WHEN DATA TALKS OPPORTUNITY KNOCKS

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WHEN DATA TALKS

OPPORTUNITY KNOCKS

P R E S E N T E D B Y C A L P O L Y, G O O G L E , A N D O R A C L E

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AGENDA

M E E T O U R S P E A K E R S

M S B U S I N E S S A N A LY T I C S O V E R V I E W

C O N V E R S AT I O N W I T H I N D U S T R Y

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M E E T O U R

S P E A K E R S

Joshua Knox, Google Engineering Program

Manager

Rich Clayton, Oracle VP Business Analytics Sanjiv Jaggia, PhD

Assoc. Dean, OCOB Scott Dawson, PhD

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M S B U S I N E S S A N A L Y T I C S

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I N D U S T R Y N E E D S

• Develop insight and context for business issues

• Deploy data for effective business solutions

• Hire well-rounded professionals with skills in data

management, statistical modelling, computing, and

communication

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I N D U S T R Y D E M A N D

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C L E A R R E T U R N S

F O R

I N D U S T R Y

$1

SPENT ON ANALYTICS

$10

.66

RETURN

Source:

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U N D E R S TA N D I N G

I M PA C T

ACTUALLY

USE DATA

Executives who feel

they understand the

impact data will have

on their organizations

PRODUCE

DATA

12%

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A N A LY T I C S F O R

E V E R Y I N D U S T R Y

MEDIA/ ENTERTAINMENT Viewers / advertising effectiveness COMMUNICATIONS Location-based advertising EDUCATION & RESEARCH Experiment sensor analysis CONSUMER PACKAGED GOODS Sentiment analysis of what’s hot, problems HEALTH CARE Patient sensors, monitoring, EHRs Quality of care LIFE SCIENCES Clinical trials Genomics HIGH TECHNOLOGY / INDUSTRIAL MFG. Mfg quality Warranty analysis

OIL & GAS Reserve Capacity estimation, Drilling exploration sensor analysis FINANCIAL SERVICES Risk & portfolio analysis AUTOMOTIVE Auto sensors reporting location, problems RETAIL Consumer sentiment Optimized sales & marketing LAW ENFORCEMENT & DEFENSE Threat analysis - social media monitoring, photo analysis TRAVEL & TRANSPORTATION Sensor analysis for optimal traffic flows Customer sentiment UTILITIES Smart Meter analysis ON-LINE SERVICES / SOCIAL MEDIA People & career matching Web-site optimization

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• Produce industry leaders in a rapidly evolving field

• Address growing unmet industry needs

• Collaborate with business partners on developing a pool

of analytics professionals

M S B U S I N E S S A N A L Y T I C S

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C L E A R R E T U R N S F O R

G R A D U AT E S

• Data analysis is one of the most demanded skills by

U.S. employers, according to Burning Glass data.

• According to the Bureau of Labor Statistics, the data

analyst’s job category is expected to grow by 45

percent from 2008 to 2018, making it one of the

fastest-growing career fields.

• Annual salary for top business analytics executives is

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All aspects of

business analytics

Emphasis on industry

projects, statistical

modeling and

communication

Train managers,

not just number

crunchers

Critical link between

senior management,

data scientists

and clients

Work in project-based

teams

Hands-on experience

with analyzing real

data sets from

business partners

HOLISTIC &

INTERDISCIPLINARY

INDUSTRY

LEADERSHIP

LEARN BY DOING

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OUR BUSINESS ANALYTICS ADVISORY BOARD

INCLUDES LEADERS FROM:

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C U R R I C U L U M

CORE COURSES

REQUIRED

Course Number

Course Title

Units

GSB 510

Data Visualization and Communication

in Business

4 GSE 518

Essential Statistics for Econometrics

4 GSE 520

Advanced Econometrics I

4 GSE 524

Computational Methods in Economics

4 GSB 520

Data Management for Business Analytics

4 GSB 530

Data Analytics and Mining for Business

4 GSB 503

Collaborative Industry Projects

8

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C U R R I C U L U M

ELECTIVES

SELECT 13 UNITS

Course Number

Course Title

Units

GSB 510

Advanced Econometrics II

(prereq: GSE 520)

4 GSE 518

Strategic Marketing Analytics

(prereq: GSE 518)

4 GSE 520

Marketing Research

(prereq: GSE 518)

4 GSE 524

Evidence-Based Decision Analysis

(prereq: GSE 520)

4 GSB 520

Bayesian Econometrics

(prereq: GSE 520)

4 GSB 530

Individual Research

(Approval from Associate Dean)

1-4

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• Database: MS SQL Server, Oracle XE 11g, MS Access

• Programming Language: SQL, R

• Statistical Analysis: STATA , SAS, and R

• Data Visualization: Tableau, R, and Excel

• Data/Text Mining: SAS Enterprise Miner, SAS Text Miner,

and XLMiner

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Aric Shafran, PhD

Samuel Frame, PhD

M E E T Y O U R FA C U LT Y

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Barry Floyd, PhD

Leida Chen, PhD

M E E T Y O U R FA C U LT Y

(19)

Garland Durham, PhD

Carlos Flores, PhD

Jon James, PhD

M E E T Y O U R FA C U LT Y

(20)

Brennan Davis, PhD

Jeff Hess, PhD

M E E T Y O U R FA C U LT Y

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Garland Durham, PhD

Eduardo Zambrano, PhD

M E E T Y O U R FA C U LT Y

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Jean Francois Coget, PhD

Sanjiv Jaggia, PhD

M E E T Y O U R FA C U LT Y

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C O N V E R S AT I O N

GET READY!

• Have GMAT or GRE scores ready

• Complete Prerequisites

• Final Chancellor Approval expected soon

• Check website for updates

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THANK YOU

For more information:

www.cob.calpoly.edu/gradbusiness/

805.756.2637