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(1)

Exploring the top 10

opportunities and risks

(2)

About

this report

This report consists of insight and

perspectives from Ernst & Young’s Calgary

Oil & Gas team, which has extensive

experience helping oil and gas companies

in Western Canada achieve their potential.

The research is drawn from the team’s own

conversations and experience advising

international, national and local oil companies.

All monetary figures are in Canadian dollars unless otherwise specified.

Key findings

In this report, our oil and gas team has uncovered a number of ways companies can turn today’s challenges and opportunities into results.

• One of the top trends we’re seeing today is the rising number of joint

ventures and partnerships in the industry, which is helpful for oilsands as it allows for sharing of resources, costs and skills.

• The industry is investing more in technology, and is collaborating on its use

and research.

• With the rise of globalization in the economy, it’s becoming more and

more important for Canada’s oil and gas market to break into new markets around the world rather than solely relying on the US for trade.

• With the rise of concern from stakeholders and the community, and with

government regulations, companies are focusing more on ways to curb their greenhouse gas emissions.

• Due to the perceived negative environmental effects of oil and gas

production, companies are working on their own public relations

management. It is important for the government to support these efforts by coming up with a federal energy strategy.

• In the wake of the global recession and crude price volatility, companies

are taking a fresh look at their strategies and improving their internal business operations.

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Oilsands, also known as tarsands, are a mix of bitumen, sand and water. They are considered a type of unconventional petroleum deposit, since the process to extract oil from the sands is different from that used to extract the free-flowing hydrocarbon mixtures of crude oil traditionally produced from oil wells. Oil is extracted from oilsands through in-situ methods such as steam-assisted gravity

drainage (SAGD) during which low-pressure steam is continuously injected into horizontal wells to heat the oil and

reduce its viscosity.

Another more expensive form of extracting oil from the sands is surface mining, using large trucks and excavators. Surface mining is performed when the bitumen is covered by little overburden, which consists of water-laden peat bog over top of clay and barren sand. The oilsands are typically 40 to 60 metres deep, sitting on top of flat limestone rock. After excavation, hot water and

caustic soda are added to the sands to separate the oil.

The oilsands in Western Canada’s Sedimentary Basin are located in three

major deposits in northern Alberta: the

Athabasca-Wabiskaw oilsands deposits of northeastern Alberta, with the bulk of oilsands companies located in the town of Fort McMurray; the Cold Lake deposits in the northeastern part of the province; and the Peace River deposits of northwestern Alberta. Together, these three regions cover 225,308 square kilometres and hold proven reserves of 1.75 trillion barrels of bitumen.

The area contains at least 85% of the world’s reserves of natural bitumen, but they are the only deposits concentrated enough to be economically recoverable for conversion to synthetic crude oil at current prices. In fact, Canada’s oilsands reserves are ranked third in the world for proven oil reserves

behind Saudi Arabia and Venezuela.

Alberta oilsands properties

Athabasca-Wabiskaw

Deposit Peace River

Deposit Cold Lake

Deposit Peace River Fort McMurray Athabasca-Wabiskaw Deposit In-situ projects Mining projects Cold Lake

Oilsands

geography

(4)

Demand for Canada’s oil resources

is particularly evident in Alberta’s unconventional oil region, which plays an important role in the country’s oil and gas sector. The oilsands hold great resource potential, and there are a

growing number of projects on the rise

that consist heavily of an oil-focused mix. The region has generated interest

from foreign (notably Asian) investors

and partners as these countries look to secure their oil supplies to fuel rapidly expanding populations. To many, Canada offers a stable business environment that weathered the economic storm well, political stability, strong and transparent regulations, and the development of leading-edge technology and expertise in the oilsands.

The oilsands sector is evolving quickly. Risk continues to dominate the business agenda, but competition in a global marketplace is becoming a dominant feature. Market volatility, pricing pressure, variations in market performance and demanding stakeholders have all contributed to an economy that encourages competitive drive. And with that drive comes opportunity. After taking into account the many lessons learned from the recession, and the boom period from 2005 to 2008, oilsands companies are better equipped to succeed today than ever before.

The following are the top 10 opportunities we see emerging in the industry.

The top 10

emerging opportunities

As Canada’s economy recovers from the global economic

recession, its oil and gas industry is gaining strength at a

fast pace — entering a boom cycle. During the recession,

exploration, development and many capital projects were

put on hold, and now the industry is facing a growing global

demand for resources — a demand that oil and gas companies

are scrambling to take advantage of. This increasing demand

has been a driving force in Canada’s recovery, and we believe it

will remain so well into the future.

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The oilsands are economically important to Canada

Canada’s oilsands play a significant contributing role in the oil and gas industry, and in giving Canada a global competitive edge. Canada’s current oilsands production is disproportionate relative to its large reserves base owing to high capital costs, restrictive regulatory requirements and the long lead times needed to bring oilsands production online.

Global demand is growing

The demand for oil around the world remains crucial to the viability of oilsands as a resource. The International Energy Agency forecasts continued growth and demand for fossil fuels of 36% between 2008 and 2035, with 36% of the increase coming from China. The US is also an important customer of Canadian oilsands production, accounting for approximately 22% of the world’s oil and gas consumption. The agency also predicts that coal, oil and natural gas will remain prominent sources of energy into 2035, and that Canadian oilsands and

Venezuela heavy oil will dominate production mix in the future globally.

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2

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State owned or controlled

78%

World oil reserves

Source: Oil & Gas Journal, December 2010

Accessible Canada’s oilsands Other accessible reserves 0 50 150 100 200 250 300 260 211 175 137 115 102 92 60 46 37 30 25 20 19 Saud i Arab ia Vene

zuela Canada Iran Iraq Kuwa it Abu D habi Russia Libya Nige ria Kaza khsta n Qatar China Unite d Stat es

Includes 170 billion barrels of oilsands reserves

52%

48%

Accessible oil reserves

B illion b arr els 36% – Alberta government 41% – Federal government 14% – Municipalities

9% – Provinces other than Alberta

Government revenue from oilsands 2000–2020

0 20 60 40 80 100 120 $ in billions

Source: CERI — Economic Impacts of Alberta’s Oilsands, Oct. 2005

$123 billion by jurisdiction

Here are some key numbers from the government of Alberta that highlight how the oil and gas industry contributes to the Canadian economy. The economic impact to Canada

generated from the oil and gas sector is $1.7 trillion per year

(GDP); 90% of this comes

from Alberta.

Reserves base — Canada has a

huge resource base of oilsands reserves comparable on a world scale to countries like Saudi

Arabia and Venezuela.

Another measure of government share or revenue from the development of the oil sands is to measure the direct and indirect revenues. This involves measuring the direct royalty and taxes paid, as well as the taxes paid by those supplying goods

and services to the oilsands projects and paid by their employees. A Canadian Energy Research Institute (CERI) study, titled The Economic Impact of Alberta’s Oil Sands, October 2005, quantified the measure of government revenue over the 20 year period from 2000 to 2020 and found Canada’s governments in aggregated

(7)

Oilsands are playing a more prominent

role in the oil production mix

Supported by several oilsands assets in either operations or construction, and

future growth plans both in-situ (drillable) and mining related, production is

expected to grow through 2025, according to the Canadian Association of

Petroleum Producers (CAPP).

Production growth mainly fuelled by oilsands is expected to strengthen the energy relationship between the US and Canada. In fact, CAPP expects oilsands

production to grow from 1.3 million barrels/day in 2009 to 2.2 million barrels/

day by 2015 and 3.5 million barrels/day in 2025.

Canadian oilsands and conventional

oil production forecast (2011–25)

Source: Canadian Association of Petroleum Producers 0 2 1 3 4 5 2005 2007 2009 2011 2013 2015 2017 2019 2021 2023 2025 Million b arr els /da y Actual Forecast Atlantic Canada Mining In-situ Conventional heavy Conventional light Pentanes/condensate

3

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Canada is an attractive place to do business

Looking at the major global projects against the economics and political risk in Canada indicates SAGD oilsands and mining oilsands projects compare well on a

global scale. Canada provides a politically stable economy and has a strong legal and business system in which to operate. Canada’s vast oilsands reserves and proximity to the US make it an ideal market for wealthy international and national oil companies.

Major oil and gas projects evaluated by size and political risk

Source: Company reports and CIBC World Markets Inc.

Typic al w ell ec onomic s ( aft er -t ax r et urn r at e) 60% 50% 40% 30% 20% 10% 0% Political risk Low High Australia LNG SAGD oilsands Mining oilsands Deepwater GOM Hebron

Tupi oil field

Papua New Guinea LNG

Libya redevelopment

Iraq redevelopment

GOM: Gulf of Mexico

LNG: liquefied natural gas SAGD: steam-assisted gravity drainage

4

Asian investment

in Canada topped

$10.9 billion

in 2010.

While Norway, France, the US and other international countries are heavy investors in Canada’s oilsands resource plays, Asian countries are showing a significant interest. In fact, the number of inbound oilsands-focused transactions from Asia tripled in 2010, as resource demand from China, Japan, Thailand and South Korea

continues to grow. According to DBRS Limited, a globally recognized provider of

credit rating opinions, consumption by non-Organisation for Economic Co-operation

and Development countries grew by 12.5 million barrels/day from 2000 to 2010 as a result of rapid industrialization and economic development. In particular,

China’s consumption growth averaged 6.6% per year since 2000, and it’s expected

to remain as robust going forward. Demand is growing as many Asian countries

are actively seeking to secure natural resources around the world to support their population growth.

Asia–Pacific has experienced significant growth with imports increasing by more

than 30% over the decade, according to DBRS. This growth has primarily been led

by China and India, whose imports increased 23% and 65%, respectively. Some examples of Asian investments and partnerships in Canada’s oilsands

include the following:

July 2011: CNOOC announced a $2.1 billion deal to acquire OPTI Canada.

June 2011: Petronas announced a joint venture with Progress Energy

for $1.07 billion.

January 2011: China’s Sinopec Corp. is one of the investors in its proposed

$5.5 billion Northern Gateway pipeline with Enbridge.

November 2010: Statoil Canada entered a US$2.28 billion joint venture with

Thailand’s PTT Exploration and Production Public Company Limited.

May 2010: China’s main sovereign wealth fund entered into a partnership with

Penn West Energy Trust to develop oilsands assets.

April 2010: Sinopec purchased a 9% stake in Syncrude Canada Ltd.

February 2010: State-run PetroChina Company Limited closed its agreement

to purchase a majority stake in Athabasca Oilsands Corp. It paid $1.9 billion for a 60% working interest in Athabasca’s MacKay and Dover assets.

April 2005: CNOOC Limited acquired a

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Increased crude prices expected

The West Texas Intermediate (WTI) and Brent exchanges continue to show

evidence that the market is uncertain over oil and gas prices. The current forward strip certainly appears to support oilsands, but it also makes it difficult for those companies to plan and forecast accurately — especially recently with significant price volatility caused by the S&P downgrade of the US credit rating.

Forecasts reflect increased optimism over crude pricing, with most analysts expecting levels to stay above $80 per barrel in the long term. Higher crude prices are favourable for oilsands production as previous uneconomic assets and

costly projects suddenly become possible. The risk comes in when oil prices drop

below the costs of extracting oilsands, which is more expensive to produce than conventional oil production methods.

Companies with deep pockets and low cost of capital can be expected to handle the lower crude prices and take advantage of potential short-term lower material and labour costs.

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6

80 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 2022 2023 2024 (U S$ /b bl ) 140 130 120 110 100 90

High forecast Investment banks Reserve engineers Low forecast

West Texas Intermediate forecasted prices

As of 30 June 2011

Source: Ernst & Young LLP

The US as a key customer is evolving

The US continues to be a very important customer of Canada’s crude oil production. Canada is the world’s sixth-largest crude oil producer, providing 21% of US

imports. Canada has been able to double production since 1980, and its share of US imports compared to Saudi Arabia, Venezuela and Mexico is expected to increase.

Most Americans strongly value Canada’s role as a secure, stable and friendly supplier of oil to meet the needs of US families and businesses, according to a poll conducted by Harris Interactive for CAPP and the American Petroleum Institute. “Americans naturally want to reduce dependency on imported oil, but to the extent that the US continues to rely on supply from other countries, Canada is very well regarded,” said Dave Collyer, President of CAPP. “Among Americans,

Canada is seen as a friend and ally, with positive environmental values and a

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Project activity increasing in a controlled way

At Ernst & Young, we’re seeing renewed project activity in all facets of the oilsands sector. Projects that were shelved over the last few years are now coming back on

stream. CAPP sees an increase in 2011 of $2 billion in capital spend in the oil and

gas industry compared to 2010. Some examples of this include the Sunrise Project — Husky Energy’s joint venture with BP; Suncor Energy Inc.’s Firebag expansion

stages three to six and the second stage of Mackay River; and Cenovus Energy Inc.’s

oilsands expansion project at Foster Creek and Christina Lake.

Compared to the early 2000s, we are noticing some key differences in terms of

project growth. These include fewer megaprojects with 100,000+ barrels of oil/day production, more cross ownership and collaboration, and smaller average project size. Collaboration between companies is helping them better control risk and deliver faster project results — it’s easier to get a smaller number of skilled resources to complete a project, rather than having to manage massive teams.

7

Industry capital spending

($ in billions) 23 11 1.7 0.2 2.5 0.5 3 0.3 13 15 26 26 0 5 15 10 20 25 30 2009

$34 billion $42 billion2010 (forecast)2011 $44 billion

Northern Canada Oilsands Western Canada East Coast offshore

Source: Canadian Association of Petroleum Producers, January 2011

CAPP sees an

increase of

$2 billion over

2011 in capital

spend in the oil

and gas industry.

However, reliance on the US is not without its challenges. US dependence on imported oil fell below 50% in 2010 for the first time in more than a decade — thanks in part to the weak economy and more fuel-efficient vehicles, the

US Department of Energy (DOE) has said. The DOE’s Energy Information

Administration said it expected the moderating trend in US oil-import dependency to continue through the next decade due to improvements in energy efficiency and even higher fuel economy standards. Therefore, Canada needs to focus on diversifying it’s oil and gas customers by building relationships globally. Such relationships are being formed with Asian countries and Canada is opening up many new opportunities by securing its position in new markets.

(11)

Infrastructure development continues

Canada has well-established oil and gas production infrastructure that has been built up over many years. This includes pipelines that supply the US and the potential to export to Asia, politically stable government, skilled workers who are experts in oilsands production, respect for contracts and low corruption levels.

Future infrastructure development projects like TransCanada’s Keystone XL

have the potential to further support export growth and security of demand for production. The tightening of differentials in the past few years has influenced the expanding pipeline capacity. In 2010, crude oil pipeline capacity was 3.3 million barrels/day compared to 2.5 million barrels/day in 2007.

Once it’s built, Keystone will initially transport 435,000 barrels/day, and Enbridge’s Northern Gateway will transport 525,000 barrels/day.

8

In 2010, crude oil pipeline

capacity was 3.3 million

barrels/day compared to 2.5

million barrels/day in 2007.

Canadian and US crude oil pipeline proposals

Enbridge pipelines, AB Clipper and connections to the US Midwest Kinder Morgan Express

Kinder Morgan Trans Mountain TransCanada Keystone

Proposed pipelines to the West Coast Existing/proposed pipelines to PADD III Expansion in existing pipeline

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The increasing role of technology

Technology and innovation continue to play an important role in supporting enhanced oil and gas recovery, and in reducing the environmental impact of production. Some examples of innovative technologies being implemented, and

those to watch over the coming years include the following:

Different processes for using solvents together with SAGD production,

improving recoveries and reducing greenhouse gas (GHG) emissions. The solvent-assisted process co-injects solvents such as butane and propane,

reducing the need for large amounts of steam, which decreases the steam-to-oil ratio.

Technologies to process produced bitumen that remove the heaviest hydrocarbon

components, facilitating transportation direct to refineries and eliminating the need for a separate upgrade step.

Wedge wells, which involve drilling incremental horizontal wells between existing

well pairs to harness incremental production.

Toe-to-heel air-injection could help dramatically decrease costs using

combustion technology and the vertical injection of air, creating a high

temperature that burns the oil and reduces the viscosity of the remaining oil.

The electro-thermal dynamic stripping process (ET-DSP) combines heat

transfer mechanisms.

– Privately held E-T Energy Ltd. is getting support from Total E&P Canada Ltd.

to fund its patented ET-DSP technology for producing heavy oil and bitumen

from oilsands. Total will provide financial and technical support for field testing as E-T prepares for its proposed 10,000 barrel/day phase one commercial development at Poplar Creek.

“Working with E-T Energy is an excellent opportunity for Total to help advance innovative extraction methods that continue to build on the development of environmentally sound practices in Canada’s oilsands,” said Jean-Michel Gires, President and CEO of Total E&P Canada Ltd.

10

Smaller players create diversification

We are starting to see signs of a shift in industry emphasis and dynamics in a

few areas. First, there are a greater number of SAGD projects moving forward compared with new oilsands mining projects. This is partly due to the lower break-even points of SAGD projects (approximately $42/barrel) versus an upgraded mine project, which may require $90/barrel to break even.

We’re also noticing that mining projects are more labour intensive, and therefore face higher cost issues in a tight labour environment. SAGD projects are less labour

and capital intensive, more environmentally friendly, easier to manage and seem to have a better track record of being on time and budget compared to mining. The changing business model has allowed the emergence of smaller players like

MEG Energy and Athabasca Oilsands Corporation, which are focused on SAGD-type projects and operations with smaller production, high degree of control and

no upgrading capacity. Recently, MEG was ranked the top oilsands producer in the industry by Oilsands Review, and announced in April 2011 that its first quarter results had increased based on strong production at Cristina Lake.

The lower barriers to entry are helping to build a more diverse Canadian oilsands industry with smaller, more nimble players.

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Combustion overhead gravity drainage uses combustion instead of steam to

heat the reservoir.

Thermal-assisted gravity drainage inserts an electric wire into the well and heats

the resevoir over a one-year period, avoiding the need for steam.

Non-aqueous extraction technologies that have the potential to eliminate the

need for water and the net for wet tailings ponds.

Here are some additional examples of companies that are leveraging new technology to enhance in-situ oil recovery.

Together with Saltworks Inc. Technologies, Cenovus Energy recently invested $6.3 million in energy and environmental technology, developing efficient ways to

convert saltwater to freshwater through desalinization. The technology removes

salt from seawater and underground saline water by harnessing low-temperature heat. The heat is created by solar energy and waste heat from a power generator, which produces mechanical and electrical energy.

Cenovus is also working with General Fusion Inc. to find ways of combining hydrogen atoms that generate energy. The byproducts are considered safe for the environment and don’t emit GHGs.

Imperial Oil is piloting new steam flooding techniques for late-life wells in which

it will drill new steam-only injector wells and continue to produce from

existing wells. The company has also commercialized laser technology, in which

solvent is added along with steam in mid-life wells, improving both recovery and GHG intensity levels with no additional steam input. Over about two cycles, recovery is up about 35% compared to a typical cyclic steam stimulation well, and GHG emissions are down approximately 25%.

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With rapid growth and prosperity in Canada’s oilsands region,

the industry is also facing many challenges and risks. Like

many others today, the oil and gas industry as a whole is

dealing with changing regulations and compliance, new laws

around transparency and reporting, environmental and climate

change pressures from the community, government and

stakeholders, and price volatility in the market as people are

still uncertain about the state of the global recovery.

With the fast pace of change in the economy today, those companies that will succeed are nimble and can adapt quickly, innovate and come up with new ways to enter emerging markets. With the rise of global demand the industry will need the support of Canada’s government for continued success and growth in the face of today’s challeges. The following are the top 10 risks we believe the industry is dealing with today.

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Cost inflation

The markets in general are starting to see early signs of a cost-inflation issue, which is accentuated in the oilsands due to the higher lifting costs per barrel of oil equivalent and break-even points. We see multiple factors at play in terms of driving costs depending on the oil or gas mix shown in the graph below.

Here are some of the challenges companies are facing from a cost perspective:

Fear of making short-term cuts that impair the company’s long-term growth

Governing a company that tells existing operations to cut costs, while project

teams are spending

Difficulty for rapidly growing (and sometimes very large) organizations to know

exactly how to manage costs more effectively

Fear of losing suppliers to a competing project in a seller’s market

The traditional “boom and bust” mindset when companies are forging ahead on

long-term investments

The paradigm that a company can’t be low cost and grow at the same time

1

Cost inflation — key drivers

Oil price volatility CAPEX spend

increasing, which is usually a sign of cost challenges Commodity prices increasing (e.g., steel) Accelerating use of alternative energy sources (includes gas) Lifting cost $/BOE of oilsands higher than conventional sources Labour shortages (talent increasing again, driving service costs up)

Sustained low gas prices New regional players reducing WCSB demand (Utica shale, United States) Gas oversupply (shale) Drilling rig use high, driving daily service costs up Future demand sources (NGVs,

power generation) uncertain Uncertain global economy/

geopolitical influences

North Africa and Middle East

Escalating OPEX

Capital allocation Growth

Profitability

Oil Gas Trend up, down or stay

WCSB – Western Canadian Sedimentary Basin NGV – Natural gas vehicle

Negative trend Positive trend No change Total shareholder

return

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There are a number of trends, statistics and indicators supporting the reasons we think cost will become an important issue for oilsands companies, including

the following:

A) Operating costs for oilsands went from $19.6/barrel of oil equivalent in 2006 to $25.5/barrel of oil equivalent in 2010. Development and operating costs for

oilsands remain on the high end of the global scale.

The CERI report Canadian Oilsands Supply Costs and Development Projects

(2010–44) estimates that capital costs have declined by 3.6%, but operating

costs have risen by 5.8%. CERI’s supply-cost model assumes a three-year

construction period for oilsands projects with construction beginning this year. Over the construction period (2011–14), construction and operating costs are expected to rise by 19%.

B) General and administrative costs are increasing, which is evident in the graphs below.

Operating cost per unit of production

Traditional oil and gas only

Source: Canadian Association of Petroleum Producers, ARC Financial Corp.

0 5 10 15 20 1990 1995 2000 2005 2010 2015 Co st ($ per b arr el o f oil equivilan t)

Focus period Forecast

10% 5% 2%

Operating cost sensitivity to varying

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Operating cost per unit of production

Oilsands only

Source: Canadian Association of Petroleum Producers, ARC Financial Corp.

0 10 40 50 20 30 1990 1995 2000 2005 2010 2015 Co st ($ per BOE)

Focus period Forecast

10% 5%

2%

Operating cost sensitivity to varying

rates of cost inflation

General and administrative costs

Total industry; per unit of production

0 1.0 0.5 2.5 3.0 1.5 2.0 1990 1995 2000 2006 2010 2016 Co st ($ per BOE)

Focus period Forecast

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C) Labour costs — Alberta was the only province in Canada with increased employment in February 2011. According to Statistcs Canada, in June 2011, Alberta, Ontario and Nova Scotia had employment gains of 22,000 — growing by 3.5% between June 2010 and June 2011. At the same time, average hourly wages have continued to increase yearly.

Since 2006, Alberta has had the highest average hourly wage rate in Canada. With increasing labour costs and the increasing difficulty of hiring strong talent now that baby boomers are retiring, oilsands operators will need to be more creative with their hiring plans, such as considering more talent from other countries around the world, and ensuring they have strong knowledge transfer, training and integration programs in place to bring new workers up to speed on processes as quickly as possible. Operating costs are susceptible to inflation, and labour and energy input costs are the primary drivers.

Alberta weekly wage earnings

Mining, quarrying, oil and gas extraction

1,000 2002 2003 2004 2005 2006 2007 2008 2009 2010 W ee kl y av er ag e ea rn in gs ($ ) 2,200 2,000 1,800 1,600 1,400 1,200 Focus period

Source: Statistics Canada

Hourly wage rates in Alberta

10 2001 2000 2002 2003 2004 2005 2006 2007 2008 2009 2010 A ve ra ge h ou rly w ag e ($ ) 26 24 22 20 18 16 14 12

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D) Project costs — We continue to see signs of project-cost overruns, partly driven by higher labour costs, service costs (including drilling) and commodity costs, such as for steel and other raw materials. For example, the first phase of Imperial Oil Ltd.’s new Kearl oilsands mine in northern Alberta will now cost $10.9 billion — one-third more than the company first estimated at $8 billion. Imperial attributed the cost increase solely to a reconfiguration of the project, but some analysts suspect costs may increase further as a result of cost inflation.

Overall, the per-unit cost of steel, which is the primary material input for oilsands projects, is up almost 30% from the 2010 average, but it is still significantly below the 2008 high.

As crude prices increase, usually steel prices will follow.

* Syncrude includes base plant quality improvements and power

Source: Canadian Association of Petroleum Resources 60 40 80 100 120 20 0 2001 Production start date 2003 2006 2007 2008 2010 2011 Capit al $/ bbl/ da y ( upgr aded)

Millennium AlbianShell/ Aurora 2& UE 1* Nexen -OPTI Long Lake Shell Muskeg & Scotford CNRL -

Horizon PCA/UTSFort Hills

Oilsands capital cost increases

Global, not just local

$3.3 billion Capital cost of 100,000 bbl/day project $9–10 billion

The per-unit cost of steel, which

is the primary material input for

oilsands projects, is up almost

30% from the 2010 average.

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Correlation between steel prices and oil prices

0 900 1,200 1,000 1,300 1,400 1,500 800

June 01 June 02 June 03 June 04 June 05 June 06 June 07 June 08 June 09 June 10 June 11

Steel Crude H ot -r ol le d st ee l i m po rt s (U S$ /s ho rt to n) WTI pric e (US$/ barr el) 700 600 500 400 300 200 100 0 90 120 100 130 140 150 80 70 60 50 40 30 20 10 Source: Bloomberg

Current: US$763/short ton 2011 YTD avg. US$690/short ton 2010 avg. US$597/short ton 2009 low US$335/short ton 2009 avg. US$453/short ton 2008 high US$1,138/ short ton Current vs. 2008 high: down 33% Current vs. 2009 low: up 128% Current vs. 2010 avg.: up 28%

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F) Commodity price volatility — Volatility in the commodity market is being driven by uncertainly in the global and local North American economy, especially during times of unsettlement in North Africa and the Middle East. It’s also being

driven by supply and demand imbalances, the influence of the Organization of

the Petroleum Exporting Countries, S&P’s downgrade of the US credit rating, and inventory for oil storage and spare oil production capacity. These drivers are making it very difficult for oilsands companies to manage their costs.

E) Drill rig use — The year 2011 is shaping up to be robust in terms of rotary rig counts compared to 2010 — a sign that there is service activity in the industry, which will most likely drive up service costs at a certain point. The following

graphs show that there was less drilling activity during the recession in 2008–09,

but that activity in 2011 is returning to pre-recession levels. In fact, the Petroleum Services Association of Canada’s revised forecast for 2011 is a total of 13,250

wells drilled (rig released) across Canada, representing a 5.7% increase in total

wells drilled compared to last year.

The Petroleum Services

Association of Canada’s

revised forecast for 2011

is a total of 13,250 wells

drilled (rig released) across

Canada, representing a 5.7%

increase in total wells drilled

compared to last year.

Canada rotary rig count

Total active rigs

0 800 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09 10 11 A ct iv e rig s

Crude oil pric

es US $/ barr el 700 600 500 400 300 200 100 0 120 100 140 80 60 40 20

Sources: Baker-Hughes, Energy Information Administration (DOE), WTRG Economics

(January 1991–27 May 2011)

Rotary rig count Crude oil

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The need to break into new markets

Currently, the US is the largest market for Canada’s oilsands. But long term, as the US begins to look for more energy self-sufficiency and renewable sources of energy, it will be important for Canada to consider other sources of demand in Asia and Europe.

Being dependent on a single market is a risk as it leaves the country unprepared if its largest customer turns to a new supplier or is able to use a new product instead. A recent survey by the Asia Pacific Foundation of Canada identifies China as the

second most important economy for Canada — after the US. In fact, a majority of

Canadians believe that the global influence of China will exceed that of the US in 10 years. Asia is leading the global economic recovery, with most Asian economies buoyed by strong exports and vigorous domestic demand. And by 2040, China will be the largest economy in the world.

It is for these very reasons that we cannot underestimate the importance of this region — the future prosperity of our country may depend on it.

In order to supply more product to existing and new customers around the world, the industry will need to develop the proper infrastructure and access to global

markets. Here are some of the challenges to consider around future demand:

Skilled labour shortages

Unemployment rates continue to decline in 2011, edging towards 2007–08 levels when service costs escalated out of control in the industry. We expect labour availability will become an issue again, which will drive costs up in the coming year. With the large population of babyboomers retiring in the coming years, many of the skilled and qualified experts will be leaving the industry. A perfect demographic storm is developing in Alberta leading to severe worker shortages for many years to

come. Thomas Lukaszuk, Alberta’s Minister of Employment and Immigration, said

the province is already starting to see labour shortages in some sectors, and his government expects to see a shortage of 77,000 workers in the next decade.

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Canadian unemployment rate

5.5 2008 2009 2010 2011 Pe rc en ta ge o f t ot al w or k fo rc e 9.0 8.5 8.0 7.5 7.0 6.5 6.0

Source: Statistics Canada

Unemployment

rates continue to

decline in 2011.

(23)

Competitive travel distances for Canadian supply

Prince Rupert/Kitimat

Los Angeles

Santa Cruz San Jose/La Cruz

Persian Gulf Japan

South Korea China Taiwan

Far East • Target markets • US West Coast

~ 5,400 N miles

~ 4,500 N miles

~ 8,600 N miles

~ 1,400 N miles

~ 1,790 N miles

Source: Enbridge Pipelines

~ = approximate

N miles = nautical miles

In the US

New pipeline capacity is needed from Canada to the US:

• Suncor Energy Inc.

President and CEO Rick George says he believes energy security will be the key to

the US government’s decision to approve the proposed Keystone XL pipeline that

will carry Canadian crude to the concentration of refineries on the US Gulf Coast. He

said the crude that would travel down TransCanada Corp.’s proposed Keystone XL pipeline would displace heavy crudes from Mexico, Venezuela and Saudi Arabia.1 Large inventories in the US could mean less demand for Canadian crudes:

Inventories of WTI, the US crude benchmark, continue to rise in Cushing — the

delivery point of the NYMEX crude oil futures contract. This is pushing down

the price due to lack of transportation options from the region to the large concentration of refineries on the US Gulf Coast

In Asia

New pipelines and long-term contracts are needed if Canada wants to export

to Asia: It’s important for Canada to build long-term contracts with Asia in order to secure future demand. Canada will also need to run crude pipelines to its West Coast in order to increase its supply to Asia. Although, there is some resistance from First Nations around these proposed opportunities because of concerns that tankers off the coast could harm the habitat.

The map below compares the distances for oil tankers to transport their product from various ports. Canada’s West Coast is an attractive target for Asian countries because the exporting distance from its West Coast to Asia is shorter than it is from the US or the Persian Gulf — which makes it cheaper for transportation.

(24)

Large upfront capital investment

CAPP expects oilsands production to grow from 1.3 million barrels/day in 2009 to

2.2 million barrels/day by 2015 and 3.5 million barrels/day by 2025. The capital required to achieve this production is approximately $100 billion, not including sustaining capital to maintain operations and production. Many analysts note that the annual sustaining capital and maintenance spend in the oilsands is greater

than the capital for new projects. There are several challenges around capital

investment affecting the industry, including the fact that oilsands development is expensive, especially in mining, where heavy equipment is used, and with in-situ

horizontal drilling. Input costs are also high with the great need for water and

natural gas for production.

In order to upgrade extracted bitumen and turn it into synthetic crude, companies are required to use expensive upgraders for processing. Such high costs are the reason some companies, such as Canadian Oilsands Ltd. and MEG Energy are

not building large, integrated projects. Instead they are keeping projects smaller,

lowering the execution risk and considering the upgrader at a later point.

To help save costs, many oilsands companies extract the bitumen and then ship it to another country, such as the US, for upgrading and refining. But in the long-term, this process isn’t beneficial to Canada as we are exporting much of our

resources for processing rather than retaining the value and associated jobs.

The industry is converting US refineries to take Alberta heavy oil. These

challenges may require new sources of capital from companies around the world, such as Asian national oil companies.

4

CAPP expects

oilsands

production to

grow from 1.3

million barrels/

day in 2009

to 2.2 million

barrels/day by

2015 and 3.5

million barrels/

day by 2025.

(25)

Changing policy and regulations

Policies and regulations around fiscal, labour, environmental and export issues can be complex and overwhelming to many companies. It is not always clear to the industry where the federal and provincial government stand on items of importance, and the industry does not always have clear performance management metrics and targets. The government needs to set the direction while collaborating with industry.

Recently, there have been some changes in policy that have fundamental impacts on the industry. For example, the government changed its position on income trusts, which were phased out in January 2011. It introduced a more burdensome

fiscal regime under the New Royalty Framework (NRF), and the government

restructured the NRF to provide incentives for companies to use new technologies. The Alberta government has created an integrated plan for oilsands

environmental monitoring. The plan will be carried out in collaboration

between provincial, territorial and academic scientists, and includes provisions for monitoring air and water quality in the oilsands region. The plan will give the scientific foundation the government and industry needs to ensure environmentally sustainable development of the oilsands resource.

5

6

Complexity of tailings ponds

Creating and dealing with the politics around tailings ponds, which hold waste water from oilsands processing methods, remain a challenge for the oil and gas industry. The public has been concerned over the environmental impact of such ponds. There is also emotive interest involved when wildlife is unable to survive in these areas, which has become a prominent news feature in the past.

The ponds consist of a mixture of water, clay, sands and residual bitumen used

to settle solids and recycle water — 80%+ recycle ratio. Unfortunately, historically

there hasn’t been a great deal of collaboration within the industry to deal with the environmental aspects and concerns, or to return the areas to their natural state after the ponds are no longer used.

At the same time, we are seeing considerable investment and research going into

recycling and reducing pond size, and sharing this technology between companies

will be key to ensuring the ponds are returned back to normal. Here are some of

the current technologies:

Consolidated tailings

CO

• 2 treatment (Canadian Natural Resource Limited)

Thickeners, paste/dry tailings

Tailings reduction (Suncor Energy Inc.)

Atmospheric fines drying (Shell Canada)

Centrifuge (Syncrude Canada Ltd.)

(26)

Large water requirements

Oilsands production requires a considerable amount more water than conventional oil extraction. This is mainly due to the viscous nature of the bitumen and

the process-intensive steps required to produce synthetic crude. Despite the

comparison to conventional oil, the actual usage needs to be put into context. For mining, the oilsands currently uses only 0.5% of the annual flow of the Athabasca River. In comparison, this is one-third of the amount that the City of

Toronto uses. About 80%–90% of the water used by the industry is recycled, and

according to the Royal Society’s 2010 report, there is no impact on Athabasca water quality or its ecosystem, and no evidence of impact on human health in downstream communities.

With in-situ drillable oilsands production, companies use non-potable (saline) from sub-surface aquifers. About 90%–95% of the water is recycled, and most new projects are using 100% saline for steam.

(27)

Greenhouse gas emissions

One of the major challenges around GHG emissions in oilsands production is

that the targets vary depending on the federal or provincial level. Without clear and aligned targets, it’s difficult for the industry to make improvements. The other challenge lies in public belief. It is widely thought that oilsands production creates more GHGs than other industry, which has a negative impact on Canada’s reputation. For example, it is popular public belief that oilsands production creates more pollution than coal-fired power stations in North America, but, in actual fact, this is not true and is evident in the map below.

We believe this perception could be out there because oilsands production is fairly new. Managing and refining this perception will be key to profitable future growth and help companies get the social lisence they need to operate.

8

~ 1,400 N Miles

GHG emissions from Canadian and US coal-fired

power plants and oilsands operations, 2007

150 megatonnes 50 megatonnes 10 megatonnes

Legend

US coal-fired power plant

emissions, by state, 2007

Canadian coal-fired power plants emissions, by province, 2007 Canadian oilsands and upgrader emissions, by province, 2007

(28)

Clearly, oilsands production does produce GHGs, but, in our opinion, much of the public’s perception about the level of emissions released is not always based on fact. For example, Canada contributes only 2% of global emissions all together, according to CAPP. Of other emission-producing industries in Canada, the oilsands produces the lowest percentage of GHGs. According to the chart below, this number is 5% of the 2% of global emissions.

OECD Europe

15% Conventional oil and gas production

32% Japan 4% Oilsands 5% Electricity 16% Transportation 22% Agriculture 10% Residential 7%

Other fossil fuel

5% Manufacturing and heavy industry 15% India 5% Canada 2% Other 21% US 20% China 21% Australia/ New Zealand 2%

Non OECD Europe and Eurasia 10%

Global emissions

Canadian emissions

GHG emissions from oilsands: 5% of Canada’s GHG emissions Less than 1/10,000 of global GHG emissions Service industries 8%

Source: Canadian Association of Petroleum Producers

Chart does not equal 100% due to rounding

On average, oilsands GHG emissions are comparable to those produced from other sources of oil. While increased production in the oilsands is increasing GHGs

in absolute terms, the use of new oilsands technology since 1990 has reduced the GHGs produced by 39%. The graph below shows that most emissions are in fact

generated in the consumption stage rather than in production.

Common US imported crude oils

Source: Jacobs Consultancy, Life Cycle Assessment Comparison for North America and Imported Crudes, June 2009 0 20 60 40 80 100 120 Saud i Arab ia Mexic o Iraq Vene zuela Nigeria Impo rted weigh ted av g. US Gu lf coas t Califo rnia heav y Oilsa nds a vg. 98 102 102 102 106 102 104 114 107 Range of common US imported crude oils

On a lifecycle basis, oilsands have similar GHG emissions to other sources of oil.

Full cycle emissions, or “wells to wheels,” is the appropriate measure to use in setting carbon policies.

GHG emissions from production

and refining

GHG emissions from gasoline

consumption • • g CO e/MJ gas oline 2

(29)

Public relations and perception issues

Many Americans are unsure of how much oil the US imports from Canada, according to a survey by CAPP. About 56% of Americans feel that currently more than four million barrels/day should come from Canada. The most common guess by Americans is that Canada provides less than 100,000 of the eight million barrels the US imports every day. The reality is that roughly 20 times that amount, or about two million barrels/day, are imported into the US.

With a stronger focus on public relations, companies can better communicate the realities of the industry’s GHG emissions, their effects on Canadian forests and Canada’s important relationship with the US. Increasing transparency and making the public more aware of the oilsands and their significant resources are key to company and industry success.

“As the policymakers debate important questions about our energy security, Americans polled overwhelmingly want the administration to support greater use of Canada’s abundant resources,” said Jack Gerard, API President and CEO.1

9

(30)

Land disturbance and reclamation

In cases in which companies create open-pit mines for bitumen extraction or in-situ, they clear land to build well pads and related facilities in vast boreal forest areas. There are many concerns over the impacts of this development. But after they have completed their development and production, oilsands companies are required to return the land to its original state.

Today, the proportion of reclaimed land in the oilsands regions is smaller compared to the surface area disturbed through surface mining and tailings ponds, which suggests there is a lot of work to be done as the industry is still in the many stages of reclamation. There are several producers that are addressing the importance of reclamation, such as ConocoPhillips, which is piloting an

aggressive reclamation processes on land used for SAGD production.

10

Oilsands mining footprint and reclamation process

Source: Cambridge Energy Research Associates

0 200 100 300 400 500 2008 2020 2040 Tailings ponds Surface mining Reclaimed land Sq ua re m ile s Forecast Forecast

(31)

Canada’s boreal forest (3,200,000 km2)

Land covering the oilsands (142,200 km2)

Land that could be impacted by mining (4,803 km2)

Land mined over the last 40 years (*662 km2)

11% of land mined has been reclaimed

Canadian landscape

Inner

city Greater metropolitan area 8,418 7,125 28,164 8,900 * How big is 662 km2 ? Edmonton Toronto Chicago Oslo 684 630 606 454 Area(km2)

Source: Canadian Association of Petroleum Resources

According to the map below, a total of 4,802 square kilometres of land are impacted by the mining practice, in relation to the total boreal forest area of 3.2 million square kilometres.

(32)

Deeper industry collaboration

Joint ventures and partnerships

One of the key trends we are noticing in the oil and gas industry today is the rising

number of joint ventures and partnerships. These are important in developing

the unconventional oilsands reserves because they allow companies to share risks, resources, skills and talent, development costs, and they allow for greater

collaboration on various projects.

Such partnerships also help to avoid the labour supply crunches we saw in 2007. The availability of skilled trades is of particular importance, as well as avoiding

multiple 100,000+ barrel-type projects occurring concurrently. The recent joint venture between Suncor Energy and Total, and the merger between

Petro-Canada and Suncor Energy provide examples of where Suncor now has

greater influence over several industry capital projects and the sequence at

which they are developed.

In particular, we are seeing more collaboration and partnerships between Canada’s companies and those in Asia. And we believe deals such as the Statoil

PTT-EP joint venture or SINOPEC’s non-operated interest in Syncrude will become

more popular in the future.

Turning today’s challenges

and opportunities into

results

With the multitude of complex issues and risks that oilsands companies are facing today, great

opportunities abound. Our Calgary Oil & Gas team believes there are some key focuses that can

(33)

But such collaboration doesn’t come without challenges. Joint ventures involve complex governance issues. Companies need to be transparent about how they will make decisions and structure their reporting. Here are some of the issues your company needs to address when setting up such

a partnership:

Process

• — Ensure there is a clear understanding among your people of

how the project process is structured

and the standard operating procedures. All partners need to

understand the different project

stages, when decisions will be made and who will make them, who is

involved in the project and eventually,

how the asset will be operated.

Reporting

• — Inform all partners about what data and information will get reported, when and by whom. Reporting needs to be focused on delivering results and adding value.

Trust

• — Joint ventures need to be built on a base of trust from the very beginning. All partners need to trust each other and share common goals

for the project.

Organizational structure

• — In some

cases, it may make sense to build a

single organizational chart for the joint venture to show clear interface

points between all the companies and individual deals involved.

Sharing skills

• — Ensure that all those involved have a clear understanding of each other’s skills and how those skills from different companies will be involved, shared and leveraged.

Culture

• — There needs to be a “fit” between the companies; for example, can they work together and do they

(34)

Careful long-term management of demand

Market demand diversification

In order to keep up with global competitive demand, Canada’s oil and gas market will need to find ways to break into new markets around the world. Some analysts argue that the US should remain the market of focus, but if US consumer

behaviour and demand trends shift in the future, a more prudent approach is to consider multiple demand channels.

In the meantime, for future exporting, companies must build the required infrastructure, considering how forecasted production of bitumen and crude products will get to the US.

Technology investment and collaboration

The industry’s continued investment in new technology development and

deployment is crucial for success. Areas of focus include:

Water use

Tailings — dry tailings technology

• co-operation Surface impacts • Reclamation •

Steam-to-oil ratio reductions in-situ will reduce GHGs

New drilling methods to reduce ground disturbance

Role of research from universities in innovation of technology use

GHG reduction (process and carbon capture and sequestration)

Energy efficiency

(35)

Manage the environment

Reducing greenhouse gas emissions

With the general negative perception that the oilsands produce a relatively large amount of GHGs. That’s why a focus on energy efficiency, improved recovery processes and carbon capture and sequestration is important. More broadly, companies will need to continue to develop oilsands responsibly with sufficient measures to mitigate environmental issues. A national approach to climate change policy, which takes into account GHG emissions, is needed.

Here are some of the environmental factors companies can focus on to

reduce GHGs:

Energy efficiency

Using less energy input

Reducing energy waste/losses

Capturing waste heat

Cogeneration power/steam

Improved recovery processes

Lower temperature extraction

Additives to reduce use of both water and energy (steam)

Use of electricity rather than steam

Underground combustion rather than steam

Carbon capture and sequestration

Most effective at upgraders

(36)

Focused stakeholder management

Public perception

A public relations strategy is of growing importance in the industry today to help curb the negative perceptions that the public has of oilsands production and GHG emissions. Canada needs to better communicate the facts around this issue to build a better reputation. Companies could benefit from a more concerted effort by the industry in close collaboration with CAPP and others to maintain a fact-based discussions on oilsands.

Federal national energy strategy

With Canada’s reputation as an energy superpower competing on a global stage

with the likes of Saudi Arabia, Iran and Venezuela, the question is, how is Canada going to manage it?

We believe the industry needs a national framework with clear direction on

growth (how, when and by how much), environmental regulations and standards,

where there are gaps in skills, energy security, and how important oil is for the total resource mix for Canada. Part of this framework involves infrastructure planning, involving close collaboration between oilsands companies and the provincial government. Working in tandem with each other to share knowledge and experience, there needs to be a focus on reducing pressure on local

infrastructure and on planning so that the government investment is timely and tailored to the needs of the industry.

(37)

Improve internal

business operations

Measurement and reporting

Establishing common metrics and transparency in performance monitoring and reporting will be important to help establish a baseline for the industry on which to improve upon. Such metrics are crucial in terms of environmental performance and stewardship, and economic impacts.

Operating model

In today’s new business environments, it’s a good time to evaluate your company’s operating model to seek opportunities for improving your performance, including on-site requirements for people, low-cost country sourcing, remote operations and better use of technology. Take a close look at your people strategy, processes and technology operating model components to be sure they are strong enough to allow you to compete in today’s competitive and fast-paced market.

Cost management

Keeping your costs down is always key, but we expect it to be a growing issue in the coming years based on industry indicators. We recommend that you

address these cost issues early by:

Taking an enterprise approach to cost

management (avoid the silos)

Structuring your approach by setting

targets and identifying cost base; conducting analysis and examining improvement levers to diagnose improvement opportunities; managing implementation of initiatives for delivering benefits;

and implementing a stabilized

cost-reduction program Looking for sustainable

improvements without making arbitrary one-off cuts

Viewing cost reduction as a way to

create cash that will fund strategic growth opportunities, ensuring that your company emerges stronger and more efficient

Looking for opportunities to

reduce costs while maintaining the capabilities needed to support your business

Assessing the internal capabilities to

meet the cost-reduction targets (Do

you feel like your current initiatives/ programs, resources and skills are

sufficient to meet those targets?)

Strategically using benchmarks to

compare where your company sits among the competition

– Seeking opportunities to

collaborate with industry peers to

help manage costs; for example:

– Shared services between

companies and not just internally – Sequencing of projects

– Collaboration of technology that has cost impact

(38)

How

we can help

Operating model

We provide support in implementing and designing an appropriate operating

model strategy that aligns with your business. This involves analyzing the strategy

and specifications of the criteria for your model assessment, looking at your current business model before developing and designing the target model and helping you with your transition plan.

Our approach

Objective: Analyze current operating model and determine target operating model Objective: Design target operating model blueprint Objective: Develop transition plan Objective: Analyze the

corporate strategy and determine criteria for alternative operating models assessment

1 2 3 4

• Analyze the corporate strategy. • Shareholder Interviews.

• Design an enterprise-level process

map and define a list of key end-to-end business processes.

• Define key performance indicators. • Determine the operating model

assessment.

• Conduct strategic alignment workshop.

• Assess current operating model.

• Perform benchmark analysis with peer-group.

• Draft alternative operating models. • Compare and evaluate the

alternative operating models against the adopted criteria.

• Conduct strategic session to build consensus over the target operating model.

• Describe target authority

allocation between head office, branches and subsidiaries.

• List business processes and functions to be outsourced or shared.

• Develop flowcharts and process

manuals for the target key end-to-end business processes.

• Define key competences within the

target operating model.

• Conduct workshop to build consensus over the target operating model blueprint.

• Define key activities for

the transition.

• Assign responsibility for the key transition activities.

• Define key stakeholders and

develop communication plan.

• Conduct workshop to build consensus over transition plan.

• Perform training.

• Conduct monthly status meetings during six-month period after

(39)

People and organizational change

Our People and Organizational Change practice is made up of experienced

professionals who understand the complexities and risks associated with such issues. We can help support your plans for change, adoption and sustainability of business improvements.

1. HR transformation – To help you improve your organization’s HR function,

our offerings include vision and strategy development; service delivery model development and implementation; process re-engineering; business process outsourcing; and HR information system selection (request for proposal and

vendor management).

2. Talent and performance management – In times of both boom and bust, retaining your best employees and getting the best performance from them is a top priority — and a challenge. To help you manage your talent and improve their performance, our offerings include performance management strategy, plan and implementation; succession planning and management; role and competency design; and leadership development.

3. Enabling change – Our team can help you build an effective change management

program to help increase the success of your projects and their adoption

exponentially. We can help you develop, set up and execute the following: change

strategies and plans; leadership alignment, development and engagement; change readiness assessments; stakeholder alignment and engagement; communication strategies and plans; and training and development.

4. Organizational effectiveness – In order to execute on your strategy and

achieve desired returns, your organization needs to build necessary structures,

set appropriate talent priorities and align its culture. This can be done through restructuring, leadership modifications, a change in strategic direction or a broad-scale transformation.

To support you in realizing organizational effectiveness, our offerings include organizational development and design; competency development and role-mapping; organizational cultural assessment; workshop design and facilitation;

and process improvement and re-engineering.

Enterprise cost reduction

Our enterprise cost reduction methodology and approach are underpinned by an extensive set of tools and accelerators that we use on all comparable engagements. We go beyond theory and analysis to focus on results-oriented execution to deliver measurable benefits to your business.

3

Our cost-reduction methods

Stabilize cost/reduction program and rollout

SUSTAINABLE process

Manage implementation of initiatives for DELIVERY of benefits Conduct analysis and examine improvement

levers to DIAGNOSE improvement opportunities

Set targets and IDENTIFY addressable cost base

1 2 3 4 5

(40)

The Capital Agenda

Leading companies are adopting a range of practices across four key areas of the capital agenda to build competitive advantage. Our Transaction Advisory Services team can to help you make better and more informed decisions about how you strategically manage capital and transactions in a changing world. Whether you’re

preserving, optimizing, raising or investing capital, our team can bring the right skills, insights and experience to your organization.

The diagram below shows some of the ways we can support your capital agenda.

The capital agenda

Stress and distress — e.g., liquidity issues and turnaround plans Customer and supplier analysis Preserving tax assets and minimizing costs

Refinancing or restructuring debt, equity and other obligations

Dealing with stakeholder relationships and pressure Dispute resolution • • • • • •

Acquisitions and alliances Planning and structuring transactions to optimize stakeholder return

Focused due diligence to mitigate risk and drive value

Cost- and tax-efficient structures

• • • •

Optimizing asset portfolio Delivery of synergies and effective integration

Improving working capital and releaseing cash

Optimizing capital structure Optimizing tax and corporate structure

• • • •

Fundraising (equity and debt)

IPO readiness, rights issues, PE, private placement and capital markets

Optimizing funding structures Asset divestment

Infrastructure projects

Cost-and tax-efficient structures

• • • • • •

The Capital

Agenda

Optimiz ing Pres ervin g Inv esting Raisi ng

(41)

Climate Change and

Sustainability Services

We can work with you to develop global systems of controls to identify, mitigate and monitor material risks of non-compliance with business principles as it relates to sustainability. This type of work is designed to help support an improvement in contractor performance in relation to non-financial risk.

We provide advice on the implications

of climate change for your organization

by identifying the potential issues and which aspects of your business may be

affected. We can:

Make recommendations on the

development of an effective climate change strategy and the processes and controls required to implement it Review the adequacy of climate

change plans and the mechanisms used to track the benefits

Provide guidance on developing

compelling and credible external communications on climate change that you can rely on

Help prepare your company for

(42)

Learn more

To find out how our Calgary Oil & Gas team can help

your organization through its journey to growth and high

performance, please visit ey.com/ca/oilandgas or contact:

Barry Munro

Canadian Oil & Gas Leader [email protected] +1 403 206 5017 John McVicar [email protected] +1 403 206 5658 Lance Mortlock [email protected] +1 403 206 5277 Greg Pollard [email protected] +1 403 206 5479

(43)
(44)

Ernst & Young LLP

Assurance | Tax | Transactions | Advisory

About Ernst & Young

Ernst & Young is a global leader in assurance, tax, transaction and advisory services. Worldwide, our 141,000 people are united by our shared values and an unwavering commitment to quality. We make a difference by helping our people, our clients and our wider communities achieve their potential.

About Ernst & Young’s Global Oil & Gas Center The oil and gas industry is constantly changing. Increasing regulatory pressures, price fluctuations and geopolitical complexities all present significant challenges. Our Global Oil & Gas Center brings together a worldwide team of professionals to help you achieve your potential — a team with deep technical experience providing assurance, tax, transaction and advisory services. The Center works to anticipate market trends, identify the implications and develop points of view on relevant industry issues. Ultimately, it enables us to help you meet your goals and compete more effectively. It’s how Ernst & Young makes a difference. For more information, please visit ey.com/ca. Ernst & Young refers to the global organization of member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients.

ey.com/ca

© 2011 EYGM Limited. All Rights Reserved. EYG No. DW0105 1106-1270519

This publication contains information in summary form, current as of the date of publication, and is intended for general guidance only. It should not be regarded as comprehensive or a substitute for professional advice. Before taking any particular course of action, contact Ernst & Young or another professional advisor to discuss these matters in the context of your particular circumstances. We accept no responsibility for any loss or damage occasioned by your reliance on information contained in this publication.

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