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© Siemens AG 2014. All rights reserved. Hannover Messe 2014

From Big Data to Smart Data

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© Siemens AG 2014. All rights reserved.

2014-04-07

Page 2 Thomas Hahn

The Evolution of Big Data

~ 1960 ~1986 Data warehousing Digital data • Digital data collection • First databases • Data cubes • Relational databases • Financial data • Statistics • Artificial intelligence • Machine learning • Unstructured data • Stream processing • Massively distributed • NoSQL databases • Heterogeneous data and knowledge • Petabytes of data ~1993 Data Mining ~2015

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© Siemens AG 2014. All rights reserved.

2014-04-07

Page 3 Thomas Hahn

for protecting and extending existing businesses and creating new services

Proliferation of smart sensors, smart

devices, apps and Internet of Things leading to data volume

doubling every two years

• Combination of data analytics with system and sensor understanding

enables complex decision support

embedded into operational processes

Technology push

• New SW and HW architectures

enabling massive data processing cloud deployment

massively

distributed computing NoSQL databases 0 20 40 60 Today: ~3 Zettabyte sensor networks smart devices Internet of Things

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© Siemens AG 2014. All rights reserved.

2014-04-07

Page 4 Thomas Hahn

Rising customer expectations

IT players moving into Siemens

home turf

Competitors’ M&As yielding tangible

offerings

Data analytics technologies

enables optimized service business

and will differentiate our Siemens

systems and solutions

New business models (e.g. DaaS)

and eco-systems

Big Data Analytics is key

for protecting and extending existing businesses and creating new services

Market pull

Mgmt.

Operation

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© Siemens AG 2014. All rights reserved.

2014-04-07

Page 5 Thomas Hahn

From description of past to decision support

Value and Complexity

Inform

Analyze

Act

Descriptive Examples

• Plant operation report

• Fault report

Current penetration across all industries (according to Gartner 2013)

Adopt by vast majority but not all data

99%

What happened? Diagnostic • Alarm management • Root cause identification Adopted by minorities

30%

Why did it happen?

Predictive • Power consumption prediction • Fault prediction Still few adopters

13%

What will happen?

Prescriptive

• Operation point optimization

• Load balancing

Very few early adopters

3%

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© Siemens AG 2014. All rights reserved.

2014-04-07

Page 6 Thomas Hahn

Smart data

to business principle:

Combination of domain, device and analytics know-how

Data from Siemens‘ Products and Solutions

Installed pro-ducts & systems, processes, sensor data Value Generation Data Business Innovation Data analytics Business Intelligence

Domain data ''Smart data to business''

E.g. Power plants E.g. Power grids E.g. Factories E.g. Hospitals

Customer benefit • Performance increase • Energy saving • Cost reduction • Risk avoidance / security Domain know-how Device know-how Smart Data Analytics know-how

+

+

=

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© Siemens AG 2014. All rights reserved.

2014-04-07

Page 7 Thomas Hahn

Optimization of gas turbine operation

Results • Reduced NOx Emissions • Extension of service intervals Energy system • Market drivers • Customer needs • Product cycles Gas turbines • Mechanical Engineering • Thermodynamics • Combustion chemistry • Sensor properties Autonomous Learning • Neural Networks

• Smart Data Architecture processes data from 5000 sensors per sec.

Domain know-how Device know-how Smart Data Analytics know-how

+

+

=

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© Siemens AG 2014. All rights reserved.

2014-04-07

Page 8 Thomas Hahn

Smart data

to business example (2/9):

Service intelligence for gas turbine fleet

Results • Faster outage planning • Faster issue resolution • Improved forecast of service events Energy system • Market drivers • Customer needs • Product cycles Gas turbines • Mechanical Engineering • Thermodynamics • Combustion chemistry • Sensor properties Service analytics

• Integration of more than 30 data sources

• Six millions records per day Domain know-how Device know-how Smart Data Analytics know-how

+

+

=

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© Siemens AG 2014. All rights reserved.

2014-04-07

Page 9 Thomas Hahn

Optimization of wind parks (Project ALICE, CeBIT)

Results • 1% increase of annual energy with optimized control policy Wind power • Market drivers • Customer needs • Aerodynamics • Meteorologics Wind turbines • ~12,000 installed • Mechanical Engineering • Sensor properties • Controller design Autonomous Learning • Neural Networks • Robust policy

generation despite very noisy data tanh tanh Q Q target = rt at st s‘t tanh a A B C C A B D E 1 - Domain know-how Device know-how Smart Data Analytics know-how

+

+

=

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© Siemens AG 2014. All rights reserved.

2014-04-07

Page 10 Thomas Hahn

Smart data

to business example (4/9):

Health check for CERN’s Large Hadron Collider

Results • Early warnings to increase Operating Hours Domain know-how Device know-how Smart Data Analytics know-how

+

+

=

Automation infrastruct.

• Market leader in industry automation

• Strong presence in all business areas

Autom. components

• Complex: hundreds of SCADA systems and SIMATIC control

systems

Rule and pattern mining

• >1 terabyte of operational data generated per day

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© Siemens AG 2014. All rights reserved.

2014-04-07

Page 11 Thomas Hahn

Image-guided diagnosis and therapy for heart valves

Results • Industry wide unique feature that automates workflow and guides the surgeon • Applied to thousands of valve implants • Next generation in the pipeline Healthcare Ecosystem • Cost / effectiveness • Accurate diagnosis / therapy

• Less invasive surgery

Imaging Scanners

• Robotic imaging

• Interventional imaging

• Low radiation

• Reconstruction & fusion

Machine Learning

• Image databases

• Fast machine learning

• Identify relevant structures Domain know-how Device know-how Smart Data Analytics know-how

+

+

=

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© Siemens AG 2014. All rights reserved.

2014-04-07

Page 12 Thomas Hahn

Smart data

to business example (6/9):

Smart City Research Aspern, Vienna

Objective

“My clear goal now is to become the greenest city in the world.“ Michael Häupl, Mayor of Vienna City infrastructure • Market drivers • Customer needs • Power networks • Building technology

Smart Grid / Smart building

• Electrical engineering

• Power storage

• Smart meters

Smart City Cockpit

• Integration of smart grid, smart buildings, water and mobility • Analytics dashboard Domain know-how Device know-how Smart Data Analytics know-how

+

+

=

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© Siemens AG 2014. All rights reserved.

2014-04-07

Page 13 Thomas Hahn

Procurement and Trading based on Neural Network Forecasts

Economics

• Commodity market and commodity prices

• Market Behavior

• Financials

Computer cluster

• Operation/ Utilization of Multicore CPU Clusters (500+ cores)

• Multicore computing

Econometrics w/ neural nets

• Time Series Data Management

• Modeling and Analysis

Results • Predict com-modity prices for optimal procurement decisions and trading • Prescriptive: Decision support based on expectation and risk Domain know-how Device know-how Smart Data Analytics know-how

+

+

=

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© Siemens AG 2014. All rights reserved.

2014-04-07

Page 14 Thomas Hahn

Domain know-how Device know-how Smart Data Analytics know-how

+

+

=

Smart data

to business example (8/9):

Condition Monitoring for Water Supply Networks

Levee Building • Hydrology • Geology • Weather Forecasting Levee Sensors • Pressure • Temperature • Geometrical deviation Neural Networks

• Time Series Data Management • Anomaly detection (Slipping) Results • “Effectiveness of levee rein-forcement has to be increased by a factor 4 which is impos-sible without innovation.” Peter Jansen, Waternet + Customer

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© Siemens AG 2014. All rights reserved.

2014-04-07

Page 15 Thomas Hahn

Advanced Traffic Forecast from Floating Car Data

Traffic Management

• Traffic Flow Models

• Traffic Planning

Traffic Sensors

• Induction Loops (traffic lights and guidance systems)

• GPS and Car Data

Neural Networks

• Time Series Data

• Traffic Forecasting • Optimization of Traffic Flow Objective • Highly accurate traffic forecast • Improve short-term traffic prediction by combining data sources Domain know-how Device know-how Smart Data Analytics know-how

+

+

=

+ Customer

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© Siemens AG 2014. All rights reserved.

2014-04-07

Page 16 Thomas Hahn

Smart data

to business examples:

Lessons learned

For all use cases/ business cases the data value stream needs to be specifically designed or adapted due to varying data types, data amount, data quality, data sources, data models …  „One-size-doesn‘t-fit-all“ To create new business, new technologies need to be developed e.g. in the areas of multicore

computing and cloud computing, but also new

mathematics for analytics are necessary (artificial intelligence, neural networks …) Based on today‘s technologies the combination of analytics know how and application know how can generate new business and value add (Smart data to business examples 1–9)

The combination of different data from different data sources (e.g.

customer data + Siemens data) and their common analysis leads to advantages for both partners e.g. floating car data combined with Siemens traffic management systems data

Security and data protection need to be integral part of all technical

solutions along the data value chain (data value

stream)

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© Siemens AG 2014. All rights reserved.

2014-04-07

Page 17 Thomas Hahn

Siemens and Fraunhofer jointly leading the Smart Cities Working Group

Lenkung

Betrieb – Plattform & Werkzeuge Data Innovation Communities

Industrie 4.0 Energie Smart Cities Medizin

Arbeitsgruppe Data Curation Arbeitsgruppe Recht

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© Siemens AG 2014. All rights reserved.

2014-04-07

Page 18 Thomas Hahn

Smart data

to business outlook:

The way to an ecosystem partner framework

Data value stream based on Siemens‘ Products and Solutions

Data value stream based on Ecosystem partner’s Products and Solutions

Customer benefit • Performance increase • Energy saving • Cost reduction • Risk avoidance / security Customer benefit • Performance increase • Energy saving • Cost reduction • Risk avoidance / security Value Generation Data Business Innovation Data analytics Business Intelligence

Domain data ''Smart data to business''

Data Business Innovation Data analytics Business Intelligence

''Smart data to business'' Domain data

Value

Generation

Installed pro-ducts & systems, processes,

sensor data

Installed pro-ducts & systems, processes,

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© Siemens AG 2014. All rights reserved.

2014-04-07

Page 19 Thomas Hahn

The way to an ecosystem partner framework Sharing Data & Algorithms

Data Algorithms

Data value stream based on Siemens‘ Products and Solutions

Data value stream based on Ecosystem partner’s Products and Solutions

Customer benefit • Performance increase • Energy saving • Cost reduction • Risk avoidance / security Customer benefit • Performance increase • Energy saving • Cost reduction • Risk avoidance / security Value Generation Data Business Innovation Data analytics Business Intelligence

Domain data ''Smart data to business''

Data Business Innovation Data analytics Business Intelligence

''Smart data to business'' Domain data

Value

Generation

Installed pro-ducts & systems, processes,

sensor data

Installed pro-ducts & systems, processes,

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© Siemens AG 2014. All rights reserved.

2014-04-07

Page 20 Thomas Hahn

Data Algorithms

Data value stream based on Siemens‘ Products and Solutions

Data value stream based on Ecosystem partner’s Products and Solutions

Customer benefit • Performance increase • Energy saving • Cost reduction • Risk avoidance / security Customer benefit • Performance increase • Energy saving • Cost reduction • Risk avoidance / security Value Generation Data Business Innovation Business Intelligence

Domain data ''Smart data to business''

Data Business

Innovation

Business Intelligence

''Smart data to business'' Domain data

Value

Generation

Installed pro-ducts & systems, processes,

sensor data

Installed pro-ducts & systems, processes, sensor data Data analytics Data analytics

Smart data

to business outlook: The way to an ecosystem partner framework:

Using an unified

Data Analytics Framework

Features

• Modular and service-oriented

• Workflow-based

• Multiple operation modes

• Cloud (public, private, hybrid)

• On-premise

• Integrated security

• Protection of data at rest and in transit, during the whole lifecycle

• Protection of algorithms / models

• Compliance to industry standards

Data Analytics Framework

IT Infrastructure Workflow management

Data

Integration Data Management Data Modeling & Analysis

Data Pre-sentation P h y sical d a ta inte g rat ion V ir tu a l d a ta int e g ratio n Rep o rti n g / Dash b o a rd s V isua l a n a ly tics Nat u ral L a n g u a g e P roce ssing / S e a rch Rea so n in g / S e m a n tics Op tim iz a tio n Dat a m inin g / m ach ine lea rnin g A n a ly tica l m o d e l m g m t. S tre a m p roce ssing L o w inf o rm a tio n d e n sity / T im e se ri e s sto rag e Hi g h inf o rm a tio n d e n sit y sto rag e Dat a stru ctu re m o d e l m g m t. Communication Cloud / On-Premise Security Operations Management

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© Siemens AG 2014. All rights reserved.

2014-04-07

Page 21 Thomas Hahn

IT security architecture

with world class reliability required

Data Algorithms

Data value stream based on Siemens‘ Products and Solutions

Data value stream based on Ecosystem partner’s Products and Solutions

Customer benefit • Performance increase • Energy saving • Cost reduction • Risk avoidance / security Customer benefit • Performance increase • Energy saving • Cost reduction • Risk avoidance / security Value Generation Data Business Innovation Data analytics Business Intelligence

Domain data ''Smart data to business''

Data Business Innovation Data analytics Business Intelligence

''Smart data to business'' Domain data

Value

Generation

Installed pro-ducts & systems, processes,

sensor data

Installed pro-ducts & systems, processes,

sensor data

(22)

© Siemens AG 2014. All rights reserved.

2014-04-07

Page 22 Thomas Hahn

Smart data

to business outlook: The way to an ecosystem partner framework:

Cloud

based architectures to be developed

Data Algorithms

Data value stream based on Siemens‘ Products and Solutions

Data value stream based on Ecosystem partner’s Products and Solutions

Customer benefit • Performance increase • Energy saving • Cost reduction • Risk avoidance / security Customer benefit • Performance increase • Energy saving • Cost reduction • Risk avoidance / security Value Generation Data Business Innovation Data analytics Business Intelligence

Domain data ''Smart data to business''

Data Business Innovation Data analytics Business Intelligence

''Smart data to business'' Domain data

Value

Generation

Installed pro-ducts & systems, processes,

sensor data

Installed pro-ducts & systems, processes,

sensor data

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© Siemens AG 2014. All rights reserved.

2014-04-07

Page 23 Thomas Hahn

and specialists from different areas with different competencies

Area Competencies/ Know how

Mathematics & Statistics

• Numerical Mathematics

• Statistics

• Optimization (discrete, continuously, dynamic …)

Computer Science • Machine Learning • Database Theory • Software Enegineering Economics • Econometrics • Finances • Business Science Physics & Engineering • Communications engineering • Control engineering • Automation engineering • E.g. Mechanics • Fluid mechanics • Experimental physics

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© Siemens AG 2014. All rights reserved.

2014-04-07

Page 24 Thomas Hahn

Leveraging Business opportunities via

Smart Data

Ecosystems

Data Algorithms

Data value stream based on Siemens‘ Products and Solutions

Data value stream based on Ecosystem partner’s Products and Solutions

Customer benefit • Performance increase • Energy saving • Cost reduction • Risk avoidance / security Customer benefit • Performance increase • Energy saving • Cost reduction • Risk avoidance / security Value Generation Data Business Innovation Data analytics Business Intelligence

Domain data ''Smart data to business''

Data Business Innovation Data analytics Business Intelligence

''Smart data to business'' Domain data

Value

Generation

Installed pro-ducts & systems, processes,

sensor data

Installed pro-ducts & systems, processes,

sensor data

= IT Security

We make Smart Data a reality

Creating a data analytics ecosystem

with strong partners to enhance

business value.

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© Siemens AG 2014. All rights reserved.

2014-04-07

Page 25 Thomas Hahn

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© Siemens AG 2014. All rights reserved.

2014-04-07

Page 26 Thomas Hahn

Contact Information

Many thanks for your attention!

Thomas Hahn

Chief Key Expert Engineer

Siemens AG / Germany / CT RTC CES Günther-Scharowsky-Straße 1 91058 Erlangen Phone: +49 (9131) 7-23912 Fax: +49 (89) 636-34098 Mobile: +49 (172) 8352610 E-mail: [email protected] siemens.com/innovation

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