Programs for Advertisers

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Programs for Advertisers

Boomers account for an estimated half of total U.S. consumer spending. With longer life expectancy and lower savings rates than previous boomers, they are projected to spend an additional $50 billion over the next decade. To put that in perspective: by 2017, nearly half of the U.S. adult population will be 50 and older and they will control a full 70% of the disposable income according to data tracker Nielsen and when you include "seniors" to this demographic the numbers substantially increase

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Boomers will spend:  $2.9 trillion a year

 $35 billion on their grandchildren  $7 billion online annually

 More than any other generation on health care

They represent nearly 80 million U.S. consumers. Boomers are the leading consumers in 119 of 123 consumer packaged goods categories, and close to 100% own a computer, 41% of Boomers own an Apple product. Boomers account for 80% of all travel expenditures

Boomers aren’t just surfing the Web; they’re using it for purchases. They spend $7 billion a year in online purchases which will grow exponentially as Boomers age in place, making fewer trips to brick-and-mortar stores and replacing those trips with more purchases online.

If you haven’t already, it’s time to take a serious look at the numbers and consider whether or not Boomers and "Seniors" belong in your business plan.

RetiredBrains® is the premier destination for boomers, retirees, and people planning their retirement and Americans caring for older family members. The site was founded in 2003. The functionality is clear, straightforward and organized to provide information as its primary purpose.

Visitors tend to have a higher than average income and are more likely to have a college or graduate degree than the average Internet user. According to the U.S. Census Bureau and AARP, the 50+ age demographic controls more than 40% of consumer spending, and they are the most affluent consumer group today. People 65 years of age and older are expected to be 19% of the population by 2020, a 53% increase since the year 2000.

Visitor Profile

Main Subject Matter Landing Pages

 53% male 47% female,  Employment Assistance  Financial Resources

 72% 45-65 years of age  Work at Home  Travel & Vacations

 20% 65 + years of age  Start Your Own Business  Senior Discounts

65 major sites link to RetiredBrains including AARP

Direct advertisers and ad agencies interested in marketing services or

products to boomers, retirees and Americans planning their retirement

cancontact me to get more information on how RetiredBrains.com can cost effectively help you reach this demographic via our Website, newsletter, paid emails and Blog. I can provide you with information regarding what is working and why.

Lee Kantz 312-505-5764 email: [email protected]. Retired Brains LLC

610 N. Fairbanks 3rd Floor

Chicago, IL 60611 312 787-6611

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Retired Brains LLC. 610 N. Fairbanks, 3rd_Floor Chicago, IL 60611 www.RetiredBrains.Com

2014 Ad Rates

Mailing list 55,000

Newsletter Pricing: Display Advertising

Placement One Month (per month) Three Month (per month) One Year (per month)

Leaderboard (468x60 only) $750.00 $600.00 $500.00 Skyscraper (120x600) $600.00 $500.00 $400.00 In-Text (300x250) $600.00 $500.00 $400.00 Bottom Banner (468x60 only) $450.00 $350.00 $250.00 Dedicated E-Blast*

Placement One Month Three Months over a 12-month period _{(per month)}

Advertiser content and graphics

$6000.00 $4500.00

* “RetiredBrains Partner” partner email with content and graphics dedicated entirely to advertiser. Only one monthly email sent to RetiredBrains opt-in list.

Text Links

Charge for a link $25 a month, 6-month minimum (less than 6 months requires a $70 programming charge)

Landing Pages: Editorial Style Advertising*

Page One Month (per month) Three Month (per month) One Year (per month)

Home Page $1500.00 $1250.00 $1000.00

Employment Assistance $1000.00 $875.00 $750.00

Work From Home $900.00 $750.00 $600.00

Start Your Own Business

$750.00 $650.00 $550.00

Financial Resources $750.00 $650.00 $550.00

Senior Living $600.00 $500.00 $400.00

Health Care / Medicare $600.00 $500.00 $400.00

All Other Landing Pages $500.00 $400.00 $300.00

*Two paragraphs of descriptive information including links; up to 300 words, written by RetiredBrains. Inclusion of graphics quoted separately.

Interior Pages: Editorial Style Advertising*

Work From Home $750.00 $650.00 $500.00

$650.00 $550.00 $450.00

Senior Living $500.00 $400.00 $300.00

All Other Interior Pages $400.00 $300.00 $200.00

*Two paragraphs of descriptive information including links; up to 300 words, written by RetiredBrains. Inclusion of graphics quoted separately.

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Landing Pages: Display Advertising – Horizontal Banners ONLY*

Home Page $1200.00 $1000.00 $900.00

Work From Home $750.00 $600.00 $500.00

$600.00 $500.00 $400.00

Senior Living $500.00 $400.00 $300.00

All Other Landing Pages $400.00 $325.00 $250.00

*728x90 for centered leaderboard; 10% increase for 970x90 leaderboard

Interior Pages: Display Advertising*

Work From Home $600.00 $500.00 $400.00

Start Your Own Business $500.00 $400.00 $300.00

Senior Living $400.00 $325.00 $250.00

All Other Pages

(Except Senior Discounts)

$300.00 $225.00 $150.00

* 728x90 for centered leaderboard, 120x600 or 160x600 for skyscrapers, 300x250 or 250x250 for box ads; 10% increase for 970x90 leaderboard or other oversized ads.

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Retired Brains LLC. 610 N. Fairbanks, 3rd_Floor Chicago, IL 60611 www.RetiredBrains.Com

Senior Discounts Page*

Placement Three-Month Purchase 12-Month Purchase

Banner Advertising with Brief Intro Copy

$400.00 $1,200.00

Leaderboard Slot $1,500.00 $4,500.00

* Senior Discounts Page allows only 3-month and 12-month purchases of horizontal banners up to 728x90, as well as text ads based on text link pricing (below).

Additional discounts are available for ads appearing on multiple pages and for combinations of different

advertising formats.

Creative Specifications

Ad Type Ad Size GIF/JPG Flash*

Leaderboard 468 x 60 728 x 90 970 x 90** 40K 40K Square or Medium Rectangle 300 x 250 250 x 250 40K 40K Skyscraper 120 x 600 160 x 600 300 x 600** 40K 40K

* Additional Flash requirements: 15 sec maximum animation, 30 sec maximum video ** Oversized ads will be charged a 10% increase.

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RetiredBrains

®

Advertisers Conditions and Agreements

 When you become a client of Retired Brains LLC. the information you include on our business form will not be shared with any other

entity without your specific written approval.

 Ads are accessed and viewable by anyone who visits the site. Retired Brains LLC. is not responsible for the use of this information by any

parties having access to it.

 Businesses are solely responsible for the content of the ads on this site.

In addition to acceptance of our Terms and Conditions for Use of the Retired Brains.com site, clients agree to adhere to our Advertising Terms as follows:

a) Ads must contain professional and lawful content.

b) Retired Brains LLC. reserves the right to modify or reject any ad as it deems appropriate. c) All ads are subject to review and pre-approval.

d) Retired Brains LLC. reserves the right to remove ads if an arrangement for the billing process has not been met within what we deem to be a reasonable time frame.

e) Advertising content must be consistent with the subject matter of the page on which it is placed. Retired Brains LLC will det ermine if these terms are met.

The contents of this Web Site, such as text, graphics, images, logos, button icons, software and other "Material", are protected under United States and foreign copyright, trademark and other laws. All Material is the property of Retired Brains LLC. or its content suppliers or clients. The compilation (meaning the collection, arrangement and assembly) of all content on this Web Site is the exclusive property of Retired Brains LLC. and protected by U.S. and international copyright laws. Unauthorized use of the Material may violate copyright, trademark, and other laws. You must retain all copyright, trademarks, service mark and other proprietary notices contained in the original Material on any copy you make of the Material. You may not sell or modify the Material or reproduce, display, publicly perform, distribute, or otherwise use the Material in any way for any public or commercial purpose. The use of the Material on any other web site or in a networked computer environment for any purpose is prohibited. You shall not copy or adapt the HTML code that Retired Brains LLC. to generate its pages. It is also protected by the Retired Brains LLC. copyright.

Web Site Security Rules

Advertisers are prohibited from violating or attempting to violate the security of the Web Site, including, without limitation;

a) accessing data not intended for such user or logging into a server or account which the user is not authorized to access, b) attempting to probe, scan or test the vulnerability of a

system or network or to breach security or authentication measures without proper authorization,

c) attempting to interfere with service to any user, host or network, including, without limitation, via means of submitting a virus to the Web Site, overloading, "flooding", "spamming", "mailbombing" or "crashing",

d) sending unsolicited e-mail, including promotions and/or advertising of products or services, or,

e) forging any TCP/IP packet header or any part of the header information in any e-mail or newsgroup posting. Violations of system or network security may result in civil or criminal liability. Retired Brains LLC. will investigate occurrences that may involve such violations and may involve, and cooperate with, law enforcement authorities in prosecuting users who are involved in such violations.