Prosci change management webinar
Increasing change management
maturity and agility: Prosci and EY
1
Prosci by the #s:
9 17 80% 4,500+ Longitudinal studies Years of research Fortune 100 companies Research participants………...
Prosci’s mission
To help individuals and organizations build
their own change management capabilities
through development and delivery of research-based, holistic, and easy-to-use tools and methodologies.
………...
► 150 countries
► 1,000+ change management
professionals
Session objectives
3
Need for
agility
Defining
agility
for agility
Appetite
Maturity
model
capability
Growing
challenges
Barriers/
In this session you will:• Understand the need for agility
• Explore definitions of organizational and change agility, and define agility for your own organization
• Learn a simple, powerful maturity model for change capability
• Receive best practices and immediately actionable steps for building change capability
• Hear how organizations have tackled the challenges faced when building change agility through case studies of real Prosci and EY clients
• Contribute to real-time research on the topic
Need for
Today’s change requires agility
5Change leadership
competencies
throughout
Out-changing as a
competitive advantage
Strategic
imperative:
Strategy is
change
Velocity of change:
Demand side pull
Bigger Faster
Connected Complex
Agility is an organizational imperative
Market forces are continuously
pushing organizations to be
increasing agile in their
go-to-market strategy.
Greater success is found within
organizations that are
Enhanced agility
increases market relevance
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Strategic
vision
Organizational
alignment
Competitive
advantage
Responsive change management capability is a key
differentiator in enhancing organizational agility
Examples in action:
EY worked with a global agricultural client to enable organizational
transformation with a comprehensive change management (OCM) program: • More efficient operating model
• Meet evolving customer needs
• Enhance client to supplier collaboration and transparency
• Customer-centric OCM
strategy and deployment • Flexible and responsive
enablement approach
Which motivators are at play in your
organization’s agility effort?
- Scale/growth
- Speed to market
- Increased connection with stakeholders
- Simplify complexity
- Other (type in to chat pane)
Agenda
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Need for
agility
Defining
agility
for agility
Appetite
Maturity
model
capability
Growing
challenges
Barriers/
Change capability/agility
DNA/fabric/norm through individual competencies
and integrated CM approaches
Change capability/agility
DNA/fabric/norm through individual competencies
and integrated CM approaches
Change management
Catalyzing individual transitions to
deliver organizational results
Change management
Defining agility
“The ability to transform
information into insight in
response to market movements.”
“Organisational agility: How business can survive and thrive in turbulent times,” The
Economist Intelligence Unit, 2009.
“The speed and ability of a
business to identify and react
to internal and external events
that could and do occur.”
Optimizing and balancing corporate agility for insurers, EYGM Limited, 2013.
“The result of integrating alertness to changes with a capability to use resources in responding to such changes, all in a timely, flexible, affordable, relevant manner.”
“Understanding Organizational Agility: A Work-Design Perspective,” Clyde Holsapple, Xun Li, University of Kentucky, 2008.
What is your
definition
of agility?
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How do you define change agility?
13
What is the level of a common,
shared definition of change agility
in your organization?
-5 – Complete shared definition
-4 – Mostly shared definition
-3 – Some shared definition
-2 – Slight shared definition
-1 – No shared definition
Contributing to real-time research
Agenda
Need for
What drives an appetite
to enhance organizational agility?
15
Organizations with
agility integrated into
their culture have a
distinct advantage in
the market
Survival
imperative
Some organizations realize they have to be agile to continue to exist
Culture
Some companies have agility built into their culture
A robust change capability that
facilitates organizational agility is a key differentiator
What are your organization’s
reasons/drivers for enhancing
your organizational agility?
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What is your organization’s appetite
for building capability?
- 5 – Huge appetite
- 4 – Large appetite
- 3 – Moderate appetite
- 2 – Small appetite
- 1 – No appetite
Contributing to real-time research
Agenda
Need for
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Level 5 OrganizationalCompetency
Change management competency is evident at all levels of the organization and
is part of the organization's intellectual property and competitive edge
Continuous process improvement in place Highest profitability, responsiveness and project success rates
Level 4 Organizational Standards
Organization-wide standards and methods are broadly deployed for managing and
leading change
Selection of common approach
Level 3 Multiple
Projects
Comprehensive approach for managing change is being applied on multiple
projects within organization
Examples of best practices evident
Level 2 Isolated
Projects Some elements of change management are being applied in isolated projects
Many different tactics used inconsistently
Level 1 Ad Hoc or Absent Little or no change management applied
People-dependent without any formal practices or plans
Highest rate of project failure, turnover and productivity loss
How mature is your organizational change capability?
Maturity drivers:
•
“Burning platform”
•
Desire
•
Awareness
•
Expertise/capability
Robust change capability enables
an organization to make rapid
adjustments in response to market
forces.
Prosci®
Change Management Maturity Model™
Level 5 Organizational Competency
Change management competency is evident at all levels of the organization and
is part of the organization's intellectual property and competitive edge
Continuous process improvement in place Highest profitability, responsiveness and project success rates
Level 4 Organizational Standards
Organization-wide standards and methods are broadly deployed for managing and
leading change
Selection of common approach
Level 3 MultipleProjects
Comprehensive approach for managing change is being applied on multiple
projects within organization
Examples of best practices evident
Level 2 Isolated
Projects Some elements of change management are being applied in isolated projects
Many different tactics used inconsistently
Level 1 Ad Hoc or
Absent Little or no change management applied
People-dependent without any formal practices or plans Highest rate of project failure, turnover and productivity loss
Prosci
®Moving companies up the
maturity spectrum leads to market results
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Examples in action:
EY worked with a regional bank client to enable a technology and organizational transformation with an integrated OCM program to:
• Respond efficiently to regulatory and reporting requirements
• Leverage established and strong client culture to meet emerging market needs • Improve business processes
• Establish a structured and reusable OCM approach
• Enhance stakeholder management
Examples in action:
EY worked with a large US utilities client to create a road map to accelerate customer awareness and adoption to:
• Meet new market forces with greater transparency, control and options • Move organization from process-driven
to outcome-driven focus • Create shared purpose and vision
• Evaluate and enhance existing organizational resources capable of meeting evolving market needs
Level 5 Organizational Competency
Level 4 Organizational Standards
Level 3 MultipleProjects
Prosci
®Change Management Maturity Model
™Where is your
organization today?
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What is your current level of maturity?
- Level 5 – Organizational Competency
- Level 4 – Organizational Standards
- Level 3 – Multiple Projects
- Level 2 – Isolated Projects
- Level 1 – Ad hoc or Absent
Contributing to real-time research
Agenda
Need for
How does my organization
move up the maturity spectrum?
25
Change agility requires integrating into
changes, projects and programs.
“I’d like three orders
of change agility
from page 145,
please.”
Change agility takes
more than chatter,
“want to” or magic.
What is enterprise change
management capability?
CM
Build
individual
competencies
Integrate
into
changes, projects
and programs
Execs & Senior LeadersData on biggest
barriers and obstacles
• Lack of understanding of
and buy-in for change
management
• Poorly resourced and
executed deployment
effort
• No leadership
commitment or
consistent sponsorship
• Lack of application of
change management
• Lack of expertise
• Conflicting priorities
• Lack of focus or
prioritization
• No participation by
managers and supervisors
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Prosci research
What is the biggest barrier to increasing
change agility for your company?
Removing barriers
to increasing organizational agility
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Examples in action:
EY worked with a financial services client to define, implement and scale up an organizational change management program to:
• Create a self-regulated workforce
• Create an embedded culture of change
• Enable flexibility and speed for high-impact changes
• Gain stakeholder buy-in • Drive front, middle and back
office impacts
• Build client OCM capability
Examples in action:
EY worked with a global advertising and marketing client to enable large-scale technology and organizational transformation with an integrated OCM program to:
• Drive resource productivity gains • Enhance innovation and creativity by
removing organizational barriers • Create a culture of continuous
engagement • Develop trust through highly
collaborative program activities
• Define nimble OCM team structure
to establish ongoing organizational capability
Session objectives
Need for
agility
Defining
agility
for agility
Appetite
Maturity
model
capability
Growing
challenges
Barriers/
In this session you will:• Understand the need for agility
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EY capability support
For more information, contact the following members of EY’s People and Organizational Change Leadership Team:
Charlie Goldwasser [email protected] +1 818 355 3443 Los Angeles Nathan Fisher [email protected] +1 617 784 7338 Detroit Dana Moore [email protected] +1 714 585 3908 Chicago The better
the question. The better the answer. The better the world works.
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“If you're serious about achieving true change management as one of your core organizational competencies, then find a way to get to this course.”