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© 2013 IBM Corporation

IT Service Management

ITIL, COBIT

Bülent Ekuklu

Business Development Executive

IBM Global Services

(2)

© 2013 IBM Corporation

Economic Uncertainty

Shifts in Sourcing

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 1800 1815 1830 1845 1860 1875 1890 1905 1920 1935 1950 1965 1980 1995 2010 Agriculture Manufacturing Service

Global Shift to Service

Global Conditions are Changing …

Source: ©IBM 2013

ITIL and Management Initiatives

eSCM ISO IEC 20000 Innovation 10% ‘Keep the lights on’ services 66% Other 2% Business operations 22%

Increasing % of IT to Operations

Source: CIO Executive Board 2

(3)

© 2013 IBM Corporation

Today’s challenges

Revenue

Profit

Market Share

Market Conditions

Shareholder Return

D

ri

ve

rs

1

Operating Capital

P & L

Operating Budgets

Investments

C

o

n

tro

ls

2

Customer Retention

Customer Acquisition

Products & Services

Business Performance

Routes to Market

Competitive Advantage

In

it

ia

ti

ve

s

3

Delivery & Support

(4)

© 2013 IBM Corporation 0 50000 100000 150000 200000 250000 300000 350000 2005 2006 2007 2008 Administration Development Operations Hardware Services Labor Software 70% of 2005 CIO Budget is Labor

 Operations labor will be 73% of

CIO labor budgets by 2008

 Application development will

decline at -10% CGR to 2008

0% 20% 40% 60% 80% 100% 2001 2002 2003 2004 App Development App Supt/Maint IT Operations

Application development & support labor has dropped from 48% to 34% of IT Labor spend over previous 4 years.

Source: Tivoli Commissioned IDC Study 1Q05

Source: Gartner Group, IT Spending & Staffing surveys

Decrease in Efficiency as IT Spending Shifts to Operations Labor

Challenge: IT Operations Labor cost is growing rapidly

 70% of CIO budget is labor

 $325B in operations labor by

(5)

© 2013 IBM Corporation

85% of problems are

caused by IT changing

something

85%

85%

80%

80%

80% of problems are reported

by users

Customers become the

IT Systems Test Team

IT Users:

customer

IT Users:

Systems Test!

Challenge: IT Organizations are causing user

dissatisfaction

To increase customer satisfaction, IT must control infrastructure change!

(6)

© 2013 IBM Corporation

IT teams have difficulty identifying applications and infrastructure

dependencies

Primary Driver: Architectural & Organizational Complexity

(7)

© 2013 IBM Corporation

IT is completely intertwined with business processes

Compliance initiatives demonstrate increased reliance on IT

Identity and access management

Data protection, retention and archiving

Change management

Serious consequences (i.e. jail) increase focus

Sarbanes-Oxley

Basel II Accord

Patriot Act

HIPAA

Driver: Compliance initiatives stress IT / business

linkage

(8)

© 2013 IBM Corporation

What is a good IT service?

A service that is well aligned to the business

Makes efficient use of resources

Balances cost, quality and risk

Enables the business operation

Flexes around business priorities

Is understood and valued by the customer

Evolves as needed by the business

(9)

© 2013 IBM Corporation9

Service management is not merely better management of the

infrastructure or application assets.

… it’s not just about

the assets anymore …

…it’s about what the assets do

to deliver service to the customer

“the fuel at the pump”

“the lights on the tree”

An integrated approach is required to optimize

and automate the delivery of services.

(10)

© 2013 IBM Corporation

IT Business

Management

IT

Governance

IT Development

IT Operations

The four domains of IT management are

the rows of the ITSM adoption model

IT Business

Management

IT Development

IT Operations

Business Driven

Development

Business-IT

Alignment

IT Service

Management

IT

Governance

Business

Business Processes

Service Management Adoption Model

(11)

© 2013 IBM Corporation

Example of IT Strategy focused on Business Value Transformation and

Dynamic Collaboration with Partners

Change the game

 Create new and unique products and services by combining

existing business components and IT services in new ways to

provide new value. Requires clarity on IT business components, IT

service management excellence as foundational.

Requires process excellence, integration and service management

excellence throughout the enterprise and supply chain.

Primary interest - innovation and transformation impacting the

industry and the market (business & capability based disruption)

Focusing on the ability of to innovate and “change the game”.

IT Enabled Business

Innovation and Transformation

Winning the

Race

Changing the

Game

Staying in the Game

(12)

© 2013 IBM Corporation

Resource Management

• Measure systems and resources available • Maintain resource specific information • Optimize resource availability

• Silo based management

IT

V

al

u

e

to

t

h

e

B

u

si

n

es

s

Technology Focus

Business Focus

IT perceived as a

Cost Center

From Silos to Service

(13)

© 2013 IBM Corporation

Service Aware Management

• Understand IT services and its supporting infrastructure • Measure/Model Service Performance

• Ensure effective changes to the Service Infrastructure • Audit Service Compliance

IT

V

al

u

e

to

t

h

e

B

u

si

n

es

s

Technology Focus

Business Focus

IT perceived as a

Cost Center

IT perceived as a

Service Provider

Service Aware Management

From Silos to Service

Resource Management

• Measure systems and resources available • Maintain resource specific information • Optimize resource availability

(14)

© 2013 IBM Corporation

Service Aware Management

• Understand IT services and its supporting infrastructure • Measure/Model Service Performance

• Ensure effective changes to the Service Infrastructure • Audit Service Compliance

IT

V

al

u

e

to

t

h

e

B

u

si

n

es

s

Technology Focus

Business Focus

IT perceived as a

Cost Center

IT perceived as a

Service Provider

Service Management

From Silos to Service

Resource Management

• Measure systems and resources available • Maintain resource specific information • Optimize resource availability

• Silo based management

Service Management

Manage IT as a Business • Automate Service Processes • Optimize IT Services Proactively

• Collect, analyze and share service and process metrics

IT perceived as a

Strategic Partner

(15)

© 2013 IBM Corporation 15

Visibility

Control

Otomation

(16)

© 2013 IBM Corporation

IT Infrastructure Library (ITIL)

IT Infrastructure Library (ITIL)

The IT Infrastructure Library (ITIL) is a set of books

describing the processes and leading practices that are

considered essential for effective IT service

management.

Organizations seeking to improve IT service

management frequently begin by adopting and adapting

the processes and practices recommended by ITIL.

IT Service Management Defined

“IT Service Management is the integrated management of the people, processes, technologies

and information required to ensure the cost and quality of IT services valued by the customer.”

IT service management disciplines encourage IT service providers to:

 Focus on the wants and needs of their customers

 Develop and maintain an appropriate catalog or portfolio of services

 Ensure that they have the processes, people and tools needed to deliver those services at the price point and service level expected by the customer

IT Service Management Defined

“IT Service Management is the integrated management of the people, processes, technologies

and information required to ensure the cost and quality of IT services valued by the customer.”

IT service management disciplines encourage IT service providers to:

 Focus on the wants and needs of their customers

 Develop and maintain an appropriate catalog or portfolio of services

 Ensure that they have the processes, people and tools needed to deliver those services at the price point and service level expected by the customer

IT Infrastructure Library (ITIL)

(17)

© 2013 IBM Corporation

The ITIL V3 publications are aligned with the new

ITIL service lifecycle

ITIL Publications Structure

Core

Introduction to the ITIL Service Lifecycle

Five books

• Service Strategy (SS)

• Service Design (SD)

• Service Transition (ST)

• Service Operation (SO)

• Continual Service Improvement (CSI)

Complementary Publications

Support for particular market sector or

technology

Web

Value added products, process maps,

templates, studies

(18)

© 2013 IBM Corporation

Why ITIL is important

Worldwide de facto approach to IT management

Open – not tied to a specific vendor

Help align business strategy and needs

Education available

(19)

© 2013 IBM Corporation

ITIL is adopted by world wide

solutions vendors and large

globally operating

organizations.

ITIL is shareware and is

governed by independent

organizations.

ITIL is the way forward

It is easy to get education and

training in ITIL

The acceptance of ITIL has three critical success

factors, two of which have a world wide impact

(20)

© 2013 IBM Corporation

Two key industry bodies that operate in many countries are itSMF and

ISACA

itSMF (it Service Management Forum)

– 'the knowledge network for IT Service Management‘

– International arm with country chapters

– Originated in UK  UK bias to operations

– 52 country chapters + 27 emerging

– Each chapter is a separate legal entity and is largely autonomous

– International Executive Board - provides overall steering and support function to existing and emerging chapters

– IBM is a global member  pays its subscriptions to the International arm

– This has created some difficulties – base level of service provision for global members, some countries offer more

– Governance by International poor in past – improving

– No certifications offered directly

– Book publishing, events, workshops, meetings

– International website (country websites can be accessed from here): http://www.itsmfi.org/

ISACA (Information Systems Audit and

Control Association)

Worldwide association of IS professionals

Specialises in

audit, control, and security of information systems

– Originated in US  strongest membership there

– 86,000 members, including IBM’ers

– 175 chapters in over 70 countries worldwide

– provide education, books, events, resource sharing, advocacy, professional networking

– Certifications offered:

• Certified Information Systems Auditor (CISA)

• Certified Information Security Manager (CISM)

• Certified in the Governance of Enterprise IT (CGEIT)

• COBIT Foundation Certification

– Owns COBIT (Control Objectives for the Business of IT and related Technology) and Val-IT

– Main website (country websites can be accessed from here): http://www.isaca.org/

(21)

© 2013 IBM Corporation

Bülent Ekuklu

Business Development Executive

bulente@tr.ibm.com

References

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