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T H E C A S C A D E S O T H E B Y ’ S I N T E R N A T I O N A L R E A LT Y D I F F E R E N C E
F E AT U R E D O F F E R I N G
D E S C R I P T I O N
C O S T
Essence Advertising Campaign
This corporate created consumer facing advertising campaign is executed as part of the corporate marketing strategy to create brand awareness and drive global leads. Included*Brand Search Engine Marketing
Through re-evaluating and evolving strategies based on direct consultation with the experts at Google, Bing, Yahoo and Yandex, our brand continues to drive the most relevant home buyers to sothebysrealty.com and listings. As an international brand, we also target real estate consum-ers globally by translating our search engine content into a number of languages including English, Spanish, Italian and Russian.
Included*
Digital Retargeting
Created to run across a wide number of online platforms. Based upon user demographics, search habits and online usage. Designed to increase traffic to CascadeSothebysRealty.com. Included**Social Media Efforts
Sotheby’s International Realty® and Cascade Sotheby’s International Realty® use social media to connect brokers and properties to a global community of real estate influencers. Harnessing the power of social media in the marketing throughout sites such as Facebook, Twitter, YouTube, Google Plus, LinkedIn and Pinterest. We encourage brokers to share and use the Cascade Sotheby’s International Realty social media content.
Included***
YouTube Brand Channel
The Sotheby’s International Realty and Cascade Sotheby’s International Realty Brand Channels on YouTube are a destination providing limitless exposure for the properties and lifestyles represented by our network, opening doors to the most magnificent homes available anywhere and at any price. YouTube video content is also shared on our Facebook and Twitter pages.
Included***
C O R P O R AT E D I G I T A L B R A N D A D V E R T I S I N G C A M PA I G N : UNIQUE COLLABORATIONS DELIVERING 700 MILLION IMPRESSIONS
The Wall Street Journal
Utilizing a digital approach across the WSJ Digital Network, delivering increased global exposure on wsj.com, asia.wsj.com and europe.wsj.com; with banner ads appearing throughout the site. Our collaboration with The Wall Street Journal is designed to deliver over 167 million impressions per year. Some elements of the program are exclusive to our brand.
Included*
The New York Times
Multi faceted global media approach designed to engage the 40 million unique monthly visitors of the NYTimes.com and the International Herald Tribune online; dedicated microsite houses entire SIR program. Designed to drive nearly 300 million media impressions with powerful global reach. Some elements of the program are exclusive to our brand.
Included*
BBC
Our partnership with the BBC will deliver over 50 million media impressions. Our brand is the exclusive sponsor of the “Living In” series designed to leverage the BBC’s influence in the U.K. and across the globe. Our presence will also be felt through a strategic rotating banner campaign across bbc.com. Some elements of the program are exclusive to our brand.
Included*
The Daily Telegraph
Designed to deliver over 167 million media impressions through a variety of targeted rotational banner ads which will rotate through the Telegraphs various lifestyle channels. Our brand is also the exclusive sponsor of the “World’s Best Places To Live” microsite, showcasing 200 of the most extraordinary places to live around the world. Some elements of the program are exclusive to our brand.
Included*
South China Morning Post
Reaching the important Pacific Rim, the SCMP.com features our brand ad units driving viewers to sir.com. Strategically placed banner ads featuring listings represented by our network appearwithin the Property Section and Homepage and will deliver 500,000 media impressions. Included*
Financial Times/FT Chinese
Strategically placed media rich banner ads appearing on the flagship site of the Financial Times and ftchinese.com; banners appear in both English and traditional Chinese. Our collaboration with the Financial Times allows us to position the listings represented by our network in front of the world’s most affluent buyers delivering approximately 2 million media impressions.
Included*
Propgoluxury.com
Strategically placed media rich banner ads appearing on Propgoluxury.com which feeds:Luxury-insider.com, Property-report.com, Asia.wsj.com, Inluxe.cn, and luxuryproperties.com.This sponsorship is expected to deliver nearly 2 million media impressions. Included*
HK Tatler
This unique collaboration provides an ideal platform to showcase our premier properties, participate in regional project launches and offer Hong Kong Tatler’s audience our specialty market expertise. Our brand is the exclusive online real estate channel partner for
hongkongtatler.com, driving more than 24 million media impressions.
Architectural Digest
Our alignment with Architectural Digest will deliver an anticipated 8 million media impressions and encompasses an integrated online partnership through a commanding presence on architecturaldigest.com. Homes represented by the Sotheby’s International Realty network are featured in dominating positions, utilizing a multi-platform approach.
Included*
Country Life
Country Life magazine features magnificent country properties across the United Kingdom and beyond. Their website countrylife.com.uk, is considered the primary source of top-end properties. Anticipated to deliver 750k media impressions. Our brand will execute a targeted banner ad rotation featuring listings from around our network.
Included*
James List
JamesList.com is a truly global luxury website portal, attracting a niche audience of highly affluent consumers featuring private jets, yachts, exotic cars, exclusive watches and luxury homes. Our brand’s collaboration includes targeted banner ads rotating throughout this site, delivering approximately 500k media impressions.
Included*
KTVZ.com
Local Central Oregon news platform with 2.5-3 million views per month. Cascade Sotheby’s International Realty manages an exclusive page which features local real estate news, cultural events and exclusive community information. 300k banner ads per month driving traffic to our website.
Included**
Portland Business Journal
BizJournals.com/portland - brand advertising to draw traffic to the Cascade Sotheby’s International Realty® website and exclusive real estate page on the Portland Business Journal. Included**Lake Oswego Review
Pamplin Media partnership with the PortlandTribune.com and Lake-Oswego-Review-News.com Included**Chamber of Commerce
Staying active and aware of important, ever-changing issues and trends in our market places. Marketing to other business owners and community leaders to create strong partnerships.Bend
BendChamber.com Included**Sunriver
SunriverChamber.com Included**Sisters
SistersCountry.com Included**Crook County
VisitPrineville.org Included**Portland Business Alliance
PortlandAlliance.com Included**The Pearl District Association
PearlDistrict.org Included**Lake Oswego
LakeOswego.com Included**Vancouver
VancouverUSA.com Included**Visitors Association
Developing relationships with local visitors centers to increase brand awareness and drive relocation traffic. Our exclusive publication is distributed in many locations as a result of these strategic relationships.Bend
VisitBend.com Included**Central Oregon
VisitCentralOregon.com Included**Lake Oswego
iLoveLo.com Included**Travel Portland
A resource for visitors to the Portland Metro area. Included**Visit Vancouver
A comprehensive resource for visitors to the Vancouver area. Included**Effective & Automatic Online
Listing Distribution of All Listings
Worldwide syndication and partnerships with some of the most impressive media outlets allow us to include our brand’s listings on high-exposure, real estate related, websites.SothebysRealty.com
The core of an integrated global online marketing campaign with the goal to distinctly showcase our collection of extraordinary homes to highly-qualified visitors. 7 million unique visitors, 60million pages viewed annually. Broker profile pages, all property listings, links to local website. Included*
SIR Mobile
SIR Mobile is the only luxury real estate mobile app that works anywhere and searches globally. Available on Android, Apple or Blackberry in 45 countries, 3D driving directions, social sharing,and a tap to connect feature to immediately place a call or email. Included*
CascadeSothebysRealty.com
with Mobile
Comprehensive, responsive and designed for optimal user experience. All company listings, featured brokers and community pages, broker profile pages with direct links to broker websites, email and phone details as well as social media sharing options. Integrated lead logic system designed to drive traffic to our brokers. Mobile ready with no app needed.
Included*
ListHub
Powers our network’s online listing distribution program ensuring properties are distributed to high-trafficked websites for maximum exposure.wsj.com
Designed to drive over 3 million impressions to Sotheby’s International Realty listings worldwide. Included*nytimes.com
New York Times Great Homes and Destinations. Included*iht.com
The International Herald Tribune for worldwide connection. Included*zillow.com
Over 4 million listings presented with over 30 million unique visitors per month. Included*trulia.com
Captures over 8% of all real estate inquiry traffic online. Included*homes.yahoo.com
One of the top online real estate portals with over 26 million viewers per month. Included*google.com
Brand campaign displays on the world’s most popular search engine. Included*frontdoor/openhouse.com
The 5th largest online real estate portal with approximately 25 million visitors per month. Included*homefinder.com
Powering real estate searches for over 375 newspapers in the United States. Included*propgoluxury.com
Powerful digital platform, displaying Sotheby’s International Realty properties throughout Asia. Included*jamesedition.com
Currently this site receives more than 700,000 monthly views from over 200 countries. Included*homes.com
Popular U.S. based digital platform for real estate needs nationwide. Included*dailytelegraph.co.uk
One of the top 1000 sites in the world. Included*countrylife.co.uk
One of the top UK authorities on art, culture, real estate and rural life. Included*teatrium.net
Featuring the world’s luxury real estate holdings, this corporate partnership is well aligned. Included*real-buzz.com
The #1 site on International Search Engines for real estate information. Included*Single Property Website
To distinguish listings from others on the market, these individual listing websites are beautifully presented, multi-page sites with property specific URLs. $200/per propertyExclusive Development Website
For maximum exposure and optimal presentation of the exclusive communities and developments that Cascade Sotheby’s International Realty represents. $300/per communitySpecialty Market Websites
Unique to Sotheby’s International Realty is the experience that comes with searching for a home based on lifestyle. Sotheby’s International Realty has developed a series of websites specificallyhighlighting our properties as well as our unsurpassed expertise within each lifestyle category.
Farm & Ranch Properties
FarmAndRanchSIR.com
Enables discriminating consumers looking for valuable resources and comprehensive information on farm & ranch properties to search for the finest rural and recreational properties in the world. Included*Waterfront Properties
WaterfrontPropertySIR.com
For those looking for the serene backdrop a waterfront home provides, our network offers valuable insights and quality inventory that spans the globe. Included*Ski Properties
SkiPropertySIR.com
From ski in/ski out resort communities to year-round lodge activities, this specialty website exclusively showcases a robust inventory of extraordinary homes in snowy locations around the
globe. Included*
Golf Properties
GolfPropertySIR.com
For those that favor the luxury lifestyle both on the course as well as off of it, GolfPropertySIR.com is the single source of extraordinary golf style properties in the world. Included*Historic Properties
HistoricPropertySIR.com
For time honored properties around the world. Included*KTVZ.com
Local Central Oregon news platform with 2.5-3 million users per month. Cascade Sotheby’s International Realty powers 4 exclusive property search areas. $30 per month per 4 listingsPortland Business Journal Online
Home of the Day Real Estate - exclusive to Cascade Sotheby’s International Realty. $325 per month per listingLuxuryHomeMagazine.com
Participating Cascade Sotheby’s International Realty brokers featured on Luxury Real Estate Specialist section. Banner ads available for builders and communities that we exclusivelyrepresent.
Included with print advertising
FarmAndRanch.com
Immediate access to thousands of rural properties for sale in the United States. Exclusive to F&R membersLandWatch.com
Assisting visitors looking for investment land, recreational properties, hunting land, farms, timber sites, cabins and ranches. Strong presence in North and South America . Exclusive to F&R membersLandsOfAmerica.com
Largest rural real estate listing service in the US with over 1 million unique views per month. Exclusive to F&R membersFeatured Properties on Home Page
of SothebysRealty.com
Unique experience to showcase selected listings to global visitors on sir.com; cover properties generally receive approximately 50 more clicks than the average listing. Included**Featured Properties on Auction
House Website, Sothebys.com
Coveted exposure of property listings via the Auction House’s website. Included**Featured Properties in
International Herald Tribune Wrap
Front and back cover advertising placement of selected listing. These wraps are featured at unique venues such as Wimbledon, Cannes Film Festival, New York Couture Week, etc. Included**Featured Listings and Videos
Various property showcasing options offer different opportunities to provide additional exposure for listings on all main landing pages throughout sir.com. Included**Wall Street Journal
Circulation in the US of over 2.4 million. Negotiated DiscountsNew York Times
Circulation in the US of almost 2 million. Negotiated DiscountsSotheby’s Art & Home
Sotheby’s flagship publication featuring art, auction news, real estate and cultural events. Negotiated DiscountsCountry Life
Printed monthly with almost 40,000 copies distributed each edition. Negotiated DiscountsRobb Report Collection
Printed monthly, over 90, 000 copies distributed each edition. Negotiated DiscountsRobb Report Home & Style
Printed monthly, over 80,000 copies distributed each edition. Negotiated DiscountsInternational Herald Tribune
Circulation numbers in excess of 240,000 per edition. Negotiated DiscountsFinancial Times
Total print audience is 250,000 per month. Negotiated DiscountsBloomberg Markets
Printed monthly this publication targets high wealth individuals and has an audience of 375,000. Negotiated DiscountsThe Globe and Mail
Daily publication in the UK with an average of almost 400,000 readers. Negotiated DiscountsThe Land Report
Prints quarterly with a circulation of over 50,000. Negotiated DiscountsMountain Living
This bi-monthly publication has a readership of 40,000 in print and over 500,000 digitally. Negotiated DiscountsCascade
Extraordinary Living + Design
Central Oregon Edition
Exclusive flagship publication of Cascade Sotheby’s International Realty. 15,000 copies printed quarterly, distributed in over 142 locations including 12 local hotels and delivered to the door of 3,800 select homes.
$390 per full page
Cascade
Extraordinary Living +
Design
Portland Metro Edition
Exclusive flagship publication of Cascade Sotheby’s International Realty. 25,000 copies printed quarterly, distribution plans for over 150 locations including the Portland airport, hotels, cham-bers, visitor centers and more.
$550 per full page
1859 Oregon’s Magazine
Bi-monthly publication with strong presence in Oregon. Over 40,000 copies printed each edition. Distributed to a number of Oregon hotels. Negotiated DiscountsLuxury Home Magazine
25,000 printed bi-monthly with distribution throughout the Pacific Northwest. Negotiated DiscountsAlaska Airlines On Board Publication
This inflight publication reaches a potential 1.7 million people per month. Negotiated DiscountsAmtrak Ontrak Publication
60,000 copies printed quarterly for onboard reading on all train routes from Eugene through Portland and Seattle to Vancouver, BC. Negotiated DiscountsThe Pearl
Quarterly circulation of 35,000 prints with a readership of 217,275. Negotiated DiscountsThe Bend Bulletin
Most read newspaper in Central Oregon with daily circulation of over 118,000. Negotiated DiscountsSunriver Scene
This monthly publication is mailed to all owners in Sunriver, as well as distributed in a number of different Sunriver locations. Between 8,500-12,000 copies printed each edition. Negotiated DiscountsThe Nugget
A Sisters Oregon publication. 12,000 copies printed weekly. Negotiated DiscountsLake Oswego Review
Printed weekly with distribution of over 7,500. Many are mailed directly to homes in Lake Oswego. Negotiated DiscountsPortland Tribune
221,710 printed weekly with a readership of 557,775. Negotiated DiscountsThe Columbian
Weekly circulation of 147,000 in SW Washington. Negotiated DiscountsThe Winged M
Exclusive monthly publication of the Multnomah Athletic Club. Negotiated DiscountsSotheby’s Name & Heritage
Members of our network reap the ultimate reward of association with a brand that is over two centuries old, immediate name recognition and a coveted referral stream. Included**Global Relocation
Harnessing the power of our global network, the corporate relocation program sends and receives relocation business around the world daily. Included*Consistent and Quality Signage
First impressions are critical therefore our brand places great importance on sign compliance throughout the world. Included**Signage Delivery and Install
To maintain brand consistency as well as overall ease for brokers, signs for all listings are done through outside vendors who install posts, signs, riders and flyer boxes. Included**Turnkey Product Studio
Comprehensive online repository of our brand’s products and tools.Business Cards
Consistent & professional business card line customizable with company or personal imprint. 1,000/yearIncluded**Digital Letterhead Templates
An essential tool to further demonstrate your professionalism and affiliation with our brand. Included**Digital Envelope Templates
A personalized accompaniment to your firm’s letterhead. Included**Announcement Cards
Designed to announce your new affiliation with our brand. 200 Included**Postcards
Just Listed, Just Sold, Price Reduced - More than 140 postcard templates designed with copy & visuals for direct mail needs. Printing/mailing fees applyBrand Property Flyers
Online brochure creation process with various templates. For broker use and display in any Cascade Sotheby’s International Realty office location, for cross promotion. Printing fees applyEmail Marketing Program
Email marketing system with hundreds of templates available for custom creation. The CSIR in-house Marketing Department creates over 24 pieces per year as a turnkey solution for brokers-highly designed, targeting messaging ready to send. $50/month
Photography & Videography Service
In-house options for discounted production on any listings. Depends on property sizeVisual Tour Program
Automatically generated visual tours for use on any online platform. $15/montheGallery
Real time, dynamic property slide show displayed on flat screens in most SIR and Auction locations. Included**Corporate Listing Presentation Tool
for iPad or Power Point
Keynote listing presentation created for display on an iPad or Power Point. This presentation includes the SIR corporate advantages. Included**Custom Listing Presentation for
iPad, Power Point and Print
Created by the Cascade Sotheby’s International Realty in-house Marketing Department specifically for each broker. This presentation blends SIR advantages with CSIR local benefits and the unique attributes of the individual broker for a truly bespoke approach to marketing to sellers. Additional quarterly market updates included.
$350 one time charge
Seller Marketing Report
Automatically generated reports on all inventory can be sent to sellers showcasing the effectiveness of our digital marketing exposure for their listing. Included*Property & Fine Art Reservoir
Unlimited print and online usage of our fine art images and property listings from around the world. Included*Discounted Client Gifts & Tiffany
Products
Pre-negotiated rates on products and Tiffany merchandise available to all affiliates. Varies by productMonthly Significant Sales Report
Global significant sales report generated monthly showcasing the unique sold properties within our network; members can send this out electronically or print for distribution. Included*Learning Institute
Many opportunities exist throughout the year with Sotheby’s International Realty that keep members abreast of technology, new marketing initiatives, products/services and more viawebinar sessions and instructor led courses. Included*
SIR Members Site
This site acts as a repository of useful information about Sotheby’s International Realty, to help our members maintain their advantage and stay connected to the brand. Included*CSIR Members Site
Resource area for Cascade Sotheby’s International Realty brokers. A repository for broker manuals, company highlights, procedures, marketing tools, media kits, and ad schedules and more. Included**Brand Newsletter/Communication
from SIR and CSIR
Monthly communications sent to network members to keep them connected to the brand and local company. This includes statistical graphs, local announcements, company updates,
upcoming advertising opportunities and more. Included***
Sotheby’s Image Acquisition for
Local Promotion
Complimentary access to Auction House images for use in local marketing vehicles to demonstrate leverage of brand. Included*In-House CSIR Marketing
Department
Responsible for production of company magazine, marketing campaigns, negotiating and securing the lowest possible advertising rates for brokers, to assist with marketing proposals, presentations and branding opportunities. Responsible for all company websites and company communications.
Farm and Ranch Division
Vineyard Division
Exclusive to qualified members specializing in these niche markets. Exclusive advertising campaigns and placement, online and in print are created and negotiated on behalf of this division. Cost includes several collaborative media placements for exposure within these market sectors.
$1,100/ year per broker
New Homes & Development
Marketing Program
Specific marketing campaigns created to assist brokers in securing and maintaining exclusive relationships with builders and developers. This includes turnkey solutions for websites, print
materials and ad campaigns. Included**
Branded Email Addresses
Private branded emails with choice of email addresses: @sothebysrealty.com, @cascadesothebysrealty.com ( Central Oregon Brokers), @ csirportland.com (Portland Brokers),@csirvancouver.com ( Vancouver Brokers) Included**
CSIR Market Report
Created quarterly for print or digital use, our Market Report is designed to present market statistics, trends and insights for Central Oregon, Portland Metro and SW Washington. Included**CSIR Relocation Guides
Digital Relocation Guides for Central Oregon, Portland Metro and SW Washington available to all of our brokers for distribution. For personalization, custom introduction letters can be created. Included**CSIR Stock Photography
Available on our CSIR members site for brokers to use freely in personal marketing efforts. Included**Docusign Accounts
Individual electronic signature accounts for all brokers. Included**Electronic Ad Submission Forms
For each collaborative print media ad, custom forms are created for brokers to make placement easy and less time consuming. Included**Press Release Services
Developed for brokers to easily provide information about awards, volunteer or community participation and/or professional milestones. Distributed to a variety of news sources by theCascade Sotheby’s International Realty Marketing Department. Included**
Tool-Kit CMA Program
Allows brokers to create exceptional comparable market analysis presentations for listings utilizing MLS data. Included**Basecamp Accounts
For collaborative project sharing with other CSIR members and CSIR Marketing Department. Included**Sharefile Accounts
Individual accounts for brokers to store all listing and transaction documents. Easy transfer to staff for processing. Included**Marketing Collateral Updates
Created regularly by the Cascade Sotheby’s International Realty Marketing Department.Quarterly statistical graphs, monthly Valuable Points of Local Exposure and pieces which highlight2% Marketing Bonus Program
Structured around commission earned, this bonus is to assist brokers with individual marketing expenses, payment on cost based programs and personal advertising. Varies based on productionMonthly Technology Training
To assist brokers with using Cascade Sotheby’s International Realty technology. Included**Bi-Monthly Marketing Meetings
To offer brokers assistance with personal marketing such as social media, prospecting or writing ads. Also to offer training on company marketing platforms such as email marketing campaigns,custom listing presentations and single property websites. Included**
Listing Services
In-house assistance with every aspect of processing a new listing from ordering signs to ordering photography and videography, from creating marketing books to just listed cards and more. Cost depends upon servicesGlobal Networking Event
These global networking opportunities bring together the brand’s real estate professionals from all over the world to share, learn, network and grow. Subsidized fee varies by eventSotheby’s Auction House
Unique and exclusive opportunities to leverage and attend significant Auction House events. Subsidized fee varies by eventSotheby’s Auction - Local Events
Top listings, office launches and client appreciation events can be designed in collaboration with the Auction House to create a unique, custom event in local markets. Impress clientele withexclusive invitations to hear Sotheby’s experts.
Fees based on scope of custom event
Sotheby’s Wine - Local Events
In collaboration with Sotheby’s Retail Wine, local events can be orchestrated and held at qualifying listings or venues. Fees based on scope of eventBend Summerfest Sponsorship
With over 76,000 people in attendance, this is one of the busiest events of the year in Bend. Great opportunity for networking and branding on one full street in downtown Bend. Included**Sunriver Movie Nights Sponsorship
10 outdoor movies brought to guests of Sunriver by Cascade Sotheby’s International Realty each summer. Small, intimate events giving brokers an opportunity to mingle with prospects. Included**Building a Better Central Oregon
In conjunction with the COAR, this community event highlights sustainable building renovation or development in Central Oregon. Included**Peak Summer Nights - Bend
A series of 4 summer concerts at the popular Athletics Club of Bend, allows our brokers to invite and meet clients while enjoying some of the areas best Summer music. Included**Monthly First Friday Artwalks- Bend
Held at our downtown Bend office with opportunity for two brokers per month to host. An artist from Central Oregon is featured each month. Traffic averages between 200-300 people/month. Included**Monthly First Thursday Artwalks-
The Pearl District
To be held at our Pearl District location each month, featuring a different local artist and hosted by two local brokers. Included*** Included as a part of SIR Franchise Fee, ** Included as a part of CSIR Financial Contribution, *** Both E V E N T S + S P O N S O R S H I P
Broker Productivity Before and After Joining Cascade Sotheby’s International Realty
$2,500,000
$4,500,000
$6,500,000
$8,500,000
$10,500,000
$12,500,000
$14,500,000
$16,500,000
$18,500,000
$20,500,000
$22,500,000
JN PP VN BK RS CC15
O F F I C E L O C AT I O N S
Old Mill Bend
541.383.7600 | 650 SW Bond St, Suite 100 | Bend, OR 97702
Downtown Bend
541.383.7600 | 821 NW Wall Street | Bend, OR 97701
Sunriver
541.593.2122 | Sunriver Village Building 5 | Sunriver, OR 97707
Sisters
541.593.4277 | 431 East Cascade Avenue | Sisters, OR 97759
Farm, Ranch, Recrea on Division
541.323.2505 | 650 SW Bond Street | Bend, OR 97701
Portland
503.420.8600 | 1321 NW Hoyt Street | Portland, OR 97209
Vineyard Division
503.420.8600 | 1321 NW Hoyt Street | Portland, OR 97209
Lake Oswego
503.420.8600 | 4800 SW Meadows Road | Lake Oswego, OR 97035
Vancouver
360.419.6600 | 402 West 8th Street | Vancouver, WA 98660
