Snapdragon Developer Program

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(1)Snapdragon™ Developer Program Developer Presentation Chiaren Cushing Director, Global Business Development Qualcomm Ecosystems. 1.

(2) Qualcomm Is a World Leader in Next-generation Communications Technologies  25+ years of innovation in mobile  Focus on making partners successful  Helping lead the evolution of smart connected devices.  World’s largest fabless semiconductor company, #1 in wireless..  FY11 Revenues $14.96B, Fortune 500, 22,000 employees. 2011 All-America Executive Team. Source: iSuppli for Dec. 2010 2.

(3) The Mobile Processor That Powers More Smartphones Than Any Other. Supports Android from High Volume to High End Powers Windows® Phones and Spans to Windows 8 3.

(4) Industry Forces Are Aligning DRIVING INNOVATION AND GROWTH DEVICES. APPLICATIONS & SERVICES. NETWORKS. 4.

(5) OEMS More Smartphone Models. OPERATORS. DEVELOPERS. Increasing Smartphone Sales. Richer and More Compelling Apps. CONSUMER DEMAND DRIVING SMARTPHONE ECOSYSTEM.

(6) User Experience Sells Devices Mobile. Computing. Consumer Electronics. Feature and Smartphones. Tablets, Laptops, All-in-One PCs. Gaming, eReaders, DTV, STBs, PNDs. Device purchases are being driven by features and applications. The power is with the developers.. 6.

(7) The Demand for Applications Continues to Grow Consumers Are Fueling Demand for Apps that Provide Interactive and Engaging Experiences Number of Downloads Across App Stores 2011—Total: 5.4B. 2015—Total: 19.7B Paid. Paid. 1.2B. 3.4B 16.3B. 4.2B Free. Free. Differentiated Experiences Are Key to Influencing Purchase, Usage and Propagation Source: WW & US Mobile Applications, Storefronts, Developer, and In-Add Advertising 2011-2015 Forecasts 7.

(8) Advanced Features Can Help Developers Drive Revenue  Application revenue will more than double from now through 2015. Developers looking for ways to offer novel, compelling experiences to capture revenue from both downloads and in-app purchases.  Snapdragon SDK, AllJoyn SDK, Adreno SDK, and other developer tools gives developers access to advanced functionality that can be leveraged to create topnotch user experiences.  Giving developers access to new technologies & enabling a new generation of applications will help drive the sale of 3G and 4G handsets. Unit Sales and In-App Revenue ($):. 2015. 2011. In-App In-App. 3.8B 0.8B 2.3B. 4.0B. Unit Sales Unit Sales. Total: $3.1B Source:. Total: $7.8B. WW & US Mobile Applications, Storefronts, Developer, and In-Add Advertising 1011-2015 8.

(9) App Developers Key Problem: Discoverability How do you differentiate your application offerings in an increasingly crowded marketplace?. “Over 1 Million Mobile Apps and Counting.”* App Store iTunes App Store. 617,871. Android Marketplace. 337,540. Blackberry App World. 111,484. Windows Phone Marketplace. 41,850. TOTAL:. 1,108,745. • Qualcomm helps developers unlock advanced chipset features – from AllJOyn to AR to Advanced Adreno gfx to Fluence and facial processing • Qualcomm also brings distribution opportunities to developers by bridging with OEMs looking for differentiated experiences for new device launches *Source: Mobilewalla. Counts as of February 18, 2012.. 9.

(10) What Are We Hearing From Developers? Key Challenges Developers Are Facing How can I make money?. How can my apps be discovered?. How can I get in front of OEMs or carriers for preload opportunities?. Power consumption. Video isn’t fast enough—how to take advantage of HW for better video. Need to differentiate with next generation experiences. 10.

(11) Snapdragon Developer Program: How It Works Partner. Develop. Commercialize.  Incorporate one or more of the technologies that we’ve unlocked through the developer program..  Utilize the tools and resources in the Snapdragon Developer Program.  Introductions to OEMs and carriers for preload opportunities.  Optimize your application to run ‘better on Snapdragon’.  Get early access to hardware and developer tech support.  Showcase your apps with QCOM at events and major tradeshows.  Create a business partnership around your application.. 11.

(12) We Help Developers Deliver Enhanced Experiences. Actively Engaged with Developers Globally. Engaged. Commercial 12.

(13) We Give Developers the Tools and Resources to Succeed Snapdragon Developer Program Snapdragon MDPs and Dragon Board. QualDevNet.  Early access to leading edge.  SDKs.  Technical optimization support. APIs and next generation features.  APIs  Sample Code.  Accelerate time to market for next-gen content.  Guides and Tutorials.  Create and optimize.  Developer Forums. applications.  Blogs  Discovery. Develop. Discover. Distribute. Download. Discuss 13.

(14) Advanced Software Technology Optimizations. 14.

(15) AllJoyn™ Proximity-based Peer-to-peer. Easy to Implement Across Devices AllJoyn is an open source project for mobile software being driven out of Qualcomm Innovation Center, Inc (QuIC), a subsidiary of Qualcomm Incorporated that focuses on open source development.. 15.

(16) Snapdragon Makes Captivating Connections Bizzabo  Ability to receive notifications when companies are nearby and discover other users who are “steps away”  Maximize the potential of networking during business events  Minimizes missed “business opportunities”. PAC-MAN Kart Rally  Gamers expect the same mobile features that they see on their big screen  Great single player games are now proximity multiplayer  Ability to race head-to-head  Exclusively available from Verizon Wireless  Video. AllJoyn™ on Snapdragon Connects People Real-time and Provides Exclusive Experiences Not Found Anywhere Else 16.

(17) FastCV™ Computer Vision. Create exciting vision-enabled applications. iOnRoad is not developed or distributed by Qualcomm. 17.

(18) Computer Vision Algorithms Run Best on Snapdragon Driver Safety.    . 15% overall performance increase using Fast CV 30% faster conversion of YUV420 images to RGB Simple, quick integration of computer vision to existing code Video. With FastCV. Without FastCV. Snapdragon HTC Sensation 4G Developer Feedback “We had never seen such a jump in performance as with FastCV” iOnRoad Head of Software Ram Dayan. Snapdragon Processors Provided the Most Widely Used, Computationally Intensive Vision Processing APIs with Hardware Acceleration which Resulted in Better Performance 18.

(19) Create differentiated experiences with…. Augmented Reality. 19.

(20) Vuforia – Augmented Reality Applications Today. Gaming and Play. Media/Advertising. Instructional. 3D Games in Real-World Environments vs. Virtual Worlds. Making Print, Outdoor, TV Media, and Product Packaging “Come Alive”. Visualizing Instructions, e.g., Furniture Assembly. In the Future…. Turn Left on Main St. “Happy to be here//. Social Networking. Visual Search. Navigation and Discovery. Placing Photos, Notes, Graffiti in Real World for Friends to Find. Retrieving Related Information from Web for the Object in View. Visualizing Points of Interest. 20.

(21) Adreno™. The Ball ©2010 Teotl Studios. All Rights Reserved.. With the Adreno™ Profiler and Adreno™ SDK Create compelling 3D apps The Ball ©2010 Teotl Studios. All Rights Reserved.. 21.

(22) Multimedia Optimization. Optimized Video and Security 22.

(23) Better Video Streaming on Snapdragon ooVoo Video Chat. ooVoo Vice President Rajesh Midha. Bambuser Live Streaming  Utilized hardware accelerated video encoding  85% lower CPU compared to standard app Developer Feedback “Wow! That's some dramatic improvements!” Bambuser CEO Jonas Vig. 100% CPU Utilization. Developer Feedback “Using Snapdragon, we’re able to do things that were never before possible on mobile.”.  Utilized hardware accelerated video encoding and decoding  60% lower CPU power than standard app  Demonstrated 720p HD picture quality even on MSM 2655 single core  Demonstrated call hand-off using AllJoyn™  Video. 80% 60% 40% 20%. 0% -30 20 70 120 Time (seconds) Software Hardware. Snapdragon Processors Provided Hardware Accelerated Processing which Resulted in Longer Battery Life, Lower CPU Utilization, and Improved Picture Quality 23.

(24) Studio Access  Studio-approved advanced security delivering premium, HD content  End-to-end content protection on par with movie studios’ stringent security requirements  Allows users to enjoy the newest movie titles on their mobile devices  Enables PlayReady DRM in Android. Secure Execution Environment.  Sanctuary for secure applications if HLOS is compromised  Hardware firewall to enforce execution environment separation. Secure Architecture.  Secure boot and code signing tools  Secure debug  Hardware-based unique key Secure File System. Secure DRM.  DRM agent is split between HLOS and SEE  DRM keys are protected even if all HLOS security mechanisms fail  Pre-integrated DRM solution. 24.

(25) The Best Security Leads to Better Content on Snapdragon Netflix Instant Streaming  80% higher resolution than iPad  Full 1080p HD streaming Developer Feedback “Qualcomm’s expertise in mobile hardware/software integration and their collaboration in the consumer electronics space makes them the perfect fit in bringing Netflix to a range of Android handsets and tablets.” Netflix Vice President Bill Holmes. Samsung Media Hub  Increased resolution from SD to HD via Studio Access  Secure access to more movie titles Developer Feedback “Samsung is excited to pioneer the mobile HD display revolution using Qualcomm's Snapdragon processor” Samsung Sr Vice President Curtis Sasaki. Snapdragon Processors Provided Studio-approved Advanced Security and Hardware Accelerated Video Decoding That Delivered Premium HD Content 25.

(26) We Help Developers Get Noticed. Spearheading Relationships with Mobile Device Manufacturers and Wireless Network Operators Seeking New Apps for Pre-load Opportunities Opportunity for Providing Exposure at Key Events and Tradeshows. Engaged. Commercial 26.

(27) Snapdragon GameCommand™ 100+ Games Today, Exclusive Titles. GameCommand on Google Play 27.

(28) Snapdragon Developer Program Designed to Address Developer Needs Working Together to Differentiate Devices and Delight End Users. Exposure. Distribution. Access. Opportunity to Collaborate with Qualcomm to Promote and Demo Apps at Key Events and Tradeshows. Opportunities for OEMs to Preload Compelling and Differentiated Apps. Next-generation Technologies to Optimize Apps and Create Differentiated Experience. 28.

(29) How Do I Get Started? 1. Visit developer.qualcomm.com. 2. Review the different optimizations available. 3. Access the tools and resources for the optimization(s) you’ve selected. 4. Setup your build environment. 5. Get started on your app!. Your Competitive Advantage Starts Here! Join the Snapdragon Developer Program Today. 29.

(30) Qualcomm Israel Ecosystem Team. Gilad Bornstein Boaz Peer Nir Ofry Please contact them at: [email protected]. 30.

(31) All data and information contained in or disclosed by this document is confidential and proprietary information of Qualcomm Incorporated and all rights therein are expressly reserved. By accepting this material the recipient agrees that this material and the information contained therein is to be held in confidence and in trust and will not be used, copied, reproduced in whole or in part, nor its contents revealed in any manner to others without the express written permission of Qualcomm Incorporated. ©2011 Qualcomm Incorporated. All rights reserved. Qualcomm and Snapdragon are registered trademarks of Qualcomm Incorporated. All the trademarks or brands in this document are registered by their respective owner. QUALCOMM Incorporated, 5775 Morehouse Drive, San Diego, CA 92121-1714. 31.

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