Embedded 2014 B2B. Embedded in c t-magazin

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Embedded 2014

B2B

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Companies in the embedded field once joining c’t usually stay with c’t.

Simple fact: The target group is the right one. Advertising works.

"Embedded" companies in c’t pages

Abeco Datentechnik 9.25 ads-tec 11.00 Advantech Europa 0.50 Axiomtek Deutschland 2.50 Bressner Technology 3.50 Brunel 4.00 Concept International 1.75 Eaton 10.00 Extra Computer 17.67 Ferrari electronic 2.00 Hetec 1.00

ICO Innovative Computer 17.33

ICP Deutschland 1.00

IDS Imaging Dev. Systems 4.67

Igel Technology 0.33 Kontron Elektronik 1.00 MHJ-Software 1.67 Pyramid Computer 7.00 Rittal 6.00 Schaeffer AG 1.25

Siemens Automation and Drive 17.00

Spectra Computersysteme 2.00

Sphinx Computer 1.33

Vision Systems 5.67

Wibu-Systems 6.50

Wiesemann & Theis 3.33

total pages in c’t 139.25

Source:

TopList 2014, Munich Advertising impact

THE RIGHT TARGET

GROUP.

BASE FOR SUCCESS.

IT-Director 0.74% CIO 0.74% PC Magazin 0.56% iX 7.74% Linux Magazin 4.66% LANline 7.18% c’t 77.98% Computer-woche 0.38%

The reader analysis LAC 2011 is the most detailed information source for media deci-sion-makers in the ITC market. For the first time, the LAC focused exclusively on pro-fessional IT/telecommunication decision-makers. Eleven publishers took part in the survey with a total of 14 publications. The LAC data, with a detailed presentation of market potentials and media usage behavior, serve to ease media and marketing planning. The particular focus is on corporate purchase plans and decision-making authority for IT/telecommunication hardware, software, services and solutions. c’t has a total reach of 784,000 professional IT/telecommunication investment decision-makers. Furthermore, the LAC 2011 shows that c’t is the most often used information source by IT professionals. With a coverage of 326,000 professionals, c’t-Magazin has a clear lead among the publications surveyed in the study and thus continues to be the favorite of IT professionals in Germany.

c’t-Magazin – Favorite of IT professionals

Basic facts

c’t 326,000 CHIP PC Welt Computer Bild iX LANline Computerwoche IT Administrator Business & IT CIO IT-Director IT Management IT Mittelstand is report 234,000 159,000 119,000 98,000 40,000 40,000 37,000 26,000 19,000 15,000 15,000 14,000 10,000

IT-PROFESSIONALS

Source: LAC 2011, Target group Competency in the computer area: Professional

Companies

Jan-Dec 2013

Advertising total in pages Shares in percent c’t 139.25 = 77.98 % iX 13.83 = 7.74 % LANline 12.83 = 7.18 % Linux Magazin 8.33 = 4.66 % CIO 1.33 = 0.74 % IT-Director 1.33 = 0.74 % PC Magazin 1.00 = 0.56 % Computerwoche 0.67 = 0.38 % Total pages 178.57 www.ct.de www.ct.de 24. 2. 2014 24. 2. 201466 magazin für computer technik magazin für computer technik

Technik-Trends 2014

Neue PC-Konzepte • Tablets, Notebooks und Hybride • 4K-Monitore Steam Machines • Gebogene Displays • Smartwatches • Spielen mit VR

Nepp bei Handy-Versicherungen Festplatten-Dockingstationen Dokumentenmanagement Intel NUC leise machen AMD Mantle in Battlefield 4 High-End-Server mit Xeon E7 Die neue Google Glass Android-Virenscanner spionieren Windows-Apps in HTML CeBIT-Buzzword Datability Multipath-TCP SSD-Benchmarks iOS: Jailbreak oder nicht?

Was der Update-Stopp für Sie bedeutet

Das XP-Ende meistern

Schmerzfrei umsteigen oder sicher weiterbetreiben

Technik-Trends 2014

Schmerzfrei umsteigen oder sicher weiterbetreiben CeB

IT-Vorscha u

Advertising activity

From January to December 2013 48 companies marketed their products within total 421 ads (178,57 pages). The biggest share: 26 companies placed 321 ads (139,25 pages) alone in c’t-Magazin.

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Embedded World

“Embedded” is a news topic that belongs to c’t - Magazin.

In this booklet you will find information and examples on

embedded product advertising and how to present.

EMBEDDED

- IN EVERY ISSUE.

26 TIMES A YEAR.

c’t MAGAZINE BRINGS

THE DECIDING TARGET

GROUPS TOGETHER

THE PLATFORM FOR

B2B PROS.

Source: LAC2011, ITK-Investitionsentscheider

Investitionen im betrieblichen Entscheidungsbereich in den nächsten 12 Monaten / Entscheidungsbeteiligung allgemein / Investitionssumme / Beschaffungsort

777,000

c’t readers: decide on investment in their professional area of responsibility

The league of TOP decision-makers

514,000

ITK decision-makers determine

product/performancefeatures

591,000

c’t readers: decision-makers assess/recommend what should be purchased: producers, products, brands, services

415,000

c’t readers: decision-makers assess/recommend

where/from whichsupplier the goods/services

should be purchased: location, supplier

37%

of the c’t readers – 291,000 – make

final decisions

Die Budgets

174,000

c’t readers plan acquisitions of 5,000 up to 25,000 Euros

260,000

c’t readers plan larger acquisitions of 25,000 up to 500,000 Euros

500,000

Euros and more are budgeted by

the top elite of the 56,000 ITK decision-makers

Where are the goods/services purchased?

441,000

c’t readers prefer producers/ house-to-house distribution

283,000

c’t readers purchase in classical manner from computer retailers/VARs

259,000

readers turn to wholesale markets or distributors

The c’t reader

Your editorial contact:

Benjamin Benz, E-Mail: [email protected]

www.ct.de www.ct.de 24. 2. 2014 24. 2. 201466 magazin für computer technik magazin für computer technik

Technik-Trends 2014

Schmerzfrei umsteigen oder sicher weiterbetreiben CeB

IT-Vorscha u

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Typical ad for embedded products: 1/3 or 1/4 page

in the

editorial section

PANEL PCS

RUGGED DESIGN

MINI PC

EMBEDDED WITH

LOW POWER

Ad type

Readership Overlap

www.ct.de www.ct.de 24. 2. 2014 24. 2. 2014

6

magazin für computer technik magazin für computer technik

Technik-Trends 2014

Neue PC-Konzepte • Tablets, Notebooks und Hybride • 4K-Monitore Steam Machines • Gebogene Displays • Smartwatches • Spielen mit VR Nepp bei Handy-Versicherungen

Festplatten-Dockingstationen Dokumentenmanagement Intel NUC leise machen AMD Mantle in Battlefield 4 High-End-Server mit Xeon E7 Die neue Google Glass Android-Virenscanner spionieren Windows-Apps in HTML CeBIT-Buzzword Datability Multipath-TCP SSD-Benchmarks iOS: Jailbreak oder nicht?

Das XP-Ende meistern

Technik-Trends 2014

Neue PC-Konzepte • Tablets, Notebooks und Hybride • 4K-Monitore Steam Machines • Gebogene Displays • Smartwatches • Spielen mit VR Nepp bei Handy-Versicherungen

Festplatten-Dockingstationen Dokumentenmanagement Intel NUC leise machen AMD Mantle in Battlefield 4 High-End-Server mit Xeon E7 Die neue Google Glass Android-Virenscanner spionieren Windows-Apps in HTML CeBIT-Buzzword Datability Multipath-TCP SSD-Benchmarks iOS: Jailbreak oder nicht?

Das XP-Ende meistern

CeB IT-Vorscha u iX IT Adminstrator IT-Director

58.1 %

46.6 %

43.7 %

36.2 %

35.4 %

34.6 %

33.5 %

is report Computerwoche CIO LANline Source: LAC2011

extract of magazines; external overlap

EXAMPLE:

46.6 % OF THE

LANLINE READERS

ALSO READ

c’t-MAGAZIN, I.E. WITH

AN AD IN c’t YOU

AUTOMATICALLY

REACH THESE 46.6 %

OF THE LANLINE

READERS.

THE PERCENTAGES IN

EFFECTIVE READERSHIP

NUMBERS:

106,000 iX readers 44,000 LANline readers 37,000 IT Administrator readers 17,000 is report readers 21,000 CIO readers 18,000 IT-Director readers 48,000 Computerwoche readers

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2.

Typical ad for embedded products - follow up ads in

the

editorial section

NAS

CLUSTER

FILESERVER

STORAGE SERVER

Typical ad for embedded products:

Follow up

1. ad page, right hand side 2. ad page, next right hand side 3. ad page, next right hand side

Effective response element:

QR-Code, Hotline oder weblink/ct

Response elements and Follow ups

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Typical ad for embedded products - follow up ads in 1/4

block

size in

the

market section

with fair notice

OUTDOOR PANELS

Typical ad for embedded products - follow up ads in the

market

section

INDUSTRIAL PC

INDUSTRIAL

WORK-STATIONS

FANLESS SERVER

PANEL PC

Market section and fair guide

1. 2. 3.

Embedded shows 2014

c’t issue

space close

embedded world, Nuremberg, 25. - 27. February 06/14 05. Febr. 2014

industrial IT, Hanover Fair, 07. - 11. April 09/14 19. March 2014

electronica, Munich, 11. - 14. November 24/14 14. Oct. 2014

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Heise Zeitschriften Verlag GmbH & Co. KG

Karl-Wiechert-Allee 10 30625 Hannover

Fax: +49 [0]511 53 52-200

Our media portal: www.ct.de/mediakit

Your Advertising Partners

USA

Advertising Sales Office

Avani Media, Inc.

80 Liberty Ship Way, Suite 25 Sausalito, CA 94965 USA Phone: +1-415-331 2150 Fax: +1-415-289 0402 Web: www.avanimedia.com Leslie Hallanan E-Mail: [email protected]

England and Ireland

Advertising Sales Office

Oliver Smith & Partners Ltd.

Silver House 31 Beak Street UK-London W1F 9SX Phone: +44 207978-1440 Fax: +44 207978-1550 Web: www.osp-uk.com Colin Smith E-Mail: [email protected]

Asian

Advertising Sales Office

CyberMedia Communications Inc.

6F-1, No.89, Sec. 1, Beixin Rd., Xindian Dist.,

New Taipei City 23147, Taiwan Phone: +886-2-8911-0960 Fax: +886-2-8911-0940 Web: www.cybermedia.com.tw Fanny Chang

E-Mail: [email protected]

German Head Office

Advertising Director

Udo Elsner

Phone: +49 511/5352-222 E-Mail: [email protected]

Head of International Ad Business

Babette Lahn

Phone: +49 511/5352-240 E-Mail: [email protected]

Sales Manager International

Bettina Scheel Phone: +49 511/5352-892 E-Mail: [email protected]

TRUST IN …

• OVER 30 YEARS

OF EXCELLENCE

IN REPORTING

• MORE THAN

225,000 SUBSCRIBERS

(IVW Q.IV/13)