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Lessons From Recent Data Security Cases

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Lessons From Recent

Data Security Cases

Mobile Payments Law, Law Seminars International Palo Alto, California, November 22, 2013

(2)

Topics

What types of alleged damages allow data breach plaintiffs to

avoid dismissal of their claims?

Does the economic loss doctrine bar card issuers’ negligence

claims against hacked merchants and processors?

Does the FTC have jurisdiction to issue unfair practice

complaints related to data security?

 What must card brands establish to justify fines and

assessments against merchants for violating the PCI DSS?

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Current law

Courts often dismiss claims filed by private

plaintiffs after data breaches.

– Claims typically include breach of contract, negligence, fraud, and unfair trade practices, among others.

Unless the lead plaintiffs can show they have incurred economic damages, the claims will almost always be dismissed due to lack of standing or failure to adequately plead the damages component of the claims.

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Current law

See, e.g.,

Katz v. Pershing, LLC, 672 F.3d 64 (1st Cir. 2012) (no standing);Reilly v. Ceridian Corp., 664 F.3d 38 (3rd. Cir. 2011) (same), cert.

denied, 132 S. Ct. 2395 (2012);

In re Barnes & Noble Pin Pad Litig., No. 12-cv-8617 (N.D. Ill. Sept. 3,

2013) (same)

Amburgy v. Express Scripts, Inc., 671 F. Supp. 2d (E.D. Mo. 2009)

(same);

Hendricks v. DSW Shoe Warehouse, 444 F. Supp. 2d 775 (W.D. Mich.

2006) (dismissing Michigan CPA claims , holding “There is no existing Michigan statutory or case law authority to support plaintiff’s position that the purchase of credit monitoring constitutes either actual

damages or a cognizable loss.”);

Paul v. Providence Health System-Oregon, 351 Or. 587, 273 P.3d 106

(Or. 2012) (affirming dismissal of Oregon UTPA claims; finding

(5)

Current law

If a plaintiff pleads economic damages, courts may

deny a motion to dismiss. See, e.g.,

Resnick v. Avmed, Inc., 693 F.3d 1317, 1323 (11th Cir. 2012) (“Plaintiffs allege that they have become

victims of identity theft and have suffered monetary damages as a result. This constitutes an injury-in-fact under the law.” Plaintiffs also alleged unjust

enrichment, which the Court agreed could proceed);

Anderson v. Hannaford Bros. Co., 659 F.3d 151, 164-67 (1st Cir. 2011) (holding that plaintiffs who pled that

they were forced to pay card-replacement fees, or had to purchase insurance, after their credit and debit card data was stolen and thieves made

(6)

Current law

After remand, the court in

Resnick v. AvMed,

Inc.

, No. 1:10-cv-24513-JLK (S.D. Fla. Oct. 25,

2013), granted an unopposed motion for

preliminary approval of class action settlement,

which sought

$3 million

in damages, including:

reimbursement for losses caused by identity theft;

– up to $10 per year for each class member who paid for

insurance before the data breach, subject to a $30 limit,

for unjust enrichment damages;

$750,000 for class counsel’s attorney’s fees and costs; – $10,000 to be split among the class representatives.

(7)

Current law

 The preliminary settlement in Resnick also includes mandatory security improvements:

security awareness training for all company employees; – training on appropriate laptop use and security for all

company employees whose employment responsibilities include accessing information on company laptops;

upgrading of all company laptops with additional

security mechanisms;

full disk encryption technology on all company

desktops and laptops;

physical security upgrades at company facilities to

further safeguard workstations from theft; and

revision of written policies and procedures to enhance

(8)

Current law

Among alleged economic harms courts have

held sufficient to avoid dismissal are claims that

vendors’

inaccurate security and privacy

representations caused consumers to overpay

for smartphones

.

E.g.

,

Pirozzi v. Apple, Inc., 2013 U.S. Dist. LEXIS 110729, at *11-27 (N.D. Cal. Aug. 5, 2013)

In re Apple iPhone Litig., 844 F. Supp. 2d 1040, 1053-56 (N.D. Cal. 2012)

Goodman v. HTC America, Inc., 2012 WL

(9)

Current law

Most courts have held that an alleged

diminution of the value of personal information

is not sufficient

to avoid dismissal:

In re Google Inc. Cookie Placement Consumer Privacy Litig., 2013 WL 5582866, at *2-3 (D. Del. Oct. 9, 2013)

Goodman v. HTC America, Inc., 2012 WL 2412070, at *7-8 (W.D. Wash. June 26, 2012)

But see Claridge v. RockYou, Inc., 785 F. Supp. 2d

(10)

Current law

Courts have held that payment

card issuers’

negligence claims

against merchants and

payment processors were

barred by the

economic loss doctrine

.

E.g.,

In re TJX Cos. Retail Security Breach Litig., 564 F.3d 489, 498-99 (1st Cir. 2009)

Sovereign Bank v. BJ’s Wholesale Club, Inc., 533 F.3d 162, 175-78 (3d Cir. 2008)

(11)

A recent case may change the law

Lonestar Nat’l Bank v. Heartland Payment Sys.,

Inc., 2013 WL 4728445, at *2-6 (5th Cir. Sept. 3,

2013) (

New Jersey’s economic loss doctrine

does not bar card issuer banks’ negligence

claim against hacked card processor, reversing

dismissal)

(12)

Current law

The FTC may claim breach of § 5 of the FTC Act,

regardless of whether individuals incurred

damages.

The FTC has filed complaints at least 19times

against companies that have suffered data

breaches, alleging either that

– the company violated its privacy policy and thereby committed a deceptive practice or – the company’s failure to deploy adequate

(13)

Current law

See, e.g.,

In the Matter of HTC America Inc., FTC File No. 122 3049 (Agreement containing

Consent Order, Feb. 22, 2013) available at

http://ftc.gov/os/caselist/1223049/130222htcorder.pdf

In the Matter of BJ’s Wholesale Club, Inc., FTC File No. 042 3160 (Agreement

containing Consent Order, June 16, 2005), available at

www.ftc.gov/opa/2005/06/bjswholesale.htm

In the Matter of The TJX Companies, Inc., FTC File No. 072-3055 (Agreement

containing Consent Order, March 27, 2008),available at

www.ftc.gov/os/caselist/0723055

In the Matter of Sears Holdings Management Corporation, FTC File No. 082 3099

(Agreement containing Consent Order, September 9, 2009), available at

http://www.ftc.gov/os/caselist/0823099/index.shtm

In the Matter of DSW Inc., FTC File No. 052 3096, (Agreement containing Consent

Order, Dec. 1, 2005), available at www.ftc.gov/opa/2005/12/dsw.htm

In the Matter of Dave & Buster's, Inc., FTC File No. 082 3153 (Agreement containing

Consent Order, March 25, 2010), available at

(14)

Current law

 “Reasonable” or “appropriate” security measures

can be determined from the FTC cases, regulations under other U.S. statutes, and industry standards:

– Assign Responsibility

– Identify Information Assets – Conduct Risk Assessments

– Select and Implement Responsive Security Controls – Monitor Effectiveness

– Regularly Review Program – Address Third Party Issues

(15)

Current law

E.g.

,

In the Matter of HTC

required HTC to:

– Designate an employee to coordinate security – Identify internal and external threats

– Conduct risk assessments

– Implement reasonable safeguards including security testing

– Retain service providers capable of maintaining security practices consistent with the order

– Evaluate and adjust the security program as needed

(16)

Pending cases may change the law

FTC v. Wyndham Worldwide Corp.

,

No.

2:13-cv-01887 (D.N.J.):

– Wyndham provided certain computer services for its hotel franchisees

– Attackers accessed the hotels’ networks,

allegedly though Wyndham’s network and stole payment card data – three times

– Wyndham’s privacy policy made representations about its data security but disclaimed

(17)

Pending cases may change the law

– Wyndham declined to enter into an Agreement and Consent Order with the FTC

– The FTC sued Wyndham, alleging both unfair and deceptive practices

(18)

Pending cases may change the law

– Wyndham moved to dismiss, arguing:

• The FTC Act does not extend to data security regulation • The FTC may not announce data security standards

through consent orders rather than through rulemaking

• The Act requires the FTC to show substantial injury to

consumers, which doesn’t exist because consumers are reimbursed for payment card fraud

• The unfairness claim fails to allege how Wyndham’s

security measures were inadequate or caused losses

• The deceptive practice claim fails to meet Rule 9(b) • The deceptive practice claim ignores franchise law. • The deceptive practice claim fails to plead facts to

support how Wyndham’s own security measures were inadequate

(19)

Pending cases may change the law

– The FTC responds to Wyndham:

• It pled specifically how Wyndham’s security was deficient

(Wyndham failed to use firewalls, stored PCI data in clear text, passwords were not complex, servers on connected networks were not patched, etc.)

• Consumers were injured due to unreimbursed fraud, lost

access to credit, and increased costs; Wyndham’s damages arguments raise fact issues

• The injuries were caused by Wyndham, e.g., being unable

to determine the source of a brute force attack

• The FTC’s authority is broad and includes data security

• Wyndham had notice through industry standards and FTC

consent orders about what reasonable security required

(20)

Pending cases may change the law

– The Chamber of Commerce as an amicus argues the FTC is overreaching because:

• Congress reined in the FTC by adding the “substantial

injury” requirement after the agency previously sought to extend its authority too far

• Congress excluded FTC consent orders from precedents

for civil money penalties in 15 U.S.C. § 45(m)(1)(B)

• The FTC has rulemaking authority under 15 U.S.C. § 57a,

which the agency failed to use to specify data security rules

(21)

Pending cases may change the law

In the Matter of LabMD, Inc.

,

FTC No. 9357 (FTC

Complaint, August 28, 2013), the FTC alleges:

– The lab had a copy of LimeWire P2P software installed on a billing computer in 2008

– The lab generated insurance aging reports and “day sheets,” which included patients’ names and SSNs, and cancelled checks

– One of the lab’s insurance aging reports was available on LimeWire and day sheets were in possession of an identity thief

(22)

Pending cases may change the law

LabMD filed an Answer on September 17, 2013,

alleging, among other things:

– The FTC has no subject matter jurisdiction

– The FTC Act does not give the FTC authority to regulate the

acts alleged in the Complaint

– The alleged acts did not cause consumers substantial injury – The FTC failed to provide fair notice and due process by

(23)

Current law

The payment card brands may impose fines

and assessments through their fraud recovery

rules if

– an attacker steals payment card data from a merchant and

– a forensic investigation shows the merchant

failed to comply with any of the requirements of the PCI DSS

(24)

Pending cases may change the law

Genesco, Inc. v. Visa U.S.A., Inc.

,

2013 WL

3790647 (M.D. Tenn. July 18, 2013), denied Visa’s

motion to dismiss Genesco’s California UCL and

common law claims.

– Genesco alleged Visa’s fines and assessments of

$13.3 million violated the UCL, breached

Genesco's contracts, violated the duty of good faith, unjustly enriched Visa, and entitled

Genesco to restitution

– Visa moved to dismiss the UCL, unjust

(25)

Pending cases may change the law

– The Genesco court denied Visa’s motion, holding

• The UCL is broad and covers claims unconscionable

commercial contract terms where the terms of the contract implicate the public interest

• Visa’s contracts could be found to be harmful to

merchant competition and may be unfair in the market for credit and debit card transactions if Genesco shows, as it alleges, that Visa imposed fines and assessments without a factual basis or in violation of Visa’s standards and procedures

• Additionally, the fines and assessments may be

(26)

Pending cases may change the law

Elavon, Inc. v. Cisero’s Ristorante, Inc.

, Dist. Ct.

No. 100500480 (Summit County, Utah):

– Acquiring bank and its parent company sued to recover

card brand fines and assessments

– Merchant, represented by Constantine Cannon,

counterclaimed seeking a declaratory judgment of

nonliability, and alleging negligence, breach of contract, breach of good faith, conversion, and breach of fiduciary duty

– The court dismissed the negligence counterclaim as barred

by the economic loss doctrine

(27)

Current law

 The U.S. Department of Justice has prosecuted both

U.S.-based and foreign hackers. E.g.,

Albert Gonzalez, a ring-leader in the Hannaford breach

and many others, is currently serving a 20-year sentence.

Four Russians and a Ukrainian were recently indicted for

their roles in 14 different breaches in which 170.5 million payment card datasets were stolen. U.S. v. Drinkman, et al., Second Superseding Indictment, Cr. No. 09-626 (D. N.J. July 25, 2013)

(28)

Pending cases may change the law

 Microsoft, working with the FBI, obtained a

preliminary injunction seizing domain names and IP addresses used by criminals who ran the Citadel

botnet. Microsoft v. John Does 1-82, Civ. No.

3:13-cv-319 (D.N.C. June 13, 2013).

– The injunction also enabled Microsoft to upload

curative code that deleted botnet files from zombie computers controlled by Citadel command and control servers.

– The court also granted leave for Microsoft to conduct discovery to identify the Doe defendants.

(29)

Questions?

Randy Gainer, Attorney, CISSP Davis Wright Tremaine LLP | Seattle

(206) 757-8047

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