PRESSKIT VENTURA LAMBRATE
UNIVERSITY OF APPLIED SCIENCES
INSTITUTE INDUSTRIAL DESIGN
VENTURA ACADEMIES, HALL A, SPACE I
The Institute of Industrial Design of the University of Art and Design FHNW in Basel presents selected dissertations at Ventura Lambrate (Ventura Academies (Hall A, Space I, Via dei Canzi 19). Under the title WELCOME TO THE MARKET it shows how diversity of knowledge, creativity and innovation can result in marketable products. How is it possible to produce cooking utensils in inexpensive, high-quality molds and remain competitive in Switzerland? Do new tecniques and flexible production influence the role of the designer? What qualities must porcelain tableware for a new university campus demonstrate?
INSIGHT INTO THE THINKING AND WORK OF DESIGNERS
The work of the designers, in their role as visionary developers and producers, is reflected in the projects exhibited, with their complexity of issues and output layers they demonstrate how different design processes can operate. This in turn incorporates the intensive study of production facilties, materials and markets. One approach that is a characteristic of studies at the Institute of Industrial Design is the aspect of „learning through research”, i.e. methodically reflected in the problems and implemented in three-dimensional objects with a high degree of innovation and conceptual credibility; often in direct cooperation with companies.
The objects shown are from Shay Assaf, Denis Bernet and Tobias Dettwiler, Leandro Destefani and Dario Zadra, Sophie Steinemann and Sara Wälti, Tiziana Vögtli and Stefanie Zweifel, some of them have already been successfully produced or introduced into the market.
PROJECT DESCRIPTIONS AND IMAGES DOWNLOAD
THE IMAGE RIGHTS BELONG TO
© Bernard Gardel / Institut Industrial Design / HGK Basel We would appreciate being notified about any publications. Copies should be addressed to:
Fachhochschule Nordwestschweiz FHNW, Hochschule für Gestaltung und Kunst Institut Industrial Design
Freilager-Platz 1, Postfach, CH-4023 Basel Prof. Werner Baumhakl,
Head of Institute Industrial Design
T +41 61 228 41 06, firstname.lastname@example.org Barbara Bösch
Administration & Communication Institute Industrial Design T +41 61 228 43 51, email@example.com
Prof. Werner Baumhakl, Director Institute Industrial Design Lars Imhof, Project Management
Ingrid Magnusson, Project Management Patrick Müller, Project Management
MOD. N° 1-5 - COOKING SET MADE IN SWITZERLAND
How to produce inexpensive in Switzerland, rather than in Asia. With this idea, a five-part cooking set was developed, which could compete with the prices on the market. By working with an unconventional production method, the tool costs for the series can be reduced 30 times. The five models are inspired by the product demands of professional chefs, and are each manufactured from a single piece Stainless Steel. Thus, leftovers will not be gathered and break points can be avoided, leading to robust and durable products.
Design Shay Assaf
Contact firstname.lastname@example.org www.shayassaf.ch Manufacturer Ringele AG Supplier www.aberalbert.ch Mentors Nicole Schneider
REINTERPRETATION OF SELF COOLING WATER CARAFES
«Kaltmacher» are three water carafes made out of ceramic stoneware, a material with the property to cool liquids, when treated without glaze. The water cools down when the water vaporazes in contact with the porous surface. The «Kaltmacher» has been inspired by the archetypes of African drinking vessels, but has been reinterpreted by changing the shape of the spout, or by leaving certain elements out. The water pots were made in ceramic casting. The method is simple, inexpensive and can be used in mass production.
Design Sophie Steinemann Sara Wälti
Contact email@example.com firstname.lastname@example.org
Manufacturer In evaluation
-Mentors Johannes Fuchs Ingrid Magnusson
CHINA FOR THE HGK-CAMPUS IN BASEL
Development of a porcelain tableware for the new campus of the Academy of Art and Design FHNW, in Basel. The special requirements of an individual food concept for Academy of Art and Design, was taken into consideration in the development, as well as the specific aspects of a mobile use by students and employees.
Design Tiziana Vögtli Stefanie Zweifel
Contact www.tizianavoegtli.ch www.stefaniezweifel.ch
Manufacturer Porzellanfabrik Langenthal AG
Mentors Nicole Schneider Damian Schneider
TELL ME A STORY - PRODUCTS WITH A TALE TO TELL
A collection of a local, small serial production. These products are designed for people who share an enthusiasm for D2C design. The items are produced by manufacturing partners, and completed, assembled and sold directly by the designers in the studio. The items are a wind vane, a folding chair and a clipboard. The objects are easy to read and tell their own stories: for example about one of the last leather tanneries of Switzerland, of natural wood that wants to be maintained, or of what the wind brings with it.
Design Denis Bernet Tobias Dettwiler
Contact email@example.com www.feinfracht.com
Manufacturer Schreinerei Forster AG Ringele AG Eigl Präzisionsmechanik Probst Holzbau Emme Leder GmbH Lasercut
Mentors Johannes Fuchs Prof. Dr. Ralf Trachte
MENUSIER - WOODEN SURFBOARDS FOR DAKAR, SENEGALUsing available raw materials and local production methods in Dakar, a new method was developed to produce surfboards in collaboration with Senegalese carpenters. In that way, the locally produced wooden surfboards, contrary to the imported ones, can be affordable to the Senegalese surfers. The idea is, by developing and producing their own products, local carpenters are not only caring for their own well-being, but are also contributing to the economic and social development of their country. Not only with solutions for the pure survival, but also for living life.
Design Leandro Destefani Dario Zadra
Contact firstname.lastname@example.org email@example.com
Manufacturer Ibou Sonko, Schreinermeister H.L.M. Dakar, Senegal
Mentors Nicole Schneider Prof. Dr. Claude Enderle
A MISSION STATEMENT - PROJECTS READY FOR THE MARKET
A central theme of Industrial Design is the design of industrially manufactured serial products, using a focused, creative and interdisciplinary development procedure; the design process. The Institute Industrial Design puts an extra value on the professional preparation for becoming a designer. The main focus is the aspect of «learning by research», where a process is methodologically reflected in the functional analysis. The insights of this process are then transformed into highly innovative three-dimensional objects. In this way projects can be developed with conceptual credibility, ready for the market already during the studies, or be realized in a close collaboration within industrial partnerships.
Prof. Werner Baumhakl, Head of Institute Industrial Design
EDUCATION AND CAREER PROSPECTS INSTITUTE INDUSTRIAL DESIGN, HGK FHNW
What is Industrial Design? Industrial design deals with solutions to problems that have “taken shape” and in so doing influence the lives and experiences of modern society significantly. Over and above pure form and function, the designed products convey both intention and meaning, much more than this, they model work processes and strategies of action. This applies both to everyday items like household appliances or a range of consumer electronics (consumer goods) as well as complex products such as transport systems and production plants (capital goods). In addition, intangible products such as services or services and interaction processes are designed; this being a clear extension of the concept of the conventional product and it is within this area of conflict that Industrial Design moves today.
Study beyond short-lived educational trends. Studying Industrial Design at the School of Art and Design FHNW provides students with conceptual, methodological and professional skills for the design process and enables them to design work independently. Core competencies in industrial design are in the creative, problem-oriented design process, which also includes communication and performing skills in the form of drawings, models and virtual simulation. In order to take on an active role in the fast moving design profession, students learn to develop a
confident approach in their own discipline and professional and social competence in dealing with related disciplines. To this end, the University of Art and Design FHNW provides optimal conditions on the Campus of Arts in Basel. CAREER PROSPECTS
Graduates of the program in Industrial Design enjoy a multi-faceted profession, some with high specialization. You will be in a position to work in design departments of companies and in free design offices or to become self-employed. Furthermore, new areas of responsibility are being created for industrial designers in the context of information and communication technologies.