Sport – Management
and Marketing
2014 Entry
As a sports graduate you can consider working for: national agencies and governing bodies of sport; local authorities; health and fitness clubs, sport and leisure complexes, sport promotion and media companies; and organisations allied to sport services, medicine, education and research. Some of our graduates choose to study for the Postgraduate Certificate in Education (PGCE) so that they can become teachers.
Faculty of Business and Law
Business School
www.business.mmu.ac.uk/ug/mgmt
Undergraduate degree courses
Manchester Aquatic Centre provides a high
performance environment for British Water
Polo and was a training base for the
Swimming Australia Olympic Team for the
London Games 2012.
Wealth of experience,
depth of expertise
There are over 350 staff in the Business School and, as part of the Faculty of Business and Law, we have strong links with 75 staff in Manchester Law School.
Alongside their teaching duties, our academic staff undertake research, contribute to professional associations and maintain close professional links with employers. This ensures that your studies are informed by the latest research and we work with you to develop the skills employers expect to the industry standards they trust.
International endorsement
and credibility
Sport is a global industry and we have a global profile. We have active links with over 27 partner institutions (14 in Europe and 13 in Australia, China and the USA).
We are committed to achieving the international standards for Business Schools set by the Association to Advance Collegiate Schools of Business (AACSB) and have been accepted into membership by AACSB.
Working with UK and
international employers
We design and deliver bespoke training and management development programmes for companies and organisations. Companies trust and work with us because of our flexible approach and ability to adapt to their needs. They also value our links with professional bodies and industry associations. For example, Manchester City Council asked lecturers Helen Schutzmann and Steve Mansfield to deliver the training for the Selection Event Volunteers (SEV) programme for the North-West region for the 2012 Olympic and Paralympic Games. Over 100 people participated in the training which enabled them to interview and select volunteers for the London 2012 Games.
As one of the UK’s largest Business Schools based in
the heart of Manchester, an elite sporting city, we are
committed to developing the next generation of
world-leading sporting professionals.
Professional accreditation
and recognition
Many of our degree courses are accredited by professional organisations. This independent endorsement reflects the work-focused nature of the course and the practical skills that are integrated into your studies.
Responsible management
and environmental
sustainability
Social responsibility, environmental sustainability and maintaining high ethical standards are characteristics we look to develop and instil in all our students and graduates. As you progress through your studies you will consider issues such as how London 2012 met its promise of being the world’s first truly sustainable Olympic and Paralymic Games and the great strides companies such as Adidas are taking to achieving their sustainability goals.
Hub for business
The Business School is more than an excellent teaching centre. It also has a role as a source of advice and help for businesses of all sizes. For example, our Centre for Enterprise has worked with 1,000 business people, improving their leadership, innovation and entrepreneur skills to support the drive for growth in the region. And in partnership with the Goldman Sachs ‘10,000 Small Businesses Programme’ we have delivered management training to many small and medium enterprises to help growth and create jobs.
“The city is dubbed the UK’s capital of
sport for good reason.”
Brendan Foster
CBE
Britain’s all-conquering track cycle
team is based at the National
Cycling Centre in Manchester. It
has a £19 million BMX facility
and one of the fastest board tracks
in the world.
Teaching rooms
The spacious lecture theatres and seminar rooms use state-of-the-art technology and enable our staff to deliver engaging and interactive classes. We utilise different room layouts to compliment different teaching styles– from banked seating in formal lecture theatres to Harvard style seminar rooms.
Study spaces
Each floor has a variety of study spaces you can use throughout the day and evening. These include group study zones, social study spaces for project meetings, and quieter areas.
IT facilities
IT and printing facilities are provided in the technology suites. There are also laptop counters throughout the Business School for you to check your emails on or plug your own laptop into. The MMU-WiFi network covers the whole building and the park outside so you can keep in touch wherever you are on campus.
Our magnificent £75 million teaching and
research headquarters is designed to be
one of the finest and most environmentally
sustainable academic buildings in the UK.
Comfort and convenience
Food and drink
The Hub Café and Hub Kitchen serve a range of hot and cold drinks, snacks and meals. Both offer preferential prices for students. There is also seating in the catering atrium where you can enjoy food you’ve brought from home.
Lockers
There are 500 coin-operated lockers in the building so that you can store some of your personal belongings whilst you are on campus.
Rest rooms and showers
Selected rest rooms on the ground floor have showers. They are particularly useful if you run or cycle to the Business School and want to freshen up before your lectures or if you need to get changed in the Business School before going to work.
Student Hub
The Hub brings together our experienced advisory teams who are here to help you with accommodation, student finance, careers, placements and internships, Moodle (our web-based study environment) and accessing support if you have dyslexia or a disability. The
International Office is also based in the Hub and provides a range of advice to European and overseas students from practical matters, such as opening a bank account in the UK, to specialist support on issues such as visas.
Library
The Sir Kenneth Green All Saints University Library is next door to the Business School. It is open year-round and 24/7 at peak study and exam times. The Library stocks a large selection of books and provides access to a huge digital library with journals, e-books and research papers. Library staff run regular information skills training sessions to ensure you can locate, access and select the most appropriate resources from the wealth of material available.
Campus life
The Business School is at the heart of the All Saints Campus. When you are ready to take a break from your studies, the Students’ Union, Capitol Theatre and Holden Gallery are just a short walk away.
Sport clubs and societies
We have a comprehensive range of sports clubs. Each club accommodates different levels of ability and welcomes complete beginners through to elite sports men and women who are competing at regional, national or international level. www.mmu.ac.uk/sport/clubs
We also run recreational leagues for basketball, netball, rugby union, boxing, football and running.
The training venues we use are close by. The University’s Sugden Sports Centre (includes squash and 5-a-side pitches) and Manchester Aquatics Centre are across the road from the Business School. At Sportcity, which is less than 2 miles from campus, our students use the Manchester Regional Arena (athletics), Manchester Regional Tennis Centre, Manchester Velodrome and National Squash Centre. Slightly further out at Belle Vue are the Manchester Regional Centres for gymnastics and hockey.
Throughout your studies there are opportunities to build your profile in your chosen profession by gaining work experience, completing work-related assignments and developing your network of contacts.
Mentor Match
The Mentor Match scheme puts you in touch with a recent graduate or an experienced manager who is working in your chosen sector. They provide you with ‘insider’ knowledge about their sector and share tips and advice to help you progress with your career.
Meeting graduate
employers
Each term there is a packed schedule of employer visits to campus. Organised by the University’s Careers and Employability Service, these presentations enable you to meet
employers from different sectors who are actively recruiting graduates. This is your opportunity to find out more about the company, the vacancies they have available, and their application process.
Guest lectures
Each year we invite professionals from the sports sector to deliver guest lectures where they share their industry knowledge and insight with you. There is usually time before or after the lecture where you can talk to them as part of a small group or one-to-one.
Client projects
During your studies you will be asked to complete group assignments where you address a brief set by a client. Depending on your degree, this may involve organising an event for a sports club, addressing a marketing issue for a sports company, or supporting a sports development initiative.
Volunteering
mmuXchange enables you to undertake
voluntary work experience for a local sports club or company, and develop your skills in
management, marketing, accounting and finance or coaching. Our students have completed assignments for the European Taekwondo Championships, National Cycling Centre and football clubs in the region including
Manchester United, Manchester City, FC United of Manchester and Wigan Athletic.
www.mmuxchange.com
Damian Hughes was one of
our guest lecturers during
induction week. Through his
consultancy, LiquidThinker,
he delivers management
training that integrates
best practice from the worlds
of sport and business.
Connecting you with employers
Aldi, Bentley, Co-op, Tesco and Debenhams
are just some of the employers that came on to
campus last year to talk to students about
Part-time work
Working part-time or during the holidays is a great way to get experience of working in different sectors and developing transferable skills that are highly valued by employers. The University’s Careers and Employability Service has an interactive jobs board where you can find details of current part-time, graduate and voluntary vacancies. www.manmet.prospects.ac.uk
Jobs4Students is the University’s own student temping agency and advertises paid
opportunities to work on campus for the University. www.mmu.ac.uk/jobs4students
Placement year
A placement year can be an excellent opportunity to acquire high quality work experience and structured on-the-job training whilst earning a salary. There are also
opportunities for you to undertake a placement-based project where you research a business issue for your employer. This project can count towards one of your final year units and reduces your workload in your final year. The placement must be a minimum of 36 weeks but it will usually last for 12 months and takes place after your second year of study.
We have an award-winning placement team, who advertise vacancies and can help you find a placement. The team has over 25 years’ experience of matching students to employers. They advertise over 1,000 vacancies each year, organise an annual placement fair where you can meet employers who are actively recruiting placement students, deliver CV workshops, provide one-to-one advice, and will conduct a mock interview with you so you can practice your interview technique.
The placement jobs market is competitive and it is your responsibility to be pro-active and apply for vacancies. We recommend that you start researching companies and opportunities during your first year and apply for positions at the start of your second year. Finding the right opportunity and the right position is important because if you are a good match to your placement, your employer could offer you a full-time position when you have graduated.
Yuta Musuda, Love and Xjineji Zeng worked with Jonathan Fletcher, the
University’s Sports Development Officer, to deliver a basketball tournament
to mark the launch of the recreational sports league.
Introduction
The importance of sport and recreation in all areas of life is now recognised not only in terms of our health and wellbeing but also as a highly profitable business sector. The experience of the London 2012 Olympics has shown how
important sport is to the UK and the clear benefits of having appropriately skilled managers in place to make the most of these opportunities. This degree is designed to provide you with the skills and knowledge needed to develop a career in this fast moving area of work. You will learn how to apply management theory, concepts and principles to sport management issues and have the opportunity to apply this knowledge in a practical way.
Throughout the course there is a strong emphasis on creativity and its application to real-life business challenges such as: running recruitment campaigns; developing marketing strategies; or interpreting the likes and wants of consumers through the study of market research.
Special Features
•The coaching unit enables you to spend 20 hours working in a sport of your choice. Current students have worked with the Manchester United Foundation, Premiere Sport and a number of community sports clubs. We are also working in collaboration with the England Handball Association and England Basketball to enable our students to gain their UKCC Level 1 and Level 2 coaching qualifications.
•While on the course you are encouraged to register with the Manchester Sports Volunteer Bureau, which enables you to work and gain experience at sporting events across the city.
•As well as guest lectures from people who work in sport, leisure and recreation, we run a number of field trips to clubs such as Sale Sharks and Salford Reds so you can meet professionals working in the sector.
If you have ambitions to develop
a successful managerial career in
the sport, leisure and recreation
industries then you should
consider our BA (Hons) Sports
Management degree.
Natimi Black-Heaven, 23, is a former US college
sprint champion. He is a keen basketball player, Vice
Chairman of the University basketball team and
spends 15 hours per week, coaching and refereeing.
He was an Olympic volunteer and is pictured with
former Olympic, Commonwealth, European and World
Champion, Jonathan Edwards CBE.
Course structure and content
Each year you study four, 30-credit units:
Year 1*
•Introduction to Sports Management and Marketing
•Understanding and Managing People
•The Business of Sport
•Sport Event Design and Development
*This course shares a common first year with BA (Hons) Sports Marketing Management
Year 2
•Commercial Aspects of Sport
•Sports Professionalism and Practice
•Sport in Society
•Sport Enterprise and Community
Placement
A minimum of 36 weeks’ paid work experience.
Final Year
•Strategic Sports Management
•Leadership in Context
•International Sport Ownership and Governance
•Sport Research in Action Or Work Based Learning (Role of the Manager) Or Elective We regularly check the content of our courses and adapt them to ensure they prepare our students for graduate careers. Consequently the information provided here may change. All updates are posted to: mmu.ac.uk/9900
Further Information
Entry requirements: page 12 Fees and funding: page 15 UCAS codes and how to apply: page 15
“As someone who has enjoyed more than 30 years in the industry, I believe
the Manchester Metropolitan University Sports Management degree course
will provide students with the right balance of knowledge and skills required
for tomorrow’s managers in a complex and ever changing industry.”
Bernie Jones,
Chief Executive, Trafford Community Leisure Trust
Manchester’s Heaton Park was the
venue for a five mile fun run
organised by our students to raise
awareness of, and funds for,
Barnabus, a Christian charity that
helps the homeless in Manchester.
The BA (Hons) Sports Marketing Management
degree – one of the first to be offered
in the UK – is aimed at people who
want to learn the skills and techniques
to enable them to specialise in
this growing area
of business.
Our students have been able to apply
for placements at Nike, Glasgow 2014
Commonwealth Games and Manchester
City Council Sports Development
BA (Hons) Sports Marketing Management
Introduction
In this fast-moving competitive industry there is a demand for talented professionals who understand the sports sector and can use their marketing skills to best effect. The degree has been developed in conjunction with practitioners from the sports marketing industry who are also involved in the delivery of the programme as guest speakers. This enables you to learn directly from their real life experience and industry knowledge. Through this degree, you can develop the skills and knowledge to devise, plan and co-ordinate marketing activities for the sports sector. An important part of the course is the development of an understanding of the unique features of marketing in a sports environment and as part of this you will be introduced to areas such as brand management, licensing and maximising commercial potential.
Creativity is a highly-valued attribute in this sector and you will be encouraged to develop fresh approaches to marketing challenges throughout the course. Typical challenges you may face are maximising the commercial return of a sports venue, developing a sustainable fan base for a sports club or sports brand, launching a sportswear range or attracting a media partner for a new venue.
Special Features
•This course is supported and endorsed by employers meaning that the skills of our students are recognised when they reach the point of entering the competitive jobs market.
•During your placement, you will be encouraged to identify a work based issue that you can explore and develop into a research project in your final year.
The Business School is pleased to be working with the Cancer Research UK North West Events and Marketing Team to offer short, paid and unpaid, 12-14 week internships to our full-time and sandwich degree students.The interns will help to deliver the Race for Life, the UK’s biggest women-only charity fundraising event. In the North West, the team’s target is to organise and deliver 32 Race for Life events involving thousands of participants and achieving a fundraising target in excess of £3 million.
Talking about the positions, Laura Taylor, Area Events Manager, said, “We are looking for students who are passionate about our cause, think logically and creatively, have good communication and interpersonal skills, are a team player and can demonstrate strong organisational skills. These internships are a great opportunity to gain experience in the charities sector. It will also give you an insight into the type of career opportunities that are available in a leading charity.”
Course structure and content
Each year you study four, 30-credit units
Year 1*
•Introduction to Sports Management and Marketing
•Understanding and Managing People
•The Business of Sport
•Sport Event Design and Development
* This course shares a common first year with BA (Hons) Sports Management.
Year 2
•Commercial Aspects of Sport
•Sports Professionalism and Practice
•Brand Management
•Sport Enterprise and Community
Placement
•A minimum of 36 weeks’ paid work experience.
Final Year
•Strategic Sports Management
•Strategic Communications,Theory and Planning
•Additional Core Unit
•Sport Governance Or Business Project Or Work Based Learning (Role of the Manager) Or Elective
We regularly check the content of our courses and adapt them to ensure they prepare our students for graduate careers. Consequently the information provided here may change. All updates are posted to: mmu.ac.uk/10577
Further Information
Entry requirements: page 12 Fees and funding: page 15 UCAS codes and how to apply: page 15
“My time so far at PlayFootball.net has been brilliant. It has enabled me
to gain valuable hands on experience and gather vital contacts in the sports
industry through working with professional football clubs, such as Blackpool
FC, Tottenham Hotspur and Manchester City; along with creating vibrant
marketing ideas for the up and coming Blackpool Elite Soccer (BES). I have
also had the opportunity to play a key role in promoting the local NHS
health campaign - ‘All Together Now’.”
Daniel Hogg, BA (Hons) Sports Marketing ManagementQualifications
We accept many different UK, European and international qualifications. To provide a
benchmark, we show our minimum typical entry requirements using some of the most common qualifications taken by students in England. If you are studying in England, Wales, Scotland or Ireland and your qualifications are not listed here, please check www.ucas.comto compare
your predicted or actual grades to the information provided opposite. You can also contact our admissions team for further information [email protected] If you have studied outside the UK, please see
www.mmu.ac.uk/internationalto compare the qualifications in your country to those studied in England.
When considering your application, we assess your
aptitude for the subject as well as your general ability
in English and mathematics. Offers are based on
predicted or actual results for your current or most
recent course of study.
Mathematics
All of our degree courses have units that require some basic mathematical skills. Consequently, we check your level 2 exam results, for example GCSE or Level 2 Functional Skills Mathematics.
English language
All students need to provide evidence of their English language ability. For many UK students we look at your level 2 exam results for example GCSE or Level 2 Functional Skills English. If English is not your first language, we consider a range of qualifications, including IETLS and TOEFL. For more information and scores, see
www.mmu.ac.uk/international/courses/ english-language-requirements
If you need some support with your English language skills, you can attend one of our highly regarded English courses. The University’s British Council accredited English Language Centre offers a number of different pre-sessional English language courses.
www.mmu.ac.uk/efl
The Business School’s annual summer schools develop both your English language skills and your business knowledge.
www.business.mmu.ac.uk/summerschool
Changes to entry
requirements
The information provided here is correct at the time of press. The University regularly reviews its entry requirements and they can change. The most current information is posted to the eProspectus, www.mmu.ac.uk/study
Oneof the following, or an acceptable alternative:
•240-280 UCAS tariff points at A2, with a minimum of 240 at A2, or acceptable alternatives (e.g. BTEC National Extended Diploma at Level 3 – Grades MMM)
•An Access to HE Diploma will be considered. 15 Level 3 credits at Merit required
GCSE grade C in Mathematics. Level 2 Functional Skills Mathematics also accepted
Oneof the following:
•GCSE grade C in English Language
• Level 2 Functional Skills English
•IETLS 6.0 with a minimum of 5.5 in each unit
•TOEFL IBT 79
BA (Hons) Sports Management
BA (Hons) Sports Marketing Management
Subject Entry Requirements Mathematics English Language
The Foundation Year enables you to gain the skills for your chosen degree course. Each year we accept hundreds of students from a range of traditional and non-traditional backgrounds who have the ability to study at university level, but don’t have the UCAS tariff points to enter directly onto an honours degree. The inclusive nature of the programme is reflected in the entry requirements and you may find yourself studying alongside students with BTEC, NVQ, A Level and other Level 3 qualifications, or students with relevant work experience.
The content of the Foundation Year is designed to ensure that you progress directly onto Year 10 of the linked honours degree with confidence. Since the Foundation Year is an integral part of a specific degree course, you apply for either a four year full-time course (Foundation Year + three year Honours degree) or a five year course (Foundation year + three year Honours degree and a placement year). The Foundation Degree for this subject area is:
•BA (Hons) Sports Management (foundation)
•BA (Hons) Sports Marketing Management (foundation)
Entry requirements
The typical minimum entry requirements for a degree that includes a Foundation Year are 160 UCAS tariff points. The points must come from one, or a combination of, the following
qualifications:
•BTEC Level 3 Diploma/Extended Diploma, CACHE Level 3 Diploma
•Vocational qualifications at Level 3, or example NVQ
•A levels (not AS)
Alternatively, if you have other qualifications that are not included in the UCAS tariff (see
www.ucas.com) we are happy to consider the suitability of these qualifications. You will also need to have at least a grade D or above (or an acceptable alternative) in GCSE English language and mathematics. If you have not had the opportunity to gain the qualifications to support your application, you may still apply to be considered for the Foundation Programme.
EU and international
students
If English is not your first language, you will also need to have IELTS 5.5 (or an equivalent English language qualification) with at least 5.0 in all components. You will be placed on our Foundation Year International Route, which provides additional English language, study skills and tutor support through the English and Academic Practice Unit.
UK/EU students
There is a system of loans and grants available to assist students going to university. Your fees can be paid for by applying for a tuition fee loan and you will not have to pay any fees upfront. You do not have to start making repayments on student loans until the April after you graduate and only then if you are earning over £21,000. The tuition fee for this programme for 2014 entry will be £9,000. The cost of placement years for 2016/17 is still to be determined but as a guide, the placement fee for 2014/15 will be £680 and has historically increased by around 2.5% each year. This is subject to change, so please check
www.finance.mmu.ac.uk/studentsto determine the exact fee before you start your placement year.
Further information about fees, funding support and the University’s £4,000 student support package for new full-time, first year
undergraduates whose household income is up to and including £25,000 is available from
www.mmu.ac.uk/fees
International students
The tuition fees for students who do not qualify for UK or European Union (EU) status is £10,250 (2014 entry). There are a number of organisations that award scholarships to international
students. Many of these scholarships are awarded a year in advance so you are advised to start your research at least 18 months before you plan to start your course. In addition, the University has a limited number of partial scholarships which are made through the Vice-Chancellor International Scholarships scheme. Please see www.mmu.ac.uk/international/
Visit us
We hold open days in June and October each year. Coming to an open day gives you a feel for the University and you can find out about our courses and attend subject and general talks. You can speak to tutors and current students about courses and ask any questions you may have. You can also join a campus tour to see the halls of residence and campus facilities. Details of forthcoming events can be found at
www.mmu.ac.uk/openday
If you are offered a place on one of our degrees, you will be invited to attend an applicant visit day in the Spring. The visit day enables you to find out more about the Business School, see our study facilities and meet tutors and current students.
How to apply
Please submit your application online at
www.ucas.com. The UCAS applicant helpline, 0871 4680468, can help if you have any queries or problems using the online application system.
UCAS codes
Manchester Metropolitan University M40 BA (Hons) Sports Management
Full-time (3 years) N871
Placement (4 years) N870 BA (Hons) Sports Marketing Management
Full-time (3 years) N504
Placement (4 years) NNN2
We passionately believe that going to
university is a real investment in your
future. If you wish to follow a professional
or vocational career then going to
university remains the best and most
direct way of achieving this.
This information is correct at time of going to press. For terms and conditions applicable to the provision of the University’s educational services please refer to the prospectus. June 2013.
All Saints Campus Oxford Road
Manchester M15 6BH
www.business.mmu.ac.uk/ug/mgmt
You can find further information and a list of frequently asked questions at
www.ask.mmu.ac.uk
7223-JP
This publication is available in alternative formats. Please telephone +44 (0)161 247 3725.
Other courses available from the Business School:
Accounting, Finance and Economics
• BA (Hons) Accounting and Finance • BA (Hons) Banking and Finance • BA/BSc (Hons) Economics
• BA (Hons) Economics and Banking (Joint Honours)
• BA (Hons) Economics and International Business (Joint Honours) • BA (Hons) Finance
• BA (Hons) Finance and Economics (Joint Honours) • Professional Accounting (Part-time)
Business and Management
• BA (Hons) Business Management
• BA (Hons) Business Management (Part-time) • BSc (Hons) Business Technology
• BSc (Hons) iBusiness
• BA (Hons) International Business Management • BA (Hons) Business and Finance (Joint Honours)
• BA (Hons) Human Resource Management and Business (Joint Honours) • BA (Hons) Human Resource Management and Marketing (Joint Honours) • BA (Hons) Business (Top-up)
• BA (Hons) Business with Entrepreneurship, Finance, Human Resource Management or Marketing (Top-up) • BA (Hons) International Business (Top-up)
• MBusiness (Integrated Degree and Masters)
• MHuman Resource Management (Integrated Degree and Masters)
Marketing, Advertising and Public Relations
• BA (Hons) Advertising and Brand Management • BA (Hons) Business and Marketing (Joint Honours) • BA (Hons) Marketing Management
• BA (Hons) Public Relations and Marketing • BA (Hons) Retailing
Combined Honours
• BA (Hons) Business/Economics
• BA (Hons) Business Economics/International Business
• BA (Hons) Business Enterprise/Human Resource Management • BA (Hons) Business Enterprise/Marketing
• BA (Hons) Digital Media/Marketing • BA (Hons) Economics/Politics
• BA (Hons) International Business/Marketing
