RATE CARD
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Skytrax UK • World’s Best Cabin Crew • 5-star Airline • World’s Best Economy Class Award • Staff Service Excellencefor Asia Award
World Travel aWardS • World’s Leading Airline to Asia • Asia’s Leading Airline • Asia’s Leading Business Class Airline
Some of the
latest Awards
Malaysia’s award-winning national carrier, with 360 daily flights
serving over 60 destinations across 3 continents.
About Malaysia Airlines
Malaysia Airlines (malaysiaairlines.com) is the national carrier of Malaysia and one of Asia's largest, serving 50,000 guests on 360 flights to over 60 destinations daily.
The distinctive Malaysia Airlines brand is an extension of the special culture of warmth and friendliness unique to Malaysians. This inimitable Malaysian sense of graciousness is branded as “Malaysian Hospitality” and symbolised by the acronym MH, which is also the airline’s flight code.
Malaysia Airlines operates flights from its home base, Kuala Lumpur International Airport, and offers great connectivity across the globe, including oneworld® hubs.
Malaysia Airlines became a part of oneworld® in 2013, which brings together 13 of the world’s biggest and best names in the airline industry and 30 affiliate airlines offering
more than 10,000 daily departures. Through this global alliance, Malaysia Airlines offers the best connectivity with seamless journeys to almost 900 destinations across 150 countries and access to over 550 airport lounges worldwide.
PASSEngEr DEMogrAPHICS
Government & military
6
% Students7
% others32
% executives, managers & other professionals55
% occUpaTion Up to 249
% 35-4424
% aGe GroUp 25-3424
% 45-5423
% 55 and above20
% apac69
% others6
% naTionaliTy by reGion europe20
% north america5
% visit friends or relatives15
%others
32
% pUrpoSe of Trip Holiday43
% business36
% Male65
% Gender female35
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Ad SpotS
StAtic BillBoArdS
On-screen advertising
Malaysia Airlines' seatback on-demand system offers a wide variety of movies and television programmes, with up to 120 movies and 130 TV programmes on offer each month.
A non-audio, static billboard at entry points as passengers navigate their way through the entertainment system.
raTeS per MonTH (USd) 30 SEC 60 SEC
raTeS per MonTH (USd)
Movies on demand 13,000 23,200
Movies 3,600
Billboard before Movies on all aircraft
Television 3,000
Billboard before TV programmes on all aircraft TV on demand 8,100 14,500
All TV programmes
Comedy, Drama, Sports, Chinese, Malay, Japanese, Arabic, Tamil, Hindi, History, natural, Business, Science, Travel, religious, Soundstage, Lifestyle, Showbiz, and Kids.
Expandable Banner 4,400 Available on A380 aircraft
A series of advertisement banners are displayed, each of which shall be rotated at 5-second intervals. When highlighted, the advertisement panel shall have a white border. When selected, a full-screen advertisement shall appear, corresponding to the content in the advertisement banner.
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DE CEMBER 2 014�CElEBRatE thE holiDay sEason in nEw yoRk
�CaMBoDia’s kEp unDERgoEs hip REvival
goingplaces
Winner of the Kuala lumpurmayor’s tourismaWard 2014
GoinG plAceS in-fliGht MAGAzine
goIng PLACES magazine is made available to over a million affluent First, Business and Economy class passengers flying with Malaysia Airlines a month.With high readership figures daily targeting a niche demographic in a captive environment, it is an unparalleled platform to showcase your brand message.
The majority of our passengers take their complimentary copy of going Places home with them, and along with it, your advertising and marketing message.
prinT adverTiSinG poSiTion raTe (USd)
Cover on Cover Reversed Gatefold Full Page
Double Page Spread (DPS) Outside Back Cover (OBC) Inside Front Cover (IFC) Inside Back Cover (IBC)
Inside Front Cover Spread (IFC Spread) Half Page
Blurb
* Advertorial additional handling charges: USD1,000 * 15% loading fee for premium position
35,100 29,000 10,300 19,100 15,500 13,800 12,000 22,000 6,800 4,400 frequencyMonthly languageEnglish readership1.6 million passengers monthly distributiononboard all MH flights in all classes
In SHorT
Kuala Lumpur Mayor's Tourism Awards 2014
January
2015 Travel inspiration:A roundup of the must-visit destinations in 2015 as recommended by our writers. Plus: peru has always had a culinary obsession, but in the last few years, pioneers there have led this passion onto the global stage. From London to new York to LA, the last couple of years have seen Peruvian cuisine take off in a big way.
February
naples, italy: Forget Venice! Forget Tuscany! naples is Italy's new, darkly romantic, and intoxicating city. Plus: a guide to iceland's less well-known Snaefellsnes Peninsula for killer whale watching and seeing the northern Lights.
March
petra, Jordan:This UnESCo World Heritage Site is where ancient Eastern traditions blend with Hellenistic architecture. Plus: a look at the hip and trendy cafés and restaurants in Malmo, Sweden.
April
The food issue:going Places' guide to the 10 best restaurants in Kuala Lumpur. Plus: Houston, we no longer have a problem. The Texan city once best known for high hair is now making a name for haute cuisine. Plus: an off-the-beaten track culinary experience in Turkey – dining with local families.
May
Santiago: no excuse not to visit Chile's capital city, with its array of cultural attractions, large-scale shopping and dining experience, wine country experiences, and coastal pleasures. Plus: We check out all the culinary offerings in fiji.
June
oahu: Hawaii's third largest island with year-round waves is where the locals go for the best spot of surfing. We’ll tell you why.
July
les deux alpes: one of the few places in the Alps to offer summer skiing, the 90-acre snow park is undoubtedly Europe's summer skiing capital.
August
The Malaysia issue:going Places rounds up the 10 best Malaysian experiences for visitors, including sporting activities, food, and shopping. Plus: a walking tour of Kuala lumpur.
September
london: As England’s capital hosts the 2015 rugby, we take a look at the favourite things to do, see, and eat in London.
October
The black Sea: one of cruising's best kept secrets, the Black Sea is the answer to the overcrowded Mediterranean. It offers every bit as much history and culture, not to mention fabulous beaches and sophisticated cities. The cruise starts from Istanbul, stopping at the ports of Constanta in romania, and nessebur in Bulgaria for a full day tour of Bucharest.
November
copenhagen: Denmark’s capital city has joined Tokyo and new York as one of the culinary capitals of the world thanks to rené redzepi’s groundbreaking restaurant, noma. We take a look at its latest offerings and list the best places to sample them.
December
prague: The city's old Town Square takes centre stage in December when its huge Christmas market becomes a wonderland of twinkling fairy lights and stalls offering handmade wares. We check out Wenceslas Square too – a great place to sample the Czech republic’s Christmas delicacies.
GoinG plAceS editoriAl line-Up 2015
•Bright • cosmopolitan • Big, bold and beautiful • confident • A source of light for all travellers
• a useful point of reference
Disclaimer: We reserve the right to change, alter or revise the destinations or angle of stories contained herein.
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• Malaysian and global contents • an oasis of calm, relaxation and entertainment onboard • Light reading yet informativebusiness class first class
circUlaTion KLIA Check-in counters: 300,000 other stations: 250,000
cycle Monthly
claSS First, Business,
Economy
raTe per UniT (USd)
< 100,000 0.59 100,000-300,000 0.53 300,001-350,000 0.49 350,001-500,000 0.41 500,001-900,000 0.30 ≥ 900,000 0.25
Ambient
-
Before boarding
BoArdinG pASS
lUGGAGe tAG
Place your brand in the palm of your target audience’s hands with the Boarding Pass, reserved for premium brands that embody the spirit of going Places.
Push your brand using this extremely cost-effective and efficient way of targeting passengers. The boarding passes and luggage tags remain with travellers for a long time, ensuring maximum brand recall.
circUlaTion KLIA Check-in counters: 300,000 other stations: 250,000
cycle Monthly
claSS First, Business, Economy
poSiTion Back Panel
raTe per UniT (USd) < 100,000 0.18 100,000-200,000 0.12 200,001-300,000 0.10 300,001-500,000 0.08 500,001-900,000 0.07 ≥ 900,000 0.06
check-in
GiveAwAyS
reward your target audience from the moment they check in with carefully selected gifts that will make your brand instantly memorable.
circUlaTion Check-in counters at KLIA only
cycle Weekly/Monthly
qUanTiTy 350,000 per month
raTe per UniT (USd) <150,000 units 0.24 150,000 - 300,000 0.20 >300,000 0.15
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A
heAdreSt
cover
Brand awareness cannot get any better when placed on these headrest covers. They are noticeable immediately upon boarding and stay in place throughout the flight, instantly capturing attention.
Ambient
-
Onboard
Headrest cover Window shadeA
B
napkinsd
e
Fold-down trayB
window ShAde
High visibility while boarding and leaving the plane. Large, head-on media will attract eyeballs and be visibly clear to all passengers during the flight.
Meal tray tent card
c
c
MeAl trAy
tent cArd
Meal tray tent cards provide guaranteed viewership, and direct consumer interaction. They can be targeted at specific class of seats, or routes.d
nApkinS
Tastefully and creatively designed napkins will surprise passengers, and may even prompt a collection of the item for self or for sharing with others, carrying the message across and reaching a wider audience.
e
fold-down
trAy
get your customised branding message across on tray tables for uncluttered attention when they are unfolded, and continue capturing passengers’ attention when meal trays are cleared away.
a380-800Numbers: 6 Passenger Seating494 b777-200Numbers: 11 Passenger Seating282 a330-300Numbers: 15 Passenger Seating283 b737-800Numbers: 52 Passenger Seating 160-166
PLAnE InFo
*For more information about these exciting onboard advertising opportunities, please contact a member of our sales team
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B737-800 12 months 330,000 (inclusive of print, ambient and digital advertising)
A330-300 12 months 455,000 (inclusive of print, ambient and digital advertising)
Plane Livery
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Online Media
goingplacesmagazine.com
hoMe pAGe & rUn-of-Site
weB/MoBile
e-BoArdinG pASS
averaGe iMpreSSion 600,000
raTe USD 0.15/Boarding Pass*
ad Type Banner Placement
Leaderboard USD 5,900/month Customised Skinner USD 3,300/month Site Takeover USD 9,400/month Tile Ad/Banner Ad USD 3,000/month Advertorial/Highlight USD 4,700/month *Min quantity = 100,000
averaGe MonTHly iMpreSSion 800,000
enrich edM
ToTal edM 1,000,000
freqUency Twice Monthly
ad Type Banner
Placement
raTe USD 0.10/Email
Deadlines
&
Specifications
video billboard before MovieS & Tv
aUdio
enTry inTo MenUS billboard expandable banner Video Codec Resolution Video Codec Resolution Video Codec Resolution Audio Codec Sampling rate Bitrate Bit depth No. of tracks
Format File Format
Dimensions Resolution Colour Depth H.264 PAL: 720x576 NTSC: 720x480 .JPg 1280 x 800 & 360 x 243 pixels .Png 1280 x 527 & 640 x 75 pixels .BMP 640 x 480 pixels 72dpi 24 bit rgB File AAC 48kHz 192kbps 16 bits 1 track[Stereo] .MoV
tvc
BillBoArd
DEADLInES
MonTH booKinG MaTerial
March April May June July August September october november December Jan 3, 2015 Feb 1, 2015 Mar 1, 2015 Apr 1, 2015 May 2, 2015 Jun 3, 2015 July 1, 2015 Aug 1, 2015 Sep 2, 2015 oct 1, 2015 Jan 10, 2015 Feb 8, 2015 Mar 11, 2015 Apr 10, 2015 May 10, 2015 Jun 10, 2015 July 10, 2015 Aug 9, 2015 Sep 10, 2015 oct 10, 2015
Transmission method:
Advertiser to provide a link (Yousendit, Sharefile, Leapfile etc.) to download ready creative.
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iSSUe booKinG MaTerial
March April May June July August September october november December Jan 3, 2015 Feb 1, 2015 Mar 1, 2015 Apr 1, 2015 May 2, 2015 Jun 3, 2015 July 1, 2015 Aug 1, 2015 Sep 2, 2015 oct 1, 2015 Feb 1, 2015 Mar 1, 2015 Apr 1, 2015 May 2, 2015 May 31, 2015 July 1, 2015 Aug 1, 2015 Aug 30, 2015 oct 1, 2015 nov 1, 2015
ADVeRTISING FILe FORMAT Print ready PDF
COLOUR CMYK
HIGH ReSOLUTION SCReeN LINe FONTS AND TyPeS DIGITAL ADVeRTISING MATeRIAL
300 dpi
175 lines per inch All font types to be outlined
High resolution PDF saved in CDr accompanied by colour proof on glossy art paper
DEADLInES
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TRIM SIze 420 mm X 276 mm BLeeD AReA426 mm X 282 mmTyPe AReA ("X" mark) 380 mm X 256 mm
TRIM SIze 210 mm X 138 mm BLeeD AReA 216 mm X 144 mm
TyPe AReA ("X" mark) 190 mm X 118 mm
TRIM SIze105 mm X 276 mm BLeeD AReA 111 mm X 282 mm
TyPe AReA ("X" mark) 85 mm X 256 mm
TRIM SIze 210 mm X 276 mm BLeeD AReA 216 mm X 282 mm
TyPe AReA ("X" mark) 190 mm X 256 mm
full page (W x H) dpS (W x H)
1/2 page - vertical (W x H) 1/2 page - Horizontal (W x H)
Transmission method:
Spafax prefers files to be submitted via AoT, WeTransfer or DataMation
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online
ADVeRTISING FILe FORMAT .jpg .gif or .swf
COLOUR rgB
ReSOLUTION 72 dpi
SiZe 50 KB (JPEg AnD gIF)
60 KB (SWF) Dimensions 970(W) X 90(H) - optional 728(W) X 90(H) - required 320(W) X 50(H) - required Dimensions 120(W) X 600(H) - Left - required 120(W) X 600(H) - right - required Dimensions 970(W) X 550(H) - Maximum Dimensions 728(W) X 90(H) - required 728(W) X 315(H) - required Dimensions 300(W) X 250(H) - required leaderboard
Skinners Site Takeover
expandable
leaderboard Medium rectangle
Note:
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1. All advertisements in going Places magazine, Malaysia Airlines on-screen entertainment and all other forms of media offerings are accepted under the following terms and conditions. no variation to these terms and conditions is permitted unless approved in writing by Spafax networks Sdn. Bhd.
2. Cancellation or postponement of any advertisement will not be accepted after the booking deadline. If the advertiser insists on cancellation after the booking deadline, the advertiser will be liable to pay 100% of the contracted advertising rate.
3. Cancellation or postponement by the advertiser or the advertising agency of any portion of a contract nullifies all earned rate and/or frequency discounts for the entire contract. In such cases, the advertiser or the advertising agency will become liable to the Publisher for the difference between the contracted rate and the published rate on all of the past insertions. Frequency discount applies to those advertisements that have booked to appear within a 12-month period.
4. All advertisements are accepted and published by the Publisher on the representation of the advertiser and the advertising agency that both are authorised to publish the entire contents and subject matter of the advertisement. The advertiser and the advertising agency shall be held solely responsible for the contents of the advertisements.
5. In consideration of publication of an advertisement, the advertiser and the advertising agency will indemnify and hold harmless the airline, the Publisher, the magazine, their officers, agents and employees against losses and expenses (including legal fees) and losses resulting from the publication of the contents in the advertisement, including and without limitation to claims or suits for libel, violation of right of privacy, defamation, trademark or copyright infringement, misappropriation or plagiarism.
6. Execution of an order is subject to the Publisher’s approval of copy, including display, text and illustration.
7. The Publisher reserves the right to reject any advertisement for any reason at any time.
8. The Publisher reserves the right to change advertising rates on a 30-day notice.
9. The Publisher shall not be subject to any liability whatsoever for any failure to publish or circulate all or any part of any issue for any reason whatsoever including but not limited to strikes, work stoppages, accidents, fires and acts of god. 10. Accredited advertising agency is entitled to 15% agency
commission.
11. If the advertiser or the advertising agency fails to submit material on time, the Publisher reserves the right to repeat a previous advertisement of the correct size/technical specification or run a house ad or blank page. In any case, the advertiser or the advertising agency will be liable to pay 100% of the contracted advertising rate.
12. The Publisher reserves the right to add the word “advertisement” at the top or anywhere within any page that, in the Publisher’s sole judgment, too closely resembles the editorial pages of the publication.
13. The advertiser and the advertising agency are jointly and severally liable for payment of all invoices for advertising placed. The advertiser and the advertising agency agree not to make promotional or merchandising reference to Malaysia Airlines and/or Malaysia Airlines media without the prior written permission of the Publisher in each instance. 14. Payment is due 30 days from the date of invoice. All payments
should be made in the currency as stated on the invoice. All rates are quoted as payments due, free of all withholding, taxes and duties unless specified. The Publisher reserves the right to ask for prepayment from any advertiser or its advertising agency.
15. Advertising contracts should be made out to Spafax networks Sdn. Bhd.
Spafax Networks Sdn Bhd
Fawzana Fathy
email [email protected]
mobile +6 (0)19 226 8697
Lim Shen yee
email [email protected]
mobile +6 (0)19 359 5165
Glendon Choo
email [email protected]
mobile +6 (0)12 224 1713
Unit B-11-3A, Block B West PJ8, Jalan Barat
46050 Petaling Jaya Selangor, Malaysia
Telephone: (603) 7960 0711 Spafax Asia- Pacific
Darren Teoh
Spafax europe & Middle east
Nick Hopkins
Spafax USA
Mary Rae esposito
Spafax Canada
Laura Maurice
Spafax South America
Deborah Mogelberg
