Channel 4 Digital
Media Pack 2015
All4.com
All4.com is the brand new website which launched this year which encapsulates the breadth and diversity of Channel 4 channels and programming. Catch up on and find out about your favourite shows and films. Explore and discover a range of exclusive content in 4 Shorts. The website is divided into three intuitive sections: On Demand- Catch up, shorts and programme guides Now- The live broadcast stream or each of our channels
Next- What to watch out for next and premieres
61m
Page views49%
Males51%
Females25m
Visits
14m
Unique visitors2.9
Visits per visitor2.5
Page views per visitSource: Adobe Analytics channel4.com (average Jan - Dec 2014), comScore channel4.com Dec 2013 3 month av, GB TGI Clickstream channel4.com Q4 2014 TGI = Target Group Index (all adults = 100)
52%
15–34
76%
ABC1
“Advertising on the internet is more relevant to me than other advertising” (TGI = 179)
“I find online advertising more
entertaining than other ads” (TGI = 189) “I Often Refer To The Internet Before Making A Purchase” (TGI = 126)
On Demand
The home of our fantastic video on demand service, which hosts a wide selection of programmes from Channel 4, E4 and More4. As well as 30-day catch up, registered users can delve into a huge
library of classic programmes, including complete series of the most memorable shows from the last 30 years. All this content is available free of charge, with no limit to the amount watched and
can also be downloaded on iOS and Android to watch offline. Registered users can receive recommendations based on the programmes they’ve already enjoyed, select favourites and set
reminders.
47%
Males53%
Females59%
16–3474%
ABC1“I often notice the advertisements on the internet” (TGI = 139)
“I’m tempted to buy products I’ve seen advertised” (TGI = 134)
“Whilst watching TV I search on the internet for products I see advertised” (TGI = 139)
Source: : Adobe Analytics (average Jan - Dec 2014), comScore Dec 2014 3 month avg., GB TGI Q1 2015, TGI = Target Group Index (all adults = 100)
Current Total
11m
Registered Users
Average monthly figures
45m
VOD packages
Entertainment
Comedy
Drama
Specialist
Lifestyle
Food
Health
Homes
Factual
Docs
News
History
Comedy
Sitcoms
Shorts
Stand up
Genre targeting
Source: Channel4 Business Intelligence,
Channel 4 VOD can now be targeted in 3 different ways:
VOD packages
Adults
16-34
Women
16-34
Demographic targeting
Men
16-34
Adults
ABC1
Women
ABC1
Men
ABC1
Source: Channel4 Business Intelligence,
Channel 4 VOD can now be targeted in 3 different ways:
VOD packages
Interest targeting
Source: Channel4 Business Intelligence,
Channel 4 VOD can now be targeted in 3 different ways:
Film4
The online home of the UK’s biggest film channel – Film4 is watched by more people than all of Sky Movies combined.
As well as 1000s of film reviews, interviews, clips and trailers, the site hosts an area dedicated to Film4 productions, a reminder that
Film4 doesn’t just show films, it makes them, too.
Another fantastic addition to the site is Film4 on demand, where users can rent brand new releases plus a huge selection of library
titles to watch online or download to watch offline.
1m
Page views53%
Males47%
Females522K
Visits
432K
Unique visitors1.5
Visits per visitor2.8
Page views per visit46%
15–34
69%
ABC1
“”I find online advertising more entertaining than other advertising” (TGI = 329)
“Online adverts play a part in
influencing the brand I buy” (TGI = 304) “Whilst watching TV, I search the internet for products I see advertised” (TGI = 277)
Average monthly figures
Top performing E4 content
on 4oD
E4
E4’s young 15-34 ABC1 audience’s insatiable desire for even MORE of their favourite TV shows. From home grown hits such as the Inbetweeners,
Made in Chelsea and Hollyoaks to popular US acquisitions such as The 100 and Revenge. Find out more about the programmes or view on
demand.
1. Hollyoaks
45%
Males55%
Females59%
15–3454%
ABC1“I find online advertising more
entertaining than other ads” (TGI = 325) “Online adverts play a part in
influencing the brands I buy” (TGI = 235)
“Advertising on the internet is more relevant to me than other advertising” (TGI = 246)
Source: : C4 Internal Systems, TGI Clickstream Q4 2014, TGI = Target Group Index (all adults = 100)
More 4
More 4 is Channel 4’s intelligent, challenging and witty sibling with thought provoking content
centring around drama, arts and lifestyle. Popular with an ABC1 25-44 audience. From compelling US dramas such as The Goodwife to
insightful documentaries, homes and food content.
Users can find out more or catch up.
40%
Males60%
Females49%
25–4435%
ABC1Purchasing on the Internet:
Yes, in the last 6 months – 91%
Yes, but not in the last 6 months – 6%
No, never – 3%
Source: C4 Internal Systems, TGI Clickstream Q4 2014, Net Observer / Harris Interactive
Top performing More 4
content on 4oD
Overall UKTV portfolio
In September last year UKTV Play launched, a portal to a unique viewing experience. UKTV Play is home to all the best
on demand content from Dave, Really Yesterday & soon Drama (April 2015), making it easier for users to find & view
more of what they love.
UKTV on demand content has 344k monthly UU’s across PC, iOS, Android and 1.5m VoD views across PC, iOS, Android Virgin & Youview platforms. UKTV expect the growth in VoD views to continue with the launch of 5 more new platforms in
2015 & the addition of Drama content.
Standard Pre & Mid Rolls are available across all the UKTV on demand content on the as well as display banners on PC, more
interactive & engaging formats are available across PC content. Advertisers can also curate their own UKTV content
to create a sponsored “collection”, UKTV play sponsorship opportunities will be available in the summer of 2015.
44%
Males56%
Females48%
15–4473%
ABC1Online adverts play a part in influencing the
brands I buy (i=110)
I find online advertising more entertaining
than other ads (i= 124)
I’m tempted to buy products I’ve seen
advertised (i= 134)
In VOD We Trust 2015
•
Channel 4’s on-demand player (4oD) grabbed 80% of
respondents’ attention versus YouTube’s 20%
•
YouTube’s cluttered visual environment increases the work a
viewer’s brain has to do by 50% as they process what to
watch next whilst the ads are playing, reducing their ability to
concentrate
•
Five seconds of free YouTube airtime is unlikely to be of any
significant benefit as viewers were impatient to skip the ad
when given the option to do so and less inclined to engage
and opt in
Get in touch to see the full study.
In October 2014, Channel 4 undertook a pioneering study with Cog Research and Dr Amanda Ellison at
Durham University, using Eye Tracking & Skin Conductance Response to understand exactly how
people consume VoD.
We found that advertising on TV on-demand players outperforms YouTube for viewer acceptance,
Creative Directory
Channel 4 has a wealth of experience in
creative partnerships. Please explore our
case studies and get in touch with us
directly to hear more and have a proposal
tailored to your advertiser’s unique needs.
Competitions
Bespoke campaigns
4 Shorts
Takeovers
Pre roll production
w w w .ch an n el4s ales .co m /ad vert is in g/o n li n e/ in tegra ted_ so lu tio n s
Dual Screen
Collection Lounges
iVoDs
Channel 4 offers a range of market-leading interactive video formats on 4oD, including:
Ad Link - Providing a toolbar of buttons to a number of different web destinations, from ‘buy it now’ to ‘share on facebook’ or even ‘download a coupon’.
Ad Extend - While the user is watching the ad, they are offered the option to watch a longer or additional video.
Ad Pause - When the user presses pause on 4oD, the video in the video player is replaced with a still ad or short animation. Currently available on C4.com and coming soon on Android and a number of other 4oD platforms.
Adapt - Our most advanced product yet uses our registration data to tailor the ad in real time to viewers. Overlays can be added to the video by gender, age group or location. This allows advertiser to surface products or offers relating to an individual user’s profile, or direct them to a store local to them.
Ad Elect - Asks the user to choose which ad format they wish to watch, thereby engaging them in the advertiser content.
Ad Bloom - Provides the advertiser with the opportunity to layer the video with additional interactive content. For example, to present extra videos or galleries, to data capture, or to encourage the user to share or ‘like’ on Facebook.
Ad Shop – While the user is watching ad, they are served links to buy the products showcased in the ad at the exact moments they appear. Perfect for retailers, this format allows users to effectively “buy the ad” with minimal barriers to purchase
