Student Satisfaction Student Satisfaction
There are a several findings of definition regarding to the concept or term
There are a several findings of definition regarding to the concept or term ““satisfactionsatisfaction ”” inin the services and marketing literature. According to Oliver (1997), he stated that satisfaction is a the services and marketing literature. According to Oliver (1997), he stated that satisfaction is a pleasurable fulfillment which in general consumers are familiar that consumption completes pleasurable fulfillment which in general consumers are familiar that consumption completes some goal, desire and consequently this completion creates a pleasurable feeling. As for Halstead some goal, desire and consequently this completion creates a pleasurable feeling. As for Halstead et al. (1994), satisfaction refers to an alternate response that is centered on matching the result of et al. (1994), satisfaction refers to an alternate response that is centered on matching the result of the product with some standard set prior to the purchase and measured during or after the product with some standard set prior to the purchase and measured during or after consumption.
consumption.
On the contrary, Fornell (1992) describes satisfaction as a common evaluation based on the On the contrary, Fornell (1992) describes satisfaction as a common evaluation based on the result of the product perceived after the purchase and compared with prospects prior to the result of the product perceived after the purchase and compared with prospects prior to the purchase. Additionally, the term satisfaction has been researched thoroughly in many empirical purchase. Additionally, the term satisfaction has been researched thoroughly in many empirical studies through massive personal interviews and meetings with consumer groups. Satisfaction studies through massive personal interviews and meetings with consumer groups. Satisfaction according to Giese and Cote (2000) comprises of three crucial elements which are first, a general according to Giese and Cote (2000) comprises of three crucial elements which are first, a general affective response that varies in its intensity, secondly a focus on the choice of product, purchase affective response that varies in its intensity, secondly a focus on the choice of product, purchase or consumption and lastly, the moment of determination that varies according to different or consumption and lastly, the moment of determination that varies according to different situations and duration in time.
situations and duration in time.
The term satisfaction itself creates a vast diversity within industry and societal The term satisfaction itself creates a vast diversity within industry and societal perspectives and varies with regard to the object focus and level of specificity. According to Yi perspectives and varies with regard to the object focus and level of specificity. According to Yi (1991), satisfaction consists of levels of satisfaction with a product or service, purchase decision (1991), satisfaction consists of levels of satisfaction with a product or service, purchase decision experience, performance attribute, consumption-use experience, department or store of the experience, performance attribute, consumption-use experience, department or store of the business organization, lastly with a pre-purchasing experience.
Comparatively, Spreng and Olshavsky (1989) argue that consumer desires instead of expecting when comparing the performance of a product or a service while other scholars such as Churchill and Suprenant (1982) define satisfaction as a process which is more complex than explained by disconfirmation of theory.
The satisfaction concept has also been prolonged recently to the context of higher education and is focused on among the community of students. As referred to Oliver and Desarbo (1998), it is define that student satisfaction is “the favorability of a student ’s subjective assessment of the numerous outcomes and experiences related with education and being shaped continually and repeated experiences in campus life ”. Elliott and Shin (2002) also mention that student satisfaction gives a positive effect on fundraising and student motivation in higher education.
On the other hand, according to Elliot and Healy (2001) the term student satisfaction is mainly about a short term attitude that results from the evaluation of their experience with the education service received. It is merely a conceptualized identification according to Bhattacharya et. al. (1995) as a degree to which an organization such as the university and the organizational members in this case referring to the graduates exchanging attributes and values in return, an attempt to satisfy one or more personal needs among themselves.
Despite to the various definitions, student satisfaction is also considered as an effective reaction in a time referred to Beerli et al. (2002), resulting from the assessment of the teaching services and study support offered to the student by the university. Furthermore, it is also viewed by Astin (1993) as a broad construct covering student ’s subjective experience and perceptions of the value experience consequently resulted as a key outcome in higher education.
Harvey, Plimmer, Moon, and Geall (1997) also indicate that student satisfaction is a quality enhancement tool which is designed to improve the quality of student experience. In addition, Bailey, Bauman and Lata (1998) study shows that student satisfaction can be viewed in a way of associating various multiple factors such as campus community, advertising services, and faculty in the educational environment accounted for the variance in students ’ satisfaction.
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