Text Readings. Suggested Readings

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MBA (FT) Semester II

HUMAN RESOURCE MANAGEMENT Course Objectives

The objectives of this course are to help the students develop an understanding of the dimensions of the management of human resources, with particular reference to HRM policies and practices in India. Attention will also be paid to help them develop their communication and decision making skills through case discussions, role-plays etc.

Examination Scheme:

The faculty member will award internal marks out of 40 based on three assessments of 20 marks each of which best two will be considered. The end semester examination will be of 60 marks.

Contents:

1. The Field of HRM: An Overview, Concept Evolution and Functions, Strategic HRM and Global Issues.

2. Acquisition of Human Resources: Job Analysis, H.R. Planning, Recruitment Selection, Induction, Placement Promotion and Transfer.

3. Training and Development: Performance Appraisal, Career and Succession Planning. 4. Maintenance of Human Resources: Job Evaluation, Employee Compensation, Incentives

and Benefits.

5. Employee and Work Environment: Grievance Procedure, QWL, Turnover, VRS.

6. Contemporary Issues in HRM: basics of Balance Score Card, Six Sigma, KM, Competency Mapping and Learning Organization.

Text Readings

1. P Subba Rao, “Essentials of Human Resource Management and industrial Relations: Text, Cases and Games”, Mumbai, Himalaya, Latest Edition.

2. Robert L. Mathis and John H. Jackson, “Human Resource Management”, South Western College Publishing, Latest Edition..

3. David S. Decenzo and Stephen P. Robbins, “Personnel/Human Resource Management”, New Delhi, Prentice Hall, Latest Edition.

4. V.S.P. Rao, “Human Resource Management”, New Delhi, Latest Edition

5. Michael Armstrong, “A Handbook of Human Resource Practice”, London, Kogan Page, Latest Edition.

Suggested Readings

1. William B. Werther Jr. and Keith Davis, “Human Resources and Personnel

Management”, Singapore, McGraw Hill, Latest Edition.

2. Biswajeet Patanayak, “Human Resource Management” New Delhi, Prentice Hall India, Latest Edition.

3. Holloway J. Ed., “Performance Measurement and Evaluations”, New Delhi, Sage Publications, Latest Edition.

4. Guy V. & Mattock J., “The New international Manager”, London, Kogan Press, Latest Edition.

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MBA (FT) Semester II Operations Management Course Objective

The objectives of this course are to help the students understand the concepts of production function, inventory control, quality control and application of technical models and techniques for solving production problems.

Contents

1. Introduction to Production and Operations Management: Nature of Production / Operations Management, Production Function and its Environment, Functions of Production/Operations Manager, Organization of Production Function.

2. Facilities Planning: Product Selection and Design, Service Design, Process and Technology Selection, Location of Manufacturing / Service Facility - Quantitative and Qualitative Models.

3. Layout of Manufacturing/service facility: Product layout, process layout, fixed position and group layout, layout design: Relationship based and Load-Distance cost matrix, materials handling concepts.

4. Resources Requirement Planning: Capacity Planning, Concept and Application of Learning Curve.

5. Production Planning and Control: Aggregate Production Planning - Chase strategy, level production, Mixed strategy, Materials Requirement Planning.

6. Inventory: Importance and Scope, selective inventory control, cost concept in inventory, types of inventory, types of inventory problems, Inventory Models:

 General Economic Order Quantity (EOQ)

 Economic Batch Quantity (EBQ) (Single and Multi-products)  EOQ with Discounts.

7. Operations Scheduling and Production Activity Control for Mass Manufacturing.( Assembly line balancing Batch Processing and Job shop - jobs on single machine, n-jobs on Two/Three machines (Johnson’s Rule), 2-n-jobs on m-machines (Graphical method – Aker’s Algorithm)

8. Quality Control: Quality Control Function, Acceptance sampling Statistical Process Control, Operating Characteristics Curve and its Applications Quality Circles.

Text Reading

1. R Paneerselvam. “Production and Operations Management”, New Delhi: Prentice Hall of India Publications, Latest Edition.

2. S N Chary. “Cases and Problems in Production and Operations Management”, New Delhi: Tata McGraw Hill Publications, Latest Edition.

3. Josheph G. Monks “Operations Management”, New York : McGraw Hill Publications, Latest Edition.

Suggested Readings

1. James R. Evans, David R Anderson, Dennis J. Sweeney and Thomas A Williams, “Applied Production and Operations Management”, New York : West Publishing Company, Latest Edition.

2. Elwood S. Buffa and Rakesh K. Sarin, “Modern Production, Operations Management”, Singapore: John Wiley and Sons, Latest Edition.

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MBA (FT) Semester II FINANCIAL MANAGEMENT Objective

The objectives of this course are to help the students learn the concepts, tools and skills of financial analysis and financial management, and application in the efficient conduct of business

Contents

1. Introduction: Concept of Finance, Corporate Finance, Finance Functions and other functions. Structures of the Financial System. Meaning and Objectives of Financial Management, Scope and Functions of Financial Management, Wealth Maximization v/s Profit Maximization. Short Term and Long Term Sources of Finance in India.

2. Cost-Volume-Profit Analysis: Concept, BEP in units, BEP in rupees, Multiproduct BEP, Margin of Safety, P/V Ratio.

3. Ratio Analysis: Liquidity, Profitability, Leverage and Activity Ratios. Calculation and Interpretation.

4. Investment Decisions : Time Value of Money, DCF and Non DCF Methods for Evaluating Projects, Cost of Debt, Cost of Preference, Cost of Equity, Weighted Average Cost of Capital.

5. Leverage Analysis: Determination of operating leverage, financial leverage and total leverage, Leverage and Financial Distress.

6. Statement of Changes in Financial Position: Funds Flow Statement; Total Resource Method, Working Capital Method and Cash Method, Cash Flow Analysis.

7. Capital Structure and Firms Value: Net Income Approach, Net Operating Income Approach, Traditional Approach, MM Approach. EBIT --- EPS Analysis, ROI --- ROE Analysis.

8. Dividend Policy: Relevance and Irrelevance Theories of Dividend, Factors affecting the dividend policy, Alternative Forms of Dividend..

9. Working Capital Management: Cash and Liquidity Management, Credit Management, Determination of Working Capital and its Financing , CMA form for Working Capital Reference Books (Latest Editions)

1. Pandey, I.M. financial Management, Vikas Publishing House, New Delhi.

2. Khan M.Y. and Jain P.K. Financial Management, Tata McGraw Hill, New Delhi. 3. Keown, Arthu J., Martin, John D., Petty, J. William and Scott, David F, Financial Management. Pearson Education.

4. Chandra, Prasanna; Financial Management TMH, New Delhi.

5. Van Horn, James C., Financial management and Policy, Prentice Hall of India. 6. Brigaham & Houston, Fundamentals of Financial Management, Thomson Learning, Bombay.

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MBA (FT) Semester II OPERATIONS RESEARCH Course Objective

The objectives of this course are to help the students acquire quantitative tools, and use these tools for the analysis and solution of business problems. The emphasis will be on the concepts and application rather than derivations.

Contents

1. Quantitative Techniques and Operations Research: Meaning, Scope of Quantitative Techniques and Operations Research in Management, Advantages and Limitations of Quantitative Techniques/Operation Research.

2. Linear Programming: Meaning of Linear programming, General Mathematical Formulation of LPP, Graphical Analysis, Simplex Method, Big-M Method, Advantage and limitations of LPP.

3. (a) Transportation Model: Transportation Problem as a particular case of LPP Mathematical Formulation, Initial Basic Feasible

Solution, Vogel’s Approximation Method, Optimization (Minimization and Maximization) using Modified Distribution Method and Stepping Stone Method. (b) Assignment Problem: Assignment Model as a particular case of transportation

model, formulation of assignment problems, Solution of assignment problems using Hungarian Method (Minimization and Maximization) Route Allocation.

4. Dynamic Programming, Goal Programming, Integer programming and Quadratic Programming – Concepts and Applications only. No numericals.

5. Waiting Line Models: Introduction, Scope in Management Decisions, Queuing Models M/M/1 (Infinite and Finite Population), concepts and applications of M/M/C.

6. Replacement Models: Introduction, Scope in Management, Single Equipment Replacement Model and Group Replacement. Replacement of items which deteriorate with time and items which fails suddenly.

7. Game Theory: Introduction to Games, Maximin and Minimax Principles, Pure and Mixed Strategies, Rule of dominance, Solutions of Games using –Algebric and Graphical Methods, Game Theory and Linear Programming.

8. Markov Chain Analysis: Computation of sequential probability of states for

different periods, Steady State Probability of states and application of Markov Chain. 9. Simulation: Introduction to simulation, Monte Carlo Technique and its applications. Text Reading

1. S. D. Sharma, “Operations Research”, Meerut: Kedar Nath Ram Nath and Co., Latest Edition. 2. N. D. Vohra. “Quantitative Techniques”, New Delhi: Tata McGraw Hill Pub. Latest Edition.

3. Hamdy A. Taha, “Operations Research: An Introduction”, New Delhi: Prentice Hall of India Pvt. Ltd. Latest Edition.

4. Haruly M. Wagner, “Principles of Operations Research with application to managerials decisions”, New Delhi: Prentice Hall of India Pvt. Ltd, Latest Edition. 5. V. K. Kapoor, “Problems and Solutions in Operations Research”, New Delhi: Sultan Chand and Sons, Latest Edition.

Suggesting Readings

1. P. K. Gupta and D. S. Hira, “Operations Research”, New Delhi: Sultan Chand Publications, Latest Edition.

2. U. K. Shrivastava, G. V. Shenoy, S. C. Sharma, “Quantitative Techniques for Managerial Decisions”, New Delhi: Wiley Eastern Ltd., Latest Edition.

3. Bobby Srinivasan and C. L. Sandblom, “Quantitative Analysis for Business Decisions,” Singapore : McGraw-Hill Publications, Latest Edition.

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MBA (FT) Semester II

MARKETING MANAGEMENT Course Objectives

The objectives of this course are to provide the students exposure to modern marketing concepts, tools, and techniques, and help them develop abilities and skills required for the performance of marketing functions.

Contents

1. Marketing Concepts: Customer Value and Satisfaction, Customers Delight, Conceptualizing Tasks and approaches to Marketing Management, Value chain, scanning the Marketing Environment.

2. Market Segmentation, Targeting, Positioning: Market segmentations, patterns, procedures, requirement for effective segmentation, Niche Marketing, selecting the market segments, tool for competitive differentiation, developing a positioning strategy. 3. Marketing Information System and Marketing Research Process.

4. Product Decision: Objectives, Product classification & Product Portfolio, Product life cycle strategies, branding, packaging, labeling,.

5. Pricing Decision: Factors affecting price, pricing methods and strategies, Types of competition.

6. Distribution Decisions: Importance and Functions of Distribution Channel, Considerations in Distribution Channel Decisions, Types of Channel Members, Retail formats.

7. Promotion Decisions: A view of Communication Process, developing effective communication, Promotion-Mix elements – Advertising, Personal Selling, Sales Promotion and Public Relation.

8. Introduction to International Marketing : EPRG framework, Deciding to go abroad, deciding which markets to enter, Deciding on the marketing program, Country of origin effect.

9. Emerging Trends in Marketing: An introduction to Internet Marketing, Multi level Marketing, and Introduction of CRM & EVENT marketing. Rural, Services Marketing. Text Readings

1. Philip Kotler, Kelvin & Keller, Abraham Koshy, Mithileshwar Jha “Marketing Management”, A South Asia perspective –New Delhi : Pearson Education. Latest Edition.

2. Rajan Saxena – Marketing Management, TMH Latest Edition. 3. Dhiraj Sharma, Marketing – Cengage Latest Edition.

4. Czinkota & Kotabe – Marketing Management – Cengage Latest Edition.

5. Baines, Fill & Page – Marketing Management, Oxford University Press Latest Edition.

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FT206COR MBA (FT) Semester II

BUSINESS LAW Objectives

The objective of this course is to provide the students with practical legal knowledge of general business law issues and topics to help become more informed, sensitive and effective business leaders.

Contents:

1. The Indian Contract Act 1872:- Essentials of a valid Contract, void & voidable agreements, Contingent Contracts, Performance of Contracts, Quasi Contracts, Breach of Contracts & its Remedies, Indemnity, Guarantee, Bailment & Pledge 2. Indian Partnership Act 1932:- Nature of Partnership, Relations of Partners and with

third Persons, Incoming and outgoing partners, Dissolution. 3. Indian Sales of goods Act 1930 (Essentials only)

4. The Negotiable Instruments Act 1881:- Nature & Types, Negotiation & liability, Presentment, Discharge from liability, Dishonor of Negotiable Instruments, Crossed Cheques, Penalties.

5. The Companies Act:- Nature & types of Companies, Memorandum & Article of Association, Prospectus, Shareholders & Debenture Holders, Minority Protection, Winding Up.

6. Consumer Protection Act 1986:- Consumer, Protection of Consumers, Central consumer Protection Council, Consumer Dispute Redresssal Agencies (District Forum, State Commission, National Commission).

7. Competition Act 2002:- Competition Commission of India, Powers, Functions & Duties of Commission, Prohibition of certain Agreements, abuse of Dominant Position, Penalties

Text Reading

1. Chawala and Garg, Mercantile Law, New Delhi, Kalyani Publications, Latest Edition.

2. M.C. Shukla, A Manual of Mercantile Law, New Delhi, S. Chand & Co. Ltd., Latest Edition.

3. S.K. Mishra and V.K. Puri, Economic Environment of Business, New Delhi, Himalaya Publishing House, Latest Edition.

4. Francis Cherunilam, Business Environment, New Delhi, Himalaya Publishing House, Latest Edition.

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MBA (FT) Semester II BUSINESS INTELLIGENCE

Course Objective : The objective of teaching this course is to enable students to integrate knowledge of various functional areas and technologies use for business integration.

Contents:

1. ERP (Enterprise Resource Planning) : Overview of ERP ,Objective of ERP , ERP evolution ,Trades in ERP ,ERP Technology , Benefits and challenges of ERP, Different types of ERP Software, ERP Implementation & challenges

2. SCM (Supply Chain Management) : Overview of Supply Chain Management Identifying Supply Chains, Key Supply Chain Management Processes, Evolution of Supply Chain Management, Creating Value through Supply Chain Management, The Impact of Globalization on Supply Chain Management, Supply Chain Management Strategy, Elements of Supply Chain Management,; Logistics network configuration, data Collection and validation, key features of Network configuration. . Supply Chain integration

3. BRP (Business Process Re-Engineering): Evolution of Business and BPR: Introduction, evolution of Organization and Management Concepts, The realities of the New Economy, he Twenty-first Century Organization, Re-engineering Defined. Characteristics and Implications of Re-engineered business processes: Characteristics of Re-engineered processes, Change accompanying business process Re-engineering. The role of information technology, creativity and human resources in Re-engineering BPR implementation: Re-engineering Implementation Framework, Succeeding at Re- engineering, and BPR Barriers

4. Knowledge Management : The Basics of knowledge Management Concept of Knowledge Management, KM Myths And Life Cycle, Intelligence, Experience and common sense, Data Information and Knowledge, Types of Knowledge and Expert Knowledge, KM system Life Cycle Knowledge Creation and Knowledge Architecture 5. Data Mining (DM) & Delaware House(DW): Data ware Housing introduction and

general principle , OLTP , DM Architecture fundamentals , data Mart Approaches to Architecture, DW process and design Data Mining fundamentals concepts , DM Architecture , DM Techniques , Issues m Challenges , DM for Research and Business , DM tools & Application

Books: (Latest Edition)

1. Janak Shah “ Supply Chain Management ” by, Pearson Education. Latest Edition. 2. Rangaraj, Supply Chain Management for Competitive Advantage,TMH Latest Edition. 3. Ailawadi and Singh, Logistics Management, PHI, Latest Edition.

4. Elias M. Awad and Hassan M. Ghaziri, Knowledge Management, Pearson Education, Latest Edition.

5. R Radhakrishnan and S Balasubramanan, Business Process Reengineering- Text and Cases, PHI, Latest Edition.

6. ERP Text and case studies by CSV Murthy ,Himalaya Publishing House , New Delhi 7. Data Modeling , A Beginner Guide By Andy Oppel , Published by McGraw Hill

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MBA (FT) Semester II RESEARCH METHODOLOGY Course Objectives

The objectives of the course are to equip the students with the concept and methods of Business Research. The students will be able to plan, design and carry out business research using scientific methods and prepare research report(s) / paper(s).

Course Contents

Prerequisites: Student are suppose to have knowledge of Measures of Central Tendency, Measures of Dispersion, Simple Correlation and Regression Analysis. These concepts are taught to them in earlier semesters . There will be no questions in examination from Prerequisites.

1. Introduction to Research Methods: Role and objectives of business research, types of research and various research design (exploratory, descriptive, experimental and diagnostic research), research process: Overview, Problems encountered by researcher. Experimental research design will comprise of Completely Randomized Design, Latin Square Design and Factorial Design.

2. Data and their Collection: Collection, Organization, Presentation, Analysis and Interrelation of Primary and Secondary Data. Measurement in research, measurement scales, sources of errors in measurement, Techniques of developing measurement tools, classification and testing (reliability, verification and validity) scales, Designing questionnaires and interviews.

3. Advance Data Analysis tools : Multiple Regression, Factor Analysis, Cluster Analysis, Perceptual Mapping, Multidimensional Scaling, Discriminant and Canonical Analysis, Conjoint Analysis.

4. Sampling , Sampling Methods, Sampling Plans, Sampling Error, Sampling Distributions : Theory and Design of Sample Survey, Census Vs Sample Enumerations, Objectives and Principles of Sampling, Types of Sampling, Sampling and Non-Sampling Errors.

5. Hypothesis and Hypothesis testing Parametric & non-parametric tests, introduction to sample tests for univariate and bivariate analysis using normal distribution, f-test, t-test, z-test, ANOVA, U test, Kruskal-Wallis test, chi square test.

6. Interpretations and Report Writing: Meaning of interpretation, techniques of Interpretation, precautions in interpretation, significance of report writing, steps in report writing, layout of report and precautions in writing research reports.

7. Epilogue: Limitations of RM, Philosophical issues in Research, Ethics and Research. Text Readings (Latest Edition)

1. William G. Zikmund, “Business Research Methods”, Orlando: Dryden Press.

2. C. William Emory and Cooper R. Donald, “Business Research Methods”, Boston, Irwin.

3. Fred N Kerlinger, “Foundations of Behavioural Research”, New Delhi: Surjeet Publications.

Suggested Readings (Latest Edition)

1. David Nachmias and Chava Nachmias, “Research Methods in the Social Sciences”, New York: St.Marlia’s Press.

2. C. R. Kothari, “Research Methodology: Methods and techniques”, New Delhi: Vishwa Prakashan.