Olá Brasil!
Meet Magento Brazil 2012
Yoav Kutner
Co-Founder & x.CTO of Magento
@yoavmagento
Choose Your Travel Partner(s)
•
Seek travel partners who share a common interest
.
•
Discuss your trip budget when choosing adventure
companions
.
•
Review your ideal itinerary and travel dates
.
•
Travel on a short excursion before taking a longer one
.
•
Locate potential travel partners online if you can't find any
through your existing contacts
.
Roy Rubin
Co-Founder and CEO,
Magento, Inc.
Open Source
•
Open Source: is a philosophy, or pragmatic methodology that
promotes free redistribution and access to an end product's design
and implementation details
(
http://en.wikipedia.org/wiki/Open_source
)
•
Open Source Software :(OSS) is computer software that is
available with source code: the source code and certain other rights
normally reserved for copyright holders are provided under an
open-source license that permits users to study, change, improve
and at times also to distribute the software.
The Open Source Definition
1. Free Redistribution 2. Source Code
3. Derived Works
4. Integrity of The Author's Source Code
5. No Discrimination Against Persons or Groups
6. No Discrimination Against Fields of Endeavor 7. Distribution of License
8. License Must Not Be Specific to a Product 9. License Must Not Restrict Other Software 10. License Must Be Technology-Neutral
(http://opensource.org/osd)
Introduction: Open source does not just mean access to the source
code. The distribution terms of open-source software must comply with
the following criteria:
Open Source Technologies
•
L
inux/Unix
•
A
pache
•
M
ySQL
- osCommerce was started in March 2000 in Germany by project founder and leader Harald Ponce de Leon as The Exchange Project.
- As of August 2008 the osCommerce site says that there are over 14,000 'live' websites using the program.
- In November 2010 the development of osCommerce v2.2 was met with another stable release. Version 2.3
- Version 3.0 has been released on March 31, 2011 and is a major re-write of the program to incorporate an object-oriented backend, a template system to allow easy layout changes, and inclusion of an
administration-area username and password definition during installation. - The latest version is 3.0.2, and was released on 6 August 2011.
•
OO support. We wanted Magento to be an OO application so it would be considered as a platform and allow to extend and develop it. We also wanted Enterprise organizations to consider thisplatform.
•
The added support for Encapsulation (privet, protected public), Interfaces, and Static Methods etc allowed us to create a true OO architected application in PHP.•
We were worried about the support for PHP5 when it comes to hosting (even considering creating 2 versions of Magento) but the PHP4 End of Life announcement made our decision much easier.|
Prior to Magento we were using an in-house developed frame-work (PHP4).
Problems:
•
Specifying hiring criteria when it comes to developers.•
Long training process due to lack of documentation and training materials.•
Collaborating with other companies on big projects was a nightmare.•
Maintaining and Supporting our framework without a large community was hard both in allocating resources and without a large “collective wisdom”•
Many different coding styles – each code I looked at was different|
|
Selecting the Zend Framework
So let’s select a framework:
•
Akelos•
Ash.MVC•
CakePHP•
Codelgniter•
DIY•
eZ Components•
Fusebox•
PHP on TRAX•
PHPDevShell•
Prado•
Pronto•
QPHP•
Seagull•
Symfony•
ZOOPSo why Zend Framework?
•
A commercial company (Zend) behind it. (We selected the ZF when it was in Beta)•
Widespread community support.•
A wealth of documentation and training.•
A use-at-will architecture that enables Magento developers to use Zend Framework for the functionality they need.•
A clear roadmap and transparency•
Open Source Licensing that protects the entire ecosystem of products that get built upon the Magento code base.Magento Development Time Line
December 2006 January 2007 February 2007 May 2007 June 2007 August 2007 September 2007-February 2008 March 2008 April 2007-June 2008 July 2008 July- Nov 2008 December 2008• Decision to create a new open source ecommerce platform.
• Begin by selecting the Zend Framework, and creating the core team (3 developers).
• Core team starts designing the application architecture (3 developers).
• First “proof of concept” a semi-working ecommerce application (3 developers).
• Start working on First Beta (core team 5 developers)
• Magento Beta release (core team 5-7 developers)
• 12 Beta releases (core team 5-8 developers)
• Magento 1.0 released (core team 6-8 developers).
• Seven 1.0.x releases (core team 6-8 developers)
• Magento 1.1 released (core team 6-8 developers).
• Eight 1.1.x releases (core team 5-7 developers)
Germany, UK, Netherlands, Brazil
Introducing Magento to the World
Introducing Magento to the World
Twiistup Los Angeles January 15, 2008
How Do We Make Money?
How Do We Make Money?
How Do We Make Money?
How Do We Make Money?
How Do We Make Money?
Commercial Open Source
•
Alfresco
•
Red Hat
•
MySQL
•
Jboss
Magento Trends
Magento Trends
Magento Developers
Magento Developers
Magento Developers
Magento Developers
•
Contributions
•
Extensions
Magento Developers
Magento Developers
“Any fool can use a computer. Many do.”
(Ted Nelson)The Magento system integrator ecosystem is
significant, with estimated collective revenues
approaching
- Forrester Research, June 2011
$1 billion annually.
The Magento system integrator ecosystem is
significant, with estimated collective revenues
approaching
- Forrester Research, June 2011
$1 billion annually.
Core Values
↪
Partnership
↪
Community
↪
Collaboration
↪
Transparency
Magento Ecosystem
Don’t Be Afraid of Forks
•
In software engineering, a project fork happens when developers
take a copy of source code from one software package and start
independent development on it, creating a distinct piece of software
•
Free and open source software may be legally forked without the
approval of those currently managing a software project or
distributing the software, per the definitions of "free software and
open source“
Don’t Be Afraid of Forks
The way to deal with forks is to be attentive to the reason(s) the fork
was created and release often.
Lessons Learned
•
Don’t create a company or a product to sell it. Create it because
there is a need for what you are creating and you believe that you
can create a great business of it.
Lessons Learned
The Destination Is Not Always The End of the
Journey
The Destination Is Not Always The End of the
Journey
The Destination Is Not Always The End of the
Journey
The Destination Is Not Always The End of the Journey
And some times we find ourselves at the same point we started our
journey:
Obrigado - Thank You!
“Life would be so much easier
if we only had the source code…”
