Cloud Servers in the Datacenter: The Evolution of Density-Optimized

(1)

Cloud Servers in the Datacenter:

The Evolution of Density-Optimized

Jean S. Bozman

Research Vice President

IDC Enterprise Platforms Group

(2)

Agenda

Market Drivers for Change

Density-Optimized Servers

(3)

2011 Mobile Devices & Apps Mobile Broadband Cloud Services Social Business Big Data/ Analytics

The Third Platform

for Industry Growth

PC LAN/ Internet Client- Server 1986

Millions Thousands

Hundreds of Millions

of Users Tens of Thousands _{of Apps}

Billions

of Users

Millions

of Apps

Trillions

of “Things”

(4)

Phases Leading to Cloud:

(5)

WW Devices Communicating At Any

Given Time (2012)

– excluding enterprise datacenters

Mobile Devices (4.2B) Computers (1.9B)

Entertainment (1.3B)

Home Networking (1.0B) Toys/Appliances (0.8B)

VoIP (0.7B)

Industrial/Auto (0.2B)

(6)

Worldwide Growth of Cloud Services,

2011-2016

WW Server IB WW Server Shipments

WW Virtual Server IB 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 100,000

2011 2012 2013 2014 2015 2016

Software as a Service (SaaS)

Platform as a Service (PaaS)

Infrastructure as a Service (IaaS)

Total Cloud Services

Revenue in $M (USD)

Source: IDC Cloud Black Book, 2012

(7)

Agenda

(8)

• More, and Broader, Access to More Data

• Impact Across Geos – Expanding the Global Audience • Extending the “Walls” of the Enterprise

• Building compliance with governmental regulations into the solution, while “isolating” workloads in a virtualized server, multi-tenant cloud environment

• End-to-end solutions (mobile phone to CSP) will require redesign of the software environment

• Business Goals: Better end-user productivity, more efficient processing of applications, databases

(9)

 Server Density is Increasing

• Systems on a Chip (SOCs): Less cabling, fewer components

• Server Processors as “Neighbors” to Local Storage

• Leveraging Low-Power Processors (e.g., ARM, Intel Atom)

 Fabric Is a Key Component of Dense Systems

• Fabrics Bring More Switches Inside the Machine

• Downsizing the System “Board” for High Performance • Smaller Distances Between Components

(10)

“ Density optimized servers are designed for large-scale datacenter environments where parallelized workloads are prevalent. The form factor serves the unique needs of these datacenters with streamlined system designs that focus on performance, energy efficiency, and

density.”

“These systems are typically deployed in fully

assembled rack configurations; use case examples include ecommerce, cloud computing, online game hosting, social networking sites, dedicated hosting, Hadoop, and HPC (high performance computing).”

• IDC Worldwide and Regional Server 2012-2016 Forecast Update

• IDC Document # 237439, November, 2012

Density-Optimized Form Factors

(11)

• Processors with more on-chip memory

• Caches getting larger, for large data transfers, In-Memory Database

• Across-the-board trend among server processors

• Intel Xeon, Intel Itanium

• Next-generation AMD processors

• IBM POWER 7, POWER 7+, POWER8

• SPARC T4, SPARC T5, SPARC M5 and SPARC M6

(12)

Agenda

(13)

Server Installed Base:

The Evolution From Physical to Virtual

0 25,000,000 50,000,000 75,000,000 100,000,000

'96 '97 '98 '99 '00 '01 '02 '03 '04 '05 '06 '07 '08 '09 '10 '11 '12 '13 WW Server IB Server

s

WW Server Shipments WW Virtual Server IB

’09-’13 CAGR

31.5%

0.6% 6.5%

(14)

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

0 10 20 30 40 50 60 70 80 90 100

P e rce n t o f Resp o n d e n ts

Percent Applications Virtualized

Source: IDC Server Virtualization MCS, Winter 2012

Q. Approximately what percent of your entire application portfolio is virtualized today?

25%

When Are Customers Ready

for Virtualization and Cloud?

(15)

Cloud IT Maturity Map

PHASE 1

Integration of HW systems with Management and

virtualization SW into SKU based

modules

PHASE 2 Integration of

middleware, database and ADD tools into

SKU based modules

PHASE 3 Integration of external cloud services into the

modularized offering

IaaS _PaaS Hybrid Cloud

Integrated System Cloud Systems Converged Systems

(16)

IDC Server Market Forecast, Unit Shipments

By Form Factor, 2012-2017

WW Server IB WW Server Shipments

WW Virtual Server IB

Source: IDC Server Market Forecast, 2012-2017

0 1,000,000 2,000,000 3,000,000 4,000,000 5,000,000 6,000,000 7,000,000 8,000,000 9,000,000 10,000,000

2012 2013 2014 2015 2016 2017

Density Blade Tower Rack Total

(17)

• In cloud servers, it’s a start-over environment, with cloud-specific requirements. Stay close to the

customers. It’s worth it.

• New Requirements from Cloud Service Providers Keep Emerging. Monitor their latest deployments for technical changes and evolving server design.

• Understand what the ODMs are trying to do. If you’re a systems vendor, you may want to take the same

approach. If you’re a large enterprise, you have a choice: build, buy, or collaborate with partners.

Key Takeaways

(18)

Rate of Virtualization R a te of B iz C hange Consolidate

Stages of Datacenter Transformation

18 Virtualize Automate Orchestrate Converge Mobility Resource Balancing Self- Service Metering & Chargeback Lifecycle Management Lower CAPEX Lower OPEX Simplify Administration

(19)

Questions?

Email address:

jbozman@idc.com