A TRUE COMMUNITY
NEWSPAPER
The Village Pump is the local newspaper of Samford and surrounding areas. This free community newspaper is proudly produced and printed locally each fortnight and has been serving the community since 1977. The Village Pump is managed by the Samford & District Progress & Protection Association (SDPPA) – a non-profit community organisation which celebrated 50 years of service in 2020. The purpose of The Village Pump is to inform local residents about the achievements, issues, events and activities which shape this community. We are supported to do this by more than 230 businesses who regularly advertise their services. The majority of our advertisers are local businesses – large and small - and we encourage the community to support them, as they support us.
YOUR ADVERTISING DOLLARS GO FURTHER
All profits generated through advertising revenue are distributed back into the local community through a twice-yearly grants program. There are more than 150 community groups operating in the local area. The grants program supports volunteer services such as the Samford Support Network, who assist the elderly and those experiencing difficulty through isolation, illness or disability; Riding for The Disabled which provides both therapeutic and recreational horse-riding programs for children and adults with disabilities; the Samford Historical Museum which showcases a large variety of objects, displays and stories from the district’s past and is regularly visited by schools and tourists each week; as well as local sporting groups such as Samford Bowls Club and Samford Stags.
This is a uniquely local paper, supporting local people and initiatives.
Our A4 newspaper is printed fortnightly - CYMK on 80gsm bond - 3 column format. Column widths: One column - 6cm. Two columns - 12.5cm. Three columns - 19cm.
CIRCULATION & DISTRIBUTION
Current fortnightly circulation is 5800+, delivered directly into letterboxes in the following locations: Armstrong Creek, Bunya, Camp Mountain, Clear Mountain, Closeburn, Draper, Highvale, Kobble Creek, Mt. Glorious, Mt. Samson, Samford Valley, Samford Village, Samsonvale, Wights Mountain and Yugar.
Multiple copies and magazine stands are available at these local businesses: Belle Property, Bendigo Community Bank, Buzz Café, Café Lagarto, Dayboro PO, Drakes, Gleam o’ Dawn, Mooey’s Hardware, Mt Nebo PO, Ray White, Samford Design & Print, Samford Variety Store, Samford Valley Veterinary Hospital, Spokes Café, The Slab Hut and the Tourist Centre.
ADVERTISING REQUIREMENTS
Please be aware that we do not create advertisements in house. If you are unable to provide your ad in the appropriate format indicated in the schedule below, we can recommend a local graphic designer who can create your ad for you.
DISPLAY SECTION
Display advertising refers to the section of the paper from the front page up to and including the end of Real Estate. Advertisements in this section can be in colour or black and white and must be provided as finished art in a high-resolution pdf – no bleed or cut marks.
There is no positioning loading for display advertising as we do not guarantee specific pages or positions. All care is taken to ensure your ad is placed for optimum exposure and away from any competitor’s advertisements.
There is no standard column centimetre rate for display advertising.
Real Estate: Due to the layout of the newspaper, full page and half page ads are the most appropriate for this section. If your ad is ¼ page or less, we reserve the right to place it in any area of the display advertising section. All care is taken to give priority placement to existing real estate advertisers.
TRADE & BUSINESS DIRECTORY
This is a black and white section only and all advertisements are one column wide (6cm). Ad height may vary up to a 10cm maximum and must be provided as finished art in a high-resolution pdf. All ads in this section are placed in applicable alphabetical order relating to the business purpose. Bookings in each section are placed first in, best dressed. On occasion, ads may need to be moved in the alphabetical section for optimum space efficiency.
CLASSIFIEDS
Classifieds are line ads only. Exact classified wording must be emailed to [email protected] prior to 5pm on the deadline date indicated on the 2021 Dates and Deadlines Schedule. We do not accept late inclusions. Line ads are charged at $2.20 per line.
DEADLINES
ADVERTISING BOOKINGS
All advertising bookings must be confirmed prior to 5pm on the deadline date indicated on the 2021 Dates and Deadlines Schedule. Early notice of your booking is appreciated, prior to receiving your artwork, to ensure space is available.
ARTWORK
All advertisements must be provided to us complete, in correct size and format, prior to the deadline date and time indicated on the 2021 Dates and Deadlines Schedule. We cannot alter your pdf and it is the responsibility of the advertiser to provide print ready artwork in the specified format.
If your advertisement is not received by this time, it will be automatically cancelled.
ARTICLE SUBMISSIONS
Each fortnight, there is a high volume of articles submitted for review which cover off the stories, events and activities happening around Samford. Please adhere to the 300 word maximum for articles as much as possible. If more information is required, we will email you to request it.
Please ensure that you have submitted your article prior to the 5pm deadline indicated on the Schedule. Your article will be reviewed and edited accordingly for the next possible edition. While all care is taken to ensure articles are placed, we cannot guarantee inclusion. In submitting your article, you are giving automatic permission to the Editor to edit accordingly.
Accompanying images:
• Please attach separately. Preference is for unedited images (the larger the better) - multiples are fine so we can choose the best one.
• We assume that prior approval has been given to you to publish any images of individuals. This is especially important if children are in the image.
• It is rare that we can include more than one image with your article. If space is a priority, we may need to exclude the image altogether.
INSERTS
You have the opportunity to insert your printed promotional material four times per year in the following editions – 19th February; 14th May; 6th August; and 12th November.
Insert options are available to local and/or existing advertisers only and at the discretion of the Editor. A maximum of 3 inserts per edition (only one A4 size per edition) and no conflicting advertisers in the same edition. All inserts are to be provided by the Advertiser.
Rates: Advertising rate as listed below plus 6c per insert x current print quantity. Total cost will vary depending on current print run and will be advised at the time of booking.
Printing of your insert is not included in the rates.
PLEASE NOTE: A4 size will be a 3-fold, incurring an additional cost of $12 per ‘000.
DEADLINE: Booking deadline, 5pm Thursday two weeks prior to publication date.
DELIVERY DEADLINE: You must deliver your insert directly to our distributor by 3pm on the Tuesday prior to applicable publication date.
Please see attached 2021 Dates and Deadlines Schedule for further information.
SIZE RATE + 6c per insert DIMENSIONS
A5 $209 + insert cost x quantity 148mm x 210mm DL $132 + insert cost x quantity 99mm × 210mm A4 (folded) $330 + insert cost x quantity 297mm x 210mm
Example: $209 + 6c x 5300 ($318) quantity = $527.00 for A5 insert
Please read The Village Pump Advertising and Editorial Policy on our website in conjunction with this Schedule. Go to www.samfordprogress.org.au. Policy is listed under The Village Pump link.
2021 DISPLAY ADVERTISING
RATES AND SPECIFICATIONS
SIZE DIMENSIONS BLACK & WHITE COLOUR
Height (H) x Width (W)
Full Page 27cm H x 19cm W $ 214.50 $ 330.00
Half Page Vertical – 18cm H x 12.5cm W $ 145.00 $ 209.00 Horizontal – 13cm H x 19cm W 1/3 page Vertical – 12cm H x 12.5cm W $ 110.00 $ 160.00 Horizontal – 8cm H x 19cm W 1/4 page Vertical – 9cm H x 12.5cm W $ 93.50 $ 132.00 Horizontal – 6cm H x 19cm W 1/6 page Vertical – 13cm H x 6cm W $ 73.00 $100.00 Horizontal – 6cm H x 12.5cm W 9cm (H) x 6cm (W) (1 col) $ 63.00 $ 97.00 8cm (H) x 6cm (W) $ 56.00 $ 86.00 7cm (H) x 6cm (W) $ 49.00 $ 75.00 6cm (H) x 6cm (W) $ 42.00 $ 64.00 5cm (H) x 6cm (W) $ 35.00 $ 53.00 4cm (H) x 6cm (W) $ 28.00 $ 42.00 Minimum size 3cm (H) x 6cm (W) $ 21.00 $ 31.00
HALF PAGE (HORIZONTAL) 13cm H x 19cm W 1/4 PAGE (HORIZONTAL) 6cm H x 19cm W 1/6 PAGE (HORIZONTAL) 6cm H x 12.5cm W HALF PAGE (VERTICAL) 18cm H x 12.5cm W 1/4 PAGE (VERTICAL) 9cm H x 12.5cm W 1/6 PAGE (VERTICAL) 13cm H x 6cm W 1/3 PAGE (HORIZONTAL) 8cm H x 19cm W 1 COLUMN 6cm W MINIMUM HEIGHT 3CM MAXIMUM HEIGHT 10CM 1/3 PAGE (VERTICAL) 12cm H x 12.5cm W FULL PAGE 27cm H x 19cm W
TRADE AND BUSINESS DIRECTORY
All advertising in this section is 1 column wide (6cm) only with height variations depending on ad content and spend. Rates are calculated at $7.00 per column centimetre.
Maximum height is 10cm. Minimum height is 3cm.
Example: 4cm (high) x 1 col (6cm wide) = $28.00 per edition.
CLASSIFIEDS
Line advertising only. $2.20 per line. Placement is inside back spread.
INVOICE AND PAYMENT
PROCEDURE
DISPLAY ADVERTISING: Your invoice will be emailed on the publication date.
TRADE & BUSINESS AND CLASSIFIED SECTION: Your invoice will be emailed on the publication date of the first advertisement for that month and will include all advertising in that month.
INSERTS: Your invoice will be emailed on the Friday of the applicable booking deadline week. Cancellations after that time will incur a 50% cancellation fee.
All rates are GST inclusive and terms are 7 days from Invoice date.
2021 DATES AND DEADLINES
SCHEDULE
PUBLICATION DATE ADVERTISING INSERT BOOKING INSERT DELIVERY DEADLINE (BY 5PM) (BY 5PM) DEADLINE (3PM)
22nd January 14th January 5th February 28th January
19th February+ 11th February 4th February 16th February
5th March 25th February
19th March 11th March
2nd April (Good Friday) 25th March 16th April 8th April 30th April 22nd April
14th May+ 6th May 29th April 11th May
28th May 20th May
11th June 3rd June
25th June 17th June
9th July 1st July
23rd July 15th July
6th August+ 29th July 22nd July 3rd August
20th August 12th August 3rd September 26th August 17th September 9th September 1st October 23rd September 15th October 7th October 29th October 21st October
12th November+ 4th November 28th October 9th November
26th November 18th November 10th December 2nd December
