© Copyright 2005 Personeta Inc.
Introducing Personeta
Agenda
• Business trends
• The Solution
• Introducing Personeta
• Value Proposition
• Architecture
• TappS
• Services
3 © Copyright 2005 Personeta Inc.
Communication Service Provider Market Trends
Operational trends:
Network architecture shift from device centric to subscriber centric approach
• Services become an attribute of the subscriber instead of the line (connectivity)
Moving toward networks comprising standard based solutions (industry protocol - SIP, IMS) and VoIP architecture
Business Trends
To save on both CAPEX and OPEX, service providers migrate their networks to a single IP core, creating a uniform environment.
To reduce churn and offer a richer customer experience CSPs need to rapidly introduce new and converged services into the network
Need to create market differentiation through unique, personalized services, while offering competitive niche applications
Service providers with legacy networks focusing
aggressively on new applications to exploit their networks
Why Personeta TappS NSC
TappS was developed in response to customer requirements for: Extending the reach of their applications across multiprotocol
networks
Meeting the challenge of creating new value-added services Using a secure, resilient, and abstracted middleware platform
enabling service providers to develop and deliver convergent
services faster, better, and with less ongoing operational expense Resulting in a lower cost, higher value network
Extending VoIP applications and networks to applications communicating over IMS/SCIM
Enabling executing new services over an Application Server Migration path from legacy SCPs to NG VoIP networks
5 © Copyright 2005 Personeta Inc.
About Personeta
Established in 2000, U.S. and Israel Based
Commercial deployments worldwide at leading service providers Active at customer sites since 2001
Targeting Tier 1 to Tier 3 fixed and mobile operators
Partnership with major network infrastructure vendors and SIs Certified local service creation teams developing on TappS Support and maintenance according to customer SLAs
Personeta Value Proposition
Speeds time-to-market for new services (1-3 months vs. 6-18 months). Flexibility in service delivery for all type of networks/services/protocols. Mix and match application building blocks to design new services
(tying together applications and services that were never designed to interoperate).
Lower cost to deploy new services (2-10 times less expensive). Lower total cost of ownership.
Allows service providers to innovate and be positioned for any future standards (IMS/SCIM, Triple/Quad Play, etc.)
Ranked by Light Reading as one of the top 4 major
IMS solutions suppliers
7 © Copyright 2005 Personeta Inc.
Personeta TappS NSC
An open architecture for rapid service mediation, creation and delivery
TappS NSC is an IMS “programmable Application Server” for Voice & Data enabled Telecom Real-Time applications:
Key applications
Converged Mobility (FMC)
IMS Multi-Media services (Video)
Hosted business services (e.g. VPN, AA)
TappS can also serve as a programmable IMS SCIM and Service Broker
Java SLEE
Resource Control Service Control
Call Control Adaptors User interaction Adaptors Presence and IM Adaptors Charging and AAA Adaptors HTTP/ Data Adaptors Execution Layer Control Layer Adaptation Layer Platform Mgmt. Service Mgmt. Call Control Softswitch IN/IMS Media Serve/ Media Gateway Presence and IM RAS/BSS External IT service Enhanced 800 (NTS) Converged Charging Converged desktop Converged VPN BSS OSS
TappS - Open Service Architecture
XML
WSDL Java API
9 © Copyright 2005 Personeta Inc.
Personeta Services and Applications
Personalized Converged Mobility
• FMC – Multi-Network VPN
• Mobile network integration with any PBX (IP and non-IP based)
IMS Multi-Media services
• Video Telephony service
Hosted Business Communication
• VPN,
• Network Virtual PBX/Centrex,
• Auto Attendant, Incoming call management • Hosted IVR
Enhanced IN replacement
Mobile Applications
Broadband Applications
Broadband Applications •Video Telephony
•Multimedia Ring back tone •Prepaid Broadband
•Mobile-gaming •Mobile Conferencing •Multimedia Ring-back Tones
Mobile Applications
•Hosted PBX •Hosted IVR •Collect Call
•Enhanced wake up call •Enhanced Reminder •e-fax Fixed Applications
Personeta Applications
•FMC •Mobile office •Auto Attendant •Converged Desktop •Number Translations Services•Announcement distribution •Find-Me-Follow-Me
•Prepaid Converged Applications
11 © Copyright 2005 Personeta Inc.
Mobile Applications Broadband Applications
Personeta Applications
Mobile Applications Broadband Applications Broadband Applications •Video Telephony•Multimedia Ring back tone •Prepaid Broadband
•Mobile-gaming •Mobile Conferencing •Multimedia Ring-back Tones
Mobile Applications
•Hosted PBX •Hosted IVR •Collect Call
•Enhanced wake up call •Enhanced Reminder •e-fax Fixed Applications •FMC •Mobile office •Auto Attendant •Converged Desktop •Number Translations Services
•Announcement distribution •Find-Me-Follow-Me •Prepaid Converged Applications Business Applications •Hosted PBX •Auto Attendant •Free Phone •Find-Me-Follow-Me •Premium One Number
•Video Telephony •Premium Rate
•Voice VPN
•Personalized hosted IVR •Message Distribution •Group Reminder •Televoting •e-fax •Video telephony •Prepaid Broadband •Converged desktop •Enhanced wake up call •Personalized Ringback Tones
•Prepaid/Post Paid calling Cards
•Enhanced Reminder •Find-Me-Follow-Me
•Collect Call
Summary and Key Selling point
• Leading provider of IMS based multimedia solutions • Enables FMC services for business customers
• Field-proven IMS application server
• Open platform for rapid service creation and bundling
• Rapidly delivers new services over both legacy and NGN networks • Web-based customer self-provisioning
• Brings Web model of application development to telecommunications • Provides familiar tools for programmers to develop applications
13 © Copyright 2005 Personeta Inc.
