Global Digital Marketing Market

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Global Digital Marketing Market 2014-2018

Description: About Digital Marketing

Digital marketing uses various tools for digital marketing functions such as sales CRM, marketing

automation, e-commerce, e-mail, WCM, web analytics, and social CRM. All these software tools collectively help an organization to develop and implement effective marketing strategies. These tools are developed to serve specific functions in the Global Digital Marketing market as explained below:

- Sales CRM manages customer interaction and aligns an organization's sales process such as order tracking, sales performance, and distribution.

- Marketing automation enhances the capabilities of the marketing department of any organization to design strategies, automate processes, and improve customer communications, and also operates either as standalone software or as a major component of CRM software.

- E-commerce software offers advanced capabilities for searching, order management, cart management, and content management, as well as marketing and reporting capabilities.

- E-mail marketing software enables organizations to reach out to customers directly through emails and helps to automate the marketing process by offering more sales leads.

- WCM is a software tool used to create, manage, store, and deploy content on the internet. The content may be in the form of text, audio, graphics, videos, and photos.

- Web analytics refers to the collection, measurement, and analysis of web-based data that helps end-users understand and optimize the use of a website.

- Social CRM software helps organizations to engage in conversations and relationships with potential and existing customers through the internet, digital channels, and social media networks.

The analysts forecast the Global Digital Marketing market will grow at a CAGR of 15.22 percent over the period 2013-2018

Covered in this Report

The Global Digital Marketing market includes the following major segments: Sales CRM, Marketing Automation, E-commerce, E-mail Marketing, Social CRM, WCM, and Web Analytics.

The report, the Global Digital Marketing Market 2014-2018, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas and the EMEA and APAC regions; it also covers the Global Digital Marketing market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.

Key Regions - Americas - EMEA - APAC Key Vendors - IBM Corp. - Oracle Corp. - Salesforce.com Inc. - SAP AG

Other Prominent Vendors - Adobe Systems Inc. - Aplicor LLC

- Attensity Corp. - Clicky

- ComScore Networks Inc. - Demandware Inc. - Ebay GSI Commerce - Fireclick

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- Intershop

- Lithium Technologies Inc. - LongJump CRM

- Microsoft Corp. - Netsuite Inc. - OpenText Corp.

- Percussion Software Inc. - Sitecore Inc.

- StrongView - SugarCRM Inc. - Yahoo Analytics - ZohoCRM Inc. Key Market Drivers

- Increased Focus on Digital Media. - For a full, detailed list, view this report. Key Market Challenges

- Lack of Skilled Personnel.

- For a full, detailed list, view our report. Key Market Trends

- Emergence of SaaS-based Solutions. - For a full, detailed list, view this report. Key Questions Answered in this Report

- What will the market size be in 2018 and what will the growth rate be? - What are the key market trends?

- What is driving this market?

- What are the challenges to market growth? - Who are the key vendors in this market space?

- What are the market opportunities and threats faced by the key vendors? - What are the strengths and weaknesses of the key vendors?

You can request one free hour of our analyst's time when you purchase this market report. Details are provided within the report.

Contents: 01. Executive Summary 02. List of Abbreviations 03. Scope of the Report 03.1 Market Overview 03.2 Product Offerings

04. Market Research Methodology 04.1 Market Research Process 04.2 Research Methodology 05. Summary of Figures 06. Introduction 07. Market Landscape 07.1 Market Overview 07.2 Market Size and Forecast 07.3 Five Forces Analysis 08. Market Segmentation 08.1 Global Sales CRM Market 08.1.1 Market Size and Forecast

08.2 Sales CRM Market by Geographical Segmentation 08.3 Global Marketing Automation Market

08.3.1 Market Size and Forecast

08.4 Marketing Automation Market by Geographical Segmentation 08.5 Global E-commerce Market

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08.8 E-mail Marketing Market by Geographical Segmentation 08.9 Global Social CRM Market

08.10 Social CRM Market by Geographical Segmentation 08.11 Global WCM Market

08.12 WCM Market by Geographical Segmentation 08.13 Global Web Analytics Market

08.14 Web Analytics Market by Geographical Segmentation 09. Geographical Segmentation

09.1 Global Digital Marketing Market by Geographical Segmentation 10. Buying Criteria

11. Market Growth Drivers 12. Drivers and their Impact 13. Market Challenges

14. Impact of Drivers and Challenges 15. Market Trends

16. Trends and their Impact 17. Vendor Landscape 17.1 Competitive Scenario 17.1.1 Mergers and Acquisitions 17.2 Market Share Analysis 2013 17.3 Other Prominent Vendors 18. Key Vendor Analysis 18.1 IBM Corp. 18.1.1 Business Overview 18.1.2 Business Segmentation 18.1.3 Key Information 18.1.4 SWOT Analysis 18.2 Oracle Corp. 18.2.1 Business Overview 18.2.2 Business Segmentation 18.2.3 Key Information 18.2.4 SWOT Analysis 18.3 Salesforce.com Inc. 18.3.1 Business Overview 18.3.2 Business Segmentation 18.3.3 Key Information 18.3.4 SWOT Analysis 18.4 SAP AG 18.4.1 Business Overview 18.4.2 Business Segmentation 18.4.3 Key Information 18.4.4 SWOT Analysis

19. Other Reports in this Series List of Exhibits

Exhibit 1: Market Research Methodology Exhibit 2: Summary of Key Figures

Exhibit 3: Global Digital Marketing Market 2013-2018 (US$ billion) Exhibit 4: Global Digital Marketing Market Segmentation 2013 Exhibit 5: Global Sales CRM Market 2013-2018 (US$ billion) Exhibit 6: Sales CRM Market by Geographical Segmentation 2013 Exhibit 7: Global Marketing Automation Market 2013-2018 (US$ billion) Exhibit 8: Marketing Automation Market by Geographical Segmentation 2013 Exhibit 9: Global E-commerce market 2013-2018 (US$ billion)

Exhibit 10: E-commerce Market by Geographical Segmentation 2013 Exhibit 11: Global E-mail Marketing market 2013-2018 (US$ billion) Exhibit 12: E-mail Marketing Market by Geographical Segmentation 2013 Exhibit 13: Global Social CRM market 2013-2018 (US$ billion)

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Exhibit 15: Global WCM Market 2013-2018 (US$ billion) Exhibit 16: WCM Market by Geographical Segmentation 2013 Exhibit 17: Global Web Analytics Market 2013-2018 (US$ billion) Exhibit 18: Web Analytics Market by Geographical Segmentation 2013

Exhibit 19: Global Digital Marketing Market by Geographical Segmentation 2013 Exhibit 20: Global Digital Marketing Segmentation 2013-2018

Exhibit 21: Market Attractiveness by Global Digital Marketing Segments Exhibit 22: Global Digital Marketing Market by Vendor Segmentation 2013 Exhibit 23: IBM Corp.: Business Segmentation

Exhibit 24: Oracle Corp.: Business Segmentation Exhibit 25: Salesforce.com Inc.: Business Segmentation Exhibit 26: SAP AG: Business Segmentation

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