ND Center for Nursing

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N

ND Center for Nursing

D Center for Nursing

www.ndcen

www.ndcenterfornursing.org

terfornursing.org

WEBSITE PROPOSAL

March 2012

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Executive Summary... 3 Website Recommendations... 4 Glossary... 5 Website Examples... 6 Testimonials... 7

This proposal is submitted to ND Center for Nursing for the purpose of evaluating Firespring products and services. The terms and estimated costs outlined in this proposal are valid through July 31, 2012. The information contained in this proposal may not be copied or reproduced in any format or disclosed to any third party without the prior written consent of

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Executive Sum

Executive Summ

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Thank you for inviting Firespring to submit a proposal for your organization. We appreciate your

consideration for developing a website solution for ND Center for Nursing that will enhance and simplify the online experience for your organization and your constituents. The functionality of our solution will allow you to engage and mobilize supporters and major donors, streamline communications at a significantly reduced cost and cultivate an online giving program that enhances fundraising initiatives. Firespring has conducted extensive research in the nonprofit sector observing and analyzing the internet preferences and habits of nonprofits and their end-user audiences. The results of that research led to the development of a powerful website solution that enables nonprofits to maximize their organizational capacity, create more public awareness and fulfill their mission. The design and usability of the website focus on the preferences and habits of constituent and supporter end users.

Firespring currently serves more than 3,000 clients on five continents. Large enterprises such as FedEx Kinko’s International and Adobe Systems turn to Firespring for the development of internet applications. While we are capable of collaborating with clients of all sizes, we remain focused on fulfilling the needs of small to medium-sized nonprofit organizations across the United States and beyond.

We look forward to your questions and comments as you further consider collaborating with our team. Our goal is not only to develop a website that transcends your expectations, but to develop an ongoing

partnership to ensure that your website successfully fulfills your mission and achieves your business goals. Regards, Kevin Fisher Account Executive [email protected] [email protected] [email protected] [email protected] p: 402.437.0038 t: 866.867.8965 f: 402.437.0101 Firespring 1200 'N' Street, Suite 100 Lincoln, NE 68508 www.firespring.com/nonprofit www.firespring.com/nonprofit www.firespring.com/nonprofit www.firespring.com/nonprofit

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Website

Website Recommendations

Recommendations

Components Components Components

Components BronzeBronzeBronzeBronze

Springboard Content Management System •

Unlimited Staff and Key Volunteer E-mail Accounts •

Manage Website Users and Administrators •

Track All Website Contacts Through the Message Center •

Customizable News Articles •

Customizable Photo Galleries •

Document Library System •

Website Analytics Tool •

Generate Website Activity Reports •

Search Engine Optimization Tool •

Multilingual Capabilities •

Event Calendar •

Customizable Forms •

Online Payment Processing •

Website Structure Manager •

Setup and Training Setup and Training Setup and Training

Setup and Training BronzeBronzeBronzeBronze

Standard Website Content for Nonprofit Segment •

Weekly News Feed •

Nonprofit Image Library •

Nonprofit Spotlight Library •

Nonprofit Resources through Springboard •

Unlimited Training and Product Support - Ongoing • Design from www.firespring.com/nonprofitdesignswww.firespring.com/nonprofitdesignswww.firespring.com/nonprofitdesignswww.firespring.com/nonprofitdesigns • Customized with Client Logo and Color Options •

One-Time Setup Fee $ 2,300

Monthly Fee Begins the First of Each Month Following Service Agreement $ 80

Product Setup Fees With Grant Product Setup Fees With Grant Product Setup Fees With Grant

Product Setup Fees With Grant AmountAmount AmountAmount

One-Time Setup Fee if Approved for DCF Grant $ 1,725

Website Timeline Website Timeline Website Timeline

Website Timeline AmountAmount AmountAmount

Estimated Amount of Days Before Site is Activated 10 days

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Glossary

Content Manager: Content Manager: Content Manager:

Content Manager: Update your content 24 hours a day with little to no programming knowledge.

Customizable News Articles Customizable News Articles Customizable News Articles

Customizable News Articles:::: Keep your visitors up-to-date on happenings in your community. You can

add unlimited categories of news articles, so you can publish headlines or posts of various topics on different pages of your site.

Customizable Photo Galleries Customizable Photo Galleries Customizable Photo Galleries

Customizable Photo Galleries:::: An image gallery is a great way to feature your staff, programs, services,

events and other activities in your community.

Document Library System Document Library System Document Library System

Document Library System:::: The Document Library houses files you want to make available for download

through your website.

Website Analytics: Website Analytics: Website Analytics:

Website Analytics: See which pages on your website are viewed the most, how they got there, what

terms were used in their search and more using Firespring Analytics.

Search Engine Optimization Tool Search Engine Optimization Tool Search Engine Optimization Tool

Search Engine Optimization Tool: Improve site traffic by adding search engine titles, keywords and

descriptions to every page of your website.

Multilingual Capabilities Multilingual Capabilities Multilingual Capabilities

Multilingual Capabilities: Reach more audiences by providing pages in diverse languages or dialects.

Event Calendar Event Calendar Event Calendar

Event Calendar: Raise awareness and increase attendance at your events by posting upcoming meeting

information and event details online.

Customizab Customizab Customizab

Customizable Forms:le Forms:le Forms:le Forms: Create forms to use on any page of your site with unlimited fields and field types.

Online Fundraising: Online Fundraising: Online Fundraising:

Online Fundraising: Cultivate an online giving program that enhances fundraising initiatives.

Site Manager Site Manager Site Manager

Site Manager: With point and click simplicity, gain greater control of your website with the ability to add

or delete pages and alter navigation menus.

News Feed News Feed News Feed

News Feed: Climb search engine rankings and keep your site fresh with dated news articles that are

added to your homepage every week.

Design: Design: Design:

Design: Select from the library of designs at www.firespring.com/nonprofitdesignswww.firespring.com/nonprofitdesignswww.firespring.com/nonprofitdesignswww.firespring.com/nonprofitdesigns. Each website will be customized with your color scheme and logo to correspond with your brand.

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Website

Website Examples

Examples

Examples::::

www. www. www.

www.carolinaeast.orgcarolinaeast.orgcarolinaeast.orgcarolinaeast.org www.ndano.orwww.www.www.ndano.orndano.orgndano.orggg C

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Carolina East Home Care and Hospicearolina East Home Care and Hospicearolina East Home Care and Hospicearolina East Home Care and Hospice NNNNDANODANODANODANO

www. www. www.

www.farmrescue.orgfarmrescue.orgfarmrescue.org farmrescue.org www.www.www.www.ndchildcare.orgndchildcare.orgndchildcare.org ndchildcare.org

FFFFarm Rescuearm Rescuearm Rescuearm Rescue NNNND Child Care Resource & ReferralD Child Care Resource & ReferralD Child Care Resource & ReferralD Child Care Resource & Referral

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Testimonials

“In three words, we love it! We are delighted with the way our new website represents our services and reaches into the community. Our ability to receive online donations and sign up volunteers is a great asset to the organization. We have set up a private area on the website that contains all the confidential information for our Board. This has eliminated all printing and mailing costs. In addition, we were able to reduce the costs of administering the scholarship application program this year by almost $1,000, as we can now handle the submission and review process online with the new website.”

Brenda Kai, Executive Director

Electronic Document Scholarship Foundation Electronic Document Scholarship FoundationElectronic Document Scholarship Foundation Electronic Document Scholarship Foundation

www.edsf.org www.edsf.orgwww.edsf.org

www.edsf.org

“The St. Baldrick's Foundation functions almost exclusively on the Internet, raising millions of dollars online. Without the security and functionality of a first-class website, it would be much more difficult to raise significant funds for childhood cancer research.”

Natalie Stamer, Director of Communications St. Baldrick’s

St. Baldrick’s St. Baldrick’s

St. Baldrick’s FoundationFoundationFoundationFoundation

www.stbaldricks.org www.stbaldricks.orgwww.stbaldricks.org www.stbaldricks.org

“It was extremely costly for us to have a web designer constantly working on our site, and the drawback was that we were at his mercy as to when the content would actually go up on the site. We saved $8,000 the first year we started with Firespring and $13,000 every year since. I LOVE that I have the control. We couldn’t be more pleased!

Sarah Hartzler, CWDP

South Central Michigan Works! South Central Michigan Works!South Central Michigan Works! South Central Michigan Works!

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