reCommerce Setup &
Reference Manual
v3.0
Current through Liberty 4 Consignment version 3.7a
Copyright 2010 Resaleworld.com, Inc. 8034 Sunport Drive Suite 404
Orlando, FL 32809 (800) 785- 4800
Table of Contents
Introduction 7
Guide Overview...7
What does reCommerce do for you? ……….……...7
Registration 8
Where to register for reCommerce……….8
Registration form instructions………...9
Required information………...11
Getting Started 12
Enable reCommerce modules ………..12
eCommerce Options 13 Overview……….14 General Settings………15 ShopRW.com Settings……….15 eBay Settings………..16 General Settings………17 General……….17 Connection………..19 Email Settings……….20
Email Headers and Footers……….21
ShopRW.com Settings……….22 Registration……….22 Options……….22 eBay Settings……….24 General……….24 Features………...27 Accounts………..28 Policies……….30 Shipping………...31 Image Host………..36
Preview Image Size………...36
ShopRW.com Administration Settings 37
Inventory……….38 Destination Zones……….38 Shipping Charges……….40 Discounts………42 Coupons………..43 Special Offers……….43
Look & Feel………...44
Edit Billing Information………...44
Configurations………44
o Image Uploads………...45
• Store Logo Header………45
• Invoice Logo………...46
o E-commerce Settings………...47
• Payment Methods………..47
• Gift Certificates………..50
• Setup Google Checkout………..51
• Store Coupons………...51
• Shipping Options………..51
• SMS Tracking……….58
o Store Tracking………58
• Store Statistics………...58
• Search Engine Options………59
o Miscellaneous………59
• Navigation Bar……….. 59
• Add Static Pages……….. 59
• Site Themes………62
• Front Page Featured Products………..62
• Store Options……….63
Adding & Selling Inventory for ShopRW.com 77
Adding Items Step by Step……….77
Manage ShopRW.com Inventory………..84
Storefront Items Screen………..84
Manual Synchronize……… 85
View Log………. 86
Add & Manage Online Retail Inventory………...87
How to Remove Items from Storefront………88
Add/View Item Notes………92
Adjust Column Layout View……….. 92
How Items Appear on Storefront……….94
Search Options………..94 Put on Hold……….96 Markdown Schedule ………97 Price Alert………97 Wish List………..98 Item Email………..100 Storefront Features………...101
Track Online Sales………..101
Bonus Points………102
Discounts………..109
Consignor Login………. 114
o Consignor Area………117
o Reset Password………..119
Selling Items on Storefront……….122
Adding Items to eBay 128
Adding Items Step by Step……….128
Manage eBay Inventory………142
Auction Items Screen……….142
Manual Synchronize………...143
View Log………144
Re-Listing Items………...145
How to Remove Items from eBay………147
Add/View Item Notes………..148
Adjust Column Layout View……….148
Print List………149
How Items appear on eBay………150
Online eBay Listing……….150
eBay Fees………...154
Web Listing Fees……….154
Final Value Fees………..158
Charge eBay Fees Up-Front……….162
Order Manager 168
Order Manager Screen……….168
Options Bar………...169 Search Options………171 Order Status……….172 Order Detail………..173 Notes on Orders………..174 Order Management………...176 Create Orders………...176 Update Orders………..183 Refund Orders………..184 Print Picklist………..187 Restocking Fee………189 Tools………194 Options………..194 o General………..195
• Track Customer Purchases……….195
• Invoice Settings………..195
• Item Detail……….196
o Connection………...196
o Email Settings……….196
Maintenance……….197
o Maintain Order Status List………...198
o Maintain Fee Types………200
o Maintain Shipping Services……….206
o Maintain Payment Types………..208
Event Manager 213
Create Status Emails………213
Add & Edit……….213
Reports 218
Auction/reCommerce………...218
Auction Sales………...218
Auction Status……….218
Order Detail………..218
Order Pick List……….218
Appendix 219
A. Important Information……….219
B. Technician’s Notes………..220
C. Additional reCommerce Features………221
D. Troubleshooting Common Issues **** Coming Soon!...222
Index 223 Coming Soon!
Introduction
Guide Overview
This manual is intended to give you an overview of the reCommerce capabilities and features of the Liberty4 software program and to instruct you on the use of functions associated with the program. Until the manual’s index can be created, it is recommended that the electronic version of this guide be used; so that the Adobe Reader search tool may be utilized when looking for key related topics. This guide will cover the following steps which will allow you to set up your system quickly and easily. We will go into detail on each of the following steps:
• Registration and configuring reCommerce options • Customizing your storefront website
• Setup Shipping methods for
• Adding and posting items to your Shoprw website and Ebay • Uploading consignor account information
• Managing orders and shipping
• Additional reCommerce information and features
What does reCommerce do for you?
Liberty4 provides consignment stores with a complete array of functions which control the entire business process of a typical e-consignment business.
Liberty4 allows you to easily track consignors, their inventory, launch items to the Web, retrieve and process orders, calculate payouts and keep track of all the accounting which relates to these functions.
By working in conjunction with ShopRW.com, you can easily add items associated with a consignor, specify online features and parameters and launch those items directly from your desktop.
In addition to launching items to the Web, the software also provides you with a fully functional order management tool for managing your online orders. With features such as automatic emailing, shipping, and invoicing, you can easily keep track of and manage sales and delivery information.
Finally, Liberty4 allows you to upload consignor data. This will provide your consignors with the ability to login and check current moneys owed, sales information and items that have been sold through ShopRW.com. This alone will save your store the time spent on fielding phone calls and in-store inquiries regarding payouts.
Registration
Where to register for reCommerce
In order to register for reCommerce, you must first sign-in to your account at http://myresaleworld.com. Please login using the email address you provided to Resaleworld and RSW ID as your password. The RSW ID may be found by clicking on Help then License Information in the Liberty4 Inventory Module.
Once you have logged into your online account, click on the reCommerce tab to begin the registration process.
The next screen will appear.
Registration Form Instructions
Click anywhere on the logo that appears as the one above. The following registration form will appear. Be sure to click on the Plan Details link for an explanation of each plan before making your selection.
Please be sure to type your desired Username correctly as this will be used as the sub-domain for your online store. If the username is MyConsignmentShop then your website name will be http://MyConsignmentShop.shoprw.com.
After completing the registration form, be sure to double check all fields for spelling errors or typos. Also, be sure to read the terms and conditions before checking the, “I agree checkbox” and clicking on the Sign-Up Now button.
The completion screen will appear, notifying you to check your email for further instruction.
Required Information
The email sent to you by Resaleworld will provide additional setup instructions and the following information.
• ACCOUNT: MyConsignmentShop
AUTHORIZATION CODE: ec3b7b524440c5d0fb075ce8
The account name and authorization code provided on your email will be required to validate your reCommerce account in Liberty4.
• STORE ADMINISTRATION LINK:
http://MyConsignmentShop.shoprw.com/admin/ USERNAME: MyConsignmentShop
PASSWORD: password
The administration link will allow you to setup your payment methods, shipping options, welcome messages, store options and much more… • STOREFRONT: http://MyConsignmentShop.shoprw.com
This storefront website address will be the one you may provide to your customers and consignors to visit.
• SHIPPING SETUP FORM:
http://MyConsignmentShop.shoprw.com/shipping_form/
The shipping form is provided so that you may choose your desired shipping services and have a Resaleworld technician configure them on your online storefront. Your shipping services may change at any time on your store administration webpage.
Getting Started
Enable reCommerce Modules
To get started, we first need to check the box to enable your eCommerce buttons for them to show on the main menu. This may be done by clicking on Tools > Options > General in the Inventory Module.
Step 1
Step 2
You will now see the following buttons appear on the Inventory Module toolbar.
This button is used to access and maintain Ebay items.
This button will be used to access and maintain Shoprw items.
This button is used for receiving and tracking online orders.
This button is used for sending status emails for online orders. Each button shown above represents a Liberty4 software module that may be needed to upload items, upload consignor transactions, download online orders and email customers. These modules and the benefits they each provide will be explained in more detail as you read on.
eCommerce Options
Overview
The eCommerce Options dialog window, is the main area through which most reCommerce settings are found. All fields should be answered and completed correctly before attempting to upload items to Ebay or Shoprw. The eCommerce option window is found by clicking on Tools > eCommerce Options from the main menu in the Inventory Module.
The eCommerce options are divided into three sections: • General Settings
• Shoprw.com Settings • eBay Settings
General Settings
• General – this is where you configure settings such as your online Sales Tax State, Image preferences and your Automated Synchronization settings.
• Connection – This is where you tell Liberty4 how you connect to the Internet, whether through a high-speed/Local Area Connection (LAN) or through dial-up. (If you choose dial-up, you will need to enter your username and password that lets you connect to the Internet).
• Email Settings – This is where you will need to enter your Outgoing Mail Server (SMTP) information and the SMTP port # (25). If your server requires you to login, there is also a field to enter your username and password. Get with your ISP for this information.
• Email Headers & Footers – This is where you enter the text that will go out with your report-specific emails. Without header/footer information, you will not be able to send out certain emails such as Item Lists, Payout Details, etc.
ShopRW.com Settings
The ShopRW.com Settings tab controls how you connect to your reCommerce storefront. Here, you can control the following:
• Enable ShopRW.com as a Marketplace
• Enter your Resaleworld Registration Information
• Configure item requirements before items are uploaded to your website • Setup online markdowns and dual marketplace listing options
eBay Settings
• General – This is where you configure many of your eBay-specific defaults. These settings will greatly enhance your item-entry process by auto-setting options, such as your Duration, Starting Price, accepted methods of payment, etc.
• Features – This tab allows you to set a dollar amount for multiple features that you may pass to your consignors for listing upgrades. Listing upgrades may be used to enhance your eBay listing to attract more attention to customers. Setting any of these values to “On” will auto-enable that feature on each of your listings. You can override the enabled features on each item if needed.
• Accounts – This section will allow you to enter the eBay Auction Account(s) you will be using to list items to eBay and eBay Motors with.
• Policies – If you have any particular policies that you would like auction viewers to be aware of (Payment Policies, Shipping Policies, etc.), this is where you can enter that information.
• Shipping – This tab allows you to set your “Shipping Profiles”. You can select Flat Rate, Calculated, Free or “Other” shipping methods here. Each Shipping Profile will also indicate which countries/regions you ship to. You can also set your “Default Package and Handling Cost. For a Flat Rate profile, this will act as the initial S & H Fee. For a Calculated profile, this will act as the additional “padding” you add to each shipment.
• Image Hosts – This is where you select which Image Host you will use to host the pictures in your eBay listings. If you are using Resaleworld.com as your Image Host, simply select “Resaleworld”. If you plan on using your own Image Host, click “Add” and then enter the information Liberty4 will need to login and upload images to the Image Hosts server. You can “Test” your custom Image Host settings. This will prompt you to locate a JPEG file that Liberty4 will attempt to upload to your Image Host. If your settings are correct, you will see the image appear within your web browser. If you receive any kind of errors, please contact your Image Host or ISP to verify your settings. Images for items going to your ShopRW.com storefront will be sent to Resaleworld automatically.
•
Preview Image Size – This area allows you to specify pre-defined image pixel sizes, so they may be chosen for images during item entry.General Settings
General
• Sales Tax State – This allows you to set the online Sales Tax State.
• Source Directory for Images – This field allows you to specify a path or directory where images may be easily retrieved from when applying them to items. This directory will be the folder you save your photos to from your camera, flash drive, SD card, compact disc or other media device. When the button is clicked from the add item photo area, the selected source directory will immediately appear displaying your pictures. A browse button is also provided for easy access to your directories when making a selection for your source directory.
• Remove Selected Images from Source Directory – If [Yes] is selected; this option allows you to have pictures quickly removed from the source directory after being applied to an item. This option may help prevent your system from running out of storage space for having too many pictures. If there is a requirement to keep a copy of every picture then answer [No], but please ensure your computer has enough space.
• Number of Images to Load from Source Directory – When adding pictures to an item from the source directory, the amount specified in this field will indicate how many pictures will appear for your selection. If [10] is entered then only the first ten photos from the source directory folder will appear. The photos are shown in the order they were saved to the specified directory. If an eleventh photo is added to this folder, it will not appear when I click on the button because I have specified to only show the first ten images.
• Directory where Images are Stored – This directory will be where all images applied to items in Liberty4 will be stored and uploaded from. These images will always remain in this directory which is why Liberty4 allows images from the source directory to be removed. This way you do not keep two copies for every picture thus, causing your storage space to fill up quickly. If you are networking or using Liberty4 on more than one computer, it is crucial that every computer has the stored directory set to the same location. If the stored directory is a folder named “My Pictures” on your server’s local drive C:\, than all other computers must contain a mapped drive that points to that same location on the network. The mapped drive created on each additional workstation will need to be chosen as the stored directory. This will ensure that all photos applied to items from any computer will properly upload.
Note: The Source directory is the folder where items have been saved and will be retrieved from when the button is clicked from the add item photo area. The Stored directory is where your photos are copied after they have been applied to items prepared for upload to the Web.
• Maximum image size expected –This field is used to provide a default image size you feel comfortable with. Any image applied to an item with a larger file size will initiate a warning prompt to be displayed. This warning prompt is to acknowledge that a photo with a larger size than expected is being added to an item.
Warning Sample:
Note: It is not recommended to apply image files larger than 2 MB as this may cause long synchronization times, upload connection failures, and undesired photo sizes on your Ebay listing or Shoprw website. If you notice you have to “scroll” over just to see the entire image, your images are too large. It is best to set your digital camera to an optimized setting (such as 800 x 600) so you don’t have to edit/adjust every image before you list your item to eBay.
• Automatically Synchronize – Liberty provides you with the ability to automatically synchronize your Liberty data with the Web. With this set to “Never,” you will have to manually synchronize in Auction Items, Storefront Items or Order Manager, respectively. 2-3 times an Hour will work out to be about every 20-30 minutes. Keep in mind that the next synch is based upon when the last synch ended.
Note: To keep your local Liberty data in-synch with your online storefront, we recommend setting this to “2-3 times an Hour.” This way, if items sell in your physical store, the will be updated online and vice versa.
Connection
This section is where you may specify the connection type you will be using to connect to the internet. Your connection type to the internet is either through a high-speed/Local Area Connection (LAN) or through dial-up. If dial-up is chosen, a username and password will be required. Please contact your Internet Service Provider (ISP) or network technician to request this information.
Note: Dial-up connections are not recommended for consignor transactions and item uploads. Unfortunately, very slow connections may cause persistent failures.
Email Settings
This section is where your Outgoing Mail Server (SMTP) information and the SMTP port number may be entered. If your email provider requires you to login, please check the box and enter your email username and password. If you do not have this information, please contact your email provider or network technician to request this information.
Note: Liberty4 software does not currently support (SSL Authentication) which is required by some email providers. Email host providers that require SSL Authentication such as AOL, Yahoo, Hotmail and Gmail may not properly work. It may be recommended that you create an email account with the same company you have your internet service through.
This next field is where you may enter your email address. Please be sure to type your email address correctly. This email address will appear on your receipts and emails sent through Liberty4 as the reply-to address.
Note: If your store has been using an email account that is not supported because of SSL Authentication restrictions, you may still be able to use that email address as your store address. This is acceptable only if you are able to use an alternate supported email provider as your Outgoing Mail Server. You will still need to contact your alternate email provider or ISP (Internet Service Provider) for the required SMTP information.
Email Headers & Footers
This section allows you select one of multiple email report types that Liberty4 currently supports so that a header and footer may be applied. Just click to highlight the desired report email name and then type your header and footer in the specified fields.
Note: In order for Liberty to send Reports and/or Item Lists via email, you will need to enter text into the Headers & Footers section for each report/list. Without these, Liberty will not have enough information to send reports and lists via email.
ShopRW.com Settings
Registration
After registering for reCommerce, the next step would be to check the “Enable Shoprw.com as a Marketplace” check box so the storefront account information may be entered and validated.
• Resaleworld Registration Information –This section is where your account name and authorization code will need to be entered. This information is provided on the email sent to you after registering for reCommerce. First, click the Apply button before clicking on the Validate Account button.
If your account information is correct, the following prompt should appear after clicking on the Validate Account button.
Options
• Before Uploading Items – This section will allow you to set requirements you may feel to be necessary for items that will be uploaded to the Shoprw.com website. If one of the options is chosen, then the information the option refers to will need to be applied to every item before it may be uploaded to the Web. These options may be changed at any time and will only affect items not yet uploaded.
Confirm Each Item – The first option that reads “Confirm Each Item (Manually set item to Ready)” means, that if the option is checked, every item will await your approval before being uploaded to the Web. This is done by having to check an extra box that will read “This item is ready to list” on the add item entry screen under the Finish tab. If this option is not checked, the items will automatically be placed in a ready status and upload during the next automatic synchronization.
Require at least one Image – If this option is checked, then at least one photo will need to be applied to every item before uploading to the Web. Require Shipping Amount – If this option is checked, then a shipping & handling fee amount will need to be entered in the S&H field located on the add item screen used for item entry. The shipping amount field will appear like this:
Require Shipping Weight – If you plan on offering shipping services to customers purchasing items on your ShopRW.com website then this option should be checked. A weight of 1 lb. or more is required on every item for your shipping services to appear during the online checkout process. The weight field will be found on the add item screen used for item entry. The Weight field will appear like this:
• ShopRW.com Options – This section allows you select additional options for storefront items.
Use Automatic Markdowns in Storefront – Allows you to specify if you would like to have markdowns applied to the items uploaded to the Web. Be careful to check this option, because changing this option later will only affect new items listed from the time this change it made. All existing items on your storefront will still appear with the markdown price.
Display Active Auctions in Storefront – This option will allow items that have been uploaded as Ebay auctions to appear on the ShopRW.com website as well. Items listed on an Ebay auction cannot be purchased from your ShopRW.com site. The item will only appear as a thumbnail with an Ebay logo on the item list. If a ShopRW.com customer clicks on the thumbnail, they will be re-directed to the live Ebay auction in order to place a bid on the item.
eBay Settings
General
• Default Duration – This option allows you to specify a default auction listing duration. An auction duration is the amount of days you would like your eBay auctions to remain active on eBay. For example, if you choose 7 from the drop down menu, then your items will default to a 7 day eBay auction. Once the seven days has passed, the auction will end regardless if an auction bid has been placed or not.
• Starting Price – The starting price field is used to specify a default starting bid amount for eBay items. If you enter $1.00 then all items will be uploaded with a starting bid amount of $1.00. This amount may be changed for any specific item during item entry process.
• HTML Template – Liberty4 provides several eBay templates that may be used to customize your eBay listing. These templates may each be previewed during the item entry process. Once you have found an acceptable template you wish to have applied to your eBay items by default, you may select the template from the list. These templates may found on your Liberty4 server in the following location: C:\RWD\AuctionTemplates. Although templates are not supported by Resaleworld Support, you may modify the existing Liberty4 templates to meet your needs.
• eBay Site – eBay provides multiple marketplace websites where items may be sold. Be sure to choose the correct eBay site you already have an eBay account with and utilize to sell your items.
• Location – The location entered into this field will appear on your eBay listing. This will inform your potential customers on where the seller is located. You ay specify your city, state or both in this field.
• eBay Country – Please select your country code from the drop down menu as this option will be used to determine what shipping options will be available for you to use.
• eBay Currency – Please choose the currency you plan to use for pricing your eBay items in this field.
• Use Proximity Search – If you have this option checked than your item(s) will appear if a potential customer chooses to search for items from the same category using the distance filter on eBay. This allows the customer to narrow their search by finding sellers located within a specific XXX mile radius.
• Require Linked PayPal – Check this option to have a PayPal link integrated in your eBay listings. You will need to have a PayPal account setup prior to offering it as an acceptable form of payment on your eBay listings.
• Payment Types – This section will allow you to enable multiple payment types that may be accepted. You will need to confirm that the payment options you select are valid for the selected eBay site.
Features
eBay provides additional listing enhancements that may be used to attract further attention to your eBay listings. This section allows you to choose which of these enhancements you would like to have turned on by default. Be careful, as eBay will charge a fee for each of these features if used on any of your eBay listings. It will be your responsibility to check eBay’s site for pricing information on each of these features. Once you have confirmed how much each feature will cost, the amount may then be added in the Fee fields beside each feature you wish to enable. The fees and features are often changed, so be sure to check back with eBay for any updates. Please visit: http://pages.ebay.com/help/sell/ for additional information on listing upgrade fees.
If you plan to use features with eBay Motors as well, you will need to select eBay Motors from the “View Features for” drop down.
Note: These features are only set as defaults and may be removed at any time during the item entry process.
Accounts
The accounts area will be where you eBay account information will need to be entered. The desired eBay marketplaces will need to be enabled by checking the boxes displayed at the top of the dialog window.
Note: Prior to entering your eBay store account information, you must subscribe your eBay account as an eBay Store. You will NOT be able to synchronize items to eBay until you are an eBay store subscriber and eBay has confirmed your submitted credit card information.Please visit the following site provided by eBay for more information on how to subscribe as an eBay store. http://pages.ebay.com/help/sell/store-getstarted.html.
Resaleworld Registration Information – The account and password provided for eBay integration is no longer required. These fields may be left blank, regardless of which reCommerce plan you have signed up for. Resaleworld is now utilizing your Shoprw.com account and authorization code to track billing and provide image hosting. This section will be removed on a future update if still visible on your current version of Liberty4.
Auction Accounts – This section is where the eBay store account information may be entered and authorized. These steps will be required to upload items to eBay.
To add an eBay store account, click the button and the following dialog window will appear:
Type your eBay username, phone number, email address, and PayPal email address in the fields provided in the dialog window then click [OK] to continue. The next step to setting up your eBay store account in Liberty4 will be to click on the button. The following screen will then appear:
Click the button to continue authorizing your account. You will then be redirected to an eBay website to login using your eBay store account. This will grant access to Liberty4 to integrate with your eBay store account. This procedure is required by Liberty4 for your items to synchronize with eBay. Once you have logged into eBay with your eBay store account, you will be prompted to answer [YES] to grant permission to Liberty4 Resaleworld to integrate with your eBay account.
Policies
This area will allow you to specify your payment, shipping, and return policies. Plain text or HTML may be entered into the policy fields which will later appear on your eBay template once the item has been synced to eBay.
Shipping
The eBay shipping section is where you may setup shipping profiles. Each shipping profile may be setup with different shipping options so that different shipping services may be offered depending on the package type. Multiple shipping profiles may be created, but Liberty4 will already come with two profiles. One profile is setup for calculated shipping and the other is setup for flat rate shipping. Each of these shipping profiles may be modified to meet your needs.
By selecting a shipping profile and clicking on the edit button more options will available to modify the shipping profile.
Shipping Type – This field allows you to specify what shipping method is being applied. The shipping types available are calculated, flat rate, free, or local pickup. Calculated shipping will cause Liberty4 to create an XML file with an item’s package information. This XML file will be sent to the shipping carrier. The carrier will then respond with the calculated shipping amount that will be applied to the item’s total during the checkout process. This process is performed behind the scenes and will help alleviate the time it will take to determine how much shipping should be charged. Flat rate shipping will require you to determine how much shipping will need to be charged. Be sure to charge enough when using choosing flat rate shipping.
Insurance Type – This field is where you can specify if insurance will be offered. Since Liberty4 does not have a field to enter an insurance amount, it is recommended to include your insurance amount as part of the S&H Fee. The S&H fee field will appear on the add item screen during item entry.
Package Type – You may specify a package type from this field by clicking on the drop down arrow. Be sure to check what package types are supported with different shipping methods. This information may be found by clicking on the Help on Package Weight and Size link.
Ship To – This field will allow you to specify which countries you will ship to. Click on the browse button to make your selections.
When the browse button is clicked, the following dialog box will appear.
Default Package Handling Cost
If a Calculated shipping type – The amount entered into the default package handling cost field will be used as padding if you have chosen to use a calculated shipping type. If the real-time calculation is $10.00 and the amount in the default package handling field is $2.00 then the following will be true $10.00 + $2.00 padding = $12.00 shipping charge. The real-time calculation will be automatically calculated based on the package dimensions and ship to location.
The amount entered into the default package handling cost field will appear again during the item entry process under the Shipping Info tab. A different amount may be entered on any item during the item entry process.
Note: The real-time calculation has not yet been added and will not appear until a potential buyer has entered their zip code during their purchase. The handling fee will appear as padding to the full shipping amount.
Note: Default handling fee – will not be applied to existing items. Only new items will have the default amount applied. This is to prevent exiting handling fees from being changed.
If a Flat Rate shipping type – If the flat rate shipping type is used, then the amount entered into the default package handling cost field will be a set shipping amount to charge. So if $10.00 is entered into the default handling field then a flat rate charge of ten dollars is charged for shipping.
When flat rate is used, a cost factor may be entered to increase the flat rate charge based on the shipping service selected by the customer.
If the default handling charge is $10.00 and the customer chooses UPS GROUND, then the shipping amount is $10.00. If they choose UPS 3 Day Select, then the shipping amount is $30.00. The default handling fee is multiplied by the cost factor entered beside each shipping service. This same approach is applied to the International services section as well.
The amount will also appear during the item entry process and may be changed for any item. A 2nd item shipping amount may also be entered during the item entry process if additional quantity is available.
Note: You will notice that when flat rate is used, the default handling amount appears in the S&H Fee field instead of the Handling Fee field during item entry when calculated is used. This is because when calculated is used the default package handling field is used as a padding for handling only since the shipping will be calculated by the provider (UPS, USPS, etc.).
Image Host
The image host section will allow you to specify your own image host if you choose not to use the hosting services provided by Resaleworld. If you have signed up for reCommerce, then image hosting will be provided by Resaleworld and the remaining options will be automatically populated once Resaleworld is selected from the first drop down menu. Be sure to check the “Default Items to this Account” check box.
If you plan to use your own image host, simply click on the button and enter the appropriate information in the remaining fields. This information would be provided to you by the image host company.
Preview Image Size
This area will provides control over eBay image sizes. There are four possible image sizes that may be preset and used. During the item entry screen, an image by set to one of the four preset image sizes for better formatting. This will depend on the original image size or the pixel settings set on the camera used to take the photo. It is best to first test each image size before applying and uploading your item.
Note: Be sure to apply the correct photos before the synchronization occurs. If an incorrect image is uploaded, you will need to end the auction, make corrections, and then re-sync the item again. You will be responsible for having to pay for eBay listing fees a second time. If a bid was made on the item or the auction is set to end within the next 24 hours, eBay may not allow you to end the auction. You will also be at risk of receiving negative feedback from a customer for prematurely ending an auction. Resaleworld will not be responsible if such action was to occur.
ShopRW.com Administration Settings
The ShopRW.com administration site will provide control over the look and feel of your site. It will also allow you to setup shipping, payment and online store options. Shipping and payment options for your ShopRW.com website are separate from eBay and must be configured in your Shoprw.com administration area.
To get started, login to your “Admin Area” using the link and login information provided in the registration response email. If your online store address is myshop.shoprw.com, then your administration area will be accessible by visiting myshop.shoprw.com/admin. The administration site is your ShopRW.com website address with “/admin” added to the end of the address.
Sample from registration email: STORE ADMINISTRATION LINK:
http://MyConsignmentShop.shoprw.com/admin/ USERNAME: MyConsignmentShop
The administration area is broken into two sections: • Inventory
• Look and Feel
Each link provided under each section will allow you to control how your website will operate and display information to your consignors and customers.
Inventory
Destination zones
This section allows you to define the destination zones that may be used in flat rate shipping and tax calculations. You may leave the default zone “Zone Default” set to all addresses or you may add additional zones if a different shipping amount must be calculated for a specific address.
To add an additional zone, click on the button. The next screen will provide zone detail options that may be used to choose specific countries, states, cities, zip codes and addresses.
The location selected for your new zone will be used to determine how to define shipping tax calculations. In the example below, I have chosen Orlando, Florida United States for my Test zone.
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When a potential customer chooses to purchase an item, they will first need to register on your website. The registration will require them to enter their billing address. Your website will then determine which zone their address applies to in order to properly calculate shipping and taxes. Be sure to click the button to save your changes. After creating your zones, the next step will be to setup your shipping services and apply them to zones.
Shipping Charges
This section is used for defining the shipping rates for each shipping method you choose to offer by zone. Shipping rates may be calculated by weight range, order subtotal, flat rate amount, per item charge, percent or per pound (lbs.). Each zone may have multiple shipping methods, each with its own shipping rate calculator.
The example below shows the Standard Shipping method that has been applied to the zone named “Zone Default”. This specific zone is applied to all addresses. This may be edited by re-visiting the “Destination Zones” link under the Inventory section.
(Cont’d)
If you choose calculate shipping rates by weight, then be sure to enter the correct weight range. A weight will need to be applied to every item during the item entry process. The weight will be applied in pounds (lbs.). When items are uploaded to your website, a shipping rate will be determined by weight using the flat rate amount specified or real-time calculation.
Multiple flat rate amounts may be applied by utilizing weight ranges. To add a range or additional shipping method, scroll down to the section that reads “Add shipping charge values”.
For example, if I needed to add a second weight range to Standard Shipping, then I must choose the same shipping options as the existing standard shipping method. You will then be able to edit the weight ranges and flat charge amounts as needed. In the example below, I have added another shipping method that matches the existing standard shipping method that already appeared under “Zone Default”. This will add a second sub-section under Standard Shipping so that a range may be applied.
Example:
Before:
After:
As you will see above, I can now charge a flat rate amount for items that weigh up to 100 lbs. and a higher flat rate for items that weigh over 101+ lbs. You may add as many weight ranges as needed. The same approach may be used for specifying an order subtotal range.
The shipping formula applied and an explanation of each relevant field is provided at the top of the shipping charges webpage.
Discounts
This link will allow you to define purchase discounts for your online store. A discount applied, is used to provide automatic savings on every customer order that is over a certain amount. To utilize this feature, enter an order subtotal minimum, discount amount and discount type. Please ignore the membership option as this feature is not currently active or integrated with Liberty4.
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Click the button to finish.
Multiple discount options may be created and added with higher or lower discount amounts per order subtotal.
Coupons
In this section, coupons can be created and customized to meet your needs. This feature will allow you to create a coupon that offers a (%) percentage off, ($) dollar off or free shipping on the next customer purchase. The coupon code may then be emailed to your customers to help promote and market your business.
The “Apply discount if” section will allow you to specify a sub-total amount that must be met for the coupon to be applied during the purchase. The customer will see a coupon code field where they may enter the coupon code emailed to them. You may also opt to have the coupon redeemable only when specific items or items from specific categories are purchased.
Note: If the free shipping option is chosen, it will apply to all items in the entire cart if one or more items in the cart meet the subtotal requirements of the coupon.
Special Offers
Special offers may be offered throughout your online store. This section provides a walkthrough wizard that will guide you through the process of creating special offers for your website. Simply click the button that appears on the special offers page to get started. The remaining screens will prompt you to specify conditions, bonuses, and promotional information. You may also provide a start and end date for the special offer.
Look and Feel
Edit Billing Information
The billing center may be used to update your billing information and contact information.
The Update Contact Information link allows you to update your phone number, address and email. You may also upgrade your store plan on this page as well. The Update Billing Information link will allow you to update your credit card information on file.
Edit Profile
This section, will all you to modify your ShopRW.com website profile. Your admin area login username and password may also be updated in this section.
Configurations
The configurations section provides fields and options that enable you to control the store operation. The configurations area is broken into four sections.
The four sections are: • Image Uploads
• E-Commerce Settings • Store Tracking
• Miscellaneous Options
Image Uploads
This first section, found under the configuration link will allow you to upload your store logo to your online homepage and invoice.
• Store Logo/Header Options – This area will allow you to browse and upload your logo so that it appears on your homepage. Simply click the
button to search for the logo image on your computer. Once you have selected your image and clicked the button, the path will appear in the browse field. You may now click on the button to have your logo uploaded to your homepage. By default, the logo will appear on the top left hand corner of your homepage unless the “Center Picture” option is checked.
Sample:
The store logo/header options area will also allow you to create a custom html header. This feature provides more flexibility and customization options for your homepage header. If this option is chosen, it will replace your store logo.
If you are familiar with HTML (Hypertext Markup Language) programming, simply enter your html code in the specified html header field. An editor is provided to assist you in customizing your html header.
The WYSIWYG or “What You See Is What You Get” editor will allow you to customize your header without having to know HTML. Simply click on the WYSIWYG editor link to have the editor dialog screen appear.
There are several formatting options available that will allow you to customize your html header. The editor will allow you to include images and hyperlinks that may be used to direct your customers to your Facebook, Twitter, or MySpace account. You may also provide links to third party affiliates. Just be sure to click the button when you are done to save your changes. After applying your changes in the WYSIWIG editor, you must next click on the button, found under the html header field to finish.
Note: The WYSIWIG editor will be provided throughout the options that control the look and feel of your website. All website messages may be edited utilizing the WYSIWIG editor.
Note: HTML programming and website customization is not covered under a Resaleworld Support contract. However, Resaleworld does offer customization packages for a fee. Please visit http://resaleworld.com for pricing information.
• Upload Invoice Logo – This feature provides the ability to upload your store logo so that it appears on your online invoices. Simply click on the browse button to select your picture and open, then click the button to finish.
E-commerce Settings
The second section under the configurations link provides control over payment methods, gift certificates, Google checkout, coupons, and additional shipping options.
• Payment Methods – In this section, you will be able to setup which payment methods you will be accepting on your ShopRW.com website. A list of payment options are available and may be selecting the corresponding checkbox.
You will need to setup a online merchant account for online credit card processing. Some of the more commonly used online merchant companies are PayPal, AuthorizeNet, and Global Transport. A list of Additional payment gateways are provided at the bottom of the page and may be added to the list of acceptable payment methods.
Each online merchant company option will contain a configure link where your merchant account information may be entered.
After clicking on the configure option next to your merchant company, a new screen will appear where your merchant account information may be entered. PayPal provides multiple online services to choose from.
Any buyer with a PayPal account can pay using their PayPal account. Buyers have the option as a PayPal account holder to pay with almost any credit card, or checking / savings account or money already in their PayPal account which they have earned (like money earned from an eBay auction). Fees to the seller are typically fixed at about 2.9% + 30¢ per transaction for most transactions. The seller has to have a PayPal account to accept these types of payments. Withdrawing your PayPal money is arranged with PayPal. For additional information please visit http://www.PayPal.com.
PayPal - Advantages
o PayPal claims to offer an additional level of protection for the buyer, gives the buyer an additional feeling of safety when purchasing (PayPal’s opinion).
o Buyer can easily integrate their Checking / Savings account if they do not have a credit card.
o Buyer does not have to type in their credit card information every time they make an online purchase – this information is stored in the buyer’s PayPal account.
o Buyers with money in their PayPal account can quickly use that money if the seller offers PayPal as a form of payment.
PayPal – Disadvantages
o As a merchant you need to make sure you keep on top of PayPal’s terms and conditions, policies etc.
o Fees to the seller are typically always going to be higher than accepting payment directly through a normal credit card merchant
o Buyer must have a PayPal account (unless you subscribe to “PayPal Pro Solution” which is similar to Global Payments but usually more expensive ≈ 2.2% - 2.9% + 30¢). This limits your consumer base if this is your only option.
An alternative online payment method is Global Payments which allows direct credit card payments from the buyer utilizing a merchant account. This would be similar to accepting credit card payments in your store. Rates typically vary depending on the exact credit card used from 2% - 3% with a small transaction fee per transaction and a small monthly statement fee. To setup an account with Global Payments you can elect to have a representative from Global Payments contact you when you signup for your reCommerce store.
Global Payments - Advantages
o Anyone with a credit card can simply type their credit card information directly into your website just like most shopping websites.
o Transactions rate (fee) is typically going to be the best for the merchant (seller) and cost you the least to accept this type of payment.
When configuring your online payment methods, different information may be requested if another online merchant company is chosen. For example, AuthorizeNet will request your API Login ID and Transaction Key which your AuthorizeNet representative will email you.
After making your selections and changes, be sure to click on the button found at the bottom of the page to save your changes.
Note: You will notice that on each merchant company configuration screen there is a field labeled “Order Prefix”. Please enter ShopRW.com into this field as it will be used as a description to define where transactions originated from on your monthly statement. The statement may only be provided by your merchant company.
• Gift Certificates – This link provides a wizard that will help walk you through creating gift certificates that may be emailed to your friends and family as a gift. Just click on the button to get started. Complete the form by filling out the information requested. After creating your gift certificate, you will need to change the order status to Active before an email is sent to the recipient.
The REM./Amount column shows the amount remaining on a gift certificate.
The recipient will then receive an email will include the Gift Certificate ID they may use during their next purchase and instructions on how to use the gift certificate. Below is a sample email that the gift certificate recipient will receive.
Note: Currently, Resaleworld does not offer the ability to customize the gift certificate email that is sent to the recipient.
• Setup Google Checkout – Google checkout is another payment method available to accept online payments. This module is not enabled by default and will require you to check the “Enable Google Checkout” checkbox found in the Store Options area under the E-Commerce Settings section. The Google checkout feature will require you and your customers to have a Google Checkout account already established. This feature provides an easy way for customers to pay for items online by simply entering their Google login information during the checkout process.
After enabling the Google Checkout option, please return to this section to enter your Google merchant account information. Please read the instructions provided in the “Setup Google Checkout” section for more information.
Google Checkout - Advantages
o Less expensive than PayPal, but not always less expensive than a normal merchant account like with Global Payments.
o Stores that offer Google Checkout as a payment option get additional promotions on (http://www.google.com/products). (Buyers can then be able to search / display only stores who offer Google Checkout as a payment option.)
o Ease of shopping for the buyer, they do not have to enter their credit card information every time they want to buy something (this information is already stored in their Google account).
Google Checkout – Disadvantages
o Buyer is required to have a Google Account. This limits your consumer base if this is your only option.
o Slightly higher fees than using a normal credit card merchant account (like Global Payments).
• Store Coupons – In this section, coupons can be created and customized to meet your needs. This feature will allow you to create a coupon that offers a (%) percentage off, ($) dollar off or free shipping on the next customer purchase. The coupon code may then be emailed to your customers to help promote and market your business. Please read section “Coupons” for more information
.
• Shipping Options – This section will allow you to configure Real-Time shipping for your website. Before getting started, you will need to already have an account setup with USPS or UPS. Please have your shippers account information handy prior to setting up real-time shipping for your ShopRW.com website.
Click on the button to turn on Real-Time shipping.
After you click to enable real-time shipping, the page will refresh then allow you to also enable the UPS Real Time Shipping Calculator.
If the UPS Real Time Shipping Calculator is enabled, then you will need to enter your UPS account information. To begin, click on the underlined link labeled “Configure your UPS information”.
On the next page, click on the button to be directed to the UPS Online Registration Wizard which assist you through entering the required UPS account information. Click on the button to continue. The next screen will prompt you to read the UPS Technology Agreement. After reading the agreement, check the radio button then click
The next page, will display a UPS registration form where your UPS account information may be entered.
You may also choose to have a UPS account representative contact you to provide further assistance pertaining to your UPS account.
Click the button again to complete the registration process. The next pages will a successful registration response.
Click the button to finish.
The next screen will allow you to configure the UPS online tools. Simply click on the button to begin setting up your UPS shipping options.
It is recommended that you have a UPS representative assist you in setting up the UPS online tools.
This section will require you to correctly complete each field so the correct UPS real time shipping rates are applied. This form will require you to specify your UPS account type, default package dimensions, service options, declared value, COD options, cost conversion, and address validation. After all required information has been filled; you may perform a test to ensure your shipping rates are being calculated correctly. Click on the button found at the bottom of the UPS online tools configuration page. The next screen will allow you to specify a origin address and ship to address for testing.
Once you have clicked the submit button, the calculated UPS shipping rates will appear at the bottom of the page.
Note: Although assistance is provided, account information for shippers is not provided by Resaleworld Support, as we do not have the resources to control or manage UPS or USPS accounts.
Other Real-Time shippers may be setup by returning to the “Setup Shipping Options” page.
The next page, will allow you to enter your U.S.P.S (United States Postal Service) or DHL/Airborne account information.
Click the button after entering your information to save your changes. The next step will allow you to define which shippers and types of shippers you will allow on your store as an option to your customers.
Click the “Set up your shippers” link to begin modifying the shipping methods.
The shipping methods for each shipper may be viewed and modified by clicking on the expand button next to the corresponding shipper name.
When the expand button is clicked for a corresponding shipper, the following screen will appear:
(Cont’d)
Multiple columns will appear as displayed above that will allow you to specify an estimated delivery time, destination, weight range, enable option, and if COD is acceptable.
If a shipper does not appear on this list, please add the shipping name in the “Add shipping method” field provided.
Note: Please do not change any information that appears within the POS. column. The POS. column simply refers to the position and placement of the shipping options.
• SMS Tracking – This feature provides the ability to receive text messages whenever customers place online purchase orders. Simply type your mobile number in to the specified field and select your mobile phone carrier from the list.
Store Tracking
The third section under configurations link provides the ability to monitor website traffic and manage keywords that may be used by customers to locate your website.
• Store Statistics – The store statistics area provides the following information:
Note: Another website statistics application that may be utilized is Google Analytics. For the purpose of this guide, this feature will not be explained in this manual. For more information about this feature, please visit the Resaleworld Message Board forums at
http://forums.resaleworld.com and type “Google Analytics” in the search engine. You will be required to have an account setup with Google prior to configuring this option.
• Search Engine Options – This link provides the ability to add META descriptions and keywords for your online store. This section is completely optional and changes are not required. Although available, there is no guarantee that this feature will help navigate more traffic to your online store. Miscellaneous Options
This fourth and final section provides control over adding and configuring static pages, online featured products, eBay options, Google Base options and store options.
• Navigation Bar – This section provides the option to enable or disable links that appear on your ShopRW.com website.
Below is a sample of how the links appear on your website.
• Add Static Pages – Static pages may be added to your website as a source for additional information you would like your customers to see. An example of a static page would be an “About Us” page, a webpage that offers coupons or links to other related resources. To create a “About Us” static page, click on the first button that appears under the static pages section.
The next screen, will allow us to create and customize a new static page by entering a page name and adding text. The WYSIWYG editor will allow you to easily enter text, pictures and hyperlinks to the static page.
The page name entered is used to define how the link will appear on your website. After entering a page name, click on the WYSIWYG editor link to use the word processor for entering your text.
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To add a picture, click on the button that appears on the WYSIWYG editor toolbar. The following dialog box will appear:
The add image section will allow you to specify the source or URL link to your hosted image. You may also enter an image name and specify the alignment. Image hosting companies such as Photobucket and Snapfish may be used to host your images. After you have uploaded your image to the image host, a URL link is created for your image by the image host.
The image URL link provided by the image host may then be entered in the source field provided in the add image dialog window.
Sample:
Results:
Place a check in the “Show a link to the page in Help menu?” checkbox then click the button to save your changes. Below is how the new link and static page will appear on the webpage.
Note: Website customization is not covered under the Resaleworld Support contract. Resaleworld does provide website customization packages for a fee. Please check our website http://resaleworld.com for pricing information.
• Site Themes – This area will allow you to select different colored templates for your website. To make your selection, click on the corresponding template button located below your choice.
Be sure to refresh your web browser for the change to take effect.
• Front Page Featured Products – This section will allow you to add featured items to your homepage page. This feature may only be utilized after items have been synchronized to your website. To enable this feature click on the button to select an item from an available category. The next screen will provide a list of categories. Select a category from the list then click on the button. If no items are available for the selected category, a message will appear explaining that there are no available products. If a product is available, it will appear under the products window pane.
You may then select the product from the products list and click the
button to have the item appear as a featured item on your ShopRW.com homepage.
• Store Options – This section provides additional control options for your ShopRW.com website.
Brand Options – This option will allow you to define if a brand list for available online items will appear on your site.
Below displays an example of how the brand list will appear on your website.
Checkout Options – This option allows you to specify a minimum amount that must be met before a customer can checkout.
Buy Now button – You may have a buy now button appear next your items when customers view the online item list on your website. If this option is checked a buy now button like the one that appears below will appear beside each item when viewing the item list on your storefront.
Markdown Schedule – Having this box checked will display items with a markdown schedule.
When the item is clicked to view additional information from the item list on ShopRW.com website, the markdown schedule will appear.
Products on Hold – This option allows you to define if customers are allowed to place items on hold, number of days the items may be left on hold and maximum amount of days the items may be left on hold. First time customers will be prompted to register and create an account before being allowed to place items on hold.
A button that reads “Put on Hold” will appear beside each item when viewing an item list.
As mentioned, first time customers will be prompted to register should they choose to place items on hold.
Consignor Transactions Fees – Consignors may be given the choice to have their account information uploaded to your ShopRW.com website. If consignor account information is being uploaded, this option will control the ability to allow consignors to view their transaction history or just the amount owed on the account.
The consignor login area may be found on your ShopRW.com website.
If the option is checked the transaction history will be displayed to the consignor when logged in.
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Google Checkout – This option allows you to turn on Google Checkout.
If this option is enabled, you will need to enter your Google Checkout account information in the E-Commerce Settings area under Site Configurations.
