores.

a shopping portal Futurebazaar.com and expanded its retail footprint to 50 stores.

The following year, 2008, witnessed by far the fastest growth in terms of retail expansion for Big The following year, 2008, witnessed by far the fastest growth in terms of retail expansion for Big Bazaar, with the launch of the 101st store. Joining the league of India‟s

Bazaar, with the launch of the 101st store. Joining the league of India‟s Super Super brands brands and and votedvoted among the top ten service brands in the country by the Pitch-IMRB international survey, Big among the top ten service brands in the country by the Pitch-IMRB international survey, Big Bazaar became much more than a household name. The year also saw the launch of the Monthly Bazaar became much more than a household name. The year also saw the launch of the Monthly Bachat Bazaar (Monthly Budget Market) campaign, which provided significantly low prices and Bachat Bazaar (Monthly Budget Market) campaign, which provided significantly low prices and gave discounts on bulk purchases in

gave discounts on bulk purchases in the first week of the month.the first week of the month.

Over the next two years, Big Bazaar carved its own niche in modern retail and became the Over the next two years, Big Bazaar carved its own niche in modern retail and became the largest brand in the hypermarket format. Capturing one-third of the food and grocery market in largest brand in the hypermarket format. Capturing one-third of the food and grocery market in modern retail, celebrity endorsements and tie-ups with other brands allowed it to enhance its modern retail, celebrity endorsements and tie-ups with other brands allowed it to enhance its retail footprint. In 2009, Big Bazaar won the CNBC Awaaz Consumer Awards for the third retail footprint. In 2009, Big Bazaar won the CNBC Awaaz Consumer Awards for the third consecutive year. It was adjudged

consecutive year. It was adjudged the Most Preferred Multi Brand Food & Beverage the Most Preferred Multi Brand Food & Beverage Chain, MostChain, Most Preferred Multi Brand Retail Outlet and Most Preferred Multi Brand One Stop

Preferred Multi Brand Retail Outlet and Most Preferred Multi Brand One Stop Shop.Shop.

ABOUT THE COMPANY:

MARKET SHARE IN RETAIL INDUSTRY MARKET SHARE IN RETAIL INDUSTRY

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Various formats and store concept

Most Big Bazaar outlets are multi-levelled stores and are located in stand-alone buildings in city Most Big Bazaar outlets are multi-levelled stores and are located in stand-alone buildings in city centres as well as within shopping malls. These stores have more than 2,00,000 Stock Keeping centres as well as within shopping malls. These stores have more than 2,00,000 Stock Keeping Units (SKU) in a wide range of categories, led primarily by fashion and food products. The retail Units (SKU) in a wide range of categories, led primarily by fashion and food products. The retail space of these stores in the metros range between 50,000 and 1,60,000 sq. ft.

space of these stores in the metros range between 50,000 and 1,60,000 sq. ft.

Since its launch in 2001 in metro cities like Kolkata, Bengaluru and Hyderabad, Big Bazaar is Since its launch in 2001 in metro cities like Kolkata, Bengaluru and Hyderabad, Big Bazaar is the largest Hypermarket chain with presence in 90

the largest Hypermarket chain with presence in 90 cities and towns across the country.cities and towns across the country.

CSR activities

As a part of Future Group, Big Bazaar is involved in various social activities that include green As a part of Future Group, Big Bazaar is involved in various social activities that include green initiatives for the community, blood donation camps, Diwali celebrations with orphanages, visits initiatives for the community, blood donation camps, Diwali celebrations with orphanages, visits to orphanages and other NGOs helping underprivileged children. These activities usually involve to orphanages and other NGOs helping underprivileged children. These activities usually involve all members of the management as well as

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

 In September 2011, Future Group signed a strategic partnership with theIn September 2011, Future Group signed a strategic partnership with the Himachal Pradesh Government to directly source, market and promote the state‟s Himachal Pradesh Government to directly source, market and promote the state‟s products

products and and services services through through its its Big Big Bazaar Bazaar ststores under the brand „Himachal‟.ores under the brand „Himachal‟. The aim of this partnership is to aid the development of various „source The aim of this partnership is to aid the development of various „source-to- -to-market‟ initiatives to enhance livelihoods for more than 25,000 families in the market‟ initiatives to enhance livelihoods for more than 25,000 families in the state.

state.



 Big Bazaar created a platform called Yatra to provide women of self-help groupsBig Bazaar created a platform called Yatra to provide women of self-help groups across various towns and regions of Maharashtra and Gujarat the opportunity to across various towns and regions of Maharashtra and Gujarat the opportunity to market their wide assortment of indigenous food and non-food products. As part market their wide assortment of indigenous food and non-food products. As part of the programme, women from over 30 regional self-help groups were invited, of the programme, women from over 30 regional self-help groups were invited, encouraged and helped to set up stalls to exhibit their products at Big Bazaar encouraged and helped to set up stalls to exhibit their products at Big Bazaar stores.

stores.



 Big Bazaar Mysore started offering a free wholesome meal to all its customers,Big Bazaar Mysore started offering a free wholesome meal to all its customers, who in return contribute „Shraddha Anussar‟ for a community cause. In other who in return contribute „Shraddha Anussar‟ for a community cause. In other words, the customers donate any amount for the meal which would be used for a words, the customers donate any amount for the meal which would be used for a local, regional or topical cause.

local, regional or topical cause.

Schemes and

Schemes and innovations

innovations

The introduction of „Sabse Sasta Din‟ (Cheapest Day) in the year 2005 was a turning point for The introduction of „Sabse Sasta Din‟ (Cheapest Day) in the year 2005 was a turning point for the Big Bazaar franchise. As part of this effort, the Republic Day holiday was used to ensure that the Big Bazaar franchise. As part of this effort, the Republic Day holiday was used to ensure that consumers visited Big Bazaar outlets across the country in large numbers to get required consumers visited Big Bazaar outlets across the country in large numbers to get required household items at cheaper rates.

household items at cheaper rates.

Taking cue from this highly successful concept, another initiative was introduced, named the Taking cue from this highly successful concept, another initiative was introduced, named the „Purana do aur naya lo‟ (give old and get new) scheme. In this scheme, consumers were asked to „Purana do aur naya lo‟ (give old and get new) scheme. In this scheme, consumers were asked to bring

bring and and sell old sell old clothes, clothes, utensils and utensils and other hoother household usehold items in items in exchange exchange of of discount discount coupons.coupons. The concept proved to be a success yet again as people from across the country responded The concept proved to be a success yet again as people from across the country responded spontaneously, in spite of the different preconditions associated with it.

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The franchise further inaugurated the concept of „Hafte ka sabse sasta din‟ (Cheapest Day of the The franchise further inaugurated the concept of „Hafte ka sabse sasta din‟ (Cheapest Day of the Week), wherein Wednesday was designated to be the day when special discounts were offered to Week), wherein Wednesday was designated to be the day when special discounts were offered to consumers during a week.

consumers during a week.

Wednesday Bazaar

The concept of Wednesday Bazaar was promoted as „Hafte Ka Sabse Sasta Din‟ (Cheapest Day The concept of Wednesday Bazaar was promoted as „Hafte Ka Sabse Sasta Din‟ (Cheapest Day of the Week). Initiated in January 2007, the idea behind this scheme was to draw customers to of the Week). Initiated in January 2007, the idea behind this scheme was to draw customers to stores on Wednesdays, the day when consumer presence is usually less. According to the chain, stores on Wednesdays, the day when consumer presence is usually less. According to the chain, the aim of the concept was „to give

the aim of the concept was „to give homemakers the power to save the most.homemakers the power to save the most.

Big Bazaar introduced „Sabse Sasta Din‟ (Cheapest Day) with t

Big Bazaar introduced „Sabse Sasta Din‟ (Cheapest Day) with the intention of attaining a saleshe intention of attaining a sales figure of Rs 26 crore in a single day. The concept became such a hit that the time period for the figure of Rs 26 crore in a single day. The concept became such a hit that the time period for the offer had to be increased from one day to three days in 2009 (January 24 to 26) and to five days offer had to be increased from one day to three days in 2009 (January 24 to 26) and to five days in 2011 (January 22 to 26).

in 2011 (January 22 to 26).

Maha Bachat

The concept of „Maha Bachat‟ (Mega Saving) was introduced in the year 2006 as a single day The concept of „Maha Bachat‟ (Mega Saving) was introduced in the year 2006 as a single day campaign with attractive promotional offers across the company outlets. Over the years, the campaign with attractive promotional offers across the company outlets. Over the years, the concept has grown to become a six-day biannual campaign. During this campaign, attractive concept has grown to become a six-day biannual campaign. During this campaign, attractive offers are given in all the value formats including Big Bazaar, Food Bazaar, Electronic Bazaar offers are given in all the value formats including Big Bazaar, Food Bazaar, Electronic Bazaar and Furniture Bazaar.

and Furniture Bazaar.

Introduced on February 12, 2009, „The Great Exchange Offer‟ allows customers to exchange Introduced on February 12, 2009, „The Great Exchange Offer‟ allows customers to exchange their old goods for Big Bazaar coupons. The coupons can be redeemed later for buying brand their old goods for Big Bazaar coupons. The coupons can be redeemed later for buying brand new goods from Big Bazaar outlets across the

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VISION



 To deliver everything, everywhere, every time to every Indian customer in theTo deliver everything, everywhere, every time to every Indian customer in the most possible manner.

most possible manner.



 One of the core value of future group is Indian ness and is cooperate credo isOne of the core value of future group is Indian ness and is cooperate credo is rewrite rules

rewrite rules – – retain value.retain value.

MISSION

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

 We Share the vision and belief that our customer and stakeholder shall be servedWe Share the vision and belief that our customer and stakeholder shall be served only by creating and executing future scenario in the consumption space leading only by creating and executing future scenario in the consumption space leading to economic development.

to economic development.



 We will be the trendsetter in evolving delivery formats creating retail makingWe will be the trendsetter in evolving delivery formats creating retail making consumption affordable for all customer segment

consumption affordable for all customer segment – – for classes and masses.for classes and masses.



 We shall infuse Indian brands with confidence and renewed ambition.We shall infuse Indian brands with confidence and renewed ambition.



 We shall be efficient and, cost conscious and committed to quality in whatever weWe shall be efficient and, cost conscious and committed to quality in whatever we do.

do.



 We shall ensure that out positive attitude, sincerity, humility and unitedWe shall ensure that out positive attitude, sincerity, humility and united determination shall be the driving force to make u

determination shall be the driving force to make us successful.s successful.

CORE VALUES



Indianans confidence in ourselves.Indianans confidence in ourselves.



Leadership: to be a leader, both in thought and business.Leadership: to be a leader, both in thought and business.



Introspection: leading to purposeful thinking.Introspection: leading to purposeful thinking.



Openness: to be open and receptive to new ideas, knowledge and information.Openness: to be open and receptive to new ideas, knowledge and information.



Valuing and nurturing relationships to build long term relationships.Valuing and nurturing relationships to build long term relationships.



Simplicity & positivity: simplicity and positivity in our thought business and work.Simplicity & positivity: simplicity and positivity in our thought business and work.



Adaptability: to be flexible and adaptable, to meet new challengesAdaptability: to be flexible and adaptable, to meet new challenges



Flow: to respect and understood the unFlow: to respect and understood the universal laws of nature.iversal laws of nature.

ORGANISATIONA

ORGANISATIONAL

L HEIRARCHY

HEIRARCHY

AREA MANAGER

HEAD STORE MANAGER

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ROLE OF AREA MANAGER

Area Managers are too valuable to be thrown in at the deep end. They need the best initial Area Managers are too valuable to be thrown in at the deep end. They need the best initial training possible. This is the ideal „covering the ve

training possible. This is the ideal „covering the ve ry basics‟ workshop. The focus is on the Ary basics‟ workshop. The focus is on the Arearea Manager Function, the tasks required of the job and the qualities

Manager Function, the tasks required of the job and the qualities required to „lead‟ rather thanrequired to „lead‟ rather than just „manage‟.

just „manage‟.

Thinking ahead, analyzing the current situation, and formulating a written business development Thinking ahead, analyzing the current situation, and formulating a written business development strategy is an essential starting point for all newly appointed Area Managers. On completion of strategy is an essential starting point for all newly appointed Area Managers. On completion of this workshop your area managers will have started formulating a strategic development plan for this workshop your area managers will have started formulating a strategic development plan for their areas and discussed methods of communicating the plan to all managers within their areas their areas and discussed methods of communicating the plan to all managers within their areas of responsibility

of responsibility

..

ROLE OF HEAD STORE MANAGER

HEAD Store managers can be found in all shops as they are the main cog in its running. They HEAD Store managers can be found in all shops as they are the main cog in its running. They are employed to ensure that the day-to-day operation of the shop is efficient and effective, with are employed to ensure that the day-to-day operation of the shop is efficient and effective, with the main aim of bringing in the maximum profit possible. They are responsible for all employees the main aim of bringing in the maximum profit possible. They are responsible for all employees within the store and are present to ensure

within the store and are present to ensure the shop runs without hitch.the shop runs without hitch.

Every shop needs a store manager, making it a very versatile job that is widely in demand. The Every shop needs a store manager, making it a very versatile job that is widely in demand. The retail sector employs around 11% of the UK‟s total workforce, so there are many opport

retail sector employs around 11% of the UK‟s total workforce, so there are many opportunitiesunities available in this field

available in this field

FLOOR MANAGER

ACCOUNT MANAGER

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ASSISTANT STORE MANAGER ASSISTANT STORE MANAGER

Trains store staff by reviewing and revising orientation to products and sales training materials; Trains store staff by reviewing and revising orientation to products and sales training materials; delivering training sessions; reviewing staff job results and learning needs with retail store delivering training sessions; reviewing staff job results and learning needs with retail store manager; developing and implementing new

manager; developing and implementing new product training.product training.



 Evaluates competition by visiting competing stores; gathering information such as style,Evaluates competition by visiting competing stores; gathering information such as style,

quality, and prices of competitive merchandise. quality, and prices of competitive merchandise.



 Purchases inventory by researching emerging products; anticipating buyer interest;Purchases inventory by researching emerging products; anticipating buyer interest;

negotiating volume price breaks; placing and ex

negotiating volume price breaks; placing and expediting orders; verifying receipt.pediting orders; verifying receipt.



 Attracts customers by originating display ideas; following display suggestions orAttracts customers by originating display ideas; following display suggestions or

schedules; constructing or assembling prefabricated display properties; producing schedules; constructing or assembling prefabricated display properties; producing merchandise displays in windows and showcases, and

merchandise displays in windows and showcases, and on sales floor.on sales floor.



 Promotes sales by demonstrating merchandise and products to customers.Promotes sales by demonstrating merchandise and products to customers. 

 Helps customers by providing information; answering questions; obtaining merchandiseHelps customers by providing information; answering questions; obtaining merchandise

requested; completing payment transactions; preparing merchandise for delivery. requested; completing payment transactions; preparing merchandise for delivery.



 Prepares sales and customer relations reports by analyzing and categorizing salesPrepares sales and customer relations reports by analyzing and categorizing sales

information; identifying and investigating customer complaints and service suggestions. information; identifying and investigating customer complaints and service suggestions.

FLOOR MANAGER FLOOR MANAGER

Retail Floor Manager Jobs have a responsibility for the day-to-day management of a department Retail Floor Manager Jobs have a responsibility for the day-to-day management of a department or store in accordance with overall company policy.

or store in accordance with overall company policy.

The main focus of any Retail floor manager jobs is to improve the commercial performance of The main focus of any Retail floor manager jobs is to improve the commercial performance of the store by increasing its turnover and maximizing profitability. Achieving performance the store by increasing its turnover and maximizing profitability. Achieving performance objectives will require action in one of the main areas of retail activity: store operations; human objectives will require action in one of the main areas of retail activity: store operations; human resources; finance; buying; customer care; marketing; logistics; information technology; and resources; finance; buying; customer care; marketing; logistics; information technology; and administration.