brand identification style guide 2016
2
PREMIUM
BRAND IDENTIFICATION USER
& USAGE INFORMATION
Page 3 Introduction
Page 4 Specific Usage Logo Formats
Page 5 PMS Solid Colours Logo
Page 6 CMYK Commercial Print Logo
Page 7 RGB Digital Media Logo
Page 8 Spacial and Size Relationships
Page 9 White Space - Good Space
Page 10 White or Black Backgrounds
Page 11-12 Exceptions to the Rule
Page 13 Website Promotion Logo
Page 14-15 Advertising Fonts
Page 16-18 Vehicle Display Signage
Page 19-20 Showroom Display Signage
Page 21 Contact Details
brand identification style guide 2016
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PREMIUM
BRAND IDENTIFICATION USER
& USAGE INFORMATION
• Welcome to the Premium Showers and Robes (Hereafter referred to as Premium)
Brand Identification User and Usage Information Style Guide. • This manual sets out the guidelines as to how the Premium brand identification can be used in applications relating to specific forms of advertising and marketing communication media and mediums. (digital on-line and print mediums). PRINT (CMYK). WEB (RGB). CORPORATE INTEGRITY (PMS). • To ensure consistency in the Premium brand delivery
across all areas of the advertising and marketing mix it is important that the usage guidelines set out in this document are adhered to and applied verbatim.
• IMPORTANT: At no time should the logo elements or colours be changed or altered in any form. The Premium logo can only be enlarged or reduced (scaled proportionately). • Careful size and proportional consideration in the design
development process leaves ‘no open for interpretation’ scope for the end user application. Premium typography and umbrella icon must always be used exclusively together in the spacial relationship and integrity the brand identification was created, however the Premium umbrella icon can be reproduced in isolation ‘stand-alone’ when a considered creative response design application solution requires it. • By following the usage information contained within this
manual the Premium brand identification will present a consistent brand identification message across all advertising and marketing activities for maximum stand-out effect.
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PREMIUM
BRAND IDENTIFICATION USER
& USAGE INFORMATION
• It is important to recognise that different digital artwork formats of the Premium logo are required to reproduce accurate colours, clarity and sharpness of brand identification across all forms of on-line marketing and the print marketing media mix.
• Website & digital reproduction - RGB format files required. • Traditional Printing - CMYK format files required.
• International solid colour print - PMS format files required. • IMPORTANT: To ensure optimum reproduction quality
of digital logo files never re-scale .png, .jpeg, .bmp, .tif format digital logo artwork files to a larger size than original file created, the image will loose it’s reproduction quality become blurry and pixellated.
• The following 3 pages explains 3 specific industry standard digital artwork formats and the Premium logo colour specifications applicable in each circumstance.
• Re-scalable to any size (VECTOR) digital Premium brand logo artwork files have been provided in industry standard .eps format, these files can be re-scaled to whatever size required and re-saved in specific project required formats such as .jpeg, .png, .tif, .bmp, etc. for all specific on-line electronic and printed marketing support requirements.
• Follow the usage guidelines and you can’t go wrong.
Specific Usage Logo Formats
No need for compromise. Affordable Designer Dream Kitchens made just for you.
premium kitchens
brand identification style guide 2016
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PREMIUM
BRAND IDENTIFICATION USER
& USAGE INFORMATION
• Pantone PMS colours are the International print standard for print colour reproduction. PMS colours are solid colours. • The Premium logo will reproduce at it’s optimum
visual impact when reproduced in PMS colour format.
• PMS colours will reproduce accurately & consistently across all commercial print media & display signage requirements. • Premium Pantone PMS colour nominations:
= PREMIUM BLACK (PMS 433)
= PREMIUM GREEN (PMS 375)
= PREMIUM ORANGE (PMS 1375)
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PREMIUM
BRAND IDENTIFICATION USER
& USAGE INFORMATION
• CMYK colour printing requires one to four colours to reproduce a specific colour or photographic image. • CMYK printing is generally used for commercial
printing of catalogues, brochures, booklets, etc. • CMYK colours will reproduce consistently across all
commercial print media & display signage requirements when the below colour break is adhered to.
• Premium brand CMYK colour nomination:
= PREMIUM BLACK (CMYK) 90%C 70%M 55%Y 70%K = PREMIUM GREEN (CMYK) 50%C 100%Y
= PREMIUM ORANGE (CMYK) 50%M 100%Y
brand identification style guide 2016
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PREMIUM
BRAND IDENTIFICATION USER
& USAGE INFORMATION
www.premiumoz.com.aupremium showerscreens
made just for you
Transform your bathroom without restriction or compromise • frameless • semi frameless • framed screen design options
• RGB format digital logo files are required to reproduce on-line images for websites and computer monitors. • IMPORTANT: Monitor colour calibrations vary. In most
circumstances, ‘modern’ monitor colour reproduction is of a high quality and when the digital RGB colour
nominations below are adhered to will produce consistent Premium brand Imagery for online requirements.
• Premium brand RGB colour nominations:
= PREMIUM BLACK (RGB) R11 G34 B42 = PREMIUM GREEN (RGB) R151 G191 B13 = PREMIUM ORANGE (RGB) R242 G148
brand identification style guide 2016
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PREMIUM
BRAND IDENTIFICATION USER
& USAGE INFORMATION
• Careful design consideration has been given to the space, shape, form and size of all elements that combine to create and present the Premium logo for maximum advertising and marketing brand impact.
• Under no circumstances should they be changed to fit a pre-determined space. Always design marketing
support material around the brand and you can’t go wrong.
Spacial & Size Relationships
brand identification style guide 2016
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PREMIUM
BRAND IDENTIFICATION USER
& USAGE INFORMATION
• Careful design consideration has been given to the amount of ‘white space’ required to effectively display the Premium logo for maximum impact.
• Follow the guideline diagram below for minimum white-space required when placing logo into advertising material.
White Space - Good Space
brand identification style guide 2016
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PREMIUM
BRAND IDENTIFICATION USER
& USAGE INFORMATION
• For optimum Premium brand identification impact the preferred logo display background colour is white. • However: Should a considered creative response design
option require placing the Premium logo on a black (dark colour) background, premium black becomes white or on vehicle display metallic silver, all other colours remain the same, see example below.
brand identification style guide 2016
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PREMIUM
BRAND IDENTIFICATION USER
& USAGE INFORMATION
• The preferred Premium logo display option is the complete Premium logo, (text and umbrella configuation), however when a considered creative response solution requires the Premium logo to fit a defined space that does not facilitate the appropriate use of the full logo, the Premium Umbrella (an industry recognised symbol) can be displayed as a ‘stand-alone’ icon to represent the Premium brand.
• The ‘white-space’ rule also applies to the use of this icon. See page 9 for more information.
Exceptions to the rule
brand identification style guide 2016
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PREMIUM
BRAND IDENTIFICATION USER
& USAGE INFORMATION
• The preferred Premium logo display option is the
complete Premium logo, (text and umbrella configuation as per left side bottom sample), however when a
considered creative response solution requires the Premium logo to fit a defined space that does not facilitate the
appropriate use of the full logo, the Premium brand logo can appear in a single line as per the sample below. • The single line Premium logo must always be scaled
proportionally, (no squeezing or squashing).
• The ‘white-space’ rule also applies to the use of this icon. See page 9 for more information.
Exceptions to the rule
CONT.brand identification style guide 2016
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PREMIUM
BRAND IDENTIFICATION USER
& USAGE INFORMATION
• The internet (website) is a vital component of a businesses core marketing and promotion strategy. • As an option and wherever space is applicable the
PremiumOz.com.au logo web address graphic can be utilised to maximise the leverage of the brand and promote the PremiumOz.com.au website in the process. • The PremiumOz.com.au logo can appear without the
‘showers and robes’ descriptor when space is limited, when specifically promoting the website address.
Website Promotion Logo
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PREMIUM
BRAND IDENTIFICATION USER
& USAGE INFORMATION
CONTENT FONT: (MYRIAD PRO)
To compliment the Premium brand image the
preferred content typography font family is MYRIAD PRO. The Myriad Font family comes in condensed, light, medium and bold variants making it a versatile advertising and marketing support collateral creation font.
IMPORTANT: The MYRIAD PRO font family should be the only fonts used in the preparation of Premium Marketing and Advertising support material. Internally & Externally.
DISPLAY HEADINGS FONT: (MISO)
The MISO Font is a modern round condensed font that compliments the Premium brand logo font.
Used exclusively and in partnership with the Premium logo these fonts will create a fresh, clean, consistent branded communication message to your competitors and customers alike. Promoting an innovative, progressive brand image to your market.
The body (content) copy contained within this document is the MYRIAD PRO font (Myriad Pro Light).
Examples of all fonts see next page.
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PREMIUM
BRAND IDENTIFICATION USER
& USAGE INFORMATION
CONTENT FONT: (MYRIAD PRO) Example:
To compliment the Premium brand image the
preferred content typography font family is MYRIAD PRO.
DISPLAY HEADINGS FONT: (MISO) Example:
showers and robes
PREMIUM TOLL FREE PHONE NUMBER: (MYRIAD BOLD) Example:1300 664 150
Remember it’s the attention to detail that makes the difference, even the font Premium displays it’s contact phone number in is important in delivering to market a consistent brand identification communication message.
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PREMIUM
BRAND IDENTIFICATION USER
& USAGE INFORMATION
• All topics covered in the Premium brand identification
style guide manual are applicable to all areas of advertising and marketing support activities and must be adhered to in Vehicle Display Signage Creation also.
• Vehicle Display Signage presents many unique situations that can create problems with the correct brand presentation requirements of the Premium branded message and each vehicle being signed should be considered on it’s own merit, but maintain the integrity of the original master template design. Whatever the vehicle, sign graphics should not appear over handles, door seals and areas that distract the driver. • Considered Creative Response Design amendments can
be made to suit ‘unique’ individual circumstances, the changes should always be sighted, viewed & signature approved by an authorised representative of Premium. • Consistency in the Premium brand is vital in
maintaining brand stand out strategy and integrity. • For convenience and design integrity, Premium
graphic design elements of all content has been provided and can be found in the Premium logo pack.
• The following 2 pages depict the ideal layout style for all vehicles, (sedans and vans).
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PREMIUM
BRAND IDENTIFICATION USER
& USAGE INFORMATION
Vehicle Display Signage
CONT.TYPICAL PREMIUM INSTALLATION VAN
Note: The red axis line (non printing) indicating the text line up and angle of graphics positioned on vehicle. This angle can vary ‘slightly’ to facilitate van panel limitations, but never the line up of all elements through the axis indicated.
All windows (exception cabin) to have printed graphics on white sun screen as depicted above.
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PREMIUM
BRAND IDENTIFICATION USER
& USAGE INFORMATION
Vehicle Display Signage
CONT.TYPICAL PREMIUM PROMO CAR
Note: The red axis line (non printing) indicating the text line up and angle of graphics positioned on vehicle. This angle can vary ‘slightly’ to facilitate car panel limitations, but never the line up of all elements through the axis indicated.
Rear windows to have printed graphics on white sun screen as above back window depicted. When placing graphics it is important to be aware of how contours, shapes and angles on the car will determine the actually positioning of decals. Attention to detail will make the Premium branding a stand-out!
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PREMIUM
BRAND IDENTIFICATION USER
& USAGE INFORMATION
• All topics covered in the Premium brand identification
style guide manual are applicable to all areas of advertising and marketing support activities and must be adhered to in Showroom display signage creation also.
• Showroom display signage presents many unique situations that can create problems with the correct brand presentation requirements of the Premium branded message and each showroom being signed should be considered on it’s own merit, but maintain the integrity of the original master logo design. Considered creative response design amendments can be made to suit ‘unique’ individual circumstances, the changes should always be sighted, viewed & signature approved by an authorised representative of Premium. • Consistency in the Premium brand is vital in
maintaining brand stand out strategy and integrity. • The following page depicts the ideal layout style for
all showroom brand display requirements.
• Display signage wherever possible should be created in PMS nominated Premium corporate colours.
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PREMIUM
BRAND IDENTIFICATION USER
& USAGE INFORMATION
Showroom Display Signage
CONT.IMPORTANT: To ensure the stand-out of the Premium Umbrella when extending beyond a wall height a
white halo must back the icon. The size relationship between Premium typography & Umbrella Icon should never be
altered from the original master artwork file as supplied in the Premium logo pack. See above image for guideline.
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PREMIUM
BRAND IDENTIFICATION USER
& USAGE INFORMATION
Premium Showers and Robes Pty. Ltd. Head Office:
Laverton North: 2 - 8 Oxford Road Laverton North Vic. 3026. Phone: 9394 0700 email: [email protected]
web: www.premiumoz.com.au
Showrooms:
Springvale: 1/841 Princes Hwy Springvale Vic. 3171. Phone: 9540 3162
Geelong: 91 Pakington Street Geelong West. 3218. Phone: 5221 1275
Bendigo: 68 Beischer Street Bendigo East. 3550. Phone: 5442 7799
Albury: 4/39 Bennu Circuit Albury NSW. 2640. Phone: 02 6043 3531
Pemium Brand Designers:
KG Advertising www.kgad.com.au
