China
Pre-Master’s
Program
Prepare for Your Future with
LDU’s China Pre - Master’s
Program
Laureate Design Universities
is
a network of outstanding schools
offering degree programs in design,
fashion, digital media, fine arts,
architecture, performing arts, gaming,
and more.
All three universities offering
graduate-level courses are accredited
by accreditation organizations and
educational ministries in their
respective countries:
•
Domus Academy in Milan, Italy
•
NABA, Nuova Accademia di Belle
Arti in Milan, Italy
•
Media Design School in
Auckland, New Zealand
NABA
is approved by the Chinese
Ministry of Education.The school is
listed on the official website of the
Chinese Ministry of Education
(www.jsj.edu.cn).
Media Design School
got approval
from Chinese Ministry of Education
and is in the process of being listed
You are looking ahead with excitement to
a rewarding and creative career in design.
Your next big step is earning your master’s
degree at one of the renowned Laureate
Design Universities offering graduate-level
programs.
Program type:
Full-Time
16 weeks
February and October
Shanghai International Fashion Education
Center, 652 Changshou Road, Jing’an
District, Shanghai.
English
Duration:
Intakes:
Location:
Language of instruction
and assessment:
Before you apply, you can take this opportunity to strengthen your
background in design. You can expand your knowledge of the design
world, hone your technical skills, and build an outstanding portfolio
of projects.
Moreover, you will have the chance to improve your English attending
an Intensive English Language Course that will enable you to meet
the English proficiency level required for admission into one of the
Laureate Design Universities.
by the China Education Bureau
based on the full accreditation in
New Zealand.
Domus Academy
is in the process
of being listed by the China
Education Bureau based on the full
accreditation in Italy.
School of Design, East China Normal University is partner of
Laureate Design Universities in terms of quality assurance,
program contents review and academic teaching.
After attending the LDU China Pre-Master’s Program, you will
receive a certificate of completion jointly issued by Laureate
Design Universities (LDU) and School of Design, East China
Normal University (ECNU).
About East China Normal University
Founded in Shanghai in October 1951, East China Normal University (ECNU) is one of the most pres-tigious universi ties in China and is sponsored by the national programs “Project 211” and “Project 985”. With two campuses locat ed in Minhang and Putuo District, and with a total area of over 207 hectares, ECNU has long been reputed as a “Gar den University” for its beautiful campus scenes. The University has 21 schools and colleges, and 5 ad vanced research institutes, with 58 departments offering 70 undergraduate programs in humanities, education, sci ence, engineering, economics, management, philosophy, psychology, law, history and art. Residence halls and food service options make ECNU a comfortable and safe envi ronment for students.
Course Structure
What You Will Learn
In the LDU China Pre-Master’s Program, you’ll develop:
› Your knowledge of broad design domains and your practical skills within each of these domains. A clear understanding of the range of themes and processes relevant to a specialized area of study. A professional portfolio in your area of interest, following the guidelines for entrance to the Domus Academy, NABA or Media Design School master’s-level programs.
› The technical skills and organizational abilities you need for master’s-level learning, acquired through labs and project activities.
› A variety of techniques and tools to better communicate and present your design ideas.
How You Will Learn
Our faculty members teach according to the “learning by designing” approach. Thematic lectures are supported by laboratory sessions, project activities, and visits to design studios. You will have the flexibility to focus on your own areas of interest while meeting overall course objectives.
PART 1
Fundamentals / 24 hrs
PART 2A
Principles / 72hrs
MODULE 1: CRITICAL DESIGN / 24 HRS
MODULE 2: BRANDING BY DESIGN /24 HRS
MODULE 3: BUILDING THE IMAGINARY / 24 HRS
PART 2B
Technical Skills/Labs / 72 hrs
Students choose 3 labs on 4
LAB A: DESIGN OF VISUALIZATION / 24 HRS
LAB B: 3D MODELING AND VISUALIZATION / 24 HRS
LAB C: DRAPING AND PATTERNING / 24 HRS
LAB D: DIGITAL ART / 24 HRS
PART 3A
Portfolio Coaching / 48 hrs
PART 3B
Project Activity / 48 hrs
The LDU China Pre-Master’s Program is a four-month intensive graduate course
that will prepare you to enter a Master’s program at one of the Laureate Design
Universities offering graduate programs in English language. You can choose
between 12 master’s programs at Domus Academy, 4 graduate programs at NABA
and 3 graduate diploma in the broad areas of arts, design, fashion, and branding/
communication. Or you can apply to design programs at other international schools.
Created for graduates who have at least three years of university-level study,
the LDU China Pre-Master’s Program will provide you with the foundational
understanding of design that is required for entry into the LDU China
Master’s-level programs.
It will also give you the valuable opportunity to construct a professional portfolio
under the guidance of mentors who are experts in their field.
An English language Intensive Course will be offered in parallel to give you the
chance to raise the level of your English language knowledge and meet the entry
requirements to be admitted into NABA, Domus Academy or Media Design School,
the LDU schools offering graduate programs in English language.
Program Course
PART 2A
PART 3B
Project Activity
48 hrs
Principles
72 hrs
This part provides students with
a comprehensive introduction to
contemporary design processes,
explored within cultural and
historical frameworks as well as
a global context. Each of these
modules includes key lectures
and project assignments that give
students a working knowledge of
the core subjects. Students may
complete assignments according
to their specific area of interest.
LAB A
DESIGN OF VISUALIZATION / 24 HRS
This lab explores various techniques and approaches for
communicating project ideas on a human scale, that is, in words and images that others can easily understand. Students will be exposed to a wide range of visual design techniques, ranging from traditional illustration to digital images creation, photography and contemporary typography.
LAB C
DRAPING AND PATTERNING / 24 HRS
Students will learn tools and techniques of draping and fitting. They will also explore pattern cutting as the way to translate drawings into flat paper shapes, then into three-dimensional shapes.
Students will focus on basic paper patterns to practice with various type of models, shapes and volumes in sewing and tailoring.
LAB B
3D MODELING AND VISUALIZATION / 24 HRS
New technologies are making it possible to more rapidly and cost-effectively produce prototypes. This lab demonstrates how technology, creativity, and imagination combine to push the boundaries of 3D today, expanding possibilities for designers.
LAB D
DIGITAL ART / 24 HRS
Digital art expands students’ digital knowledge so they can create stunning illustrations and informative infographics, including faux 3D effects, line work, shading, perspective, vintage effects, and more. Students develop techniques of digital drawing, narrative design, image composition, cuts and shots, image analysis, and treatment. They will expand their technical skillset through the use of softwares such as Illustrator, Photoshop, Indesign, Premiere, After Effectx, 3D Studio Max.
PART 2B
Technical
Skills/Labs
72 hrs
Students choose laboratories
in which they practice basic
techniques of visualizing,
illustrating, modeling, and
presenting a project.
The labs include key lectures
and assignments that provide
students with a working
knowledge of the core subjects.
MODULE 1
CRITICAL DESIGN / 24 HRS
The Critical Design module focuses on the impact (and the possible consequences) of new technologies and social trends. It also defines new objectives and areas of interest for designers. The process of critical design does not immediately lead to useful objects, but rather to insights that can support successful project development.
MODULE 3
BUILDING THE IMAGINARY / 24 HRS
Design has shaped our lives: what we wear, what we watch, the way we deal with objects and spaces surrounding us. An exploration of the imaginary generated by design is a strong issue for the comprehension of our recent history and the way we live nowadays. The module develops a vision according to which design is an integrated activity able to perceive the changes in the society and their impact on markets, to decipher people’s needs, expectations and desires and translating them into new products, spaces and services.
MODULE 2
BRANDING BY DESIGN / 24 HRS
Design is, by definition, a branding tool. Global companies invest huge resources in this tool to lead the market with products of intrinsic, differentiating value. In this sense, products are often considered to be a natural extension of the brand and its values. The module investigates the relationships between people and brands in designing the global brand identity of a company. Students will develop brand personalities projects shaping the brand values from the visual image to communication style, behaviors, interaction models, tone and language.
PART 1
Fundamentals
24 hrs
The LDU China Pre-Master’s Program begins with a comprehensive introduction to critical themes of contemporary design, including sustainability, innovation, and social design. Students examine the cultural, political, sociological, economic, and technological impacts of key design trends.
Lectures encompass case histories of design challenges and solutions, supported by in-class discussions that examine and extend the issues raised. Students will have the chance to attend presentations by designers, artists, critics, and academics.
PART 3A
Portfolio Coaching
48 hrs
A professional portfolio highlights your achievements and abilities and, most of all, is a tool for launching a successful career in design. Portfolio Coaching supports students to develop a consistent portfolio of excellent work, as required for advancement to the master’s level. Faculty members mentor students one-on-one, offering a deep and balanced evaluation of their concepts and skills.
The Project Activity is an important milestone in the program. Students have the chance to select and integrate the knowledge gained during the course and apply it to a larger project within their area of interest. They are expected to critically reflect on their own practices as well as that of their classmates, by locating their own work within the context of the field.
INTENSIVE
ENGLISH
Language
Course
While attending the LDU China Pre-Master’s Program, you can improve your English. You must score 3.5 or higher on the IELTS exam to begin the Intensive English course, which is 380 hrs in class: 150 hrs from IELTS 3.5 to IELTS 4.0 (basic level) plus 230 hrs from 4.0 to IELTS 5.5/6.0 (advanced level). You must score 5.0 for entry into Domus Academy and NABA graduate programs and 6.0 for Media Design School Programs.
Courses are provided through Shanghai International Fashion Education Center which is well-known for preparing China’s young future leaders.
Program Details
Admission Requirements
› English Language Requirement: entry level minimum of 3.5 IELTS (according to your entry level score at English proficiency test)
› BA degree or academic diploma or 3-year university on-studying certificate › High motivation to actively participate to all class lectures as well as to the other
academic and training activities
Further Admission Requirements
Further admission to the LDU universities is conditional to the meeting of the specific admissions requirements of each LDU school.
Please consider that university entrance exam (GaoKao) and specific Art Academy exam (Yi Shu Kao Shi) will be required for admission to Italian Schools.
Course Structure 380 hours of English Language classes and an additional 264 hours of design-related workshops and portfolio preparation sessions.
Intakes and Duration 4 months
• From February to June • From October to February
Registration Fee RMB 500 - cost includes an English proficiency entry test for admission to the program.
Program Fees Tuition Fee A - RMB 50.000
including Full Art and Design Courses + English language Course from IELTS 3.5 to IELTS 5.5/6.0
Tuition Fee B - RMB 38.800
including Full Art and Design Courses + English language Course from IELTS 4.0 to IELTS 5.5/6.0
according to your entry level score at English proficiency test. • Cost includes tuition only
• Student is responsible for housing, meals and incidental expenses
Location
CHINA
At Shanghai International Fashion Education Center, 652 Changshou Road, Jing’an District, Shanghai.
With the industrial background of ShangTex, SIFEC is one of the few fashion education institutes with a complete fashion industry chain background.
The school has provided a brand new development model for the perfect combination of novel fashion concepts and experience education to cultivate elites for fashion industry. The school is located in the Fashion Education Building, the landmark building of SIFEC, opened in April 2013. Adopting the design concept of German Parcel Art.
To apply for the LDU China
Pre-Master’s Program, submit the following
documentation:
›
A completed and signed application form
›
Curriculum vitae/resume
›
Motivation statement
›
Portfolio of projects (if available)
›
Certificate of English language: minimum
entry level requirement IELTS 3.5
›
Copy of Bachelor Degree or Academic
Diploma or 3-year university on-studying
certificate
›
Registration fee payment receipt
The above documentation must be sent to
the following e-mail address:
›
[email protected]
Admission Process
Applicants will also be required to
complete an English proficiency test
to verify achievement of the 3.5 IELTS
level required for admission to the
program.
Once admission is confirmed, you will
receive a letter of admission. In order
to secure your place in the program,
you are required to pay the tuition
fee in full 30 days from receiving the
admissions letter. Payment must be
received no later than the start of the
course.
Moving
forward!
As you reach the
conclusion of the
LDU China
Pre-Master’s Program,
you can select your
international study
destination from
within the Laureate
Design Universities
offering graduate
programs: NABA and
Domus Academy
in Milan, Italy and
Media Design School
in Auckland, New
Zealand.
These three universities offer a
wide variety of programs and
experiences that will help
pre-pare you for a fulfilling career in
the creative industries. The final
week of the program concludes
with an admissions test for your
chosen school. Successful
comple-tion of this test along with your
student portfolio will put you on
your way to earning a graduate
degree in art or design from one
of our international universities!
www.naba.itNABA
Nuova Accademia
di Belle Arti Milano
Milan, Italy
In Milan, trends are set and good design is a way of life. Where better to turn your passion for de-sign and art into a career?
At NABA, Nuova Accademia di Belle Arti Milano, you’ll learn both traditional and innovative ap-proaches to fine art and design.
You’ll apply the theory and techniques you learn to actual projects with leading media and design companies. And you’ll participate in Milan’s thriv-ing contemporary art scene by visitthriv-ing world-fa-mous fashion houses and exploring design gal-leries and professional studios. NABA offers both bachelor’s and master’s degrees, and its programs cover a wide spectrum of fields: painting and visual arts; fashion, product, and interior design; graphic, communications, and media design; the-atre design and more. NABA is accredited by the Italian Ministry of Education and Research and is included on the list of approved foreign universi-ties by the Chinese Ministry of Education.
ITALY
Master of Arts in Fashion & Textile Design Master of Arts in Product Design
Master of Arts in Interior Design Master in Creative Advertising
From LDU China Pre - Master’s
Program to NABA Milan, Italy:
Graduate Disploma in Creative Technologies
Media Design School*
Auckland, New Zealand
New Zealand is famous for its digital design and post-production industries.
And Auckland’s Media Design School excels in all aspects of digital media design education— visual effects, 3D animation, gaming, Web design, creative advertising, and more. In Media Design School’s innovative courses, you’ll get hands-on training in the very latest technologies.
You’ll have the chance to work on real-world pro-jects with top production studios, gaming compa-nies, Web design firms, ad agencies, and graphic design shops, where your efforts will be mentored and critiqued by talented and passionate industry experts. Media Design School operates like a pro-fessional studio, with students working to strict production deadlines and weekly creative briefs. Its exacting standards are why Media Design School students and faculty members have col-lected more than 250 awards over the past decade. And the school’s vibrant creative culture is ener-gized by students from all over the globe.
Media Design School is accredited by the New Zealand Qualifications.
* MDS got approval from Chinese Minisrty of Education and is in the process of being listed by the China Education Bureau based on the full accreditation in New Zealand.
MDS
www.mediadesignschool.com
NEW ZEALAND
From LDU China Pre - Master’s
Program to MDS Auckland,
New Zealand:
www.domusacademy.comDomus
Academy*
ITALY
Milan, Italy
Domus Academy is a living and pulsating labora-tory. It is an incubator of talents and a springboard for interdisciplinary adventures.
And more than anything else, a boost for creative and satisfying careers. Here, the main protago-nist is the student, the one who generates ideas and makes mistakes, from which he learns and thereby invents new models, processes and ob-jects; above all developing, through an unlimited curiosity, a one-of-a-kind future work life.
The school is therefore a concrete human experi-ence, which combines the ability to invent with an accurate, rigorous and robust method. Domus Academy is synonymous of global excellence in design since 1982.
It is for this reason that all the most important ar-chitects, designers, thinkers and professionals in the field of design, of architecture and of fashion have at one point taught here, in Milan.
Domus Academy encourages the expressiveness of creative enthusiasts in a multidisciplinary way. It is for those that desire to produce wonder and surprise by designing new and exciting life trajec-tories, boosting careers as well as inventing new jobs in line with the current market demands.
* In the process of being listed by the China Education Bureau based on the full accreditation in Italy.
Master in Accessories Design Master in Fashion Design Master in Product Design
Master in Car & Transportation Design Master in Interior & Living Design Master in Interaction Design Master in Business Design
Master in Luxury Brand Management Master in Fashion Management
Master in Fashion Styling & Visual Merchandising Master in Urban Vision and Architectural Design Master in Visual Brand Design
