REGISTER ONLINE Conference

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Taking your content s

trategy to the next le

vel

1st March & 2nd March 201

6, Viaduct Events Cent

re, Auckland

REGISTER ONLINE

www.conferenz.co.nz/cmc

2016

Conference

Hubspot

|

Waikato Regional Council

|

Kiwibank

|

NZME

|

Done by Friday

|

NZ on Screen

|

Xero

Colenso BBDO

|

Qrious

|

NZ Filmaster Podcast

|

90 Seconds

|

Pure SEO

|

Brand Machine

#2016CMC

Extend your conference experience with our separately bookable workshops:

• Enhancing the power of storytelling by creating emotion in your content

• Content Marketing planning: How to develop great content strategies

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2016

Conference

DAY 1 – 1st March 2016

8.30 Registration and coffee

9.00

Opening remarks from the Chair

Boyd Wason, Director, Done by Friday

9.10

Our top 5 Content Marketing trends for 2016

• Exploring fresh trends big brands are adopting to build

bigger audience

• Budgets and projects - Are companies devoting more money to content?

• Get inspired - Looking at great content examples Ryan Bonnici, Marketing Director, Hubspot 9:45

Content and customers - From selling

products to keeping brand promises

• What “content success” looks like to our customers? • Bringing brands to life – Generating the demand for your

content

• Satisfying your audience – Good content vs good enough content

Dallas Gurney, GM Group Content Marketing, NZME 10:20 Morning break & refreshments

Strategy | Skills | Techniques

10:50

Case Study:

Developing personas to target

the right consumers

• Understanding what your audience want and how they want it

• Matching content strategy to buyer journeys • Identifying and solving personas’ pain points Sonia Slattery, Head of Digital, Done by Friday 11.25

Case Study:

Exploring the path towards

successful content strategies

• A not for profit perspective - How we made it work • Approaching content curation – Be smart and innovative! • The key lessons learnt during our journey

Irene Gardiner, Content Director, NZ On Screen

12.00

Case Study:

Great content on small budget.

Fact or myth?

Do you really need huge investments to create successful campaigns? Hear from Phill about their journey through content creation on a shoestring budget. Learn some shareable tips from a small team who is doing great things in New Zealand.

Phill Claxton, CoFounder, DeskDirector 12.40 Lunch break

Sharing ideas & experiences

1.40

Building an ever-lasting relationship between

sales & marketing that drives revenue (not just

peace!)

• What is the actual purpose of marketing in relation to sales (hint: it’s not what you think it is)?

• Understanding what sales truly needs and how to enable an incredibly successful relationship between the two • How to use technology as a secret weapon to arm your

sales team with world-dominating insights & improve efficiencies

• 20 actionable tips on how to get your sales team to fall in with you.

Chirag Ahuja, Head of Marketing (WorkflowMax), Xero 2:15

An agency perspective – Generating rich and

delightful content

• Applying content to advertising – Techniques we can borrow from Ad campaigns

• What to do and what to avoid when talking to your customers

• Looking at examples of powerful campaigns

Wayne Pick, Executive Creative Director, Colenso BBDO 2.45

Keep it plain, simple and engaging

• Techniques content marketers should know about effective writing

• Writing for different audiences – choosing the right words to make a connection

• Avoiding the common mistakes content producers make Shelly Davies, Director, ShellyDavies.com

3:20 Afternoon break & refreshments

Content | Data | Revenues

3.50

Translating analytics into marketing insights

• Enabling better decision-making through analytics • Improving message relevancy to drive conversion • The importance of linking people and technology Micah Gabriels, Head of Product and Marketing, Qrious 4.25

Panel Discussion:

From content to revenue -

Where should my budget be spent?

• Measuring the effectiveness of content campaigns • Understanding the bigger picture - What is your ROI telling

you?

• Optimising investments - Validating the wider effects of good content campaigns

Dallas Gurney, GM Group Content Marketing, NZME Chirag Ahuja, Head of Marketing, Xero

5.00 Summary remarks from the Chair and Networking Drinks

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Taking your content strategy to the next level

www.conferenz.co.nz/cmc

DAY 2 – 2nd March 2016

9.00 Welcome back from the Chair

Automating your content

9.05

10 ways science can help your blog not suck

Most blogs are full of lightweight fluff and fail to deliver any sort of ROI. The good news is this is your competition. With a little science and some real world examples we’ll show you how to build a blog that gets results for your business. Adam Barber, Director, Castleford

9.40

Effective email content strategy

• Integrating content marketing with existing email marketing efforts

• Segmenting your marketing messages to generate the necessary click through and open rates

• Be fresh & smart - Strategies to take your email campaigns to the next level

10.15 Morning break & refreshments

Short stories – Content

distribution

10.45

The Content Marketer’s challenge - How well

do you sell vs spell?

• Aligning your brand with a content positioning to create truly unique messages

• How to never run out of ideas for great content

• Discussing thought leadership that is sticky, memorable and moves people to action

Colin Kennedy, Content Marketing Strategist & Writer, Iron Road

11.30

Snackable Quick-Fires – Videos and

storytelling: Using videos to engage

your customers

Snack 1: Creating story-driven brand

experiences

• Hear from Chris about his long journey through podcasts and movie production.

• What can we learn from storytelling in the movie industry? Learn smart tips and tricks to create juicy stories and engage your customers.

Chris Hanlon, Co- Producer, The NZ Filmmakers Podcast

Snack 2: Videos and Content – 5 steps to a

successful video strategy

Video is no longer a nice to have, it is a must have. Get the basics to create a killer video strategy. The end goal is to get the right video in front of the right person, at the right time, but the question that burns in everyones mind is - what should I make?

Marcus Wild, General Manager, 90 Seconds 12:30 Extended Q&A

12:45 Lunch break

1.45

Search Optimisation – Driving traffic to your

campaigns

• Barnacle SEO – Leveraging large audiences • Using content to improve website rankings

• Techniques to reach your target audience and stand out from the crowd

Richard Conway, CEO, Pure SEO

2.20

Case Study:

Today’s Waikato weather -

Keeping people safe through smart content

• Ensuring the right kind of information is available • Making emergency messages “more digestible” to the

general public

• Getting people engaged in case of an emergency Matthew Pryor, Emergency Management Coordinator, Waikato Regional Council

2.55 Afternoon break & refreshments 3.25

Content or chaos?

• Acknowledging content as a business asset - Extracting maximum value out of every piece of content

• Looking at effective content management techniques - Technology becoming content marketer’s best friend • Sharing real life experiences of best practice content

management

Andrew Mitchell, Director, Brand Machine 3.55

Case Study:

Inspire and get inspired

• Looking at the secrets behind the success of Kiwibank content campaign

• Providing value, stories and exceptional experience people want to share

• Going beyond content – Inspiring your customers Craig Osborne, Data Driven and Digital Marketing Lead, Kiwibank

Clayton Foster, Online Content Manager, Kiwibank 4.30 Closing remarks from the Chair and end of conference

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Why is it that you will choose not to watch this movie from your collection today, but next week it might be the perfect movie for you? We watch movies because we want to feel something and this applies to books, television even the bars and restaurants we frequent. Content used in marketing often lacks this emotional hit, but those that nail it reap the rewards.

This workshop will cover:

• An adaptable framework that can help you build stories and emotion into your content • The essential do’s and don’ts of using emotion in written, audio, or video content • A look at the external elements of emotion to increase the impact of your storytelling

• The Acid test -How to quickly test your content to see if it has the right appeal to your audience

Facilitator: Chris Hanlon, Co- Producer, The NZ Filmmakers Podcast

Chris’ passion for learning led him to an equivalent passion for teaching and coaching. Chris is a professional coach, host and co-producer of podcasts for NZ Filmmakers. Chris uses stories instinctively since he got into Sales in the early ‘90s, and he loves to find the right story to communicate the “Why?” of our actions and goals. In this workshop he will share with you the secrets of effective storytelling by borrowing techniques from the filming industry.

Content planning will undoubtedly have a major impact on the success of both your digital marketing campaigns and the effectiveness of your content marketing overall. In this workshop we will cover the four steps and templates that will help you put together an effective Content Marketing plan for your business.

The workshop will cover:

• Complete a SWOT analysis on your content marketing efforts and develop a plan to improve them • Define the right objectives and KPI’s for the plan

• Brainstorm content ideas and map these across your funnel • Create a timeline for your content plans

Facilitator: Boyd Wason, Director, Done by Friday

With more 20 years experience in digital and marketing communications, Boyd has worked with large multi-national corporates, mid sized businesses and small start-ups across New Zealand and Australia. His focus is on helping businesses attract more visitors, create more leads and convert more sales through the use of strategically developed, placed and managed content.

Separately Bookable

WORKSHOPS

WORKSHOP 1:

Enhancing the

power of

storytelling by

creating emotion

in your content

9:00am - 12:30pm

WORKSHOP 2:

Content Marketing

planning: How

to develop great

content strategies

1:30pm - 5:00pm

3 March 2016, Cliftons, Auckland

AUTOMATE AND OPTIMISE YOUR MARKETING FUNCTION TO FUEL FUTURE GROWTH

31 March 2016

Crowne Plaza Hotel

Auckland

www.conferenz.co.nz/mktg

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3 reasons you will not want to miss out on the

2016 Content Marketing Conference

Get inspired from real life case studies, successful content marketing

campaigns and smart tips from top agencies

Connect and collaborate with other content marketers from leading

companies in New Zealand

Be updated on the latest trends to take your content marketing strategy

to the next level

2016

Conference

1

2

3 CONFERENCE HIGHLIGHTS

“Video is the future of content marketing. But you’ll have to do more than just make one to realise its full potential! I love being guided by the audience and I’m always up for a good helping of heckling. Join me for a journey down the rabbit hole into the world of video - you will be amazed at where it might take you!”

Marcus Wild, General Manager, 90 Seconds

1st March & 2nd March 201

6, Viaduct Event Cent

re, Auckland

www.conferenz.co.nz/cmc

“Creating compelling

content that aligns with your brand to make your content truly unique and valuable is half the story. The other half is finding and publishing to audiences who appreciate what you have to say, offer and do. Join us and learn how to create and publish unique, valuable content marketing that engages, inspires and moves your customers to action.”

Colin Kennedy, Content Marketing

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EXHIBIT AT OR SPONSOR THIS EVENT

Sponsorship is now recognised as a highly effective marketing medium - make sure you gain competitive

advantage by sponsoring this event. To discuss the range of opportunities available, contact:

[email protected] or call the team on 09 912 3616

www.conferenz.co.nz/cmc

09 912 3616

[email protected]

REGIST R AT ION DE TA ILS

Booking options

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11 December 2015

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2 February 2016

LAST MINUTE

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2 February 2016

Conference

$2095

+ GST (save $400)

$2295

+ GST (save $200)

$2495

+ GST

Each Workshop

$595

+ GST (save $200)

$695

+ GST (save $100)

$795

+ GST

Agenda Updates: Conferenz Ltd reserves the right to make any amendments deemed to be in the best interest of the conference. Agenda is correct at time of

printing, please check online for any updates.

HOW TO PAY - DIRECT CREDIT

Direct credit to our bank account (please supply details of remittance) ACCOUNT NAME: Conferenz Ltd ACCOUNT NUMBER: 06-0273-0228588-25

HOW TO PAY - CREDIT CARD

We accept most major credit cards. Please contact our office directly on (09) 912 3616 if you wish to use this method of payment, or register online for this event at www. conferenz.co.nz

A 2.5% surcharge will be added to credit card payments

WHAT HAPPENS IF I HAVE TO CANCEL? YOU HAVE SEVERAL OPTIONS: • Send a substitute delegate in your place

• Confirm your cancellation in writing (letter or email) at least ten working days prior to the event and receive a refund less a $300+GST service charge per registrant. Regrettably, no refunds can be made for cancellations received after this date. GST No. 66-938-654

www.conferenz.co.nz/cmc

2016