M
edia
P
ack
2014/2015
GROUP TRAVEL
ORGANISER MAGAZINE
IS THE KEY TO
THE MARKET
NOW INTO ITS 25
THSUCCESSFUL YEAR
and published eight times annually,
Group Travel
Organiser magazine has an independently audited
ABC average circulation of 9,483 (1st July 2012
– 30th June 2013). The May 2013 audit issue
of GTO showed a total net circulation of 9,147.
Our comprehensive database has identified the key group
organisers from company employees, social clubs, special
interest groups, retired groups and the like who are responsible
for the spending of many millions of pounds a year on group
travel on behalf of their memberships.
Coupled with a strong trade readership who specialise or have specialist departments
catering for group travel, it is undoubtedly the most effective magazine covering this
important market sector.
Advertising in Group Travel Organiser magazine has proven to be the most cost-effective way
of establishing and developing a presence in the multi-million pound group travel market.*
Audited ABC Average Circulation - 9,483
(1st July 2012 - 30th June 2013)
The May 2013 audit issue of GTO showed a total net circulation of 9,147.
Also in this issue
GERMANY’S ROYAL HERITAGE
Discover the beginnings of the Georgian Age
SEA CROSSINGS
This year’s options
THE NETWORK FOR GROUP
TRAVEL PROFESSIONALS ISSUE 245 January 2014
GARDEN
GLORY
for groups
COVER FEATURE:Our annual garden and flower shows guide
Chinese groups
share their view of Britain
GROUP EXPERIENCE SPECIAL
2014 Group Travel Shows
A full guide to a dozen great events
around the UK!
* (2009National Group Travel Report)
GROUP
TRA
VEL
IS A
GRO
WTH
BUSINESS
GROUP
TRA
VEL
BUSINESS
CAN BE
RELIED
ON
GROUP TRAVEL ORGANISER
THE MAGAZINE AND THE MARKET
GROUP TRAVEL ORGANISER
EDITORIAL COMMENT
What’s in GTO?
The editorial content of GTO is dedicated specifically to the
information needs of the group organiser.
As well as profiles of leading GTOs and news of their activities, it includes regular features on destinations in the UK, Europe and further afield and comprehensive information about new attractions, promotions, travel services and other trade products of interest to GTOs. Also included are themed features looking in detail at the marketplace for individual products and services.
Every issue contains an Events and Entertainment section which focuses on West End and regional theatre productions, special events, exhibitions, concerts and every aspect of entertainment which might be of interest to a group travel organiser.
There is also a lively letters page and information about new posts within the travel industry. A significant amount of the material published in GTO is also available on our website www.grouptravelorganiser.com plus much additional material which because of space constraints cannot be included in the magazine.
How do we know GTO works?
An average of 1,300 sales leads per issue are generated for
advertisers through
Group Travel Organiser’s reader
enquiry system.
In fact some issues are well in excess of this figure, for example the January 2011 issue produced over 1,922 enquiries.
We also know that many readers who require information quickly will bypass this facility and make contact by email, phone or through an advertiser’s website. The potential to
GROUP TRAVEL MARKET
LATEST INDEPENDENT RESEARCH
Don’t just take our word for it . . .
The National Group Travel Report 2009 published by QA Research Ltd
of York in August 2009 has revealed that the UK group travel market
is worth £142million.
The research showed that articles and advertising in group travel magazines were
respectively rated fourth and fifth most important influencing factors when deciding upon which attraction or destination to visit. Recommendation was first, personal experience second and promotional literature from destinations/attractions was third.
January is regarded as the most important month to be gathering information when planning future trips. The most popular months for taking those trips are May, June and September. 65% of those questioned were always keen to visit new attractions and
destinations, though 54% preferred to do their own organising based on their own research. 72% of respondents to the research have used the web for at least one aspect of their group travel planning compared with a figure of 58% from the 2006 research. The 2009 research showed that 28% have never used the internet to obtain any information 53% have used the web for at least one aspect of their group travel planning.
Independent and Unbiased
513 questionnaires were completed and returned.
Group Leisure, The Pass and Group Travel Today declined to carry the questionnaire
in their publications.
For this reason, there is no comparative readership information between the four titles. However, the research did discover the following information:
n 30% GTO readers also receive and read Group Leisure magazine
n 37% of GTO readers receive and read The Pass
n 8% of GTO readers receive and read Group Travel Today
The National Group Travel Report published in August 2009 by QA Research Ltd can be downloaded free of charge at http://www.qaresearch.co.uk/files/National_Group_Travel_Report_2009.pdf
GROUP TRAVEL ORGANISER
READERSHIP PROFILE
BY GEOGRAPHICAL LOCATION
East Anglia
4.48%
East Midlands
7.29%
London
7.5%
Midlands
7.17%
Northern
Ireland
0.26%
Yorkshire
6.53%
Northern
2.21%
Scotland
2.06%
South East
39.04%
South West
10.33%
Wales
3.44%
Republic
of Ireland
0.05%
North West
7.17%
Other Countries
0.34%
Others can target group
buyers, but with 24 years
of diligent circulation
development
GTO
guarantees to reach
and influence them.
Each group varies in size, activity and background but all have the one common interest of group travel.
The organiser of each group, the
recipient of GTO, is the decision
maker and the person who arranges travel and decides destinations, transport and accommodation plans and, therefore, is the person to reach and influence with a supplier’s marketing message.
Each reader of Group Travel
Organiser receives a regular copy
of the magazine to help them plan, book and execute travel arrangements for their group.
As shown through the latest research, advertisers can be assured that their
advertisements will be read, generate results, be cost-effective and most importantly influence the right audience.
GROUP TRAVEL ORGANISER
READERSHIP BY TYPE
SPORTS & SOCIAL CLUBS, COMPANY, AFFILIATED & INDEPENDENTTOUR OPERATORS / WHOLESALERS / COACH OPERATORS WOMENS ORGANISATIONS
19.03%
12.98%
13.85%
7.67%
RETIREMENT ASSOCIATIONS MISCELLANEOUS GROUPS eg. Resident Associations, Ethnic GroupsMISCELLANEOUS TRAVEL TRADE eg. PR, Event Management, Overseas Tourist Office, Destination Management, Ticketing Agencies
EDUCATIONAL & YOUTH ORGANISATIONS
19.39%
12.85%
7.79%
6.44%
SPECIAL INTEREST GROUPS
GROUP TRAVEL ORGANISER
WHAT OUR READERS TELL US
Dear
Editor,
I am writing to say that the mag azine is getting better and bett
er all the time. With a lot of good ideas and venues,
it is a must for GTOs.
Over the last year, my group has benefited from the Group Travel Organiser considerably
.
Thank you once again for this brilliant mag azine,
and all the hard work that is put into it.
Eddy Madge
CHARD TRAVEL GROUP
Dear
Editor,
I have been receiving GTO for the past 25 years and I wanted
to pass on my thanks.
It has been incredibly useful and I have made many memorable trips as a result
of your coverage.
Joan Reid
Basildon Theatre Group
Dear
Editor,
I would like to pay tribute to your
journal whic
h has been a great help to me when org
anising the various trips we have made across the country
. Your informati
ve articles, adver
tisements and useful supplements have
helped enormously .
Mr Elwood
WELLS & DIS TRICT NATIONAL TRUS T CENTRE
Dear
Editor,
Thank you for your work in producing such an
eye-catching, useful and interesting magazine.
Shirley Holloway
THE THORNBURY TRAVEL CLUB
Dear
Editor,
The quality of your editorial is the key to readership and something your competitor
s (which I also receive) have yet to do an
ything about!
In depth information is what organisers need!!
Mr M Lock
SANDERSTEAD & PURLEYOAKS PROBUS CLUB
Dear
Editor,
Many thanks for sending me the magazine.
I have found GTO very interesting reading and helpful in planning
days out and holidays.
Michael Wardle
RAYLEIGH MODERN SEQUENCE DANCE
GROUP TRAVEL ORGANISER
ADVERTISING RATES
Full Colour
ADVERTISEMENT SIZE INSERTIONS
1 6 10
DOUBLE PAGE SPREAD £2,600 £2,525 £2,450 FULL PAGE £1,400 £1,325 £1,250
HALF PAGE £975 £875 £815
QUARTER PAGE £505 £490 £470
Spot Colour
ADVERTISEMENT SIZE INSERTIONS
1 6 10
DOUBLE PAGE SPREAD £2,350 £2,260 £2,160 FULL PAGE £1,390 £1,325 £1,230
HALF PAGE £775 £735 £695
QUARTER PAGE £470 £455 £435
Mono
ADVERTISEMENT SIZE INSERTIONS
1 6 10
DOUBLE PAGE SPREAD £2,100 £2,010 £1,910 FULL PAGE £1,240 £1,175 £1,080
HALF PAGE £675 £635 £595
Production information
TRIMMED BLEED SIZE
n Double Page Spread 303mm x 420mm n Full Page 303mm x 216mm
Both these measurements include a bleed of 3mm
FULL COLOUR, SPOT OR MONO ADVERTISING
All advertisements should be supplied electronically and labelled as:
(Enter Name) Advert for (Enter Month) Issue of GTO. This advert is 300dpi CMYK
n Mac Format 100mb on CD
n Up to QuarkXPress 9
n All image files should be supplied CMYK at no lower than 300dpi resolution
n Files can also be supplied in Photoshop (up to version CS6)
or in Illustrator (up to version CS6)
n Advertisements under 10mb can be emailed to [email protected]
n For larger files send via our website: www.grouptravelorganiser.com
Please call 01424 572085 for a more detailed digital technical specification.
NB Please ensure advertisement dimensions do not exceed those which are outlined above. We cannot be held responsible for poor visual quality resulting from low resolution scans.* Limited availability for this size of advertisement. Cost on application.
GROUP TRAVEL ORGANISER
TECHNICAL SPECIFICATIONS
Double page spread (A3) (297x410mm) (inc. bleed 303x426mm)
Full Page (A4) (297x210mm) (inc. bleed 303x216mm) Half Page Portrait (270x91mm) Half Page Landscape (130x190mm) Quarter Page Landscape (62x190mm) Quarter Page Portrait (130x91mm) * Third Page Landscape (81x190mm) Quarter Page Portrait (270x44mm)
Supplements: YORKSHIRE
THE GTO FEATURES FOR 2014/2015 ARE SUBJECT TO POSSIBLE REVISION.
VERSION 22 – 21.01.2014
GROUP TRAVEL ORGANISER
FEATURES PROGRAMME
2014/2015
Supplements: ANIMAL & SEALIFE GUIDE
AUGUST
SEPTEMBER
OCTOBER / NOVEMBER
JANUARY 2015
FEBRUARY
MARCH
APRIL/MAY
JUNE/JULY
COVER THEME
CHRISTMAS
PANTOS, ICE SHOWS, BALLET, XMAS SHOWS
CHRISTMAS SHOPPING (INCLUDING MARKETS/FESTIVALS/FAIRS) FESTIVE DAYS OUT
•
FOCUS ON SCOTLANDGERMAN NEWS (FOLLOWING RDA) SHOW PREVIEWS INCLUDE
EXCURSIONS
COVER THEME
HISTORIC PROPERTIES
UK RIVER CRUISING (DAY TRIPS AND SHORT TRIPS)CASTLES & STATELY HOMES
•
BUXTON FOCUS ON AIR SHOWS WWI & II ANNIVERSARY NEWSAWARDS NEWS
•
CRUISING NEWS SHOW PREVIEWS INCLUDEBOBI
•
TAS•
TDS•
TTS•
TSE FAIRSCOVER THEME
OCEAN CRUISING
OCEAN CRUISING
•
FOCUS ON HALLOWEEN ACTIVITY BREAKS/HOLIDAYS/TRIPS (INCLUDING THEME PARK ATTRACTIONS)FESTIVE BREAKS (INCLUDE RIVER CRUISING XMAS BREAKS) CHRISTMAS MARKETS NEWS
•
FAMILY DAYS OUT NEWS•
HORSE RACING NEWS•
AWARDS NEWSCOVER THEME
LONDON
LONDON
•
WEST END EXTRA GARDEN NEWS ANIMAL & SEALIFE NEWS FOCUS ON WALES•
FOCUS ON CORNWALLSHOW PREVIEWS INCLUDE EXCURSIONS
•
SWGTS•
WTMCOVER THEME
LIVING HISTORY & HERITAGE
MUSEUMS AND GALLERIESBRINGING THE PAST TO LIFE TO INCLUDE TRANSPORT ATTRACTIONS/STEAM RAILWAYS
HOLIDAY CENTRES
•
YORK THEME PARK NEWS ANIMAL & SEALIFE NEWSCOVER THEME
GUIDED TOURS
BEHIND THE SCENES AND SPECIALIST GUIDED TOURS FOR GROUPS FOCUS ON DEVON
MARITIME ATTRACTIONS NEWS AQUARIUM NEWS
•
CRUISING NEWSFOCUS ON IRELAND
Supplements: ESSEX
Supplements: GROUP TRAVEL AWARDS REVIEW
COVER THEME
OCEAN & RIVER CRUISING
GROUP ACCOMMODATIONRIVER & OCEAN CRUISING
DAYS OUT FOR FAMILIES AND SMALL GROUPS SHOW PREVIEWS INCLUDE
EXCURSIONS
•
TSE FAIRS•
TES•
SWGTSCOVER THEME
YEARLY PLANNER
CULTURAL & HERITAGE TOURS GARDENS & FLOWER SHOW SPECIAL CROSS CHANNEL CROSSINGS AND FERRY ROUTESEXPLORE & ENTERTAIN UPDATE SHOW PREVIEWS INCLUDE
EXCURSIONS
•
GDOF•
SWGTS•
TAS•
TES•
TSE FAIRSSupplements: YORKSHIRE
