A S A M W E E K L Y E N E W S L E T T E R M E D I A K I T 1

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BIG CHANGES MAKE

2014

2014 ASAM WEEKLY

ASAM WEEKLY

_THE

BEST CHOICE FOR ADVERTISERS

• Was 5,100

Was 5,100

• Now

Now

Now 15,100*

15,100*

Circulation tripled!

• Custom schedules

Custom schedules

• Frequency discounts, lowest rates

Frequency discounts, lowest rates

No more mandatory

13-week ad blocks!

• Best read ASAM publication

Best read ASAM publication

• High open and click rates

High open and click rates

Highly engaged

readers!

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*Demographics have been compiled from a variety of ASAM sources and are provided here to describe characteristics of some subscribers. Not a circulation profile.

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ASAM’S REACH & INFLUENCE EXTENDS BEYOND

MEMBERS – NOW IT’S BEST READ PUB DOES TOO

NEW!

NEW! -

medical professionals with 2

nd

specialization in addiction medicine

NEW!

NEW! -

medical professionals adding

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ASAM WEEKLY

_{2014 NOW REACHES}

_15,104!

Primary Addiction Medicine Specialists

Primary Addiction Medicine Specialists ---- 6,707

6,707

ASAM Members, ASAM Certificants, ABAM Diplomates, Approved

Buprenorphine Physicians, Certified Addiction Psychiatrists

Professionals with Secondary Focus in Addiction Medicine

Professionals with Secondary Focus in Addiction Medicine –

–

– 6,110

6,110

Physicians , Physician’s Assistants, Advanced Practice Nurses,

Clinical Pharmacists, Behavioral Health Professionals who have

self-identified with secondary focus in addiction medicine, participated in

recent ASAM CME activities or purchased ASAM Criteria

Subscription Requesters

Subscription Requesters ---- 2,287

2,287

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PHYSICIANS ARE THE OVERWHELMING MAJORITY

86%

9%

5%

MD

DO

Other

CIRCULATION DATA: WHAT IS YOUR DISCIPLINE?

N= 5930

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SPECIALTIES AND CERTIFICATION MIRROR

MEMBER DEMOGRAPHICS

31% 13% 3% 30% 4% 2%2% 15% General Psychiatry Addiction Medicine Addiction Psychiatry IM/FP/GP Pain Med/Anesthesia EM OBG Other

CIRCULATION DATA: WHAT IS YOUR PRIMARY SPECIALTY?

N = 4074

46% CERTIFIED IN SPECIALTY

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54.5% MEMBERS CERTIFIED IN ADDICTION MEDICINE

0 200 400 600 800 1000 1200 1400 1600 1800

ABAM ASAM Both

Note that ASAM no longer certifies physicians in addiction medicine.

1710 OF 3132 MEMBERS HOLD ONE OR MORE

CERTIFICATIONS IN ADDICTION MEDICINE

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74% OF PRIMARY CARE SUBSCRIBERS REPORT

ADDICTION MEDICINE IS SECONDARY SPECIALTY

74% 74% 74% 74% Addiction Medicine (IM/FP-GP/DO) 17% 17% 17% 17% Addiction Psychiatry (General Psychiatry) 6% 6% 6% 6% Pain Management (Anesthesiology IM/FP/GP)

CIRCULATION DATA: WHAT IS YOUR 2

NDRY

_SPECIALTY?

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SUBSCRIBERS ARE DRAWN FROM DIVERSE

PRACTICE SETTINGS

18%

19%

9%

13%

12%

8%

1%

16%

4%

solo practice

self employed

fed, state, cty gov

hospital

other

med school

hmo

group

com mh

CIRCULATION DATA: WHAT IS YOUR WORK SETTING?

N = 4498

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MOST ASAM MEMBERS GET INFO ABOUT

INDUSTRY & ASAM NEWS FROM

ASAM

ASAM WEEKLY

WEEKLY

37% 27% 16% 8% 6% 5% 1% ASAM Weekly 37%

Emails from ASAM 27%

ASAM Website 16%

Other ASAM Publications 8%

ASAM Chapter News 6%

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E NEWSLETTERS AND E MAGAZINES RANK HIGHEST AS REGULAR

SOURCE FOR PRACTICAL INFORMATION

(READER SURVEY 10/21/13)

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OPENS & TIME ON PAGE MAXIMIZE AD VIEWS

Attract

readers by

knowing

what they

care about –

surveys

conducted

annually

Get

newsletters

opened with

hot topics –

headlines and

TOC written to

engage

readers

Keep eyes on

the page with

compelling,

relevant

content,

smartly

designed

Links to

deeper dives

never leave

the newsletter

– viewed in

window

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MONTHLY ISSUE OPEN AVERAGES

Total Opens

Unique Opens

Jan

_8,929

_4,580

Feb

_9,199

_4,857

Mar

_7,922

_4,047

Apr

_9,170

_4,421

Average per Issue

2014

8,805

(tripled

(tripled))))

4,476

(doubled

(doubled))))

Averages Same Period

2013

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New and Emerging Treatments

Opiates/Opioid Addiction Treatment Innovations in Addiction Medicine Co-occurring Psychiatric Conditions Neurobiology/Physiology/Chemistry Pain Management Buprenorphine Drug Testing Alcohol Benzodiazepines

Medication Assisted Treatment Motivational Interviewing

12-Step Programs

Nicotine Dependence and Treatment Cognitive-Behavioral Therapy Harm Reduction Marijuana Detox Understanding Behavioral Addiction Alternative Treatments

READER SURVEY HIGH PRIORITY CONTENT

“Select the 10 topics that would be most relevant to meeting clinical challenges and improving personal practice in addiction

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TOTALLY REVAMPED PRICING

No More 13

Week

Minimum

• Buy 1 week or 52 weeks

Buy 1 week or 52 weeks –

Buy 1 week or 52 weeks

–

what works best for the

advertiser.

Buy More,

Save More

• Frequency discounts

Frequency discounts

start with 4 insertions;

credit for ads in other

ASAM e pubs

Lowest

Competitive

Rates

• 20% lower

20% lower

than

comparable

products

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NO ONE TO COMPARE WITH MD/ ADDICTION FOCUS

Competition CompetitionCompetition

Competition CirculationCirculationCirculationCirculation 1 x1 x1 x1 x

Leaderboard Ad Leaderboard AdLeaderboard Ad Leaderboard Ad Cost / Cost / Cost / Cost / Thousand ThousandThousand Thousand ASAM Weekly

ASAM WeeklyASAM Weekly ASAM Weekly 2014 20142014 2014 15,104 Addiction 15,104 Addiction 15,104 Addiction 15,104 Addiction Specialists, Specialists, Specialists, Specialists, Psychiatrist PsychiatristPsychiatrist Psychiatrists, PCPss, PCPss, PCPss, PCPs $700 $700$700 $700 $46.34$46.34$46.34$46.34 Addiction Professional E Newsletter 18,000 counselors, CEOs, RNs, MDs $990 $55 APA e News 33,000 Psychiatrists $2,500 $75.75 Psychiatry Times 74,000 Psychiatrists, PCPs, NPs, PAs $6,660 $90

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2014 RATE CARD

Ad Unit Ad Unit Ad Unit

Ad Unit SizeSizeSizeSize 1X1X1X1X 4X4X4X4X 13X13X13X13X 26X26X26X26X 52X52X52X52X

Leaderboard 728x90 $700$700 $2,660$700$700 $2,660$2,660$2,660 $7,000 $7,000 $13,300$7,000 $7,000 $13,300$13,300$13,300 $25,200$25,200$25,200$25,200 Skyscraper top 120x600 650650650650 2,4002,4002,4002,400 6,5006,5006,5006,500 12,35012,35012,35012,350 23,40023,40023,40023,400 Skyscraper bottom 120x600 600600600600 2,2802,2802,2802,280 6,0006,0006,0006,000 11,40011,40011,40011,400 21,60021,60021,60021,600 Top Banner 488x60 650650650650 2,4002,4002,4002,400 6,5006,5006,5006,500 12,35012,35012,35012,350 23,40023,40023,40023,400 Bottom Banner 488x60 540540540540 2,0502,0502,0502,050 5,5005,5005,5005,500 10,45010,45010,45010,450 19,80019,80019,80019,800 Product Showcase 175x125 500500500500 1,9001,9001,9001,900 5,0005,0005,0005,000 9,5009,5009,5009,500 18,00018,00018,00018,000 Featured Co Text Ad 125x100 250250250250 950950950950 2,5002,5002,5002,500 4,7504,7504,7504,750 9,0009,0009,0009,000 Traditional Text Ad 120x50 125125125125 475475475475 1,2501,2501,2501,250 2,3752,3752,3752,375 4,5004,5004,5004,500 Left/Right Current Promotion 68x34 50505050 190190190190 5,005,005,005,00 950950950950 1,8001,8001,8001,800

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ASAM ADVERTISING GUIDELINES

-ASAM accept ads, subject to review and approval from

o

FDA-approved pharmaceutical and medical device products

o

Certified laboratories (CLIA, CAP)

o

Makers of lab tests for office use

o

Medical equipment companies

o

Practice management products

o

Publishers medical and scientific content

o

Graduate Medical Education or Continuing Medical Education

o

Treatment programs certified by CARF or JCAHO, or equivalent

http://

http://www.asam.org/advertising

www.asam.org/advertising

www.asam.org/advertising----and

and

and----exhibiting

and

exhibiting

exhibiting----opportunities/asam

opportunities/asam

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STEP UP YOUR ADVERTISING ROI

Circulation

Quality &

Quantity

Eyes on the

Page,

“Must

“Must----Read”

Read”

Content

Lowest

Cost and

Highest

Value

Superior

Sales &

Customer

Service

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Highwater Partners Inc. is the exclusive digital publishing and advertising agent for ASAM Weekly and other ASAM digital products. Promotional media consulting,

sales representative services , design, production, and distribution of the e newsletter by the Highwater Partners group of companies.

For questions, comments, or suggestions related to the ASAM digital advertising program, contact

Jennifer Strauser, ASAM Customer Service and Sales Representative 407-221-4292