PROFESSIONAL
PR QUALIFICATIONS
www.marketingcollege.com
CHARTERED INSTITUTE OF PUBLIC RELATIONS
QUALIFICATIONS
AT CAMBRIDGE MARKETING COLLEGE
CHARTERED INSTITUTE
OF PUBLIC RELATIONS QUALIFICATIONS
UK STUDY CENTRES AND COURSE DATES
The CIPR qualifi cations are available by Distance Learning worldwide and at the following study centres across the UK:
Autumn 2015 start Jan/Feb 2016 start
CIPR Foundation Award Bristol Cambridge
Edinburgh
CIPR Advanced Certifi cate Bristol Cambridge
CIPR Diploma Bristol Nottingham
Guildford Cambridge
The CIPR is the professional body for PR practitioners in the UK. With 10,000 members, involved in all aspects of the public relations industry, it is the largest body of its type in Europe. The CIPR Foundation Award, Advanced Certifi cate and Diploma are the main professional qualifi cations specifi cally designed for PR practitioners. They are widely recognised within the communications industry, both in the UK and around the world.
The courses run on a part-time basis, which means you can study alongside your work. You can practise what you learn right away, and both you and your employer will see immediate benefi ts from your studies. You will be taught by experienced practitioners and will be able to broaden your perspective by learning alongside other PR professionals from different sectors and industries.
COURSE FEES
Self Funding Delegates and SME Organisations: You may split the college fee over 8 equal monthly payments.
To do so please email [email protected]. There is a £60 administration charge for this service.
* The College Fee for the Foundation Award includes the CIPR fee and is paid to the CIPR by the College.
EARLY BIRD DISCOUNT
** We are offering an early bird discount of £100 for delegates starting the CIPR Foundation Award and £200 for the Advanced Certifi cate or Diploma by Blended Learning in Autumn 2015 for the fi rst 8 applications received for each centre by 21st August 2015.
CIPR Awarding COLLEGE COLLEGE Early Bird Incl. EB Body and fees (Distance fees (Blended Discount Discount Membership Learning) Learning)
fees
CIPR Foundation Award £750 (plus VAT) £750 (plus VAT)* ** £100 £650 (plus VAT) CIPR Advanced Certifi cate £855 (no VAT) £995 (plus VAT) £1280 (plus VAT)** £200 £1080 (plus VAT) CIPR Diploma £1035 (no VAT) £1275 (plus VAT) £1480 (plus VAT)** £200 £1280 (plus VAT)
STUDY DAYS
• Each course has a planned programme of study days comprising presentations, workshops, case studies and group exercises led by an experienced tutor.
• Provision of refreshments and lunch at all study centres.
• Detailed study plan - including key steps relating to pre-session reading, follow up action, feedback tasks and personal development ideas.
Cambridge Marketing College’s public relations courses are led by an accredited CIPR teacher who is also a PR practitioner. Teaching is of the highest quality and given by an experienced team of public relations professionals.
The programme of study is aimed at helping each student attain the best possible grade in their CIPR qualifi cation.
On joining a course, students will be given an introductory letter and relevant textbooks that will help get their studies started before the fi rst teaching day.
Detailed slides and notes for all study days will be available to download from Cambridge Marketing College’s website.
There will also be a webinar for each module.
Support throughout the course of study will be given by an allocated tutor and conducted in the preferred way for the student, whether that be at the taught sessions or (by mutual agreement) by email, telephone or skype.
Cambridge Marketing College’s public relations course students will be able to share questions, views and experience with each other outside the classes through a dedicated discussion forum on the college’s website.
Students will also have access to CIPR’s on line learning hub, with distinction- level assignment examples among other resources, and to a range of public relations academic journals to help them with their studies.
STUDY MATERIALS AND SUPPORT
• Administrative support - including organisational and academic queries
• Textbooks included in fees:
Introduction to Public Relations edited by Sue Wolstenholme for the Foundation and Advanced Certifi cate, and Exploring Public Relations by Ralph Tench and Liz Yeomans for the Diploma.
ONLINE LEARNING RESOURCE
• Study calendar - including session dates and assignment deadlines, with count-down planning tools
The CIPR Diploma has provided me with excellent theoretical knowledge needed in this ever increasingly demanding and competitive communications environment. Working with CMC
provides a platform to apply my learning directly into my profession, where both my employer and I have benefi ted.
Going back into education was always a daunting prospect, but the CIPR Diploma course has provided me with fi rst hand support whenever it was asked for, giving me the best possible chance of securing not only invaluable knowledge, but a good grade too.
Tom Scott, Marketing & Communications Offi cer, Bristol City Council
RESOURCES AND SUPPORT
The CIPR Diploma has provided me with
excellent theoretical knowledge needed
in this ever increasingly demanding
and competitive communications
THE COURSE
Available by Blended or Distance Learning
ENROLMENT CRITERIA
You need to have at least fi ve GCSEs at grade C or above.
In addition, if English is not your fi rst language you must be able to demonstrate profi ciency in the language - spoken and written - to an International Language Testing System (IELTS) band score of 7.0 or above or equivalent. If you do not have the necessary GCSEs or GCEs you may still be accepted at the discretion of the CIPR on the basis of your professional experience (not necessarily in public relations).
APPLICATIONS
Applications should be made directly to Cambridge Marketing College. Application forms can be found at the back of this prospectus or for further information please call Shane Minett on 01954 234943.
The CIPR Foundation Award is an A-level equivalent qualifi cation and provides a detailed introduction to PR, including essential writing and other technical skills. The course is the CIPR entry level qualifi cation and is designed for those new to public relations who want to learn quickly the basic techniques of this communications discipline and develop writing and other essential skills.
It is a part-time, vocational course with three study days (Saturdays) and one three-hour examination to complete, meaning you could gain a valuable qualifi cation and a head start in public relations within 12 weeks.
THE STUDY DAYS
Each study day covers a key aspect of public relations:
1. Distinguishing PR activities The role of public relations within an organisation, its relationship with marketing and other communications disciplines and key concepts such as relationship building, managing reputation and engaging people.
2. Writing for news media and online audiences
The skills of effective writing and best practice in working with the news media and online audiences using social media.
3. Ethics and the PR professional The role of the professional PR practitioner and ethical issues.
Study days and support will be given by an experienced PR practitioner. Study sessions involve a range of learning methods including interactive exercises, video material and case studies, and will be backed up with study session material and further reading sources.
ASSESSMENT
• A 3 hour examination including a report, news release/blog post and short essay.
Cambridge Marketing College has a reputation for quality and success. We have worked with the CIPR for over 16 years delivering high quality courses and professional qualifi cations. Our tutors are all practising PR professionals bringing a wealth of experience as well as proven teaching skills to our courses. Our pass rates are consistently excellent. Last year our students achieved:
• A 100% pass rate for the CIPR Foundation Award
• A 100% pass rate for the CIPR Advanced Certifi cate
• A 100% pass rate for the CIPR Diploma
The students and teachers of the CIPR Advanced Certifi cate and Diploma at Cambridge Marketing College are to be congratulated. A 100% pass rate is a real achievement and testament to everyone’s hard work and the quality of the teaching and students.
CIPR Past President, Elisabeth Lewis-Jones
CIPR
FOUNDATION AWARD
Bristol 2015
24th October 31st October
2016
16th January
Edinburgh 2015
24th October 7th November
2016
27th February
Cambridge
2016
16th April 17th April 11th June
• A 100% pass rate for the CIPR Diploma
The students and teachers of the CIPR Advanced Certifi cate and Diploma at Cambridge Marketing College are to
be congratulated. A 100% pass rate is a real achievement and testament to everyone’s hard work and the quality of
be congratulated. A 100% pass rate is a real achievement and testament to everyone’s hard work and the quality of
be congratulated. A 100% pass rate is a real achievement and testament to everyone’s hard work and the quality of
The Advanced Certifi cate is aimed at those in their fi rst years of working in PR or communications and who would like to take the next step in their career. The course, which is taught and assessed at undergraduate level, provides a good practical grounding in public relations. The course provides a student with a solid grounding in all of the key concepts, theories, techniques and skills needed to become an effective PR practitioner.
It is a part-time, vocational course, which gives students the basic knowledge and understanding of PR theory and practice to develop as effective and effi cient communications professionals.
UNIT 1: PUBLIC RELATIONS FUNDAMENTALS
• Defi nitions of public relations models of PR practice
• How public relations differs from other areas of communication and specialist areas of PR practice
• The business, social, political and international contexts in which PR operates
• The role of professionalism and related concepts in public relations practice
• Introduction to basic communications theories and systems theory
ASSESSMENT
• Critical reasoning test (two 1,500 word essays)
UNIT 2: PUBLIC RELATIONS IN PRACTICE
• Introduction to PR planning
• Develop the ability to deploy a range of PR techniques
• Implications of social media for public relations in practice
• Writing for traditional media
ASSESSMENT
• Campaign plan (2,000 words) plus supporting writing tasks (800 words)
UNIT 3: PERSONAL SKILLS AND DEVELOPMENT
• Analysing and criticising theory and secondary data
• Understanding case studies as a research method, advantages and disadvantages.
• Writing up research reports
ASSESSMENT
• Critique (3,000 words) on a topic agreed with tutor
THE COURSE
Available via Blended and Distance Learning
The course takes place over 12 months and comprises 48 hours teaching.
The Advanced Certifi cate has given me a fantastic grounding in PR. It is really important to understand the theory and history behind PR practice whilst in the early stages of your career, and the Advanced Certifi cate was the perfect vehicle to do so. The level of support received from my tutor and course leader was exceptional and it has been a truly rewarding experience that will no doubt benefi t me in the future.
Rebecca Gould, Account Executive, Petersens Ltd
CIPR
ADVANCED CERTIFICATE
ENROLMENT CRITERIA
Applicants for the CIPR Advanced Certifi cate must be at least 21 years of age and: hold any UK degree; or have two years’ relevant full-time employment in PR and fi ve GCSEs grade C or above, one of which must be English Language; or have a LCCIEB Group Diploma in PR, plus one year’s relevant experience. NB: Equivalent qualifi cations are acceptable.
APPLICATIONS
Applications should be made directly to Cambridge Marketing College.
Application forms can be found at the back of this prospectus or for further information please call Shane Minett on 01954 234943.
Cambridge
2016
20th February 9th April 4th June 10th Sept
Bristol
2015
10th October 21st November
2016
9th January 7th May
The Advanced Certifi cate has given me a fantastic grounding in PR. It is really important to understand the theory and history behind PR practice whilst in grounding in PR. It is really important to understand the theory and history behind PR practice whilst in
of support received from my tutor and course leader was exceptional and it has been a truly rewarding experience that will no doubt benefi t me in the future.
Rebecca Gould, Account Executive, Petersens Ltd
of support received from my tutor and course leader
was exceptional and it has been a truly rewarding
experience that will no doubt benefi t me in the future.
ENROLMENT CRITERIA
Applicants for the CIPR Diploma must satisfy the entry requirements for the course. These include:
• hold the CIPR Advanced Certifi cate; or hold a relevant post- graduate professional qualifi cation plus
• one year’s full-time employment in a public relations or relevant environment; or
• hold a degree in business /marketing/ management/
communication studies plus one year’s relevant full time employment; or
• hold any other UK degree plus two years’ experience in PR; or
• have four years’ relevant full-time employment in PR and fi ve GCSE passes, one of which must be in English Language.
APPLICATIONS
Applications should be made directly to Cambridge Marketing College. Application forms can be found at the back of this prospectus or for further information please call Shane Minett on 01954 234943.
The CIPR Diploma is for more experienced professionals and is taught and assessed at postgraduate level. The course focuses on strategic public relations and students will be encouraged to analyse critically and appreciate PR as an integral part of successful business practice.
Topics include PR as a management function; theoretical approaches; reputation management; corporate responsibility and stakeholder theory; issues and crisis management; and PR planning
THE COURSE
AVAILABLE VIA BLENDED OR DISTANCE LEARNING
The course takes place over 12 months and comprises 48 hours teaching. For their fi nal assessment, students, supported by their tutor, work on a project in their chosen specialist area. Very often this project is work-related, which also benefi ts students’
employers. Students will examine case-studies and practical PR examples, and discuss them with other PR practitioners in workshops. Recommended texts are also used for a more theoretical analysis.
I would highly recommend the CIPR Diploma Course run by Cambridge Marketing College. It has allowed me to refl ect on and understand what guides my practice, and has vastly improved my strategic thinking. Applying some of the learning has directly contributed to bringing additional work and funding into my unit.
Christine Birchall, Corporate Communications and Marketing Manager, Norfolk County Council
CIPR
DIPLOMA
UNIT 1: PUBLIC RELATIONS PRINCIPLES
• Defi nitions of public relations, applying theory and refl ective practice
• Public relations and the organisation
• Public relations and communication theory
• International perspectives and diversity
• Dialogue and persuasion models
• Reputation and relationship management
• Challenge of the online environment
• Ethics and professionalism
• Corporate social responsibility/
community relations/stakeholder theory
ASSESSMENT
• Critical reasoning test (two 2,500 word essays)
UNIT 2: PLANNING AND PROGRAMME MANAGEMENT
• Strategic planning and communications management
• Stakeholders and publics
• The corporate context
• Planning research and evaluation
• Research to monitor progress
• Research to assess impact
• Campaign planning
• Objective setting
• Strategy and tactics
• Budgeting, timescales and resource
ASSESSMENT
• 5,500 word strategic PR plan
UNIT 3: PERSONAL SKILLS AND DEVELOPMENT (REFLECTIVE PRACTICE)
• Project design
• Research tools
• Personal refl ection
ASSESSMENT
• 6,000 word research project
I would highly recommend the CIPR Diploma Course run by Cambridge Marketing College. It has allowed me to refl ect on and understand what guides my practice, and has vastly improved my strategic thinking. Applying some of the learning has directly contributed to bringing additional work and funding into my unit.
I would highly recommend the CIPR Diploma Course run by Cambridge Marketing College. It has
strategic thinking. Applying some of the learning has directly contributed to bringing additional work and funding into my unit.
allowed me to refl ect on and understand what guides my practice, and has vastly improved my strategic thinking. Applying some of the learning has directly contributed to bringing additional work allowed me to refl ect on and understand what guides my practice, and has vastly improved my strategic thinking. Applying some of the learning has directly contributed to bringing additional work Cambridge
2016
20th February 9th April 4th June 10th Sept
Bristol
2015
10th October 21st November
2016
9th January 7th May
Nottingham
2016
6th February 19th March 23rd April 20th August
Guildford
2015
17th October 28th November
2016
16th January 14th May
QUALITY
As the largest professional marketing college in the UK, we have gained a reputation for providing high quality training in all aspects of marketing, marketing communications and PR, allowing delegates to enhance their careers, and organisations to benefi t from trained personnel. As a result our pass rates are excellent with a 100% pass rate last year for the CIPR Foundation Award, Advanced Certifi cate and Diploma.
OUR TUTORS ARE PR PRACTITIONERS
All our tutors are practising PR professionals with many years’ experience, and bring a relevant and current set of skills to the courses. See the outline biographies of our main CIPR tutors including Alan Anstead, Allison Thomas, Alison Theaker and Wendy Thompson.
OUR TEACHING APPROACH Our teaching style during tutored workshops is very practical and interactive giving you plenty of opportunities to discuss ideas, concepts and to work with other delegates on case studies and previous exam questions. These will be supported by a programme of home reading and study.
STUDY CENTRES The College specialises in professional training and as such provides a business environment in which to study. All teaching centres are easy to get to and have ample parking. Refreshments are provided free at all sessions.
STUDY WORKSHOPS The CIPR qualifi cations are taught though a series of tutored 1 day and weekend workshops. These workshops are intensive and participatory teaching sessions, during which you will review up- to-date cases and listen to specialists. They allow you plenty of time to discuss issues, questions or case studies with other delegates as well as the tutor.
UNLIMITED TUTOR SUPPORT
You will receive support throughout your period of study. You will be allocated a personal tutor who will offer you unlimited support by phone, email, fax or post.
Your tutor can discuss your studies, any issues and problems as well as ensuring you are on the right track to pass the examination or assessments.
ON-LINE DELEGATE SUPPORT
Our interactive Delegate Learning Zone allows you to join online discussions and weekly chat rooms with other delegates and tutors as well as access to our own discussion forum for CIPR delegates. A detailed schedule is published each term.
Cambridge Marketing College has a reputation for quality and success. We have worked with the CIPR for over 16 years delivering high quality courses and professional qualifi cations. Our tutors are all practising PR professionals bringing a wealth of experience as well as proven teaching skills to our courses. Our pass rates are consistently excellent. Last year our students achieved:
• A 100% pass rate for the CIPR Foundation Award
• A 100% pass rate for the CIPR Advanced Certifi cate
• A 100% pass rate for the CIPR Diploma
WHY STUDY CIPR QUALIFICATIONS
WITH CAMBRIDGE MARKETING COLLEGES
I decided to take the Advanced Certifi cate a year after fi nishing my undergraduate degree and I am pleased to say it has exceeded my expectations. My tutor is a top communicator who I believe instilled a mentality of quality output and best practice to the group. I have gained a solid theoretical understanding of the broad communications spectrum and vastly improved my writing and planning skills. My participation in the course was also a major factor in securing my current role in a PR agency by demonstrating my interest and commitment to the PR industry to my employers.
Olivia Jones - Was PA to Heads of Service/Communications at Exeter City Council and is now Account Co-ordinator, KOR Communications.
I decided to take the Advanced Certifi cate a year after fi nishing my undergraduate degree and I am pleased to say it has exceeded my expectations. My tutor is a top communicator who I believe instilled a mentality of quality output and best practice to the group. I have gained a I am pleased to say it has exceeded my expectations. My tutor is a top communicator who I believe instilled a mentality of quality output and best practice to the group. I have gained a
writing and planning skills. My participation in the course was also a major factor in securing my current role in a PR agency by demonstrating my interest and commitment to the PR industry to
Olivia Jones - Was PA to Heads of Service/Communications at Exeter City Council and is now Account Co-ordinator,
writing and planning skills. My participation in the course was also a major factor in securing my current role in a PR agency by demonstrating my interest and commitment to the PR industry to
Olivia Jones - Was PA to Heads of Service/Communications at Exeter City Council and is now Account Co-ordinator,
ALAN ANSTEAD
Alan is a public relations practitioner with considerable international experience working for governments and NGOs. In 2010 he established a charity, Equality, that works for and with Roma who migrated to the UK. Before that he led work to develop the communications profession within the Foreign and Commonwealth Offi ce and its 250 British Embassies overseas. Alan is the CIPR qualifi cations course leader at Cambridge Marketing College. He is a Chartered Institute of Public Relations accredited teacher/trainer, a member of the CIPR and an Accredited Practitioner and a former student at CMC, 15 years ago.
ALISON THEAKER
Alison Theaker has twenty fi ve years’ experience in the PR industry as a practitioner, academic and author. She was formerly Scholar in Residence in the School of Marketing Communication at Emerson College, Boston, USA. Previously she was the fi rst Head of Education at the then Institute of Public Relations, responsible for the development of the CIPR’s Diploma and Advanced Certifi cate, the launch of the fi rst CPD scheme for the PR industry in Europe, and setting up and revising frameworks for Approved Courses and Approved Trainers. Alison is author of the industry standard Public Relations Handbook. She is a Fellow of the CIPR and has delivered research papers at conferences in the UK, US and Australia on team working in PR, improving students’ writing skills and the future of PR as a profession.
WENDY THOMPSON
Wendy is a professional marketer with 16 years’ experience, with commercial, B2B, and blue chip companies including Psion and as Head of Marketing at Romieke.
Wendy and her husband took over the ownership and operation of The Regent Hotel on the Isle of Bute, which won several awards, before becoming Head of Communications at Steria. Wendy is a member of the Chartered Institute of Marketing, Chartered Institute of Public Relations and the Institute of Direct Marketing, and a Chartered Marketer.
ALLISON THOMAS
Allison has over 20 years’ experience across all disciplines of marketing communications and has a Masters Degree in Marketing, is a Chartered Marketer with the CIM and also has a Diploma in Journalism. She has worked for a number of major companies in senior management positions within a variety of industries including; fi nancial services, travel, utilities, telecoms, construction and international markets. Specialising in marketing communications, she runs her own communications consultancy, has won a number of industry awards and writes for leading national publications.
OUR
TUTORS
CIPR FOUNDATION AWARD
FORMS CAN BE FAXED TO 01954 234 950
Complete the form below and email with your CV (if not already provided) to
[email protected]; or print and complete the form and post with your CV to:
Cambridge Marketing College, Cygnus Business Park, Swavesey, Cambridge CB24 4AA
SECTION 1 PERSONAL DETAILS
Title Dr Mr Mrs Ms Miss Other (Please Specify)
First Name Surname Date of Birth: / /
SECTION 3 EMPLOYER DETAILS
Job Title
Full name of Employer In House or Agency Disability Y/N
How did you hear about the course?
All applicants must provide their home address as any correspondence will go to this address.
It would be helpful if you could provide your work address as well and space has been provided below for this information.
Please circle which is your preferred mailing address Home / Work NB: Your certificate will be sent to this address
Home Address
Postcode
Home Tel No. Personal Mobile
Personal Email
Work Address
Postcode
Work Tel No. Work Mobile
Work Email
SECTION 2 COURSE DETAILS
Course Location (please circle) Bristol Cambridge Edinburgh Distance Learning
SECTION 3 PAYMENT DETAILS
I enclose my full payment fee Invoice details provided below
OR I would like to split the payment of my course fees Cheque/card details provided and Direct Debit Forms enclosed (UK only)
OR My company is paying for my course fees Cheque enclosed Card details provided below VAT number if applicable: Invoice details provided below Cheque/card details
provided and Direct Debit forms enclosed
CARD DETAILS (Please complete your card details below; we will contact you for your card security number when your application is ready to process.) Credit/debit card number
Valid from (MM/YY) Expires (MM/YY)
Card Holder Name Card Holder Address
Contact Email for Card Holder
Contact Telephone Number for Card Holder Please tick if Company Credit/Debit Card
INVOICING DETAILS Company Name
For the attention of PO number
Invoicing Address
Contact number for Finance Contact Email for Finance
SECTION 4 DECLARATION
SECTION 5 CHECKLIST
The College will provide:
• Course materials – relevant text books and study guides
• Tutor who are active marketers with up to date knowledge and experience
• Tutors comments on exam practice questions and one draft of each assignment within 10 working days
• A response to emailed administrative enquiries within 48 hours
Signed and dated
Remember you are studying for a professional qualification and therefore you need to:
• Read the course material as instructed
• Provide draft assignments and exam practice questions by the College’s published deadlines
• Provide final assignments to arrive at the College by the College’s published deadline
• Set aside sufficient regular times to study
• Register for CIM membership and Assessment Fees for the duration of your course
I understand that my personal information will only be used by the college for tuition support and contact purposes and not passed to external organisations.
I have read and understood the College Terms and Conditions (given in the prospectus and on the College website) and agree to abide by these.
Please tick if you do NOT want your contact details to be shared with other delegates for the purpose of forming study groups.
As a delegate of CMC you enter into a learning agreement for the duration of your support time, the elements of which are designed to assist the smooth
Please check you have completed your application in full:
Personal Details (including delivery address) Course Details Payment Details (Direct Debit forms completed if applicable) CV Provided
CIPR ADVANCED CERTIFICATE
FORMS CAN BE FAXED TO 01954 234 950
Complete the form below and email with your CV (if not already provided) to
[email protected]; or print and complete the form and post with your CV to:
Cambridge Marketing College, Cygnus Business Park, Swavesey, Cambridge CB24 4AA
SECTION 1 PERSONAL DETAILS
Title Dr Mr Mrs Ms Miss Other (Please Specify)
First Name Surname Date of Birth: / /
SECTION 3 EMPLOYER DETAILS
Job Title
Full name of Employer In House or Agency Disability Y/N
How did you hear about the course?
All applicants must provide their home address as any correspondence will go to this address.
It would be helpful if you could provide your work address as well and space has been provided below for this information.
Please circle which is your preferred mailing address Home / Work NB: Your certificate will be sent to this address
Home Address
Postcode
Home Tel No. Personal Mobile
Personal Email
Work Address
Postcode
Work Tel No. Work Mobile
Work Email
SECTION 2 COURSE DETAILS
Course Location (please circle) Bristol Cambridge Distance Learning
SECTION 4 PAYMENT DETAILS
I enclose my full payment fee Invoice details provided below
OR I would like to split the payment of my course fees Cheque/card details provided and Direct Debit Forms enclosed (UK only)
OR My company is paying for my course fees Cheque enclosed Card details provided below VAT number if applicable: Invoice details provided below Cheque/card details
provided and Direct Debit forms enclosed
CARD DETAILS (Please complete your card details below; we will contact you for your card security number when your application is ready to process.) Credit/debit card number
Valid from (MM/YY) Expires (MM/YY)
Card Holder Name Card Holder Address
Contact Email for Card Holder
Contact Telephone Number for Card Holder Please tick if Company Credit/Debit Card
INVOICING DETAILS Company Name
For the attention of PO number
Invoicing Address
Contact number for Finance Contact Email for Finance
SECTION 5 DECLARATION
SECTION 6 CHECKLIST
The College will provide:
• Course materials – relevant text books and study guides
• Tutor who are active marketers with up to date knowledge and experience
• Tutors comments on exam practice questions and one draft of each assignment within 10 working days
• A response to emailed administrative enquiries within 48 hours
Signed and dated
Remember you are studying for a professional qualification and therefore you need to:
• Read the course material as instructed
• Provide draft assignments and exam practice questions by the College’s published deadlines
• Provide final assignments to arrive at the College by the College’s published deadline
• Set aside sufficient regular times to study
• Register for CIM membership and Assessment Fees for the duration of your course
I understand that my personal information will only be used by the college for tuition support and contact purposes and not passed to external organisations.
I have read and understood the College Terms and Conditions (given in the prospectus and on the College website) and agree to abide by these.
Please tick if you do NOT want your contact details to be shared with other delegates for the purpose of forming study groups.
As a delegate of CMC you enter into a learning agreement for the duration of your support time, the elements of which are designed to assist the smooth
Please check you have completed your application in full:
Personal Details (including delivery address) Course Details Payment Details (Direct Debit forms completed if applicable) CV Provided
CIPR DIPLOMA
FORMS CAN BE FAXED TO 01954 234 950
Complete the form below and email with your CV (if not already provided) to
[email protected]; or print and complete the form and post with your CV to:
Cambridge Marketing College, Cygnus Business Park, Swavesey, Cambridge CB24 4AA
SECTION 1 PERSONAL DETAILS
Title Dr Mr Mrs Ms Miss Other (Please Specify)
First Name Surname Date of Birth: / /
SECTION 3 EMPLOYER DETAILS
Job Title
Full name of Employer In House or Agency Disability Y/N
How did you hear about the course?
All applicants must provide their home address as any correspondence will go to this address.
It would be helpful if you could provide your work address as well and space has been provided below for this information.
Please circle which is your preferred mailing address Home / Work NB: Your certificate will be sent to this address
Home Address
Postcode
Home Tel No. Personal Mobile
Personal Email
Work Address
Postcode
Work Tel No. Work Mobile
Work Email
SECTION 2 COURSE DETAILS
Course Location (please circle) Bristol Cambridge Guilford Nottingham Distance Learning
SECTION 3 PAYMENT DETAILS
I enclose my full payment fee Invoice details provided below
OR I would like to split the payment of my course fees Cheque/card details provided and Direct Debit Forms enclosed (UK only)
OR My company is paying for my course fees Cheque enclosed Card details provided below VAT number if applicable: Invoice details provided below Cheque/card details
provided and Direct Debit forms enclosed
CARD DETAILS (Please complete your card details below; we will contact you for your card security number when your application is ready to process.) Credit/debit card number
Valid from (MM/YY) Expires (MM/YY)
Card Holder Name Card Holder Address
Contact Email for Card Holder
Contact Telephone Number for Card Holder Please tick if Company Credit/Debit Card
INVOICING DETAILS Company Name
For the attention of PO number
Invoicing Address
Contact number for Finance Contact Email for Finance
SECTION 4 DECLARATION
SECTION 5 CHECKLIST
The College will provide:
• Course materials – relevant text books and study guides
• Tutor who are active marketers with up to date knowledge and experience
• Tutors comments on exam practice questions and one draft of each assignment within 10 working days
• A response to emailed administrative enquiries within 48 hours
Signed and dated
Remember you are studying for a professional qualification and therefore you need to:
• Read the course material as instructed
• Provide draft assignments and exam practice questions by the College’s published deadlines
• Provide final assignments to arrive at the College by the College’s published deadline
• Set aside sufficient regular times to study
• Register for CIM membership and Assessment Fees for the duration of your course
I understand that my personal information will only be used by the college for tuition support and contact purposes and not passed to external organisations.
I have read and understood the College Terms and Conditions (given in the prospectus and on the College website) and agree to abide by these.
Please tick if you do NOT want your contact details to be shared with other delegates for the purpose of forming study groups.
As a delegate of CMC you enter into a learning agreement for the duration of your support time, the elements of which are designed to assist the smooth
Please check you have completed your application in full:
Personal Details (including delivery address) Course Details Payment Details (Direct Debit forms completed if applicable) CV Provided
TERMS AND CONDITIONS
1. It is the responsibility of each applicant to satisfy the entry requirements of the Chartered Institute of Marketing (CIM), CAM Foundation or Chartered Institute of Public Relations (CIPR) (as applicable). Every assistance will be provided by Cambridge Marketing Colleges (CMC) to enable the applicant to obtain this information from the CIM, CAM or CIPR.
2. All CIM or CAM membership and assessment fees are payable direct to the CIM or CAM. Payment of CMC enrolment fees should be made by cheque (payable to Cambridge Marketing College), direct debit or credit card and must accompany the application form for a place to be reserved. Tuition fees must be paid in advance of the commencement of the course or as agreed with the College.
3. All copy right on material provided by CMC is the property of CMC.
4. CMC tuition fees do not include CIM or CAM membership and assessment fees or social evenings.
5. CMC reserves the right to revise tuition fees at any time.
6. CMC reserves the right to cancel a course or change the schedule for any course, in which case all delegates will be given due notice and also given the options of change or cancellation. In the case of cancellation of a course by CMC prior to commencement, a full refund will be given.
7. CMC accepts no liability to provide extra tuition because of delegate absence through, for example, illness.
8. CMC reserves the right to refuse any bookings.
9. It is a condition of enrolment that a delegate thereby agrees:
(a) To take reasonable care of the health and safety of themselves and of the other persons who may be affected by his acts or omissions.
(b) To co-operate with all members of the CMC staff in maintaining the requirements of the Health and Safety at Work (1974) Act.
(c) Not to interfere with, intentionally or recklessly, nor to misuse anything provided in the interest of health and safety or welfare in the CMC.
(d) The CMC accepts no liability for injury or accident however caused whilst in attendance at the College premises.
10. Tutor Support is for one or two years as specified on enrolment. Extensions may be agreed at CMC discretion and are subject to a renewal charge.
Important Notes
The formation or continuation of any course or class is dependent upon adequate delegate enrolment and attendance.
The CMC undertakes to take all reasonable steps to provide educational services in the manner set out in the Welcome Pack and in other documents. Should industrial action or other circumstances beyond the control of the CMC interfere with its ability to provide such services, the CMC undertakes to use all reasonable steps to minimise the resultant disruption to educational services. The CMC does not undertake any absolute obligation whatsoever to provide educational services in the manner specified in the Introductory Pack or in any other document, nor does it undertake any other obligation in respect of the provision of educational services which is more onerous than the obligations set out herein.
Should you become a delegate of the CMC, this notice shall be a term of any contract between you and the CMC. Any offer of a place made to you by the CMC is made on the basis that in accepting such an offer you signify your consent to the incorporation of this notice as a term of any such contract.
The CMC leaflet is issued for information purposes only, and whilst every care has been taken in its preparation, the CMC cannot accept liability for the consequences of any inaccuracy. It is issued on the express condition that all matters covered in it are subject to change from time to time. In particular, the CMC reserves the right, in every case, at its discretion and for whatever reason, to amend fees, and to alter or not to alter classes, courses, parts of courses and other opportunities to study. Any doubt or ambiguity arising from the interpretation of any provision in the CMC leaflet shall be decided solely by the CMC in accordance with English Law.
Whilst every care is taken to ensure that advice given as part of any teaching/training programme is correct, neither CMC nor its lecturers or any other staff will accept responsibility for any loss, damage, etc., howsoever arising occasioned by the implementation of such advice. CMC is an equal opportunities training establishment and will not discriminate on the basis of age, gender, race or religion.
CMC reserves the right to vary these Terms and Conditions.
Cancellations
Cancellations may be made up to 30 days from date of letter of acknowledgement and a full refund will be made less
£125.00+ VAT for administration charges. Cancellations after that date will not be entitled to a refund.
