Nordic Bloggers Experience

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Nordic Bloggers’ Experience

An unique campaign for international bloggers

Organized

by Nordic Travel Fair MATKA

Pre & post tours

around Finland

Workshops & seminars

at MATKA Nordic Travel Fair

Hundreds of meetings

with exhibitors at MATKA

Social program

on 4 evenings in Helsinki

Accommodation

for four nights in Helsinki

Award winning Campaign

Evento Awards winner 2015

Winner of Finnish Championship of Municipal Marketing 2014

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NBE 2015 participants

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NBE 2015 instant results

by February 10th

#nbefinland

5175

Tweets with

24 million

impressions

•  Reach 4 113 406

•  Impressions 24 366 877

1671

Instagram pictures with #nbefinland

•  with 254.856 likes

•  with

9.313 comments

547 Facebook posts with #nbefinland

•  with

14 469

social signals

249 pictures in Flickr for the use of the NBE partners

102 blog posts published

•  Participants will publish in average 4 posts ! 204 posts

• More than

50 videos and vlogs shared in YouTube

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Very committed audiences

See the #nbefinland blog posts

here

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Over 1600 Instagram with 10000 likes

See the #nbefinland

instagram feed

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Over 50 qualified videos

See the official #nbefinland videos here:

Pre tours

,

Pre tours 2

,

Matka

,

Compilation

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Participants were extremely satisfied

Overall

satisfaction:

Satisfaction with the pre tours:

Sauna evening:

Radisson Blu Accommodation & Social events:

4.62/5.0 4.52/5.0

4.85/5.0 4.93/5.0

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“Thanks again to everyone who was involved in organizing NBE! I thought everyone did a fantastic job; you chose great partners to work with, excellent speakers, and it was a memorable week.”

Participating bloggers feedback

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“It was AWESOME! Keep up the good work. What you did with NBE Finland in 2 years is simply incredible... I'm already looking forward to come back next year.”

Full-board participating bloggers

feedback

“There were so many amazing aspects to the NBE experience and I would recommend it to any blogger! Thank you so much to Inna, Sebastian and the whole team for such a fantastic event!”

“I think you did a wonderful job. Really a high level of

professionalism and passion! I loved how did you involve Finnish bloggers and gave them a chance to be a part of the organizing team. Also I loved the idea of so many different pre-tours and small groups.”

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“The post tour in Mikkeli was awesome because we were a great group and the organization was perfect from A to Z. Organization, team, food, accommodation, activities and the incredible group made this whole experience unforgettable!”

Full-board participating bloggers

feedback

“Jumping in the ice hole during the Sauna Society night: I'm

someone who's always super cold. I would have never done this without all the amazing bloggers to encourage me.”

“Helicopter ride over Helsinki - incredible experience and really puts into perspective how Helsinki is made up with all the islands etc.” –

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Feedback from the partners

80% of the partners are

very satisfied

or satisfied

20% states

ok

87% states that the cost of the campaign was on

the right level

93% would like to participate also

in the future

#nbefinland

“We were very happy with the sponsor the 2015 NBE and feel that our expectations were definitely met. The #NBEphotochallenge was a particularly a great success with many entries and a vast amount of votes!” Filipe Gouveia, Momondo

“We have received plenty of positive feedback from the Finnish travel industry as well as from the travel bloggers. The destinations received a lot of good PR.” Eva Kiviranta from Visit Finland.

”#nbe is a fantastic opportunity to get more visibility in international media and to utilize the media buzz in one´s own social media network.”

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19 articles in print medias in Finland

HS TS (3x) Maaseudun tulevaisuus Uusimaa (3x) Kuntalehti Länsi-Savo Aamuposti

Helsingin uutiset (3x – eri aluepainokset) Vantaan sanomat

Borgåbladet (2x) Matkailusilmä Ikkunapaikka (2x)

44 articles in Finnish web publications

e.g. Rantapallo

Visibility in medias

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Visibility in international medias

#nbefinland

Travel and tour world

•  http://www.travelandtourworld.com/news/article/ %E2%80%8Binternational-travel-bloggers-spread-word-finland-travel-destination/ LoStrillo •  http://www.lostrillo.it/showDocuments.php? de4fb9f8f530fcada9e15b0e68931266=a935fd2c2b2f2b990b f0fbc6a88fec0c&pgCode=G20I187R12495&id_tema=6&refr esh=on

Travel Daily News

• 

http://www.traveldailynews.com/news/article/64022/the-matka-fair-s-bloggers-reach Tourpressa.ru

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NBE was a co-operation campaign

Nordic'Travel'fair'MATKA'is'the' main'organizer' In'co9opera;on'with'Visit'Finland' and'Visit'Helsinki! Oﬃcial'partners'for'2015:' Radisson'Blu'Hotels,'Finnair,' CreateTrips,'Momondo' and'Finnish'Sauna'Society! Regional'partners'for'2015:'Visit'Åland,'Visit'Espoo,'Visit'Hämeenlinna,' Visit'Mikkeli,'Visit'Porvoo,'Visit'Turku,'Visit'Rovaniemi,'TrueLapland'9Enontekiö,' Inari9Saariselkä,'Visit'Stockholm,'Viking'Line'! The'concept:' Innastus'Oy'&'Sebas;an'Canaves' (Oﬀ9the9path.com)! Leading'and'implemen;ng' the'project'Innastus'Oy,' Inna9Pirje\a'Lah;! #nbefinland

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NBE 2016

will be organized from

16 th

_{to 24}

th

_January

#nbefinland

Are you interested to be one of our partners?

• Getting to know international influencers

• Having a wide exposure through leading travel blogs

• Become part of an extraordinary community

• Be partner of the largest travel exhibition in Northern

Europe

• To be guided to get the most out of the co-operation

with bloggers

• To get unique content from leading bloggers from

around the world with more than 11 languages

• Have the chance to meet the NBE participants and

other bloggers at our meet up at ITB in Berlin!

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Now is the time to apply as a partner for 2016

A free training about social media organized by MATKA at June 16th_{at 2pm in Messukeskus}

#nbefinland

Regional partners are organizing the pre and post tours

•  Will offer great content and experiences for bloggers •  Will gain visibility through all NBE channels

•  Instagram, twitter, facebook

•  External communication for medias •  NBE website

•  NBE invitations

•  Access to NBE Facebook group

•  Visibility at NBE blog and one personalized quest posting

•  Free use of the NBE pictures in social media according the rules

•  Possibility to use the NBE videos

•  Are responsible for all costs of the tours starting from Helsinki •  Has to be present at MATKA Nordic Travel Fair

•  Will pay for an organizational fee of 500-2500€ •  Maximum 10 partners

•  Send your interest to [email protected] by May 29th_to

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Partner packages for NBE 2016

NBE is offering First, Business and Economy level partnership

#nbefinland

ECONOMY – 2500€

•  Visibility through NBE channels

•  Instagram, Twitter, Facebook (relevant content creation 1 update/channel)

•  Access to NBE Facebook group •  NBE website in partner page

•  Possibility to participate the NBE opening Ceremony •  With additional fee visibility at MATKA Nordic Travel Fair

BUSINESS – 5000€

•  As above +

•  All external communication for medias – The main NBE invitations

– Visibility at NBE blog and one personalized quest post

•  1 person exclusive participation to bloggers traditional sauna evening •  Hosting one of the workshops for bloggers

FIRST – 10 000 €

•  As above +

•  NBE website in every page

•  2 relevant content creation / channel •  All invitations and letters

•  Personalized social media contest for NBE bloggers

•  2 persons exclusive participation to bloggers traditional sauna evening

•  A greeting to bloggers at the opening Ceremony or hosting one of the evenings •  A table during Workshop Day for speed dating & visibility at MATKA

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#nbefinland

CONTACT Inna-Pirjetta Lahti for more information

e-mail: [email protected]