7 Wonders
Influencers
HOW WE CHOSE THE 7 WONDERS INFLUENCERS
INTENT
•
Utilize influential social media luminaries to expand the campaign’s reach
•
Grow Travel Oregon’s Instagram community and amplify reach
•
Gather high-quality photos
•
Engagement with locals, DMOs and other partners
•
Leverage Travel Oregon’s international reach in collaboration with Global Sales
PRIMARY GOAL
To utilize skilled photographers to reach large, relevant social media audiences by
highlighting activities and themes associated with each Wonder, its region. We also
incorporated elements that would help create a well-rounded group of influencers that
represent target consumers, live in key markets, and whose hobbies align with activities
around the Wonders.
When possible we selected influencers who had the potential for earned media placements,
either via personal blogs or contributions to editorial outlets.
INFLUENCE
@SeattlesTravels
SEATTLE DREDGE
COLUMBIA GORGE
Why We Chose Her:
• One of highest scoring influencers. • Personal blog has enthusiastic
followers.
• We wanted an influencer for the Gorge who is young and hip. Seattle is that (and more!).
• She hails from Toronto, Canada: it is critical for us to have Canadian
representation on the influencer tour.
Toronto, Canada
An adventure-seeker with a passion for traveling and geography, she enjoys exploring the world while working as a travel blogger and travel photographer.
Boasting an obsession with maps and geology, she
tends to travel to places that are geographically unique or provide adventure and adrenaline.
Website: http://seattlestravels.com/ Instagram: http://instagram.com/seattlestravels Facebook: https://www.facebook.com/SeattlesTravels Twitter: https://twitter.com/SeattlesTravels 27,325 followers 3,945 fans 5,724 followers
@seattlestravels
TRAVEL BLOG
COLUMBIA GORGE
VISIT DATES:
March 17-21 in Gorge
March 22-24 in Willamette Valley
Sample Itinerary:
Travel:
Fly into Portland, out of Eugene
Lodging:
Jupiter Hotel, Hood River Best Western,
Columbia River Gorge Hotel, Edgefield
MOUNT HOOD
@
thelittlest
ELIZABTEH ANTONIA
Los Angeles, California
Elizabeth is a mom and freelance art director, and designer with a passion for travel and the outdoors.
Her blog features beautiful photos of her travels, family and lifestyle. She also writes about motherhood.
Website: http://www.thelittlestblog.com/
Instagram: http://statigr.am/theLITTLEST
Facebook: https://www.facebook.com/pages/ The-Littlest/176880025655654
Twitter: https://twitter.com/SeattlesTravels
Why We Chose Her:
• We wanted a family-friendly blogger. • Opportunity to showcase how family
friendly Mount Hood can be.
• We wanted to share the story of how accessible it is for family of all ages, beyond skiing and snowboarding. • Elizabeth is passionate about travel
and her family.
• She loves snowshoeing, sledding. • Has never been to Timberline Lodge. • Has family in Bend, OR.
INFLUENCE
17,521 followers
@thelittlest
FMILY& PHOT BLOG
MOUNT HOOD
VISIT DATES:
March 21-24
Sample Itinerary:
Travel:
Fly into Portland
Lodging:
Timberline Lodge, Mt. Hood Rentals
Activities:
Sledding/tubing, provide childcare for
“date night”
@theplanetd
DAVE AND DEB
INFLUENCE
Toronto, Canada
A Canadian couple with a passion for adventure and travel. Dave and Deb boast about visiting 80 countries and seven continents.
In addition to their active social media following, their blog, Planet D, is a leading adventure travel blog that receives more than 2.4 million views annually.
Website: http://theplanetd.com/planetd-blog/
Instagram: http://instagram.com/theplanetd
Facebook: https://www.facebook.com/ThePlanetD
Twitter: https://twitter.com/theplanetd/
Why We Chose Them:
• Their blog is a leading travel resource. • They are from Canada
• They have a huge following. • They are avid travelers who are
open to unique experiences.
• They love cycling, which could be an additional hook for Ride
Oregon.
7,888 followers
39,297 fans 75.7k followers
@theplanetd
SMITH ROCK STATE PARK
VISIT DATES:
March 26-30 (extending stay 2-3 days)
Sample Itinerary:
Travel:
Fly into Redmond, out of Portland
Lodging:
Brasada Ranch, Prong Horn, Five
Pines, Oxford Suites
out of Portland
@casstaway
C
CASSANDRA LECONTE
INFLUENCE
THE WALLOWAS
Why We Chose Her:
• A solo-adventurer, she who loves hiking, climbing and kayaking. • She is very into style.
• Her blog is a mix of different media (photos, writing, music). • She loves travel and is
extremely excited to visit Oregon!
Salt Lake City, Utah
Solo adventurer originally from Paris. She currently lives in Salt Lake City and travels around the West Coast.
Her blog is a mixture of iPhone photography, photo essays and personal musings about her travels and experiences. Website: http://www.cassandraleconte.com/blog
Instagram: http://instagram.com/casstaway
Twitter: https://twitter.com/cass_taway
12,226 followers
@casstaway
THE WALLOWAS
VISIT DATES:
April 1-5
Sample Itinerary:
Travel:
Fly into Walla Walla
Lodging:
Bronze Antler B&B, Rim Rock Inn,
Wallowa Lake Lodge
CHRIS BURKARD
@chrisburkard
S
INFLUENCE
OREGON COAST
Why We Chose Him:
• Huge following and fan base.
• Chris is a passionate traveler focused on surfing.
• He is a staff photographer for Surfer Magazine.
• Chris contributes to several editorialoutlets and is actively pitching stories for potential earned media coverage.
Central Coast, California
Avid traveler with a heavy focus on surfing and surf
photography. Travels and photographs with other young, male surfers.
Works as a staff photographer for Surfer Magazine and documents both cold water surfing as well as tropical surfing. Very active in social media.
Instagram: http://instagram.com/chrisburkard
Facebook: https://www.facebook.com/ChrisBurkardPhotography
106,286 followers
OREGON COAST
@chrisburkardVISIT DATES:
April 14-17 in Gorge
April 18-21 in Coast
Sample Itinerary:
Travel:
Driving
Lodging:
Astoria, Cape Lookout, Yurt (N.
Coast), Overleaf
Activities:
Summit to Seastacks Hike, Klamath
Knot, Surfing
@worksology
JOSHUA WORKS
PAINTED HILLS
INFLUENCE
Why We Chose Him:
• We knew we wanted to send a family out to the Painted Hills, similar to the video spot, so Josh and his family were the perfect match.
• They have never been to the Painted Hills and are looking forward to experiencing them from their
Airstream.
• This also provides for a unique way to experience Oregon.
• He has a love of coffee
Humbolt, Kansas
Traveling family with a passion for photography. Sold everything to travel full-time in an airstream.
They have a passion for national parks and use them as stepping stones to travel across the country.
Their goal is to visit all of them. Website: http://1337stream.com/
Instagram: http://instagram.com/worksology
Twitter: https://twitter.com/worksology
25,499 followers
@worksology
PAINTED HILLS
VISIT DATES:
April 18-22
Sample Itinerary:
Travel:
Driving Airstream from Calif.
Lodging:
John Day River camping, Wilson
Ranches Retreat, Ochoco State Park
Activities:
Camping, coffee shop, family-friendly,
park activities
@
beersandbeans
INFLUENCE
BETH AND RANDY
CRATER LAKE
Why We Chose Them:
• Both Beth and Randy are freelance writers and contribute to a variety of
publications.
• Potential for broad editorial coverage. • They have 2 million followers on Pinterest. • Beth and Randy enjoy eclectic travel
experiences and love traveling with their dog, Chachy.
• While Crater Lake is an outdoor enthusiast’s dream trip, we also wanted to showcase the arts and culture of this area. • Opportunity to send them to the
Shakespeare Festival while they are here.
Plymouth, Massachusetts
Couple with a passion for travel, photography and their dog. Their articles have appeared in National Geographic Intelligent Travel, Men's Health, The Coast News, San Diego Uptown News and a variety of other travel publications.
Their blog, Beers and Beans is about providing inspiration for travel. Beth and Randy enjoy documenting their travels and
seeking out eclectic travel moments. They also love volunteering on the road (especially at organic farms).
Website: http://beersandbeans.com/
Instagram: http://instagram.com/beersandbeans
Facebook: https://www.facebook.com/BeersandBeans?ref=tn_tnmn
2,468 followers
@BeerAndBeans
