Branded content & native advertising
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(2) CONTENT MARKETING IS ALL THE MARKETING THAT’S LEFT - SETH GODIN.
(3) Kraft Says It Gets Four Times Better ROI from Content Than Ads Julie Fleischer, director of data, content and media, Kraft.
(4) PEOPLE LOVE GREAT CONTENT.
(5) How do you feel about sponsored content?. Hubshout, May 2014.
(6) Do you find value in sponsored content?. Hubshout, May 2014.
(7) 8 IN 10 BRANDS. ALREADY CREATE GREAT CONTENT.
(8) Traditional digital advertising has become wallpaper Jason Hill, global head of media strategy, General Electrics.
(9) Do you have a content marketing strategy? 70% of B2B Marketers are creating more content than they did one year ago. 35%. Yes, documented. 48%. Yes, NOT documented. 14%. No. 3%. Unsure. 0%. 10%. 20%. 30%. 40%. 50%. 60%. 50% OF Marketers plan to increase content marketing budget over the next 12 months AdAge, Sept 2014.
(10) MUCH OF THIS GREAT CONTENT IS. NEVER SEEN.
(11) How will you promote your content?. 32.7% 67.2%. Sponsored articles. Are you more willing to click on sponsored articles or banner ads?. Banner ads Hubshout, May 2014.
(12) Will you use social media only?. Average by post on Facebook and Twitter according to Forrester/Ogilvy - 2014.
(13) NATIVE advertising revenue.
(14) What is native advertising Native advertising is an online advertising method in which the advertiser attempts to gain attention by providing content in the context of the user's experience. Native ad formats match both the FORM and FUNCTION of the user experience in which they are placed..
(15) OUTBRAIN HELPS PEOPLE. DISCOVER GREAT CONTENT.
(16) PROMOTED DISCOVERY DISCOVERY INTERNAL OUTBRAIN AMPLIFY. 9 Travel Apps For Getting Around Like a Local Intel iQ.
(17) Scale your reach with the World's Most Premium PUBLISHERs.
(18) Scale your reach with the World's Most Premium PUBLISHERs. 561MM. UNIQUE USERS WORLDWIDE. 67%. Reach - italy.
(19) ACROSS ALL DEVICES. MOBILE. DEKSTOP. TABLET.
(20) MOBILE MARKETING OPTIONS HAVE BEEN LIMITED 62%. 38%. Desktop. Mobile. Time Spent. 14% 86%. Desktop. Ad Spend. Mobile Audiweb/IAB - 2014.
(21) Interruptive ad model ‘very likely’ to fail on mobile Jimmy Maymann Huffington Post CEO.
(22) Outbrain Brings Native Advertising TO Mobile Web & Apps.
(23) MOBILE USERS ARE MORE ENGAGED AVERAGE outbrain engagement (CTR). +38%. +46%. Desktop. Smartphone. Tablet. DESKTOP. SMARTPHONE. TABLET. OUTBRAIN ANALYSIS, APRIL 2014.
(24) ACROSS all CONTENT FORMATs. ARTIC LES VIDEO S SLIDESHO.
(25) HOW will you promote VIDEO? PRE-. vs.. INTRUSIVE ROLLS. USER-INITIATED. LIMITED. FULLY FLEXIBLE. RISKY. PREMIUM. 72% of per-rolls are skipped. Pre-rolls can’t support long-form content. Bots generate over 30 million pre-roll views a day on non brand-safe sites. Audiences choose to view videos – brand lift is 82% higher than pre-rolls. Any type and length of video content – brand lift is 4.5X higher for long form videos versus repurposed TV ads. Most premium publishers in a brand-safe environment. GOOGLE\YOUTUBE TRUVIEW BENCHMARKS, 2013 | NIELSEN, 2014 | TUBEMOGUL, 2014 | MILLWARD BROWN, 2013.
(26) WHAT ADV do you find helpful? Links to suggested content at the end of the article. 66,1%. SPONSORED ARTICLES. PROMOTED TWEET. 28,4%. 12,9%. PROMOTED FACEBOOK POST. 30,1%. ADS IN SEARCH RESULTS PAGE. 30,3%. VIDEO ADVERTISEMENTS. 23,5% Hubshout, May 2014.
(27) The future of marketing is about transparency and honesty and truth. If the content is highquality, people don't care if someone paid to deliver it Larry Weber, Weber Shandwick.
(28) HOW. DOES IT WORK?.
(29) PROMOTED DISCOVERY OUTBRAIN AMPLIFY.
(30) The Outbrain personalization engine Popular Contextu al Geography. topical. Temporal. Right Audience pricing Right Time RIGHT DEVICE Right Device Content type behavior al.
(31) GETTING YOUR CONTENT DISCOVERED IS EASY SUBMIT CONTENT. GAIN INSIGHTS. DRIVE TRAFFIC. FLEXIBLE CPC YOUR LINKS APPEAR.
(32) CASE STUDy: P&G.
(33) Case study:. Danone.
(34) CASE STUDy: red bull.
(35) CASE STUDy: xperia z2.
(36) Measure results.
(37) Case study: Huggies +20x +15% +10% +22% -15%. utenti unici utenti VS. search pv/utente tempo speso bounce VS. Search.
(38) Case study: MAZDA + EARNED MEDIA.
(39) Example: MAZDA + EARNED MEDIA AWARENESS. » ». Impressions Brand recall. CONSIDERATION » Brand favorability. CONVERSION. » ». Purchase intent Retargeting.
(40) Example: MAZDA + EARNED MEDIA Brand Lift Study.
(41) Example: MAZDA + EARNED MEDIA Brand Lift Study. 64%. CONTROL EXPOSURE. 62% 54%. 50% 39%. 12%. Unaided Brand Recall. Brand Favorability. Purchase Intent. OUTBRAIN RESEARCH/QUALMETRICS, APRIL 2014.
(42) Example: MAZDA + EARNED MEDIA RETARGETING READERS 2. Retarget across the web. 1. Cookie the review reader.
(43) measurement & insights.
(44) Get deep campaign ANALYTICS and content INSIGTHS. CAMPAIGN SCORE | TRAFFIC SOURCES | HEADLINES | GEOGRAPHIC | CONVERSIONS | GOOGLE ANALYTICS.
(45) festive content consumption.
(46) festive content keywords.
(47) Who will be next american president?.
(48) Keeping your brand safe.
(49) OUTBRAIN BUILDS AUDIENCE TRUST AND MAINTAINS BRAND SAFETY CONTENT GUIDELINES. FTC ACTIVISM. DISCLOSURE GUIDELINES HEAD OF CONTENT SAFETY. IAB MEMBERSHIP. BILLGUARD PARTNERSHIP.
(50) Why Do OVER 80% OF the World’s leading brands choose Outbrain?. ADAGE DATACENTER/KANTAR MEDIA, TOP 100 GLOBAL ADVERTISERS, 2014.
(51) Why Do OVER 80% OF the World’s leading brands choose Outbrain? premium publishers. Total brand safety. Largest global reach. Advanced Analytics &. PROVEN results. Insights. Audience’s trust.
(52) Why reader trust matter Strongly Agree. 3%. Agree. Neither Agree nor Disagree. Disagree. Strongly Disagree. 1% 2%. 94%. 31% 63%. of readers agree that “Thrustworthiness” is a key factor when deciding whether to visit a publisher site. Outbrain, Oct 2014.
(53) Trusted content drives purchase. 85%. 67%. of consumers says they seek out “trusted content”. of consumers says it drives their buying decisions Nielsen/InPowered, M arch 2014.
(54) What adv will impact your purchase? Links to suggested content at the end of the article. 33,6%. SPONSORED ARTICLES. 14,3%. PROMOTED TWEET. PROMOTED FACEBOOK POST. ADS IN SEARCH RESULTS PAGE. VIDEO ADVERTISEMENTS. 16,7%. 3,0%. 17,4%. 14,8% Hubshout, May 2014.
(55) IS YOUR CONTENT ready? Alberto Mari Country Manager Italy, Outbrain [email protected].
(56)
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