FACTS & FIGURES
Salone del Risparmio 2013
17, 18, 19 April
2013
2012
2011
2010
Brands
137
+ 5%
130
106
70
Exhibitors
102
74%
+ 6%
96
74%
85
80%
69
99%
Conference rooms
9
+ 12%
8
5
4
Conferences
88
- 27%
120
88
47
Speakers
286
- 5%
300
257
96
Since the 1st edition, the number of brands present at the Salone has grown by
100%,
while
exhibitors have increased by
50%
. The decrease in the number of conferences and speakers
(and the increase in conference rooms) is the result of the rationalisation of the Trade Show’s
programme with a view to ensuring greater participation (see slide 21).
13,000 PARTICIPANTS
REGISTERED PARTICIPANTS
15,681
Visits
12,826 81%
UNIQUE participants
9,802
76%
63%
registered participantsUNIQUE streaming viewers
2,952
Visits by Industry Operators
8,344
65%
Visits by Member operators
3,159
24%
Visits by Non-Member operators
4,922
38%
Visits by Journalists
263
2%
Visits by NON-Operators
4,482
35%
EVOLUTION FROM 2010 TO TODAY
2013
2012
2011
2010
Registered participants
15,681
+ 7%
14,601
11,040
8,900
Total visits
12,826
82%+ 9%
11,766
81%8,715
79%5,809
Unique participants
9,802
76%+ 7%
9,128
78%6,544
75%Returning participants
3,024
23%+ 15%
2,638
22%2,171
25%Since the 1st edition, the number of "Registered participants" has grown
by
76%
while visits have increased by
120%
. The redemption rate
OVER 4,000 PEOPLE EVERY DAY
2013
2012
2011
Total visits
12,826
9%
11,776
8,715
Day 1
4,228
33%
9%
3,885
33%
2,827
32%
Day 2
4,183
33%
18%
3,558
30%
2,944
34%
Day 3
4,415
34%
2%
4,333
37%
2,944
34%
Year after year, the attendance rate in the Salone's three days has remained
constant and equally distributed. The 2013 edition also included, for the first
time,
3,000 live streaming viewers.
10,000 UNIQUE PARTICIPANTS
Type
2013
Comparison with
2012
UNIQUE PARTICIPANTS IN 3 DAYS
9,802
+ 7%
DAY 1
4,228
DAY 2
2,485
DAY 3
3,089
UNIQUE OPERATORS
5,919
+ 8%
Unique journalists
167
NON-OPERATORS
2,304
+ 8%
Unique university STUDENTS
117
School project
Students
1,582
HOME SWEET HOME…
2013
Comparison
with 2012
PARTICIPANTS 17/18 April 2013
1041
+ 36%
PARTICIPANTS 18/19 April 2013
332
+ 12%
PARTICIPANTS 17/19 April 2013
291
+ 20%
PARTICIPANTS 17/18/19 April 2013
710
+ 21%
The number of participants attending the Salone for more than one
single day is on the increase. The number of people who participate in
all the three days has grown by 21%
WHO PARTICIPATES IN THE TRADE SHOW
POSITIONS HELD BY THE
MAIN VISITORS
Chief Executive Officer, Director General, Chief
Financial Officer, Asset and Fund Manager, Risk
Manager, Marketing Manager, Sales Manager, Event
Manager, Product Manager, Branch Manager, Auditor,
Tax & Legal Advisor, Sales Manager, Private Banker,
Financial Advisor, Independent Financial Advisor, FX &
Derivatives, Lawyer, Professional and business
accountant, …
TYPE OF COMPANY
(visitors and exhibitors)
Banks, Stock Brokerage Firms (SIMs), Asset Management
Companies (SGRs), Insurance Companies, Authorities,
Institutions, Advisory Companies,
Communication/Events Companies, IT Services
Companies, Financial Services Companies, Legal
Services Firms,
Real Estate Advisory Companies, Legal Firms,
Accountants' Firms, Publishers and Media, Universities,
Training Entities and Companies, …
The promotional activity
THE PRESS OFFICE: 530 ARTICLES
The Press Office generated
530
articles in
6½
months
THE MEDIA PLAN - PRESS
14
CORSERA
7 Corriere
Economia
6
Corriere della Sera – Milano
1 Corriere
della
Sera
8 MF
6 Repubblica
Affari&Finanza
4 Plus24
3 Milano
Finanza
2 Il
Mondo
1 Patrimoni
The media plan included around
60
announcements:
38
in national newspapers
and magazines that led to
9,386,000
gross contacts*.
Other specialized magazines, both
national and international, included in
the plan:
IPE, Investment Europe,
Advisor, Bluerating, Effe, Investire,
Mondo Alternative, Mondo Etf, Top
Legal, Vita.
THE MEDIA PLAN - WEB
Display 66%
SEM 18%
DEM 16%
Displays and DEM
138,339,800
impressions
0.97
CPM
(vs 1.07 est.)
SEM
1,559,837
impressions
THE MEDIA PLAN - TV and RADIO
TGCom24
1 week - 180 promos (10" format)
Class CNBC
1 week - 200 promos (5" and 20" formats)
Metropolitana Milanese (OOH)
3 weeks - 1425 promos (20" format)
6,719,000
gross contacts
14,689,993
gross contacts
3,000,000
Gross contacts
Radio24
Adults +15 Target (50,467,845)17,773,000
*
RA
D
IO
TELEVISION
OUR "LARGE" COMMUNITY
The press and the public interacted with the Salone also on social
networks, increasing the visibility of the event and the number of followers:
+
62
%
The Show's content, a promotional tool
HIGH PARTICIPATION IN CONFERENCES
When you organize a conference at Salone del Risparmio, it is very likely
that the room will be full.
80%
is the average value that indicates the
number of participants in relation to the capacity of the 9 conference
rooms available.
The percentage is calculated by comparing the number of participants in each conference with the capacity of the room used. In order not to alter this calculation, the inaugural conference and the conferences for students are not included.
LIVE TRADE SHOW, CONFERENCE STREAMING
In the course of the Show's 3 days, there were
3,000
streaming viewers.
The Show's content was accessible from the Websites of Radio24, Corriere.it
and Salone del Risparmio.
1640
989
323
Wednesday
17
Thursday
18
Friday
19
More than
23,326 people
are mailing list subscribers. Since the beginning of 2013,
more than
6,000
people have subscribed. Active Users and very active Users (those
who read the newsletter) are
62%
of the total number.
WE INTERACT WITH MORE THAN 23,000 SUBSCRIBERS
Subscribed members Recipients who subscribed in the indicated month and later cancelled their subscription
Subscriptions per month
Month Re ci pi e n ts 3.200 2.400 800 1.600 4.000 Oct 201 2 Mar 2013 Apr 2013 Nov 2012 Dec 2012 Jan 2013 Feb 2012
FOCUS, THE TRADE SHOW'S MAGAZINE
3 ISSUES
31,000
copies distributed
Issue 0 - September 2012 - 2,000 copies distributed
Issue 1 - December 2012 - 9,000 copies distributed
Issue 2 - April 2013 - 20,000 copies distributed
9,000
contacts
Industry operators (asset management companies,
financial advisors, independent consultants, stock
brokerage firms, advisory firms, institutional investors, …)
Cost per contact
0.166 euro
SETTIMANA DEL RISPARMIO
(THE SAVINGS WEEK)
An initiative in partnership with
2 days of
live TV shows
14 meetings
More than 1,000
show bags distributed
Hundreds of
new members
Survey on visitors
by GfK Eurisko
REASONS FOR VISITING THE SALONE
THE OPINIONS OF PARTICIPANTS
33
64
97%
of participants has a positive opinion (91% in
2012)
53%
of participants believe that taking part in the
Salone is very important/useful
Very positive
Positive
Not entirely positive
NPS= +30
the propensity to recommend the Salone to
friends and colleagues is the same as that for
technological products such as tablets and
