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Lean User Experience

Alberto Mucignat

Better Software

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Alberto Mucignat

(11 anni in 1 minuto)

Design che funziona.

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Alberto Mucignat - Lean UX - Better Software 2011

01

What about you?

Metodi agili?

Lean?

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The Elements of User Experience

A basic duality: The Web was originally conceived as a hypertextual information space; but the development of increasingly sophisticated front- and back-end technologies has fostered its use as a remote software interface. This dual nature has led to much confusion, as user experience practitioners have attempted to adapt their terminology to cases beyond the scope of its original application. The goal of this document is to define some of these terms within their appropriate contexts, and to clarify the underlying relationships among these various elements.

Jesse James Garrett

[email protected]

Visual Design: graphic treatment of interface elements (the "look" in "look-and-feel")

Information Architecture: structural design of the information space to facilitate intuitive access to content

Interaction Design: development of application flows to facilitate user tasks, defining how the user interacts with site functionality

Navigation Design: design of interface elements to facilitate the user's movement through the information architecture

Information Design: in the Tuftean sense: designing the presentation of information to facilitate understanding

Functional Specifications: "feature set": detailed descriptions of functionality the site must include in order to meet user needs

User Needs: externally derived goals

for the site; identified through user research, ethno/techno/psychographics, etc.

Site Objectives: business, creative, or other internally derived goals for the site

Content Requirements: definition of content elements required in the site in order to meet user needs

Interface Design: as in traditional HCI: design of interface elements to facilitate user interaction with functionality

Information Design: in the Tuftean sense: designing the presentation of information to facilitate understanding

Web as software interface

Web as hypertext system

Visual Design: visual treatment of text, graphic page elements and navigational components Concrete Abstract time Conception Completion

Functional

Specifications

Requirements

Content

Interaction

Design

Architecture

Information

Visual Design

Information Design

Interface Design Navigation Design

Site Objectives

User Needs

User Needs: externally derived goals

for the site; identified through user research, ethno/techno/psychographics, etc.

Site Objectives: business, creative, or other internally derived goals for the site

This picture is incomplete: The model outlined here does not account for secondary considerations (such as those arising during technical or content development) that may influence decisions during user experience development. Also, this model does not describe a development process, nor does it define roles within a user experience development team. Rather, it seeks to define the key considerations that go into the development of user experience on the Web today.

task-oriented

information-oriented

30 March 2000

© 2000 Jesse James Garrett http://www.jjg.net/ia/

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Alberto Mucignat - Lean UX - Better Software 2011

01

Cos’è Lean*?

1. Continuously

invest on people

2. Promote a culture

of

continuous improvement

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Lean: focus sul valore.

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Alberto Mucignat - Lean UX - Better Software 2011

Roots of Lean Startup*

7

+

=

+

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Alberto Mucignat - Lean UX - Better Software 2011

01

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Alberto Mucignat - Lean UX - Better Software 2011

01

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Lean UX cycles*

Build

Sketch

Wireframes

Prototypes

Validate

Usability Testing

A/B Testing

Site Analytics

Funnel Analysis

Learn

Generative Research

Ideation

Mental models

Behavior Models

Test Results

Competitive Analysis

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Alberto Mucignat - Lean UX - Better Software 2011

01

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Layers of Lean UX

1. UX Strategy

2. Personas

3. Scenari

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Alberto Mucignat - Lean UX - Better Software 2011

01

Keeping the holistic vision

(throughout iterations)

U.S. 1

U.S. 2

U.S. 3

U.S. 4

U.S. 5

U.S. 7

U.S. 8

U.S. 9

U.S. 6

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Chi fa iteration planning

è UX designer.

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Alberto Mucignat - Lean UX - Better Software 2011

01

Multiple discovery moment*

Biz / tech / design together

Small, cross-functional,

highly collaborative teams

Lightweight, informal methods

Rapid cycles (Build, Validate, Learn)

Focus on the customer.

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Alberto Mucignat - Lean UX - Better Software 2011

01

Head of UX Strategy

1. Ultimate responsible of the product UX

2. Invest continuously on people

3. Continuous improvement

4. C-level equivalent

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Bonus track:

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Alberto Mucignat - Lean UX - Better Software 2011

27

In a startup no fact exists inside

the building,

only opinions

.

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Grazie!

Alberto Mucignat

[email protected]

http://www.mucignat.com

http://www.doralab.it

References

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