How To Find Out What You Watch On Tv (For Children)

Trends in Advertising Activity

-Gambling

Contents

• Key Facts

• Viewing Trends

• Advertising Activity

• Gambling

• Lottery & Scratch Cards

• Gambling excluding Lottery & Scratch cards

• Bingo

• Gambling Sports

• Online Casino & Poker

• Comparative analysis: ABC1 Adults & C2DE Adults

• Annex 1 – Methodology

Key Facts

Source: BARB/Infosys+/Nielsen Media

2012

Total TV

Comm.TV

Adults

4.3

2.8

ABC1 Adults

3.5

2.2

C2DE Adults

5.2

3.6

4-15

2.4

1.7

10-15

2.4

1.8

Viewing by daypart

Commercial channel viewing by channel group

Adults

Pre-2100 Post-2100

Children

• Around two-thirds of total and commercial channel viewing takes place pre-2100 across the adult demographic groups – this has remained stable over time. ABC1 Adult viewing tends to be higher later in the evening than Adults/C2DE Adults.

• Around four-fifths of Children’s viewing takes place pre-2100, falling to around three-quarters among older children – this has also remained stable over the analysis period

• In 2012, viewing to commercial channels peaked between 2100-2200 among adult demographic groups, between 2000-2100 among 10-15s and between 1900-2000 among 4-15s

Comm: Non-comm

2005

2012

Adults

64:36

66:34

ABC1 Adults

62:38

61:39

C2DE Adults

66:34

70:30

4-15

72:28

73:27

10-15

73:27

75:25

Adults Terrestrial Portfolio Sports Music Movies Other Children

• Terrestrial channels account for almost two-fifths of adult viewing - this has been in decline, as viewing to both Portfolio and ‘Other’ channels has increased, to around a quarter of viewing.

• Among children, the share of viewing represented by the Terrestrial channels falls to around a quarter and viewing to the Portfolio channels accounts for a fifth of viewing – Music channels and ‘Other’ channels account for a greater share of children’s viewing than Adults.

• The ‘Other Top 10 (Gambling)’ channels accounted for around 1% of viewing

Viewing

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Gambling

2005 2011 2012 Spots 90k 955k 1.4m % total spots 0.5% 2.9% 4.1% 1% 7% 8% 22% 9% 8% 44% Spots by channel, 2012 Terrestrial Portfolio Sports Music Movies Other - Top 10 Other 5% 40% 11% 11% 34% Spots by daypart, 2012 0600-0929 0930-1659 1700-2059 2100-2259 2300-2959 • Between 2005 and 2012 the total amount of television advertising

shown almost doubled from 17.4m to 34.2m spots – over this period the proportion of spots accounted for by Gambling commercials increased from 0.5% to 4.1%.

• While advertising across all sub-categories has grown, Bingo and Online Casinos & Poker commercials represented a greater proportion of Gambling spots in 2012 compared with 2005 as Lottery & Scratch cards accounted for a smaller share.

Impacts by channel, 2012 Terrestrial Portfolio Sports Music Movies Other - Top 10 Other Impacts by daypart, 2012 0600-0929 0930-1659 1700-2059 2100-2259 2300-2959 Impacts 2005 2011 2012 Per Person, 2012 Adults 5.8bn 22.7bn 30.9bn, 3.2% 630 ABC1 Adults 2.2bn 8.4bn 11.8bn, 3.1% 451 C2DE Adults 3.6bn 14.3bn 19.1bn, 3.3% 833 4-15 0.5bn 1.4bn 1.8bn, 1.8% 211 10-15 0.3bn 0.9bn 1.1bn, 2.3% 262

• Between 2005 and 2012, Gambling impacts increased at a significantly faster rate than total television impacts.

• The volume of Lottery & Scratch card advertising seen remained relatively stable across the analysis period, although its share fell as total Gambling impacts increased – over the same period the proportion represented by Bingo, Online Casino & Poker and Gambling Sports advertising increased.

• Compared with Adults, Children’s exposure to Gambling advertising was lower between 0930-1659 and 2300-2959 and higher between 1700-2059. Children’s exposure was lower as a share of total Gambling impacts across the Terrestrial channels and higher across Music channels, when compared against Adults

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Sub-category Analysis: Gambling Spots

62 106 106 165 179 191 224 355 38 107 302 ₂₂₀ 255 368 532 11 16 36 25 91 66 ₁₄₈ 201 338 411

0

250

500

750

1000

1250

1500

2005

2006

2007

2008

2009

2010

2

0

1

1

2012

Other Online casino & Poker Gambling - sports Bingo Lottery & Scratch cards

Number of spots: Gambling by sub-category

Num

b

e

r

o

f

co

m

m

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o

ts

(00

0

s)

Source: BARB/Nielsen Monitor - Analysis excludes HD variants.

- New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution.

Share of spots: Gambling by sub-category

69.6% 69.8% 45.4% 30.8% 31.6% 27.8% _{23.5% 25.6%} 23.2% 25.3% 45.9% 56.1% 38.9% 37.1% 38.5% 38.3% 2.9% 4.7% 2.9% 5.2% 2.6% 6.6% 4.2% 3.0% 4.1% 12.3% 26.1% 29.2% _35.4% 29.6%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2005

2006

2007

2008

2009

2010

2

0

1

1

2012

90k 152k 234k 537k 567k 688k 955k 1389k

Gambling

Sub-category Analysis: Gambling Impacts

4.5 6.1 5.4 6.7 7.2 7.0 7.4 8.4 1.2 1.8 3.8 6.6 7.8 8.3 9.5 12.7 0.7 0.9 2.1 2.1 3.8 0.3 1.8 2.6 3.5 3.7 5.9

0

5

10

15

20

25

30

35

2005

2006

2007

2008

2009

2010

2

0

1

1

2012

Other Online casino & Poker Gambling - sports Bingo Lottery & Scratch cards

Number of impacts: Gambling by sub-category,

Adults

Source: BARB/Nielsen Monitor.

- New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution.

Share of impacts: Gambling by sub-category,

Adults

78.4% 76.2% 54.1% 42.7% 39.0% _{33.5% 32.5%} 27.2% 20.1% 22.3% 38.2% 41.7% 42.0% 39.4% 41.7% 41.2% 4.9% 4.3% 4.8% 9.9% 9.3% 12.4% 2.6% 11.2% 14.1% 16.7% 16.5% 19.2%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2005

2006

2007

2008

2009

2010

2

0

1

1

2012

Num

b

e

r

o

f

im

p

a

cts,

bn

5.8bn 8.0bn 9.9bn 15.8bn 18.5bn 21.0bn 22.7bn 30.9bn

Gambling

Comparative Analysis by Daypart, 2012

Comparative charts, Gambling

5 .1 % 27.2% 34.1% 21.2% 12.4% 4 .6 % 39.5% 11.1% 11.3% 33.5% 1.9% 34.6% 25.4% 20.1% 18.0%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

0600-0929

0930-1659

1700-2059

2100-2259

2300-2959

Commercial channel viewing (Adults)

Spots

Impacts (Adults)

Source: BARB/Nielsen Monitor.

Gambling

Comparative Analysis by Channel Group, 2012

Comparative charts, Gambling

38.6% 23.2% 5.1% 1.5% 3.0% _1.0% 27.6% 1.3% 6.9% 8.0% 22.1% 9.1% _8.3% 44.2% 41.2% 2 0 .8 % 7.9% 2.6% _{1.7% 2.0%} 23.9%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

Terrestrial

Commercial

Commercial

PSB Portfolio

Sports

Music

Movies

Other - Top

10

(Gambling)

Other - All

other

Commercial channel viewing (Adults)

Spots

Impacts (Adults)

Source: BARB/Nielsen Monitor.

Gambling

Lottery & Scratch cards

2005 2011 2012 Spots 62k 224k 355k % total spots 0.4% 0.7% 1.0% 1% 9% 7% 26% 11% 6% 40% Spots by channel, 2012 Terrestrial Portfolio Sports Music Movies Other - Top 10 Other 4% 62% 18% 6% 10% Spots by daypart, 2012 0600-0929 0930-1659 1700-2059 2100-2259 2300-2959 • The number of LSC spots broadcast increased from 62k in 2005 to

355k in 2012, accounting for 1.0% of all commercials shown – with a 58% increase between 2011 and 2012.

• The distribution of LSC spots was fairly stable between 2005 and 2010 – since then there has been a notably increase in the volume and proportion of spots shown between 0930-1659.

• Terrestrial channels accounted for 1.5% of LSC spot broadcast in 2012 – ‘Other’ channels and Music channels represented 40.0% and 26.4% of spots respectively and the proportion shown across Movie channels increased to 10.7% in 2012

Impacts by channel, 2012 Terrestrial Portfolio Sports Music Movies Other - Top 10 Other Impacts by daypart, 2012 0600-0929 0930-1659 1700-2059 2100-2259 2300-2959 Impacts 2005 2011 2012 Per Person, 2012 Adults 4.5bn 7.4bn 8.4bn, 0.9% 171 ABC1 Adults 1.7bn 2.8bn 3.1bn, 0.8% 120 C2DE Adults 2.8bn 4.6bn 5.3bn, 0.9% 229 4-15 385m 0.5bn 531m, 0.5% 63 10-15 236m 0.3bn 323m, 0.7% 78

• The greatest proportion of LSC impacts was seen between 1700-2059. The share seen during this slot fell between 2011 and 2012 as the proportion seen during the 0930-1659 slot, which accounted for 61.5% of 2012 spots, increased. Compared with Adults, Children’s exposure to LSC impacts was higher, as a share, during the 1700-2059 slot and lower post-2100.

• The volume of LSC impacts seen across the Terrestrial channels remained fairly stable over the analysis period although their share of impacts fell as the Portfolio channels represented a growing share of impacts. The Music channels accounted for a notably higher share of LSC impacts among Children compared with Adults.

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Comparative Analysis by Daypart, 2012

Comparative charts, Lottery & Scratch cards

5 .1 % 27.2% 34.1% 21.2% 12.4% 3 .9 % 61.5% 18.1% 6.2% 10.3% 1.9% 29.3% 35.1% 23.6% 10.1%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

0600-0929

0930-1659

1700-2059

2100-2259

2300-2959

Commercial channel viewing (Adults)

Spots

Impacts (Adults)

Source: BARB/Nielsen Monitor.

Comparative Analysis by Channel Group, 2012

Comparative charts, Lottery & Scratch cards

38.6% 23.2% 5.1% 1.5% 3.0% _1.0% 27.6% 1.5% 8.5% 6.5% 26.4% 10.7% 6.4% 40.0% 47.5% 2 5 .0 % 3.0% 2.9% _1.8% 1.2% 18.6%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

Terrestrial

Commercial

Commercial

PSB Portfolio

Sports

Music

Movies

Other - Top

10

(Gambling)

Other - All

other

Commercial channel viewing (Adults)

Spots

Impacts (Adults)

Source: BARB/Nielsen Monitor.

Gambling exc. Lottery & S/C

2005 2011 2012 Spots 27k 731k 1.0m % total spots 0.2% 2.2% 3.0% 1% 6% 9% 21% 9% 9% 46% Spots by channel, 2012 Terrestrial Portfolio Sports Music Movies Other - Top 10 Other 5% 32% 9% 13% 42% Spots by daypart, 2012 0600-0929 0930-1659 1700-2059 2100-2259 2300-2959 • The volume of GexLSC spots aired increased from 27k in 2005 to

1.0m in 2012, with an increase of 41% between 2011 and 2012 . • The majority of GexLSC advertising was shown post-2100, accounting

for 54.6% of spots in 2012 - the volume and share of commercials shown between 0930-1659 increased between 2005 and 2012.

• The greatest proportion of GexLSC spots was shown across ‘Other’ channels in 2012, although this share fell between 2006 and 2012 as advertising across the Music and ‘Top 10 Other’ channels increased.

Impacts by channel, 2012 Terrestrial Portfolio Sports Music Movies Other - Top 10 Other Impacts by daypart, 2012 0600-0929 0930-1659 1700-2059 2100-2259 2300-2959 Impacts 2005 2011 2012 Per Person, 2012 Adults 1.2bn 15.3bn 22.5bn, 2.4% 459 ABC1 Adults 0.5bn 5.6bn 8.6bn, 2.3% 331 C2DE Adults 0.8bn 9.7bn 13.9bn, 2.4% 603 4-15 0.1bn 0.9bn 1.3n, 1.3% 148 10-15 0.1bn 0.5bn 0.8bn, 1.6% 184

• The volume of GexLSC impacts increased across all dayparts between 2011 and 2012– the share seen post-2100 increased between 2005 and 2012 as the share seen between 1700-2059 fell. Amongst Children, while the greatest share of GexLSC impacts was seen between 0930-1659, the proportion seen post-2100 stood at 36.9% in 2012.

• The volume of GexLSC advertising seen across all PSB-owned channels increased each year across the analysis period – although the share of impacts represented by these channels fell (as a result of a reduced share of impacts across the Terrestrial channels) as impacts increased across the Sports channels. Compared with Adults, a greater proportion of GexLSC impacts were seen across the Music and ‘Other’ channels by Children.

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Comparative Analysis by Daypart, 2012

Comparative charts, Gambling exc. Lottery & S/C

5 .1 % 27.2% 34.1% 21.2% 12.4% 4 .8 % 32.0% 8.7% 13.1% 41.5% 1.9% 36.6% 21.8% 18.7% 21.0%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

0600-0929

0930-1659

1700-2059

2100-2259

2300-2959

Commercial channel viewing (Adults)

Spots

Impacts (Adults)

Source: BARB/Nielsen Monitor.

Comparative Analysis by Channel Group, 2012

Comparative charts, Gambling exc. Lottery & S/C

38.6% 23.2% 5.1% 1.5% 3.0% _1.0% 27.6% 1.3% 6.3% 8.6% 20.6% 8.6% 9.0% 45.7% 38.8% 1 9 .2 % 9.7% 2.4% _1.7% 2.3% 25.9%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

Terrestrial

Commercial

Commercial

PSB Portfolio

Sports

Music

Movies

Other - Top

10

(Gambling)

Other - All

other

Commercial channel viewing (Adults)

Spots

Impacts (Adults)

Source: BARB/Nielsen Monitor.

Bingo

2005 2011 2012 Spots 21k 368k 532k % total spots 0.1% 1.1% 1.6% 2% 8% 2% 20% 8% 11% 49% Spots by channel, 2012 Terrestrial Portfolio Sports Music Movies Other - Top 10 Other 9% 61% 16% 5% 10% Spots by daypart, 2012 0600-0929 0930-1659 1700-2059 2100-2259 2300-2959 • The majority of Bingo commercials were shown during the

daytime, with 69.2% of spots shown between 0600-1659 in 2012. • Almost half of all Bingo spots were shown across ‘Other’ channels – although this share has fallen over the years as volume has increased across Music and the ‘Top 10 Other’ channels. Impacts by channel, 2012 Terrestrial Portfolio Sports Music Movies Other - Top 10 Other Impacts by daypart, 2012 0600-0929 0930-1659 1700-2059 2100-2259 2300-2959 Impacts 2005 2011 2012 Per Person, 2012 Adults 1.2bn 9.5bn 12.7bn, 1.3% 259 ABC1 Adults 0.4bn 3.2bn 4.5bn, 1.2% 171 C2DE Adults 0.7bn 6.3bn 8.3bn, 1.4% 360 4-15 87m 0.5bn 723m, 0.7% 85 10-15 51m 0.3bn 418m, 0.9% 101

• With the majority of spots broadcast during the daytime (0930-1659), the majority of exposure also takes place during this daypart – although a greater proportion of impacts were seen between 1700-2059 compared with the proportion of spots shown during the slot. A lower proportion of Child Bingo impacts were seen during the daytime with a higher proportion seen between 1700-2300. • Almost half of all Bingo advertising seen by adult groups was on the Terrestrial channels, with a further fifth on the Portfolio

channels – the overall share represented by PSB-owned channels fell between 2009 and 2012 as exposure across the ‘Other’ channels increased. The share of Child Bingo impacts seen across Music channels and ‘Other’ channels is considerably higher compared with Adults, while the share seen across the Terrestrial channels is lower

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Comparative Analysis by Daypart, 2012

Comparative charts, Bingo

5 .1 % 27.2% 34.1% 21.2% 12.4% 8 .6 % 60.6% 15.9% 5.4% 9.6% 3.2% 55.6% 28.2% 8.8% 4.3%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

0600-0929

0930-1659

1700-2059

2100-2259

2300-2959

Commercial channel viewing (Adults)

Spots

Impacts (Adults)

Source: BARB/Nielsen Monitor.

Bingo

Comparative Analysis by Channel Group, 2012

Comparative charts, Bingo

38.6% 23.2% 5.1% 1.5% 3.0% _1.0% 27.6% 1.8% 7.8% 2.2% 20.1% 7.5% 11.1% 49.4% 49.5% 2 0 .2 % 0.3% 2.8% 1.5% 2.3% 23.6%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

Terrestrial

Commercial

Commercial

PSB Portfolio

Sports

Music

Movies

Other - Top

10

(Gambling)

Other - All

other

Commercial channel viewing (Adults)

Spots

Impacts (Adults)

Source: BARB/Nielsen Monitor.

Bingo

Gambling Sports

2005 2011 2012 Spots 3k 25k 91k % total spots 0.0% 0.1% 0.3% 1% _5% 42% 29% 1% 2% 20% Spots by channel, 2012 Terrestrial Portfolio Sports Music Movies Other - Top 10 Other 2% 9% 6% 25% 59% Spots by daypart, 2012 0600-0929 0930-1659 1700-2059 2100-2259 2300-2959

• The majority of Gambling Sports spots were aired after 2300, with 58.7% of spots shown during this slot in 2012 and a further 25.4% between 2100-2259.

• Sports channels accounted for the largest share of Gambling Sports spots, with this channel group representing 41.8% of spots in 2012 – Music channels accounted for a further 29.2% of spots. Impacts by channel, 2012 Terrestrial Portfolio Sports Music Movies Other - Top 10 Other Impacts by daypart, 2012 0600-0929 0930-1659 1700-2059 2100-2259 2300-2959 Impacts 2005 2011 2012 Per Person, 2012 Adults 68m 2.1bn 3.8bn, 0.4% 78 ABC1 Adults 31m 1.0bn 1.8bn, 0.5% 69 C2DE Adults 37m 1.1bn 2.0bn, 0.3% 88 4-15 6m 0.2bn 242m, 0.2% 29 10-15 3m 0.1bn 148m, 0.3% 36

• While the majority of Gambling Sports spots were aired post-2300, this daypart accounted for only 13.8% of Adult impacts in 2012 - around two-thirds of Gambling Sports impacts were seen pre-2100, compared with 15.9% of spots shown during this slot. Compared against Adults, a greater proportion of Children’s exposure to Gambling Sports advertising took place between 1700-2059.

• With the majority of Gambling Sports spots aired across Sports channels, this group also represented the greatest share of impacts – although this share fell between 2011 and 2012 as the proportion of impacts seen across the PSB portfolio and ‘Other’ channels increased. Music channels accounted 1.5% of Adult impacts (rising to 3.1% of Child Gambling Sports impacts) compared with 29.2% of spots.

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Comparative Analysis by Daypart, 2012

Comparative charts, Gambling Sports

5 .1 % 27.2% 34.1% 21.2% 12.4% 1.7% 8.5% 5.7% 25.4% 58.7% 0.4% 30.4% 34.0% 21.4% 13.8%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

0600-0929

0930-1659

1700-2059

2100-2259

2300-2959

Commercial channel viewing (Adults)

Spots

Impacts (Adults)

Source: BARB/Nielsen Monitor.

Comparative Analysis by Channel Group, 2012

Comparative charts, Gambling Sports

38.6% 23.2% 5.1% 1.5% 3.0% _1.0% 27.6% 1.1% 5.1% 41.8% 29.2% 1.0% 2.2% 19.7% 30.6% 1 0 .8 % 45.2% 1.5% _{0.1% 0.5%} 11.4%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

Terrestrial

Commercial

Commercial

PSB Portfolio

Sports

Music

Movies

Other - Top

10

(Gambling)

Other - All

other

Commercial channel viewing (Adults)

Spots

Impacts (Adults)

Source: BARB/Nielsen Monitor.

Online Casino & Poker

2005 2011 2012 Spots 4k 338k 411k % total spots 0.0% 1.0% 1.2% 1% 5% 10% 19% 12% 8% 47% Spots by channel, 2012 Terrestrial Portfolio Sports Music Movies Other - Top 10 Other 1% 0% 0% 20% 79% Spots by daypart, 2012 0600-0929 0930-1659 1700-2059 2100-2259 2300-2959 • Since 2008, almost all OCP spots have been aired post-2100

with the majority shown post-2300.

• Between 2008-2012 the share of OCP spots shown across the Sports channels fell as activity on the Music, Movie and ‘Top 10 Other’ channels increased– the greatest share was aired across the ‘Other’ channels.

Impacts by channel, 2012 Terrestrial Portfolio Sports Music Movies Other - Top 10 Other Impacts by daypart, 2012 0600-0929 0930-1659 1700-2059 2100-2259 2300-2959 Impacts 2005 2011 2012 Per Person, 2012 Adults 19m 3.7bn 5.9bn, 0.6% 121 ABC1 Adults 7m 1.5bn 2.4bn, 0.6% 91 C2DE Adults 12m 2.3bn 3.6bn, 0.6% 156 4-15 1m 0.2bn 286m, 0.3% 34 10-15 1m 0.1bn 198m, 0.4% 48

• While 20.4% of OCP spots were shown between 2100-2259 in 2012, over a third of impacts (and almost half of child impacts) were seen during this slot as a result of a higher proportion of viewing during this time, compared with viewing between 2300-2959.

• In 2012, both the Music and Movies channels accounted for significantly lower shares of OCP impacts than spots– a higher proportion of impacts was seen across the PSB-owned channels compared with spot distribution and this share increased between 2011 and 2012. The PSB-owned channels accounted for a smaller proportion of Child OCP impacts in 2012 compared against Adults as the Music channels represented a higher share.

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Comparative Analysis by Daypart, 2012

Comparative charts, Online Casino & Poker

5 .1 % 27.2% 34.1% 21.2% 12.4% 0 .5 % 0.1% 0.0% 20.4% 79.0% 0.1% 0.1% 0.2% 38.2% 61.3%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

0600-0929

0930-1659

1700-2059

2100-2259

2300-2959

Commercial channel viewing (Adults)

Spots

Impacts (Adults)

Source: BARB/Nielsen Monitor.

Comparative Analysis by Channel Group, 2012

Comparative charts, Online Casino & Poker

38.6% 23.2% 5.1% 1.5% 3.0% 1.0% 27.6% 0.7% 4.7% 9.5% 19.2% 11.6% 7.6% 46.7% 21.2% 22 .7 % 7.0% 2.3% 3.3% 3.3% 40.1%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

Terrestrial

Commercial

Commercial

PSB Portfolio

Sports

Music

Movies

Other - Top

10

(Gambling)

Other - All

other

Commercial channel viewing (Adults)

Spots

Impacts (Adults)

Source: BARB/Nielsen Monitor.

Viewing Trends

•

In 2012, total television viewing ranged from 2.4 hours/day among Children to 5.2 hours/day among

C2DE Adults.

•

The split in viewing among Adults, by daypart, remained fairly stable over the analysis period with

two-thirds of viewing taking place pre-2100.

•

Compared with Adults the share of viewing taking place between 0930-1700 has consistently

been lower among ABC1 Adults and higher between 1700-2300.

•

Daytime viewing between 0930-1700 has been notably higher among C2DE Adults compared

against ABC1 Adults, with viewing during this slot accounting for 27.9% and 23.3% of 2012

viewing respectively.

•

In 2012, 80.7% of

Children’s viewing took place pre-2100 – this split in viewing pre and post-2100

remained fairly steady between 2005 and 2012.

•

In comparison, the share of viewing taking place pre-2100 fell to 73.0%, in 2012, among older

children – and the proportion of viewing taking place post-2300 increased from 7.4% in 2005 to

8.7% in 2012.

Total TV viewing

Viewing Trends

•

In 2012, commercial channels accounted for 66.2% of Adult viewing, up marginally from 64.0% in

2005.

•

Commercial channels accounted for a lower proportion of viewing among ABC1 Adults,

standing at 61.5% in 2012.

•

Viewing to commercial channels stood at 69.8%, in 2012, among C2DE Adults

– up from

65.7% in 2005.

•

The share of viewing accounted for by commercial channels was higher among Children, standing at

73.4% in 2012.

•

A similar split in viewing was seen among Children aged 10-15 years, with 74.8% of their

viewing in 2012 represented by commercial channels.

•

The split between commercial and non-commercial viewing, by adult demographics, varies across

the day with BBC channels accounting for above-average shares during the morning and early

evening.

•

There is less variation in the split between commercial and non-commercial viewing among Children,

with BBC channels accounting for marginally higher shares during breakfast, 2000-2100 and

post-2300.

Total TV viewing

In 2012, total television viewing ranged from 2.4 hours/day among

Children to 5.2 hours/day among C2DE Adults

3.9 _3.9 3.9 4.0 4.0 4.3 4.3 4.3 3.3 3.2 3.3 3.4 3.4 3.5 3.5 3.5 4.5 _4.5 4.5 4.6 4.6 5.1 5.2 5.2 2.3 _2.2 2.2 2.3 2.3 2.5 2.5 2.4 2.3 2.2 2.2 2.2 2.2 2.4 _2.4 2.4

0

1

2

3

4

5

6

2005

2006

2007

2008

2009

2010

2011

2012

Adults

Adults ABC1

Adults C2DE

Children 4-15

Children 10-15

Average hours of viewing: Total TV, 2005-2013

A

v

e

rag

e

h

o

u

rs/da

y

Source: BARB/Infosys+.

The split in viewing among Adults by daypart remained fairly stable

over the analysis period with two-thirds of viewing taking place

pre-2100

5.5% 5.4% 5.5% 5.6% 5.7% 6.1% 6.3% 6.1% 24.6% 24.8% 24.9% 25.7% 25.6% 26.0% 25.8% 25.9% 36.8% 36.6% 36.7% 36.5% 36.1% 35.6% 35.2% 35.4% 21.5% 21.7% 21.6% 21.1% 21.2% 20.8% 21.0% 21.0% 11.7% 11.4% 11.2% 11.2% 11.4% 11.5% 11.7% 11.6%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2005

2006

2007

2008

2009

2010

2011

2012

2300-3000

2100-2300

1700-2100

0930-1700

0600-0930

Share of viewing by daypart: Total TV, Adults

S

h

a

re

o

f

v

iew

ing

b

y

d

a

y

p

a

rt

,

%

Source: BARB/Infosys+.

- New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution.

Compared with Adults the share of viewing taking place between

0930-1700 has consistently been lower among ABC1 Adults and

higher between 1700-2300

5.3% 5.4% 5.5% 5.6% 5.7% 6.0% 6.2% 6.0% 21.9% 21.9% 22.0% 23.1% 23.0% 23.2% 23.0% 23.3% 36.9% 36.7% 37.0% 36.7% 36.4% 36.5% 35.9% 36.3% 24.0% 24.3% 24.2% 23.4% 23.5% 23.4% 23.7% 23.4% 11.9% 11.8% 11.3% 11.2% 11.4% 11.0% 11.2% 11.0%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2005

2006

2007

2008

2009

2010

2011

2012

2300-3000

2100-2300

1700-2100

0930-1700

0600-0930

Share of viewing by daypart: Total TV, ABC1 Adults

S

h

a

re

o

f

v

iew

ing

b

y

d

a

y

p

a

rt

,

%

Source: BARB/Infosys+.

- New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution.

Daytime viewing between 0930-1700 has been notably higher among

C2DE Adults compared against ABC1 Adults, with viewing during this

slot accounting for 27.9% and 23.3% of 2012 viewing respectively

5.6% 5.5% 5.6% 5.6% 5.7% 6.1% 6.4% 6.2% 26.5% 27.0% 27.0% 27.6% 27.6% 28.1% 27.9% 27.9% 36.7% 36.6% 36.5% 36.3% 35.9% 35.0% 34.7% 34.8% 19.8% 19.8% 19.7% 19.3% 19.5% 18.9% 19.0% 19.0% 11.5% 11.2% 11.2% 11.2% 11.3% 11.9% 12.1% 12.1%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2005

2006

2007

2008

2009

2010

2011

2012

2300-3000

2100-2300

1700-2100

0930-1700

0600-0930

Share of viewing by daypart: Total TV, C2DE Adults

S

h

a

re

o

f

v

iew

ing

b

y

d

a

y

p

a

rt

,

%

Source: BARB/Infosys+.

- New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution.

In 2012, 80.7% of children’s viewing took place pre-2100 – this split

in viewing pre and post-2100 remained fairly steady between 2005

and 2012

10.9% 10.6% 10.6% 10.8% 10.5% 10.2% 10.6% 10.5% 30.1% 30.4% 30.6% 31.4% 31.2% 30.9% 30.9% 31.1% 39.4% 39.7% 39.9% 39.5% 39.7% _38.5% 38.5% 39.1% 14.0% 13.6% 13.5% 13.1% 13.4% _{14.2% 13.9%} 13.4% 5.6% 5.8% 5.4% 5.1% 5.2% 6.1% 6.0% 5.9%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2005

2006

2007

2008

2009

2010

2011

2012

2300-3000

2100-2300

1700-2100

0930-1700

0600-0930

Share of viewing by daypart: Total TV, Children 4-15

S

h

a

re

o

f

v

iew

ing

b

y

d

a

y

p

a

rt

,

%

Source: BARB/Infosys+.

- New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution.

In comparison, the share of viewing taking place pre-2100 fell to 73.0%,

in 2012, among older children – and the proportion of viewing taking

place post-2300 increased from 7.4% in 2005 to 8.7% in 2012

7.3% 7.2% 7.5% 7.8% 7.3% 6.9% 7.1% 6.7% 26.9% 27.1% 27.3% 27.7% 27.5% 26.8% 26.5% 26.6% 40.0% 39.7% 40.0% 40.2% 40.5% _{39.0% 39.1% 39.7%} 18.4% 18.0% 17.9% 17.3% 17.6% _{18.8% 18.7% 18.4%} 7.4% 8.0% 7.3% 7.0% 7.1% 8.5% 8.6% 8.7%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2005

2006

2007

2008

2009

2010

2011

2012

2300-3000

2100-2300

1700-2100

0930-1700

0600-0930

Share of viewing by daypart: Total TV, Children 10-15

S

h

a

re

o

f

v

iew

ing

b

y

d

a

y

p

a

rt

,

%

Source: BARB/Infosys+.

- New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution.

In 2012, commercial channels accounted for 66.2% of Adult viewing,

up marginally from 64.0% in 2005

64.0% 64.7% 65.4% 65.7% 66.5% 66.6% 66.5% 66.2% 36.0% 35.3% 34.6% 34.3% 33.5% 33.4% 33.5% 33.8%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2005

2006

2007

2008

2009

2010

2011

2012

Non-commercial

Commercial

Share of viewing: Commercial vs Non-commercial, Adults

S

h

a

re

o

f

v

iew

ing

,

%

Source: BARB/Infosys+. Non-commercial = All BBC channels.

- New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution.

Commercial channels accounted for a lower proportion of viewing

among ABC1 Adults, standing at 61.5% in 2012

61.7% 62.5% 62.7% 62.7% 63.2% 62.7% 62.4% 61.5% 38.3% 37.5% 37.3% 37.3% 36.8% 37.3% 37.6% 38.5%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2005

2006

2007

2008

2009

2010

2011

2012

Non-commercial

Commercial

Share of viewing: Commercial vs Non-commercial, Adults ABC1

S

h

a

re

o

f

v

iew

ing

,

%

Source: BARB/Infosys+. Non-commercial = All BBC channels.

- New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution.

Viewing to commercial channels stood at 69.8%, in 2012, among

C2DE Adults – up from 65.7% in 2005

65.7% 66.4% 67.3% 67.9% 69.1% 69.4% 69.5% 69.8% 34.3% 33.6% 32.7% 32.1% 30.9% 30.6% 30.5% 30.2%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2005

2006

2007

2008

2009

2010

2011

2012

Non-commercial

Commercial

Share of viewing: Commercial vs Non-commercial, Adults C2DE

S

h

a

re

o

f

v

iew

ing

,

%

Source: BARB/Infosys+. Non-commercial = All BBC channels.

- New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution.

The share of viewing accounted for by commercial channels was

higher among Children, standing at 73.4% in 2012

71.6% 72.9% 71.6% 73.8% 75.1% 72.4% 72.6% 73.4% 28.4% 27.1% 28.4% 26.2% 24.9% 27.6% 27.4% 26.6%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2005

2006

2007

2008

2009

2010

2011

2012

Non-commercial

Commercial

Share of viewing: Commercial vs Non-commercial, Children 4-15

S

h

a

re

o

f

v

iew

ing

,

%

Source: BARB/Infosys+. Non-commercial = All BBC channels.

- New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution.

A similar split in viewing was seen among Children aged 10-15 years,

with 74.8% of their viewing in 2012 represented by commercial

channels

73.4% 74.3% 73.0% 74.8% 77.0% 74.1% 74.2% 74.8% 26.6% 25.7% 27.0% 25.2% 23.0% 25.9% 25.8% 25.2%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2005

2006

2007

2008

2009

2010

2011

2012

Non-commercial

Commercial

Share of viewing: Commercial vs Non-commercial, Children 10-15

S

h

a

re

o

f

v

iew

ing

,

%

Source: BARB/Infosys+. Non-commercial = All BBC channels.

- New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution.

The proportion of viewing represented by commercial channels, in

2012, ranged from 61.5% among ABC1 Adults to 74.8% among older

children

66.2% _61.5% 69.8% 73.4% 74.8% 33.8% _38.5% 30.2% 26.6% 25.2%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Adults

Adults ABC1

Adults C2DE

Children 4-15

Children 10-15

Non-commercial

Commercial

Share of viewing: Commercial vs Non-commercial, 2012

S

h

a

re

o

f

v

iew

ing

,

%

Source: BARB/Infosys+. Non-commercial = All BBC channels.

- New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution.

The split in Adult viewing between commercial and non-commercial

channels varies across the day with BBC channels accounting for

above-average shares during the morning and early evening

54.6% 51.7% 54.3% 62.4% 65.1% 68.5% 63.9% 63.6% 72.1% 76.7% 75.0% 67.7% 60.5% 64.1% 63.4% 66.6% 67.2% 69.2% 72.2% 73.7% 74.2% 71.5% 70.1% 64.9% 66.2% 45.4% 48.3% 45.7% 37.6% 34.9% 31.5% 36.1% 36.4% 27.9% 23.3% 25.0% 32.3% 39.5% 35.9% 36.6% 33.4% 32.8% 30.8% 27.8% 26.3% 25.8% 28.5% 29.9% 35.1% 33.8%

0

5

10

15

20

25

30

35

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0 6 :0 0 0 7 :0 0 0 7 :0 0 0 8 :0 0 0 8 :0 0 0 9 :0 0 0 9 :0 0 1 0 :0 0 1 0 :0 0 1 1 :0 0 1 1 :0 0 1 2 :0 0 1 2 :0 0 1 3 :0 0 1 3 :0 0 1 4 :0 0 1 4 :0 0 1 5 :0 0 1 5 :0 0 1 6 :0 0 1 6 :0 0 1 7 :0 0 1 7 :0 0 1 8 :0 0 1 8 :0 0 1 9 :0 0 1 9 :0 0 2 0 :0 0 2 0 :0 0 2 1 :0 0 2 1 :0 0 2 2 :0 0 2 2 :0 0 2 3 :0 0 2 3 :0 0 2 4 :0 0 2 4 :0 0 2 5 :0 0 2 5 :0 0 2 6 :0 0 2 6 :0 0 2 7 :0 0 2 7 :0 0 2 8 :0 0 2 8 :0 0 2 9 :0 0 2 9 :0 0 3 0 :0 0 W h o le Day

Commercial

Non-commercial

Average mins of viewing/hour

Share of viewing by hour: Commercial vs Non-commercial, Adults, 2012

S

h

a

re

o

f

v

iew

ing

,

%

Source: BARB/Infosys+. Non-commercial = All BBC channels.

A

v

e

ra

g

e

m

in

u

te

s/h

o

u

r

The proportion of viewing among ABC1 Adults accounted for by

commercial channels increases to above-average levels during the

afternoon and post-2300

46.9% 44.9% 47.9% 57.2% 61.2% 66.4% 61.3% 60.4% 69.1% 73.6% 72.5% 64.0% 53.6% 59.1% 59.6% 61.8% 60.8% 63.7% 68.3% 71.1% 72.0% _{68.8% 70.1%} 63.9% _61.5% 53.1% 55.1% 52.1% 42.8% 38.8% 33.6% 38.7% 39.6% 30.9% 26.4% 27.5% 36.0% 46.4% 40.9% 40.4% 38.2% 39.2% 36.3% 31.7% 28.9% 28.0% _{31.3% 29.9%} 36.1% _38.5%

0

5

10

15

20

25

30

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0 6 :0 0 0 7 :0 0 0 7 :0 0 0 8 :0 0 0 8 :0 0 0 9 :0 0 0 9 :0 0 1 0 :0 0 1 0 :0 0 1 1 :0 0 1 1 :0 0 1 2 :0 0 1 2 :0 0 1 3 :0 0 1 3 :0 0 1 4 :0 0 1 4 :0 0 1 5 :0 0 1 5 :0 0 1 6 :0 0 1 6 :0 0 1 7 :0 0 1 7 :0 0 1 8 :0 0 1 8 :0 0 1 9 :0 0 1 9 :0 0 2 0 :0 0 2 0 :0 0 2 1 :0 0 2 1 :0 0 2 2 :0 0 2 2 :0 0 2 3 :0 0 2 3 :0 0 2 4 :0 0 2 4 :0 0 2 5 :0 0 2 5 :0 0 2 6 :0 0 2 6 :0 0 2 7 :0 0 2 7 :0 0 2 8 :0 0 2 8 :0 0 2 9 :0 0 2 9 :0 0 3 0 :0 0 W h o le Day

Commercial

Non-commercial

Average mins of viewing/hour

Share of viewing by hour: Commercial vs Non-commercial, Adults ABC1, 2012

S

h

a

re

o

f

v

iew

ing

,

%

Source: BARB/Infosys+. Non-commercial = All BBC channels.

A

v

e

ra

g

e

m

in

u

te

s/h

o

u

r

BBC channels represent above-average shares of viewing among

C2DE Adults during the early morning and daytime with commercial

channels dominating during the rest of the day

60.2% 57.2% 59.2% 65.6% 67.6% 69.8% 65.5% 65.8% 74.1% 78.6% 76.8% 70.3% 65.9% 68.1% 66.9% 71.1% 73.3% 73.6% 75.0% 75.5% 75.9% 72.2% 70.2% 65.8% 69.8% 39.8% 42.8% 40.8% 34.4% 32.4% 30.2% 34.5% 34.2% 25.9% 21.4% 23.3% 29.7% 34.1% 31.9% 33.1% 28.9% 26.7% 26.4% 25.0% 24.5% 24.1% 27.8% 29.8% 34.2% 30.2%

0

5

10

15

20

25

30

35

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0 6 :0 0 0 7 :0 0 0 7 :0 0 0 8 :0 0 0 8 :0 0 0 9 :0 0 0 9 :0 0 1 0 :0 0 1 0 :0 0 1 1 :0 0 1 1 :0 0 1 2 :0 0 1 2 :0 0 1 3 :0 0 1 3 :0 0 1 4 :0 0 1 4 :0 0 1 5 :0 0 1 5 :0 0 1 6 :0 0 1 6 :0 0 1 7 :0 0 1 7 :0 0 1 8 :0 0 1 8 :0 0 1 9 :0 0 1 9 :0 0 2 0 :0 0 2 0 :0 0 2 1 :0 0 2 1 :0 0 2 2 :0 0 2 2 :0 0 2 3 :0 0 2 3 :0 0 2 4 :0 0 2 4 :0 0 2 5 :0 0 2 5 :0 0 2 6 :0 0 2 6 :0 0 2 7 :0 0 2 7 :0 0 2 8 :0 0 2 8 :0 0 2 9 :0 0 2 9 :0 0 3 0 :0 0 W h o le Day

Commercial

Non-commercial

Average mins of viewing/hour

Share of viewing by hour: Commercial vs Non-commercial, Adults C2DE, 2012

S

h

a

re

o

f

v

iew

ing

,

%

Source: BARB/Infosys+. Non-commercial = All BBC channels.

A

v

e

ra

g

e

m

in

u

te

s/h

o

u

r

There is less variation in the split between commercial and

non-commercial viewing among Children, with BBC channels accounting for

marginally higher shares during breakfast, 2000-2100 and post-2300

76.9% 67.4% 68.0% 70.3% 72.1% 72.9% 74.0% 75.7% 75.8% 73.3% 72.9% 73.3% 75.7% 75.2% 71.2% 76.6% 76.0% 70.1% 69.4% 73.3% 76.2% 76.2% 77.8% 83.3% 73.4% 23.1% 32.6% 32.0% 29.7% 27.9% 27.1% 26.0% 24.3% 24.2% 26.7% 27.1% 26.7% 24.3% 24.8% 28.8% 23.4% 24.0% 29.9% 30.6% 26.7% 23.8% 23.8% 22.2% 16.7% 26.6%

0

2

4

6

8

10

12

14

16

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0 6 :0 0 0 7 :0 0 0 7 :0 0 0 8 :0 0 0 8 :0 0 0 9 :0 0 0 9 :0 0 1 0 :0 0 1 0 :0 0 1 1 :0 0 1 1 :0 0 1 2 :0 0 1 2 :0 0 1 3 :0 0 1 3 :0 0 1 4 :0 0 1 4 :0 0 1 5 :0 0 1 5 :0 0 1 6 :0 0 1 6 :0 0 1 7 :0 0 1 7 :0 0 1 8 :0 0 1 8 :0 0 1 9 :0 0 1 9 :0 0 2 0 :0 0 2 0 :0 0 2 1 :0 0 2 1 :0 0 2 2 :0 0 2 2 :0 0 2 3 :0 0 2 3 :0 0 2 4 :0 0 2 4 :0 0 2 5 :0 0 2 5 :0 0 2 6 :0 0 2 6 :0 0 2 7 :0 0 2 7 :0 0 2 8 :0 0 2 8 :0 0 2 9 :0 0 2 9 :0 0 3 0 :0 0 W h o le Day

Commercial

Non-commercial

Average mins of viewing/hour

Share of viewing by hour: Commercial vs Non-commercial, Children 4-15, 2012

S

h

a

re

o

f

v

iew

ing

,

%

Source: BARB/Infosys+. Non-commercial = All BBC channels.

A

v

e

ra

g

e

m

in

u

te

s/h

o

u

r

Similar patterns are noted among Children aged 10-15

82.4% 70.0% 68.5% 72.2% 75.4% 76.3% 77.3% 79.3% 79.2% 77.0% 78.0% 78.0% 78.6% _73.9% 70.0% 76.1% 75.0% _{67.7% 66.8%} 70.8% 72.3% 73.0% 74.4% 83.9% 74.8% 17.6% 30.0% 31.5% 27.8% 24.6% 23.7% 22.7% 20.7% 20.8% 23.0% 22.0% 22.0% 21.4% _26.1% 30.0% 23.9% 25.0% _{32.3% 33.2%} 29.2% 27.7% 27.0% 25.6% 16.1% 25.2%

0

2

4

6

8

10

12

14

16

18

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

0 6 :0 0 0 7 :0 0 0 7 :0 0 0 8 :0 0 0 8 :0 0 0 9 :0 0 0 9 :0 0 1 0 :0 0 1 0 :0 0 1 1 :0 0 1 1 :0 0 1 2 :0 0 1 2 :0 0 1 3 :0 0 1 3 :0 0 1 4 :0 0 1 4 :0 0 1 5 :0 0 1 5 :0 0 1 6 :0 0 1 6 :0 0 1 7 :0 0 1 7 :0 0 1 8 :0 0 1 8 :0 0 1 9 :0 0 1 9 :0 0 2 0 :0 0 2 0 :0 0 2 1 :0 0 2 1 :0 0 2 2 :0 0 2 2 :0 0 2 3 :0 0 2 3 :0 0 2 4 :0 0 2 4 :0 0 2 5 :0 0 2 5 :0 0 2 6 :0 0 2 6 :0 0 2 7 :0 0 2 7 :0 0 2 8 :0 0 2 8 :0 0 2 9 :0 0 2 9 :0 0 3 0 :0 0 W h o le Day

Commercial

Non-commercial

Average mins of viewing/hour

Share of viewing by hour: Commercial vs Non-commercial, Children 10-15, 2012

S

h

a

re

o

f

v

iew

ing

,

%

Source: BARB/Infosys+. Non-commercial = All BBC channels.

A

v

e

ra

g

e

m

in

u

te

s/h

o

u

r

Viewing Trends

•

The time spent watching commercial channels, in 2012, ranged from 3.6 hours/day among C2DE

Adults to 1.7 hours/day among Children.

•

In 2012, viewing to commercial channels peaked between 2100-2200 among adult demographic

groups, between 2000-2100 among 10-15 year olds and between 1900-2000 among Children aged

4-15.

•

66.4% of Adult viewing to commercial channels, in 2012, took place between 0600-2100 – the share

of viewing by daypart remained fairly stable over the analysis period.

•

Among ABC1 Adults, 64.7% of their commercial viewing in 2012 took place pre-2100, with a

greater proportion of their viewing (23.4%) taking place between 2100-2300 compared with all

Adults(21.2%).

•

Compared against ABC1 Adults, a greater proportion of commercial channel viewing among

C2DE Adults took place between 0600-1700 (33.9% vs. 30.0%) and post-2300(12.8% vs.

11.9%).

•

As with viewing across all channels, 80.2% of Children’s viewing to commercial channels took place

pre-2100 in 2012.

•

Over a quarter of viewing to commercial channels among older children took place post-2100 in

2012 – this share remained relatively stable over the analysis period.

Commercial channel viewing – by daypart

2.5 2.5 2.5 2.6 2.7 2.9 2.9 2.8 2.0 2.0 _2.0 2.1 2.2 2.2 2.2 2.2 3.0 3.0 3.0 3.1 3.2 3.6 3.6 3.6 1.6 _{1.6 1.6} 1.7 1.7 1.8 1.8 1.7 1.7 _{1.6 1.6} 1.7 1.7 1.8 1.8 1.8

0

1

2

3

4

2005

2006

2007

2008

2009

2010

2011

2012

Adults

Adults ABC1

Adults C2DE

Children 4-15

Children 10-15

Average hours of viewing: Commercial channels, 2005-2012

A

v

e

rag

e

h

o

u

rs/da

y

Source: BARB/Infosys+. Analysis excludes all BBC channels.

- New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution.

The time spent watching commercial channels, in 2012, ranged from

3.6 hours/day among C2DE Adults to 1.7 hours/day among Children

In 2012, viewing to commercial channels peaked between 2100-2200

among adult demographic groups, between 2000-2100 among 10-15

year olds and between 1900-2000 among Children aged 4-15

0

5

10

15

20

25

0 6 :0 0 0 7 :0 0 07:00 - 08:00 08:00 - 09:00 09:00 - 10:00 10:00 - 11:00 11:00 - 12:00 12:00 - 13:00 13:00 - 14:00 14:00 - 15:00 15:00 - 16:00 16:00 - 17:00 17:00 - 18:00 18:00 - 19:00 1 9 :0 0 2 0 :0 0 20:00 - 21:00 21:00 - 22:00 22:00 - 23:00 23:00 - 24:00 24:00 - 25:00 25:00 - 26:00 26:00 - 27:00 27:00 - 28:00 28:00 - 29:00 29:00 - 30:00

Adults

Adults ABC1

Adults C2DE

Children 4-15

Children 10-15

Average minutes of viewing per hour: Commercial channels, 2012

A

v

e

rag

e

m

inu

te

s/h

o

u

r

66.4% of Adult viewing to commercial channels, in 2012, took place

between 0600-2100 – share of viewing by daypart remained fairly

stable over the analysis period

5.1% 5.0% 5.0% 4.9% 4.8% 5.0% 5.1% 5.1% 23.9% 24.9% 25.3% 26.2% 26.4% 27.0% 26.7% 27.2% 35.5% 35.3% 35.7% 35.5% 35.0% 34.4% 34.2% 34.1% 22.6% 22.2% 21.9% 21.2% 21.5% 21.1% 21.3% 21.2% 12.9% 12.5% 12.2% 12.2% 12.3% 12.5% 12.6% 12.4%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2005

2006

2007

2008

2009

2010

2011

2012

2300-3000

2100-2300

1700-2100

0930-1700

0600-0930

Share of viewing by daypart: Commercial channels, Adults

S

h

a

re

o

f

v

iew

ing

b

y

d

a

y

p

a

rt

,

%

Source: BARB/Infosys+. Analysis excludes all BBC channels.

- New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution.

Among ABC1 Adults, 64.7% of their commercial viewing in 2012

took place pre-2100, with a greater proportion of their viewing

taking place between 2100-2300 compared with Adults

4.9% 4.9% 4.8% 4.8% 4.7% 4.6% 4.7% 4.7% 22.0% 22.7% 23.1% 24.3% 24.4% 25.0% 24.8% 25.3% 35.2% 35.1% 35.7% 35.4% 35.1% 35.1% 34.7% 34.7% 24.7% 24.6% 24.2% 23.1% 23.2% 23.3% 23.6% 23.4% 13.2% 12.8% 12.2% 12.3% 12.5% 12.0% 12.2% 11.9%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2005

2006

2007

2008

2009

2010

2011

2012

2300-3000

2100-2300

1700-2100

0930-1700

0600-0930

Share of viewing by daypart: Commercial channels, ABC1 Adults

S

h

a

re

o

f

v

iew

ing

b

y

d

a

y

p

a

rt

,

%

Source: BARB/Infosys+. Analysis excludes all BBC channels.

- New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution.

Compared against ABC1 Adults, a greater proportion of commercial

channel viewing among C2DE Adults took place between 0600-1700

and post-2300

5.3% 5.1% 5.1% 5.0% 4.9% 5.2% 5.4% 5.3% 25.3% 26.5% 26.7% 27.6% 27.8% 28.2% 28.0% 28.6% 35.6% 35.5% 35.7% 35.5% 34.9% 34.0% 33.8% 33.7% 21.1% 20.6% 20.3% 19.9% 20.2% 19.7% 19.8% 19.6% 12.7% 12.3% 12.2% 12.1% 12.2% 12.8% 12.9% 12.8%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2005

2006

2007

2008

2009

2010

2011

2012

2300-3000

2100-2300

1700-2100

0930-1700

0600-0930

Share of viewing by daypart: Commercial channels, C2DE Adults

S

h

a

re

o

f

v

iew

ing

b

y

d

a

y

p

a

rt

,

%

Source: BARB/Infosys+. Analysis excludes all BBC channels.

- New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution.

As with viewing across all channels, 80.2% of Children’s viewing to

commercial channels took place pre-2100 in 2012

10.2% 10.2% 10.0% 9.9% 9.7% 9.2% 9.7% 9.8% 29.5% 30.0% 30.3% 31.2% 31.2% _30.5% 30.5% 31.1% 39.2% 39.1% 39.7% 39.7% 39.7% _{38.8% 39.1%} 39.3% 15.0% 14.3% 14.3% 13.7% 14.0% _15.0% 14.7% 14.0% 6.1% 6.3% 5.8% 5.5% 5.4% 6.4% 5.9% 5.8%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2005

2006

2007

2008

2009

2010

2011

2012

2300-3000

2100-2300

1700-2100

0930-1700

0600-0930

Share of viewing by daypart: Commercial channels, Children 4-15

S

h

a

re

o

f

v

iew

ing

b

y

d

a

y

p

a

rt

,

%

Source: BARB/Infosys+. Analysis excludes all BBC channels.

- New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution.

Over a quarter of viewing to commercial channels among older

children took place post-2100 in 2012 – this share remained

relatively stable over the analysis period

7.1% 7.1% 7.1% 7.2% 6.8% 6.0% 6.3% 6.3% 27.1% 27.3% 27.8% 28.0% 28.2% _{27.4% 27.2% 27.5%} 38.7% 38.6% 39.3% 40.0% 40.2% _{38.9% 39.4% 39.6%} 19.3% 18.4% 18.3% 17.5% 17.8% _{19.2% 19.0% 18.6%} 7.9% 8.5% 7.6% 7.3% 7.0% 8.5% 8.0% 8.0%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2005

2006

2007

2008

2009

2010

2011

2012

2300-3000

2100-2300

1700-2100

0930-1700

0600-0930

Share of viewing by daypart: Commercial channels, Children 10-15

S

h

a

re

o

f

v

iew

ing

b

y

d

a

y

p

a

rt

,

%

Source: BARB/Infosys+. Analysis excludes all BBC channels.

- New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution.

In 2012, C2DE Adults watched more than double the amount of

commercial television than Children – almost a fifth of children’s

viewing took place post-2100

5.1% 4.7% 5.3% 9.8% 6.3% 27.2% _25.3% 28.6% 31.1% 27.5% 34.1% _34.7% 33.7% 39.3% 39.6% 21.2% 23.4% 19.6% 14.0% 18.6% 12.4% 11.9% 12.8% 5.8% 8.0%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Adults

Adults ABC1

Adults C2DE

Children 4-15

Children 10-15

2300-3000

2100-2300

1700-2100

0930-1700

0600-0930

Share of viewing by daypart: Commercial channels, 2012

S

h

a

re

o

f

v

iew

ing

b

y

d

a

y

p

a

rt

,

%

Source: BARB/Infosys+. Analysis excludes all BBC channels.

- New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution.

Viewing Trends

•

The PSB- owned channels accounted for a greater proportion of commercial channel viewing among

adult demographic groups than Children, who spent a greater proportion of their time watching

‘Other’ and Music channels.

•

Among Adults, the proportion of commercial channel viewing represented by the Terrestrial channels

fell from 60.1% in 2005 to 38.6% in 2012 as viewing to the PSB portfolio channels increased from

6.1% to 23.2%.

‘Other’ channels also saw an increase in share and in 2012 the ‘Other Top 10’

channels accounted for 1% of viewing.

•

Commercial channel viewing among ABC1 Adults followed a similar trend with the PSB-owned

channels accounting for 60.2% of viewing in 2012

– compared with 63.5% in 2005. Viewing to

Sports channels was marginally higher among ABC1s than All Adults.

•

The PSB-owned channels represented 63.0% of commercial channel viewing among C2DE

Adults in 2012, down from 68.1% in 2005. Compared against ABC1 Adults, viewing to the PSB

portfolio channels has been higher while viewing to Sports channels has been lower.

•

While viewing to commercial channels followed a similar trend among Children, the share accounted

for by the PSB-owned channels stood at 42.5%, in 2012, compared with 61.8% among Adults.

‘Other’ channels accounted for the greatest proportion of children’s viewing.

•

Compared with 4-15 year olds, viewing to the PSB portfolio and Music channels has been

higher among older children. The PSB-owned channels accounted for 45.9% of viewing in

2012, down from 49.2% in 2005.

Commercial channel viewing – by channel group

Among Adults, the proportion of commercial channel viewing represented by the

Terrestrial channels fell from 60.1% in 2005 to 38.6% in 2012 as viewing to the PSB

portfolio channels increased from 6.1% to 23.2% - ‘Other’ channels also saw an

increase in share and in 2012 the ‘Other Top 10’ accounted for 1% of viewing

60.1% _55.5% 51.7% _48.4% 45.5% _{43.0% 40.7%} 38.6% 6.1% 9.2% _12.5% 15.5% _16.9% 18.9% _{21.8% 23.2%} 4.4% _{4.4% 4.8% 4.7%} 5.1% 4.9% 5.1% 5.1% 2.1% _{1.8% 1.7% 1.6%} 1.8% _1.4% 1.6% 1.5% 3.1% _{3.3% 3.0% 2.9%} 2.9% _2.7% 2.9% 3.0% 23.7% _{25.2% 25.9% 26.3% 27.4% 28.4% 27.0% 27.6%}

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2005

2006

2007

2008

2009

2010

2011

2012

Other - All other

Other - Top 10

(Gambling)

Movies

Music

Sports

Commercial PSB

Portfolio

Terrestrial Commercial

Share of viewing by channel group: Commercial channels, Adults

S

h

a

re

o

f

v

iew

ing

b

y

ch

a

n

n

e

l g

rou

p

,

%

Source: BARB/Infosys+. Analysis excludes all BBC channels. ‘Other – Top 10’ based on Top 10 channels for airing Gambling spots in 2012. - New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution.

Commercial channel viewing among ABC1 Adults followed a similar

trend with the PSB-owned channels accounting for 60.2% of viewing in

2012, compared with 63.5% in 2005 - viewing to Sports channels was

marginally higher among ABC1s than All Adults

56.7% _51.9% 48.5% _44.9% 42.7% 42.4% _{39.8% 38.4%} 6.8% 9.8% _12.4% 14.9% _{16.2% 17.8% 19.9%} 21.8% 5.5% _{5.6% 5.9%} 5.9% 6.4% 6.0% 6.8% 6.6% 2.2% _{1.9% 1.8%} 1.7% 1.7% 1.5% 1.6% 1.5% 3.5% _3.6% 3.3% _{3.3% 3.3% 2.8%} 3.1% 2.9% 24.9% _{26.7% 27.7% 28.9% 29.3% 28.8% 27.9% 27.9%}

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

2005

2006

2007

2008

2009

2010

2011

2012

Other - All other

Other - Top 10

(Gambling)

Movies

Music

Sports

Commercial PSB

Portfolio

Terrestrial Commercial

Share of viewing by channel group: Commercial channels, ABC1 Adults

S

h

a

re

o

f

v

iew

ing

b

y

ch

a

n

n

e

l g

rou

p

,

%

Source: BARB/Infosys+. Analysis excludes all BBC channels. ‘Other – Top 10’ based on Top 10 channels for airing Gambling spots in 2012. - New BARB panel introduced 1st Jan 2010. As a result pre and post panel change data must be treated with caution.