Roles and responsibilities:
To know the perception of customer and their satisfaction level in home fashion.To know the perception of customer and their satisfaction level in home fashion.
Collect data regarding different product of home fashion.Collect data regarding different product of home fashion.
Like gift wrapping, home delivery and special offer.Like gift wrapping, home delivery and special offer.
Providing services at customer seva desk.Providing services at customer seva desk.
Interact with customer regarding awareness of advertisement in local newspaper.Interact with customer regarding awareness of advertisement in local newspaper.
Sell profitclub cards to customers.Sell profitclub cards to customers.
..
4. ANALYSIS OF RESEARCH UNDER TAKEN 4. ANALYSIS OF RESEARCH UNDER TAKEN
INTRODUCTION:
INTRODUCTION:
Marketing is the moving and exciting activity in everybody activities. The sellers, distributors, Marketing is the moving and exciting activity in everybody activities. The sellers, distributors, advertising agencies, consultants, transporters, financers, store agencies and every one as a advertising agencies, consultants, transporters, financers, store agencies and every one as a counter are part of the marketing system. Any exchange process be it consumer, goods, counter are part of the marketing system. Any exchange process be it consumer, goods,
regarded that the development of markets and marketing is synonymous with the economic regarded that the development of markets and marketing is synonymous with the economic development of account. Through marketing is an action discipline. In the ever-growing development of account. Through marketing is an action discipline. In the ever-growing corporate world, marketing is being regarded as a crucial element for the success of an technological, economic and social challenges facing today‟s companies and countries.
technological, economic and social challenges facing today‟s companies and countries.
Mar
Mar keting at its best is about value creation and raising the world‟s living standards. Todaysketing at its best is about value creation and raising the world‟s living standards. Todays
„winning companies are those who succeed most in satisfying, indeed delighting their target
„winning companies are those who succeed most in satisfying, indeed delighting their target customers.
customers.
As quoted by P.P.Drucker Marketing is so basic that it cannot be considered a separate function.
As quoted by P.P.Drucker Marketing is so basic that it cannot be considered a separate function.
It is whole business seen from the point of view of its final result, that is, from the customer‟s It is whole business seen from the point of view of its final result, that is, from the customer‟s point of view. Business success is not determined by the producer but by the customer
point of view. Business success is not determined by the producer but by the customer
´Philip Kotler has therefore defined marketing as it is a social and managerial process by which
´Philip Kotler has therefore defined marketing as it is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering and individuals and groups obtain what they need and want through creating, offering and exchanging products of values with others´. Many Indian companies espouse a satisfied exchanging products of values with others´. Many Indian companies espouse a satisfied customer philosophy and describe marketing as customer-satisfaction engineering. Since the customer philosophy and describe marketing as customer-satisfaction engineering. Since the economy in this country has changed from a primary condition of scarcity to gradual and steady economy in this country has changed from a primary condition of scarcity to gradual and steady stage of affluence, largely giving consumers the opportunity to choose among many varied stage of affluence, largely giving consumers the opportunity to choose among many varied alternatives, satisfaction has become a major concern o
alternatives, satisfaction has become a major concern o f business.f business.
INTRODUTION TO CONSUMER BEHAVIOR: services. However, we all have different tastes, likes, dislikes, and adopt different behaviour patterns services. However, we all have different tastes, likes, dislikes, and adopt different behaviour patterns while making purchase decisions.
while making purchase decisions.
The term consumer behaviour refers to the behaviour that consumers displaying searching for purchasing The term consumer behaviour refers to the behaviour that consumers displaying searching for purchasing using evaluation and disposing in searching for purchasing using evaluating and disposing of products using evaluation and disposing in searching for purchasing using evaluating and disposing of products and services that they exact will satisfy o how individuals make decisions to send their available resources and services that they exact will satisfy o how individuals make decisions to send their available resources
(time, money and
(time, money and effort) on consumption related items. It effort) on consumption related items. It includes the study of includes the study of What they What they buy´, ´Whybuy´, ´Why they buy´, When they buy it´, Where they buy it´, how often they buy it´ and how often they use.
they buy´, When they buy it´, Where they buy it´, how often they buy it´ and how often they use.
DEFINITIONS:
DEFINITIONS:
Consumer Behaviour (or Buyer Behaviour) is broadly defined by various scholars & researchers as:
Consumer Behaviour (or Buyer Behaviour) is broadly defined by various scholars & researchers as:
1. It‟s the behaviour displayed by the consumers during the acquisition, consumption and disposition of 1. It‟s the behaviour displayed by the consumers during the acquisition, consumption and disposition of products, se
products, services, timrvices, time and ideae and ideas by decisis by decision makinon making units.g units.
2. It is the body of knowledge which studies various aspects of purchase and consumption of products and 2. It is the body of knowledge which studies various aspects of purchase and consumption of products and services by individuals with various social and psychological variables at play.
services by individuals with various social and psychological variables at play.
3. The behaviour that the consumers display in searching for, purchasing, using, evaluating and disposing 3. The behaviour that the consumers display in searching for, purchasing, using, evaluating and disposing of products and services that they expect will satisfy their needs.
of products and services that they expect will satisfy their needs.
4. The process an
4. The process and activities peopld activities people engage in when searchie engage in when searching for, selecting, ng for, selecting, purchasing, upurchasing, using,sing, evaluating
evaluating, and disposing of , and disposing of products and services so as to satisfy their products and services so as to satisfy their needs and desires.needs and desires.
5. The activities directl
5. The activities directly involved in obtaining, consuy involved in obtaining, consuming, and disposing of ming, and disposing of products and serviproducts and services,ces, including the decision processes that precede and follow these actions.
including the decision processes that precede and follow these actions.
6. The American Marketing Association (AMA) defines consumer behaviour as The dynamic interaction 6. The American Marketing Association (AMA) defines consumer behaviour as The dynamic interaction of cognition, behaviour & environmental events by which human beings conduct the exchange aspect of of cognition, behaviour & environmental events by which human beings conduct the exchange aspect of their lives.
their lives.
Consumer behaviour is helpful in understanding the purchase Behaviour and preferences of different Consumer behaviour is helpful in understanding the purchase Behaviour and preferences of different consumers. As consumers, we differ in terms of sex age, education, occupation, income, Family setup, consumers. As consumers, we differ in terms of sex age, education, occupation, income, Family setup, religion, nationality and social status. Because of this different background factors, have different needs religion, nationality and social status. Because of this different background factors, have different needs and we have only buy those products and services, which we think, will satisfy our needs.
and we have only buy those products and services, which we think, will satisfy our needs.
A MODEL OF CONSUMER BEHAVIOUR:
A MODEL OF CONSUMER BEHAVIOUR:
A consumer decisions to purchase a particular product of service is the result of complex interplay of a A consumer decisions to purchase a particular product of service is the result of complex interplay of a number of variables. The starting
number of variables. The starting point of point of the decision process is the decision process is provided by the provided by the companycompany‟s ‟s marketingmarketing stimuli in the shape of product, promotion, price and distribution strategy. Consumer often purchase new stimuli in the shape of product, promotion, price and distribution strategy. Consumer often purchase new
the behaviour that consumer displaying searching for purchasing, using, evaluating and disposing of the behaviour that consumer displaying searching for purchasing, using, evaluating and disposing of products and
products and services services that thethat they expect y expect will satiswill satisfy these nfy these needs.eeds.
The study of consumer behaviour in the study of how individuals make decisions to spend their available The study of consumer behaviour in the study of how individuals make decisions to spend their available resources (time, money, effort) on consumption related items. It includes the study of what they buy´, resources (time, money, effort) on consumption related items. It includes the study of what they buy´, why they buy´, when they buy´, where they buy‟, how often they buy´ and how they use´
why they buy´, when they buy´, where they buy‟, how often they buy´ and how they use´