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Economic barometer SEE 2014 A Study by GfK on behalf of PRISMA

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Economic barometer SEE 2014

(2)

Study Overview

BiH: 02.12. – 03.12.2014 / HR: 01.12. – 16.12.2014 /

RS: 02.12. – 08.12.2014 / SI: 28.11. – 04.12.2014

Fieldwork

B2B, SME and Corp companies

Target Group

Bosnia, Croatia, Serbia, Slovenia

Interview Region

CATI (Computer Assisted Telephone Interviewing)

Interview Method

BiH: n=150 / HR: n=150 / RS: n=150 / SI: n=153

Sample

Developed together with the client

Questionnaire

(3)

6

25

50

15

4

Very well (1)

Rather well (2)

Satisfyingly (3)

Rather badly (4)

Very badly (5)

don’t know/no answer

Economical performance of industrial sector

Question 1: Can you please tell me, how your industrial sector is economically doing at present? Please use the scale from 1 to 5 where 1 represents „very well“ and 5 „very badly“ and the nuances in between. Base: Total

3

16

41

25

12

3

mean

2,9

3,3

2,7

3,2

6

35

42

17

2

18

48

20

11

BiH

(n=150)

HR

(n=150)

RS

(n=150)

SI

(n=153)

(4)

3

43

35

11

7

3

40

46

11

0

3

16

48

21

12

Business outlook in the next 6 months

Question 2: Now, can you please tell me your view of your business outlook in the next 6 months?

Please use the scale from 1 to 5 where 1 represents „very positive“ and 5 „very negative“ and the nuances in between. Base: Total

1

25

42

22

10

Very positive (1)

Rather positive (2)

Neither positive nor

negative (3)

Rather negative (4)

Very negative (5)

BiH

(n=150)

HR

(n=150)

RS

(n=150)

SI

(n=153)

mean

3,2

mean

2,8

mean

2,7

mean

3,2

(5)

6

42

34

10

8

1

1

47

42

8

1

0

4

20

46

19

8

3

Business outlook in the next 12 months

Question 3: And what is your view of your business outlook in the next 12 months?

Please use the scale from 1 to 5 where 1 represents „very positive“ and 5 „very negative“ and the nuances in between. Base: Total

3

30

40

20

7

1

Very positive (1)

Rather positive (2)

Neither positive nor

negative (3)

Rather negative (4)

Very negative (5)

don’t know/no answer

BiH

(n=150)

HR

(n=150)

RS

(n=150)

SI

(n=153)

mean

3,0

mean

2,7

mean

2,6

mean

3,1

(6)

1

20

25

2

0

52

0

3

15

27

5

2

42

7

2

16

26

2

3

50

0

Export activities in the next 12 months

Question 4: What do you think, how will the export activities of your company develop in the next 12 months? Base: Total

1

13

20

3

1

63

0

...strongly increase (1) ...rather increase (2) ...be unchanged/constant (3) ...rather decrease (4) ...strongly decrease (5)

Our company does not perform any export acitivity.

don’t know/no answer

BiH

(n=150)

HR

(n=150)

RS

(n=150)

SI

(n=153)

mean

2,7

mean

2,8

mean

2,6

mean

2,8

The export activities will …

(7)

1

18

35

7

0

39

0

3

10

30

9

2

43

2

1

10

34

6

4

43

1

Import activities in the next 12 months

Question 5: And what about the import activities? How will the import activities of your company develop in the next 12 months? Base: Total

0

15

47

6

2

29

1

...strongly increase (1) ...rather increase (2) ...be unchanged/constant (3) ...rather decrease (4) ...strongly decrease (5)

Our company does not perform any export acitivity.

don’t know/no answer

BiH

(n=150)

HR

(n=150)

RS

(n=150)

SI

(n=153)

mean

2,9

mean

3,0

mean

2,8

mean

2,9

The import activities will …

(8)

5

13

52

16

12

2

1

27

61

9

1

0

4

17

48

13

16

2

Investment activities in the next 6 months

Question 6: Let`s talk about the investment activities. How do you describe the investment activities of your company in the next 6 months? Base: Total

6

18

62

7

6

2

...strongly increase (1)

...rather increase (2)

...be unchanged/

constant (3)

...rather decrease (4)

...strongly decrease (5)

don’t know/no answer

BiH

(n=150)

HR

(n=150)

RS

(n=150)

SI

(n=153)

mean

2,9

mean

3,2

mean

2,8

mean

3,2

The investment activities will …

(9)

4

16

56

9

12

3

1

27

63

7

2

0

4

16

51

15

11

3

Investment activities in the next 12 months

Question 7: And how do you describe the investment activities of your company in the next 12 months? Please use the same scale from 1 to 5 again where 1 represents „strongly increase“ and 5 „strongly decrease“ and the nuances in between.

Base: Total

7

23

57

7

5

2

...strongly increase (1)

...rather increase (2)

...be unchanged/

constant (3)

...rather decrease (4)

...strongly decrease (5)

don’t know/no answer

BiH

(n=150)

HR

(n=150)

RS

(n=150)

SI

(n=153)

mean

2,8

mean

3,1

mean

2,8

mean

3,1

The investment activities will …

(10)

11

37

21

21

10

1

Very satisfied (1)

Rather satisfied (2)

Neither nor (3)

Rather unsatisfied (4)

Not satisfied at all (5)

don’t know/no answer

Satisfaction with payment performance of customers

Question 8: Please think about the payment history of your customers. In general, how satisfied are you with the payment performance of your customers (for example: punctual in paying their bills, payment defaults, etc.)? Please use the scale from 1 to 5 where 1 represents „very satisfied“ and 5 „not satisfied at all“ and the nuances in between.

Base: Total

15

32

26

18

8

mean

2,8

2,7

2,7

2,9

3

46

29

17

4

15

27

25

18

14

BiH

(n=150)

HR

(n=150)

RS

(n=150)

SI

(n=153)

(11)

Location of main trading partners

Question 9: Now can you please let me know in which foreign country your main trading partners are located? In other words, in which country do you supply most frequently? Base: Exporters

6

0

11

13

17

7

23

5

5

5

11

9

8

0

0

15

4

14

13

5

3

38

0

21

1

1

0

8

1

8

28

1

17

0

13

7

2

0

7

1

Germany

Bosnia and Herzegovina

Austria

Montenegro

Croatia

Italy

Serbia

Slovenia

other EU members

other non-EU countries

BiH

(n=56)

HR

(n=74)

RS

(n=72)

SI

(n=89)

(12)

5

82

65

82

8

17

26

14

6

1

8

4

1

19

58

4

BiH (n=150)

HR (n=150)

RS (n=150)

SI (n=153)

Percentage of total sales yield in following countries (1)

Question 10: What percentage of your total sales do you yield in the following countries? Base: Total

86

80

86

71

13

19

9

19

1

5

3

1

2

3

1

4

BiH (n=150)

HR (n=150)

RS (n=150)

SI (n=153)

0

1-25

26-50

51-75

76-99

100

don’t know/no answer

mean

1,8

2,7

3,3

5,1

81,3

1,9

6,4

0,8

Austria

Bosnia and

Herzegovina

(13)

77

85

3

81

19

13

16

14

3

3

14

1

1

13

19

36

4

BiH (n=150)

HR (n=150)

RS (n=150)

SI (n=153)

Percentage of total sales yield in following countries (2)

Question 10: What percentage of your total sales do you yield in the following countries? Base: Total

82

1

79

69

15

7

19

26

3

10

2

1

6

26

50

1

3

BiH (n=150)

HR (n=150)

RS (n=150)

SI (n=153)

0

1-25

26-50

51-75

76-99

100

don’t know/no answer

mean

2,4

82,5

3,2

3,2

3,0

1,7

68,4

1,5

Croatia

Serbia

(14)

88

76

79

3

11

24

15

13

1

4

12

2

7

1

17

47

1

BiH (n=150)

HR (n=150)

RS (n=150)

SI (n=153)

0

1-25

26-50

51-75

76-99

100

don’t know/no answer

Percentage of total sales yield in following countries (3)

Question 10: What percentage of your total sales do you yield in the following countries? Base: Total

mean

1,4

1,8

4,7

74,5

Slovenia

(15)

Economic country Austria – Associations

Question 11: What terms cross your mind when thinking of the economic country Austria? Please name three of these terms. Base: Total 27 29 50 7 15 13 5 17 12 9 20 28 22 16 7 15 32 16 3 0 30 52 9 27 13 12 1 6 3 18 51 16 31 2 16 5 2 1 16 1 discipline, well organised,

professionalism stability, consistency, strong economy successful economy, growth, perspective reliabilty

good legislation, law

higher standard, well developed

tourism effectiveness/quality honesty, fairness secure, safe

BiH

(n=150)

HR

(n=150)

RS

(n=150)

SI

(n=153)

(16)

Total-Index

Questions 1-7 Base: Total

79

75

83

73

78

69

83

64

81

80

84

81

BiH (n=150/75/75)

HR (n=150/75/75)

RS (n=150/75/75)

SI (n=153/77/76)

(17)

Individual-Index TOTAL

Questions 1-7 Base: Total 79 67 71 84 86 84 84 64 74 74 83 80 72 77 79 82 81 86 84 85 86 69 68 72 82 79 69 73 present situation

business outlook 6 months

business outlook 12 months

export activities 12 months

import activites 12 months

investment activities 6 months

investment activities 12 months

BiH

(n=150)

HR

(n=150)

RS

(n=150)

SI

(n=153)

(18)

Individual-Index – SME

Questions 1-7 Base: SME 74 58 65 90 83 88 87 54 67 67 80 73 69 74 81 80 80 86 81 85 86 62 59 59 67 67 64 67 present situation

business outlook 6 months

business outlook 12 months

export activities 12 months

import activites 12 months

investment activities 6 months

investment activities 12 months

BiH

(n=75)

HR

(n=75)

RS

(n=75)

SI

(n=77)

(19)

Individual-Index – Corp

Questions 1-7 Base: Corp 83 76 78 82 87 81 81 74 81 81 83 85 77 79 76 83 83 87 88 86 86 77 79 84 88 86 73 79 present situation

business outlook 6 months

business outlook 12 months

export activities 12 months

import activites 12 months

investment activities 6 months

investment activities 12 months

BiH

(n=75)

HR

(n=75)

RS

(n=75)

SI

(n=76)

(20)

Contact

+43 50102-1410

[email protected]

Mag. Melitta Schabauer

References

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