W
HO WE ARE
In 1985, Welt Electronic was founded by three professionals, who decided to take their extensive experience in various sectors and make it available to a demanding clientele. Even the choice of the company name is no accident. Welt (meaning “world” in German) unites precision, reliability and organizational skills for a global market. Our motto is:
E
XCELLENT ORGANIZATIONS ARE CREATED
THROUGH ONGOING IMPROVEMENTS AND
THE ABILITY TO CONSTANTLY CHANGE
Building:
1.600
mt2Capital + Reserve:
2.000.000
EuroEmployees:
43
Clients:
1.200
Partners:
47
sector leader companiesC
OMPANY
A
CTIVITY
Since the beginning the strategy of Welt Electronic has been based on the marketing of passive electronics, electromechanical components and LED devices.
Since then the company has expanded its product range and successfully met the challenge of the “custom” market, creating products based on client specifications.
C
OMPANY
G
OALS
The main Welt Electronic company goal is
C
USTOMER
S
ATISFACTION
.
This goal is reached by constantly improving services and is made possibile by a team of highly skilled professionals, partnerships with leading sector companies and automated services.
C
USTOMER
C
ARE
L
EADINGP
ARTNERSA
UTOMATEDS
ERVICESS
KILLEDE
MPLOYEESO
UR
P
RODUCTS
Thermal components Active
Relay
Electromechanical
Opto display LED Opto LED
LCD Connectors
W
ELT
L
IGHTING
D
IVISION
Since 1985 Welt Electronic has been combining precision, reliability, and a dynamic ability to constantly change in order to closely follow its customers’ needs. Thanks to its ability to meet a wide variety of indoor and outdoor demands, today it is one of the most im-portant LED distributors in the European market.
P
ARTNERS
SECTOR LEADER COMPANIES
47
C
USTOMERS
O
VER
DISPLAYS SOLAR ENERGY INDUSTRIAL LIGHTING AUTOMOTIVE CONSUMER HOME APPLIANCESSECTOR COMPANIES
1.200
O
UR
O
RGANIZATION
BOARD OF DIRECTORS
HUMAN RESOURCES FINANCE
MARKETING
TECHNOLOGY AREA ADMINISTRATION
SALES NETWORK
LOMBARDIA PIEMONTE AND LIGURIA
TRIVENETO EMILIA ROMAGNA MARCHE LAZIO EAST EUROPE PURCHASING DEPT. WAREHOUSE RECEPTION SALES MANAGER
PRODUCT AREA SALES AREA CUSTOMER AREA
QUALITY AREA
CUSTOMER SERVICE PRODUCT SPECIALISTS
OPTO LED’S 7 SEG. DISPLAY LED LIQUID CRYSTAL DISPLAY THERMAL COMPONENTS
SALES NETWORK
LOMBARDIA PIEMONTE AND LIGURIA
TRIVENETO EMILIA ROMAGNA MARCHE LAZIO EAST EUROPE CUSTOMER SERVICE PASSIVE & CONNECTORS
Manager Mr. Andrea Gorgeri LIGHTING DIVISION Key Account Mr. Alessandro Hofmann SALES DIRECTOR Mr. Michele Giusti
CUSTOMERS
(more than 1500 customers visited daily by our sales engineers)MARKETING MANAGER Mr. Riccardo Rabatti
T
HE
SALES
O
RGANIZATION
OPTO LED’S Manager Eng. Tiziano Fegatelli
DISPLAY LED’S Manager Ms. Barbara Ghelardoni THERMAL Manager Mr. Lorenzo Sala
Business Flow
CRM Reporting shared with our main partners
CRM Action and Business plan
CUSTOMER Care PURCHASING Dept. PARTNERS SPR
LOGISTIC PAYMENT RECEIVED
SALES AREA NEW ORDER CRM New Project CRM NEW RFQ Technical & Commercial
TRAINING
1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 25.000.000 24.000.000 23.000.000 22.000.000 21.000.000 20.000.000 19.000.000 18.000.000 17.000.000 16.000.000 15.000.000 14.000.000 13.000.000 12.000.000 11.000.000 10.000.000 19.000.000 18.000.000 17.000.000 16.000.000 15.000.000 14.000.000 13.000.000 12.000.000 11.000.000 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 CCCCCFCFFFFFC S S S S S S S T T T T T T 2 2 2 2 2 2 4 4 4 4 4 4 . . 5 5 5 5 5 5 5 0 0 0 0 0 0 0 0 0 0 0 0 0 0 . . 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
O
UR
G
ROWTH
Turnover 1986-2015O
UR
Q
UALITY
In 1997, Welt Electronic was one of the first Italian sector companies to obtain ISO 9002/94. Welt Electronic has also been granted certification under UNI EN ISO9001/2008.
Our Quality System includes a:
Quality Manual with all our operating procedures. These procedures are continuously
checked and updated to improve Company efficiency.
Quality Manager who follows up on Regulations (Reach, Rohs, etc.) and Automotive documents (PPAP, etc.).
Quality Manager who follows up on all claims,
including periodic analyses and statistics on claims and related costs.
Quality Manager who acts as an interface on all quality aspects between the Customer and Manufacturer.
Management of Credit Risk
Welt Electronic pays special attention to Credit Risk.Customers that have a credit exposure of more than 150K€
are covered by an insurance policy.
Factoring without recourse is automatically done for customers
with a turnover of more than 700K€/year.
All Welt Customers are monitored on a daily basis by Cribis Crif.
Over time, Welt has the possibility to monitor the financial “health” of its Customers. All information regarding potential Credit Risk customers is shared with the Sales Dept. Welt has a dedicated cash deposit account to cover eventual credit risks, which increases on a yearly basis, in accordance with the company’s current turnover.
Where we are
Head office
Via della Treccia, 33 50145 Florence - Italy
Customer care:
Phone +39 055 302631 (6 lines) [email protected]
Branch office
Via Cristoforo Colombo, 5/c 20094 Corsico (Milano)
Local offices
Piemonte and Liguria Triveneto
Emilia Romagna Marche
Lazio East Europe
