ANNEX 15.
Course development on the basis of the completed modules - Course development on the basis of the already prepared modules –
Work package 1 – General Project Management Task 4
- Conceiving adult SME competency courses constructed from already existing and new modules - Work package 5 – Exploitation and accreditation
The higher educational partners of the ERASMUS Virtual campus programme’s consortium Partner 1 - Budapest Business School (Hungary)
Partner 3 - University of Essex - Essex Business School (The United Kingdom)
Partner 4 - Hochschule Wismar – University of Applied Sciences, Technology, Business and Design (Germany)
Partner 7 - Ecole Supérieure de Commerce et de Management Tours-Poitiers (France) have different ideas and possibilities for the exploitation – application of the completed modules. The main objective – the Master course for Small and Medium sized Enterprises – can be realizable in all the four countries, but the educational/accreditation regulations makes the process more difficult. In the field of accreditation there are enormous differences - national specifications - between the four countries.
1)
After the end of the project the partners use the completed materials of the 17 modules in the different existing training programmes – see next pages: application of the modules per partner
2)
From 2010 or 2011 the partners are going to launch first Postgraduate (Second Degree Programmes) and later Master Programmes on the basis of the completed 17 modules in the field of Entrepreneurship for Small and Medium sized Enterprises.
Budapest Business School (Hungary) 1)
Application of the modules in the following BSc and MSc Programmes of the three colleges of the BBS (the College of Commerce, Catering and Tourism, the College of
International Management and Business Studies, and the College of Finance and Accountancy), not only the
Hungarian version, but also the British, German and French versions in the BSc programmes of the Budapest Business School in foreign languages: BSc Programmes
• Business Management • Commerce and Marketing • Communication and Media • Finance and Accountancy • Human Resource Management • International Business Economics • Teacher Training
• Tourism and Catering MSc Programmes • Accounting • Finance • International Studies • Marketing • Teacher Training • Tourism Management
Programmes in Foreign Languages
• Commerce and Marketing (in English and in German) • Finance and Accounting (in English)
• International Business Economics (in English and in French) • Tourism and Catering (in English and in German)
2)
From 2010 - Postgraduate - Second-degree Programme. A course in further training is about being developed on the basis of the Erasmus modules.
From 2011 - Entrepreneurship Master Programme. The launching time depends on the accreditation procedure.
University of Essex – Essex Business School (The United Kingdom) 1)
- Combination of the ERASMUS modules with the Essex Business School’s existing modules to create new training programmes; and
- The new modules will be integral parts – complementary elements – of the existing undergraduate and postgraduate programmes
EBS Undergraduate Programmes
• BSc New Venture Creation and Enterprise Management
• BSc International Enterprise and Business Development
• BSc Marketing and HR • BSc Marketing and Finance • BSc Marketing and Innovation • BSc New Technology and Digital
Enterprise Management
• BSc Business and Service Industry Management
EBS Postgraduate Programmes
• MSc in Creative Industry Management • MSc in Social & Community Enterprise
Management
• MSc in Organisational Studies & HR Management
• MSc in Public Enterprise & Management • MSc in Entrepreneurship & Regional
Development
• MSc in International Business & Entrepreneurship
• MSc in International Marketing & Entrepreneurship
• MSc in Entrepreneurship & Innovation
• MSc in International Small Business Management
2) New Entrepreneurship Master Programmes from 2011 – after the accreditation process, which is easier than in the other three participating countries in the project.
ERASMUS MODULES EBS MODULES Strategic Marketing,
Marketing Planning and Quantitative Methods of Marketing International Small Business Marketing International Marketing Management Business Research Methods
Starting a Business The Creative Ideas Platform 1 & 2
Managing The New Enterprise - Part 2
Creative Industries: Environment, Trends
and Characteristics Audit of Management Management in
Organisations
Managing Creative Enterprises
Management Accounting Strategies and Organisation Management in
Organisations
Managing Creative Enterprises
Management Accounting General Strategies and Policies
and Project Management Strategies
Management in Organisations International Finance and
Treasury Financing Exchange Rates and International Finance Management Information
Systems and Risk Management
Risk Management; Managing Information Financial Policy and Financial
Markets Modern Banking
Purchasing Strategies and Supply Chain Management
and Logistics
Organisation Learning and Collaboration in a Globalised World
Advanced Financial Analysis
Strategic Analysis of Financial Statements: a Case Study Approach Corporate Reporting and Analysis Financial Decision Making
Advanced Accounting Issues in Financial Reporting
Management of European
SMEs International Management
Import and Export
The International Business Environment International Marketing Strategy and Planning
Types and Processes of
Internationalisation Business Law and Economy of
Industry Types and Processes of Internationalisation Human Resource Management
in the EU
International Human Resource Management
Organisation Learning and Collaboration in a Globalised
World
EU Social Law International Human Resource Management
Hochschule Wismar - University of Applied Sciences, Technology, Business and Design (Germany)
1)
Application of the modules in the following Business Activities, Degree Programmes and Distance Learning Programmes of the University of Wismar:
− All Degree Programs in Wismar are accredited; − There exists a Bi-national Degree Programme on
BAC and MAS level between Wismar (DE) and Szczecin (PL) in Business Informatics - this program is in preparation to be enlarged to BA to France Lyon/Tours, Budapest and Essex;
− In the Long Distance Programs University of Wismar has students from Germany, China and South Africa studying in German and English – the Long Distance Programs will use the Virtual Campus Material;
− Furthermore the materials will be used in EU – related programs in cooperation with SME;
− The materials will be used also in presence study programs in German and English for self guided studies and case studies;
University – Business Activities
• Management Courses for AKER Yards
• Management Training for St. Petersburg Shipbuilding Industry • Quality Management Programme for Mexico / VW
• Cooperation with Auditing & Taxation Companies • Cooperation with Shipping Companies
• EU projects on Logistics & SME Management Degree programmes of special interest
• Dual Programme Civil Engineering, Bachelor • Tax and Business Consulting, Master
• Quality Management, Master
• Operation & Management of Maritime Systems, Master • International Cruise Ship Management (ICSM)
• Digital Logistics & Management Distance Learning Programmes
• Business Administration, postgraduate Diploma (German degree) • Business Administration, Diploma (German degree)
• Business Informatics, Diploma (German degree) and Master • Business Consulting, Master
• Sales and Marketing, Master • Quality Management, Master • Facility Management, Master
• Business Systems, Master (in South Africa) • Business Law, Bachelor and Master - online
Ecole Supérieure de Commerce et de Management Tours-Poitiers (France) 1)
Integration with CHIC MBA - ESCEM E-learning programme
Training programmes with the Chamber of commerce
ESCEM intends to use the modules as pre-requisites, as refresher courses or as self information unit.
Concretely: M14 Advanced finance will be use in the MBA programme as a summary course before the second session. M14 will also be used as a pre-requisite for Corporate valuation students.
An other example: M1 Quantitative methods of Marketing will be used as pre-requisite in the Master programme, as an information system tool. This will provide a scientific approach to the pre finance stage.
ESCEM carried out an assessment of the modules from the points of view of the target persons, the target company and the corporate culture. This ranking will help the use of the modules in different tailor made trainings.
2) ESCEM will also look after the procedure of national level accreditation of the whole Master course.
