Commercial in Confidence © Ericsson AB 2013 | 2013-11-25 | Page 1
Mobilitet & data…
trender
-utveckling
Greger blennerud
Vatican city
papal conclave
Commercial in Confidence © Ericsson AB 2013 | 2013-11-25 | Page 3
Mobile subscriptions - 2014
7.1 billion
2.9 billion
mobile broadband subscriptions
globally in 2014
mobile subscriptions
globally in 2014
APAC, India
& Africa drive
net additions
90% of the world´s population will
have a mobile phone by 2020
Commercial in Confidence © Ericsson AB 2013 | 2013-11-25 | Page 5
It’s a
multi-standard
world
A decade of data growth
500
million
6.1
billion
Smartphone subscriptions
Commercial in Confidence © Ericsson AB 2013 | 2013-11-25 | Page 7
›
Global trend: In each country,
two-thirds of all app traffic on smart
devices is from top five apps
›
End-user perception of network
performance is likely to be based on
these apps
Commercial in Confidence © Ericsson AB 2013 | 2013-11-25 | Page 9
“Jag tittar oftare på streamad video
än på vanlig TV (tablåbaserad).”
›
(Räck upp handen om du håller med)
›
Three quarters
of
us regularly watch
streamed video
›
In 2015 more people will
watch
streamed on-demand
video
on a weekly basis
than broadcast TV
The streamed future
Base: Brazil, China, Germany, South Korea, Spain, Sweden, Taiwan, UK, US Source: Ericsson ConsumerLab TV & Media report, 2014
Commercial in Confidence © Ericsson AB 2013 | 2013-11-25 | Page 11
Size and speed fuels video dema
nd
›
Increasing screen size and resolution, as well as
the availability of high-speed networks fuel the
demand for mobile video
1991: Laptop $3054
2015: Smartphone $299
More
function
, faster
Commercial in Confidence © Ericsson AB 2013 | 2013-11-25 | Page 14
›
Intex Cloud FX, based on Mozilla Firefox
–
2.5G connectivity
–
3.5-inch display
–
1GHz processor
–
2-megapixel camera
–
Memory <4GB
–
Dual-SIM
–
Bluetooth and Wi-Fi
›
Several local languages supported,
including Hindi, Tamil and Bangla
›
Sold exclusively through Snapdeal.com
Most Affordable 2.5G Smartphone
India
$33 USD
Empowered lifestyle
ALWAYS ON
DIGITAL RELATIONS
AND IDENTITY
EVERYTHING INSTANT
ARE IN CONTROL
ALWAYS INFORMED
PREFER SERVICES
COLLABORATIVE CULTURE
Commercial in Confidence © Ericsson AB 2013 | 2013-11-25 | Page 16
Det här pannbandet läser av
hjärnvågor för att hjälpa till
med avslappning.
Kommer sådant kunna
användas för
kommunikation?
›
(Räck upp handen om du håller
med…)
mindsharing…
› 40 percent of smartphone owners
would like to use a wearable device
to
communicate
with others directly
through
thoughts
›
More than two-thirds believe this
form of communication will be
mainstream by 2020
MIND SHARING
Base: 5,024 iPhone/Android smartphone users in Johannesburg, London, Mexico City, Moscow, New York, San Francisco, São Paulo, Shanghai, Sydney, Tokyo Source: Ericsson ConsumerLab Analytical Platform, October 2014
Commercial in Confidence © Ericsson AB 2013 | 2013-11-25 | Page 18
Source: WCIS/Ovum, 2014
Sw
e
d
en
A
us
tr
ia
Nor
w
ay
A
us
tr
al
ia
Denm
ark
S
au
di
A
rab
ia
S
ou
th
K
orea
S
w
itz
erla
nd
F
inl
an
d
New
Z
ea
lan
d
UK
Chi
le
US
A
101.0%
100.6%
83.6%
79.4%
77.0%
71.9%
71.3%
98.5%
97.
9%
95.4%
94.5%
91.7%
86.0%
108.9%
108.9%
B
ah
rai
n
Q
ata
r
Ku
w
ai
t
Hong
K
on
g
S
ing
ap
ore
UA
E
123.8%
69.2%
67.4%
72.8%
Top countries - Smartphone penetration
Top countries - Internet penetration
Source: The World Bank
Commercial in Confidence © Ericsson AB 2013 | 2013-11-25 | Page 20
Wearables in fasion?
Fitbit users take 43% more steps...
›
AT&T partnering with GM
-
Plans announced May 12, 2014
-
30 car models in 2015:
Chevrolet, Buick, GMC, Cadillac
›
Add car to share plan for $10,
same as an additional tablet
›
Services include
-
Wi-Fi hotspot for <7 devices
-
Access to safety and security services
Cars part of data share plan
Commercial in Confidence © Ericsson AB 2013 | 2013-11-25 | Page 22
Monitor and control your home with your mobile device:
›
Learning Thermostat
›
Light bulbs, LED strips, bloom lights
›
Power switches
›
Surveillance cameras, baby monitors
›
Alarm systems
›
Smoke detectors
›
Door locks
›
Grilling thermometers
›
Plant sensor
›
Weather stations
›
Media drives
›
Garage door controller
›
…
Connecting the home
“Jag skulle vilja kunna kolla
vattenkvalitén, i realtid, var jag än
befinner mig.”
›
(Räck upp handen om du håller
med)…
Smart citizens
Commercial in Confidence © Ericsson AB 2013 | 2013-11-25 | Page 24
› Over 70 percent believe that
traffic volume maps, energy use
comparison apps and real-time
water quality checkers will be
mainstream by 2020
›
As
citizens’ behavior becomes
smarter
, so will the cities
they inhabit
SMART CITIZENS
Base: 9,030 iPhone/Android smartphone users in Beijing, Delhi, London, New York, Paris, Rome, São Paulo, Stockholm and Tokyo Source: Ericsson ConsumerLab Analytical Platform, September 2014
›
Sweden has about as good
coverage as you can find on
the planet, but...
Commercial in Confidence © Ericsson AB 2013 | 2013-11-25 | Page 27
App coverage understood
Every app has its own coverage map
5G
1000x
Mobile data
volumes
10x-100x
Connected devices
5x
Lower latency
10x-100x
End-user data rates
10x
Battery life for low power
devices
Source: METIS
Evolution Towards 2020
4G
3G
2G
Commercial in Confidence © Ericsson AB 2013 | 2013-11-25 | Page 29
