Frenchise Prospectus
Our Values
3.
A time to Braai
Training Manual
Franchise Prospectus
franchise industry and be a success by owning a Shisa Nyama: A Time to Braai franchise.
We are looking for new franchisees who are dynamic, have a positive attitude and are
go-getter type people with a great sense of business ethics and who will be willing to join a
structured franchise system with SHISA NYAMA.
Shisa Nyama is as diverse as the vast continent of Africa itself. Combining excellent grades of meat, the freshest ingredients, the friendliest service and the best dining experience possible, we offer you the best at Shisa Nyama.
hisa Nyama, a Zulu slang expression for ’buy and braai’, has been traditionally practiced in African culture for years. These days, more and more folks are doing what Africans have traditionally done in their free time and it has evolved into a heritage symbol: grilling good old meat, aka shisa nyama. And now husband and wife
entrepreneurs like you are taking things a step further. Shisa Nyama, a traditional buy-and-braai concept that started in South Africa’s townships, has taken off among the South African middle class. What started off as a way for township butcheries to increase their weekend sales has grown in popularity, becoming a place where people go to relax and socialise. To the grilled offerings have been added formal bars, music performances and car washes, catering to those who want to while away the afternoon in a convivial environment. As a favourite hangout spot for up-and-coming professionals and South Africa’s emerging middle class, these venues have become ideal for networking sessions where business deals are frequently discussed and brokered.
From the outset, the Celes have striven to ensure that the very best service is provided, ensuring that the customer’s needs are met at all times. Shisa Nyama: a time to braai still stands today as testimony to their tradition of great tasting meat, served in a friendly and courteous manner. The first restaurant was started in Midrand, Johannesburg, catering to a middle- to upper-class clientele that wants to enjoy the townships tradition in the northern suburbs. The restaurant has been such a success that the Cele’s have franchised both restaurant/lounge and fast-food outlets. It is bringing the African tradition to people where they work and sometimes live, part time or full time. Perpetual focus is on quality of product and service with a smile, food without compromise and an ever-improving ambience.
Shisa Nyama Midrand was founded seven years ago. It all started with the idea of a place which people could regard as a home-away-from-home, be it during working hours or time to have fun in the evening or at the weekend. Many would ask why in the suburbs, but that's the whole Idea of bringing back the vibe and creating a place where people not only enjoy good soul food but combine it with listening to soul music.
Shisa Nyama uniqueness lies in offering value-for-money, top quality meat, combined with special blends of spices, ensuring tantalising flavours that appeal to all palates. The creative image, standardisation of products and adherence to cleanliness serve as the franchise’s main competitive advantages. The customer base is comprised mostly of the Black community, but also has great appeal to all cultures.
PROSPECTUS 02
About SHISA NYAMA
to be at the forefront of JOB CREATION, which is essential in our communities to assist in our country’s economic growth. In addition, we are determined to build a brand to compete with the key industry players who are currently dominating the fast food industry.
The Shisa Nyama brand is divided between the restaurant/lounge and fast food franchises. The fast food option serves as a take away franchise and the restaurant/lounge provides a sit-down restaurant that is combined with a social event with live music and all the trimmings of an outdoor restaurant.
Our Services
Shisa Nyama’s Vision
PROSPECTUS 03
Shisa Nyama is a term used in many South African townships to describe a ‘buy & braai’ where friends come together for braaing meat.
Shisa Nyama’s vision is to provide the best African and Western cuisine at a fair price that is nutritious and well prepared, using only quality ingredients and complemented by service excellence.
Fast Food Menu
PROSPECTUS 04
Steak & Chips Steak & Pap
Shisa Wors & Pap Shisa Liver & Pap Nyama Roll
Chicken Roll Shisa Kota
¼ Chicken Leg & Pap ¼ Chicken Leg & Chips Drumstick meal
Wings & Chips Beef rashes Meal
Full Chicken +Chips + Rolls Steak & Wors Breakfast Liver on the Go Breakfast Vetkoek & Coffee / Tea
Shisa Breakfast
Anytime Shisa Nyama
Shisa Platters
Platter for One - Choice of 3 Items Platter for Two - Choice of 5 Items
Chakalaka Shatini Beetroot Coleslaw
Salads
Pap Chips Dumbling RollsSide Orders
Create your own meal by weighing the meat of your choice
Lamb Chops, Chuck, Steak, Short Rib, Brisket,Ribs, drumstick, Liver, Chicken Wings, T-bone,Beef
Kebab,
Boerwors, Kidney, Leg Quarter Chicken, Full Chicken, Braaied Fish of the Day,
Chicken Kebab, Prime Rib,Giblets
PROSPECTUS
About SHISA NYAMA
Fast Food
PROSPECTUS
PROSPECTUS
RESTURANT
Fast Food Menu
RESTURANT
RESTURANT
RESTURANT
“Shisa Nyama’s vision is to provide the best African and western cuisine at a fair
price which is nutritional and well prepared, using only quality ingredients and service excellence.”
Shisa Nyama A Time to Braai
A member of Franchise Association of South Africa. The need of Shisa Nyama franchise agreements are:
• 5 Years with the option to renew after five years;
• Setting up costs: Fast Food R 470 000 (excl VAT) Restaurant R 904 000 (excl VAT)
This fee is estimated and may vary from operation to operation;
• Franchise Fee: - R 60 000.00 (excluding VAT) due upon signing the franchise agreement;
• Monthly management fee: - 5% of Monthly turnover (Excl. VAT).
• Monthly marketing fee: - 3% of Monthly turnover (Excl. VAT);
• Working Capital suggested: - This is just an estimate. Fast Food R 47 000
Restaurant R 95 000
• Owner operated
The franchise fee is a once off payment for each franchise that is opened. It secures the rights to operate a franchise, using Shisa Nyama trademarks and business systems. This
fee is excluded in the set up costs. The franchise fee includes training for 14 days.
Franchise Association of South Africa Membership
FRACHISE COST
SHISA NYAMA conducts marketing and advertising activities which are funded by a central marketing fund from monies collected from the advertising levy appropriated through contributions by all franchisees.
We will advise on any local marketing. Appropriate mediums and advertorials in relevant consumer and trade magazines are generally used with a combination of shows and press advertising. Joint promotions and direct mail will be encouraged to convey Shisa Nyama message to a defined market. The direct selling concept is the very core to Shisa Nyama mode of operation. Each franchise operates independently, marketing and selling the services to the consumer.
Shisa Nyama offers an intensive 15 day in-house training course for franchisees and managers followed by on-the-job training on the training site. Other training courses are also available at various times during the year and will be run on an ongoing and ad hoc basis.
Shisa Nyama is particularly interested in people who possess some or all of the following attributes: A people’s person who is able to work with people and have a pleasant, positive and caring nature; He or she must have excellent selling skills, experience in direct selling is preferable;
Communication skills: This is one characteristic that any franchisee must possess.
This means they must be able to deal with people in a positive way. A good franchisee is one who enjoys spending time with people. Remember, if one treats their staff and customers with trust and respect, then they will remain loyal to them. Hence, it is must for a franchisee to treat their customers well which will ultimately add to the popularity of a business;
Hard working: Running a franchise is not easy; it takes hard working to make it successful. For new franchises to be successful, a franchisee must not be afraid of hard work and happy to put in the hours required to get the job done;
Positive attitude: A potential franchisee must have a positive attitude towards the Shisa Nyama business model. A franchisee must have a good attitude towards work and show that they can work alongside their employees, whether it is in the office, on the store floor or out in the field. They must even be willing to look for ways to make the brand more popular and suggest frequent changes for the betterment of the business. In another words, a franchisee must be self-motivated to take action and follow the successes of others. A self-motivated and organised person who wants to succeed and be prepared to work as part of a team;
The term to be a good leader, you also must be a good follower is indeed true in franchising. Customers preferring franchised fast food restaurants are generally there because they know what to expect. A franchise system then rests upon the consistency of the products or services it offers. Deviate from this and you have taken out the foundation of this business system. This is why franchisors look for people who can lead and at the same time follow the business system in place. This is why people who can treat the operations manualof the company as the Ten Commandments handed down to Moses are generally a shoo in as a franchisee
SHISA NYAMA marketing Ethos
PROSPECTUS 07
Training
Current Branches
The franchise currently is in (4) Branches,
Midrand, Pretoria Swaziland Witbank
You immediately become part of a going concern;
You start your business step by step with the support, expertise and knowhow of Shisa Nyama management team;
You benefit from continuing guidance and management support.
You are equipped with marketing and sales support and administrative procedures to ensure maximum results.
You benefit from the constant interplay of new ideas resulting in franchisee interaction. You receive the benefits of co-operative national advertising.
Benefits of being a Shisa
Nyama Franchisee
but can get going when the going gets tough. Of course, getting a franchise also has its risks as with other business systems. What Shisa Nyama likes are people who can handle the risk and work hard to make his franchise a success.
Financially and ethically sound person who treats customers, suppliers and Shisa Nyama Support Office with bnintegrity; and
Approximately 40 percent of total set-up costs available in cash.
Working capital which will include 6 months personal living expenses while the Franchise outlet is being established.
Assistance with the start-up programme and identification of needs. Advertising material templates.
Assistance with joining & procuring from specified suppliers. Training and continuous follow up training.
Proven marketing and sales strategies. Advice and assistance.
Annual conference held in the beginning of each year where all franchisees will be present.
Once the franchise agreement has been signed and the franchise fee has been paid, on the job training and start-up assistance will be provided.
Franchise operations and procedure manual.
A commitment and determination to succeed. Hard work and dedication to grow the business. Hands on Management.
Loyalty to Shisa Nyama ideals and objectives.
A consistent standard of service in the areas of service range, customer relations and efficient service. Compliance with the franchise agreement.
What we expect of you:
PROSPECTUS 10
Gauteng
Kwazulu Natal
Western Cape
PROSPECTUS 11
Atlantic Hermanus Paarl Swellendam
Beaufort West Langebaan Rondebosh Tygervalley
Pinelands Tableview Long Beach Blouberg / West Coast
Amamzimtoti
Estcourt Musgrave Scttborough
Margate Richardsbay
Chatsworth
Newcastle Hibuscus-south coast Vryheid Durban Central
Hillcrest Pietermaritzburg 1 Pietermaritzburg 2 Westville
Durban North Kostad Ulundi Durban South
Ladysmith Pine Town Underberg Dundee
Midlands Prospectin Umlazi Empangeni
Mooi River Queensburg UMhlanga
Balito Glenvista
Bedfordview Hartbeespoort South Gate
Montana Sandton
Hartfield
Soweto Nigel North Gate Benoni
Heidelburg Odendaalsrus Springs Boksburg
Jetpark / Isando Pretoria Central Strijdom Park Brakpan
Pretoria Central Johannesburg Pretoria East Tembisa
Booysens Central CBD Pretoria North Vaal
Centurion Kempton Park Pretoria South Valhalla
Clearwater Krugersdorp Pretoria West Vanderbil Park
Cresta Lenasia Randburg Vereeniging
Dobsonville Laudium Randfontein Wanderers
Fourways Lonehill Riebeeckstadt West Gate
Germiston Midrand Roodepoort West Rand
Eastern Cape
Northern Cape
Mpumalanga
Free State
Northwest
PROSPECTUS 12 Constantia / Kenilworth Durbanville Mossel Bay Outshoom Somerset Stellenbosh Vredendal WorcesterBurgersfort Delmas Piet Retief Witbank
Bethal Middleburg Sasolburg Ermelo
Nelspruit Secunda
Alival North Gonubie Middleburg Queenstown
Cradock Grahamstown Plettenburg / Knysna Uitenhage
East London George Port Alfred Umtata
East London Becaon Bay Walmer Jeffreys Bay Port Elizabeth 1 King Williamstown Graaf Renier Port Elizabeth 2
Botshabelo Kimberly Phuthaditjaba Upington
De Aar Prieska Springbok
Betlehem Colesburg Kroonstad Parys
Bloemfontein 1 Bloemfontein 2
Harismith Ottosdal Welkom
Bloemhof Klerksdorp Potchefstroom Vryburg
Limpopo
PROSPECTUS 13
Machado ( Louis Trichardt )
Now is the time to join the best in the industry
We invite you to join our winning team and become part of our success story by starting your own Shisa Nyama a time to braai Franchise. You will be backed and supported by the management and dedicated staff of Shisa Nyama head office.
Contact
Tel: 011 312 7745 Fax: 011 312 7812
E-mail: [email protected] Website: www.shisanyamafranchise.co.za
Potgietersrus Potchefstroom Warmbad Polokwane ( Pietersburg ) Phalaborwa
Franchise Head Office
Thank you for your time. If you wish to receive further information regarding this Franchise Concept, please complete the following three documents below and email or fax
PROSPECTUS
