Index
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About us
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yutongo as part of your innovation management
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What is yutongo?
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yutongo‘s creativity process & methodology
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Technical specs
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Our products
About us
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In 2006, Walid & Sandro met while working for
BrainStore, a pioneer in systematic ideation.
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2009 to 2012: Several experimental prototypes of
yutongo, a new breed of web based ideation
applications, iterating and developing of business and
community model. Failures and successes.
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2013: Series A round
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2013 – 2014: Development of current yutongo version
based on a freemium busines model
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2014: Soft launch of the application
Walid Ahmed, CTO & Co-Founder
Sandro Morghen, CEO & Co-Founder
yutongo as part of your innovation management
Innovation strategy, strategic innovation projects &
challenges
Classic innovation & stage gate models Product development Launch
Idea finding process Fuzzy Frontend of Innovation
…
www.yutongo.comyutongo as part of your innovation management
Idea finding process Fuzzy Frontend of Innovation…
www.yutongo.com Innovation strategy, strategic innovation projects & challengesyutongo as part of your innovation management
yutongo Ideation with www.yutongo.com Innovation strategy, strategic innovation projects & challengesyutongo as part of your innovation management
yutongo www.yutongo.com Innovation strategy, strategic innovation projects & challengesClassic innovation & stage gate models Product development Launch
What is yutongo?
Browser based application for the structured development and generation of ideas for any creative challenge, using an unique approach which is fun – and works.
Creativity process with yutongo
Creativity process with yutongo
– 1/Break down your project
Step 1: Break down your creative task
With the help of the application, a complexe ideation brief will be split down in easy-to-answer sub-questions.
Example: «New beverage ideas for the youth market» Sample sub-questions
• What are creative ways to open an close any container?
• What makes a teen product a teen product from your point of view?
• How would you name a beverage product which won‘t attract teens at
all?
Creativity process with yutongo
– 2/Define community
Step 2: Assemble innovator team
Spread the yutongo Idea Challenge on your channels (intranet, social media etc.). Handling of applications and defining the participating team.
Creativity process with yutongo
– 3/Collect ideas
Step 3b: Innovators create idea combinations
Based on the creative material/idea fragments collected in the previous step, innovators will create idea combinations based on the original briefing.
Step 3a: Innovators collect idea fragments
The participating innovators run through the different sub-questions and answer them in a fun and engaging way. The result from this step is what we call «Idea Fragments».
Creativity process with yutongo
– 4/Rate ideas
Step 4: Idea rating
The most promising ideas (defined by the project owner) from the idea collection process will be rated against several rating criteria (1 – 5 star rating) by a selected
team. During this process step, idea raters are also asked to comment ideas.
Creativity process with yutongo
– 5/Manage ideas
Step 5: Export and edit ideas
At the end of the process, project owners have several export options of the content collected at their disposal (pdf, .csv/Excel). The report includes all ideas with idea title, description, average ratings and comments. Now, the ideas can be made ready for further processing
Kreativitätsprozess mit yutongo
– 5/Ideenmanagement
Schritt 5: Ideen exportieren und weiterbearbeiten Dem Projektowner stehen Exportoptionen der Ideen als PDF oder .csv bzw. Excel inkl. Ideenbeschreibung,
Ratingwerte und Kommentare zur weiterer Bearbeitung des Materials im Rahmen des
Innovations-managmementprozesses des Unternehmens zur Verfügung.
Kreativitätsprozess mit yutongo
– 5/Ideenmanagement
Schritt 5: Ideen exportieren und weiterbearbeiten Dem Projektowner stehen Exportoptionen der Ideen als PDF oder .csv bzw. Excel inkl. Ideenbeschreibung,
Ratingwerte und Kommentare zur weiterer Bearbeitung des Materials im Rahmen des
Innovations-managmementprozesses des Unternehmens zur Verfügung. Specs Ruby on Rails 3.2 PostgreSQL 9.2 Responsive Design Hosting on AWS
Kreativitätsprozess mit yutongo
– 5/Ideenmanagement
Schritt 5: Ideen exportieren und weiterbearbeiten Dem Projektowner stehen Exportoptionen der Ideen als PDF oder .csv bzw. Excel inkl. Ideenbeschreibung,
Ratingwerte und Kommentare zur weiterer Bearbeitung des Materials im Rahmen des
Innovations-managmementprozesses des Unternehmens zur Verfügung.
Feature Overview
• Iterative idea creation process: Collecting of idea fragments, creative thoughts and concept scribbles with the use of sub-questions tackling your project from different viewpoints in the first iteration and forming specific idea concepts through the power of combination, analogic thinking and re-combination in the second iteration
• Simple, automatized setup process of idea challenges with the support of the yutongo process wizard
• Use of a set of different creativity tools integrated into the application (image inspiration, combination, idea canvas etc.)
• Intuitive editing of processes created via drag&drop
• Search, filter, display and export ideas (.csv, .pdf)
• Seamless visibility and access management of your disclosed innovation projects, smart invitation wizard to invite the users participating in your processes
• Integrated newsfeed and social networking features for your corporate social networking all about innovation topics, sharing of yutongo projects etc.
Create a better and more focussed idea output in your
innovation projects and processes
Produce ideas for market innovations at the simple click of a few buttons
Speed up ideation iterations massively
Implement a true culture and spirit for innovation
within your team and your company
Reduce your TCI (Total Cost of Innovation) drastically
What value will the use of yutongo
generate in your company?
Puts the ideation process in the focus,
not the idea management process.
Approaches creative tasks from several different view angles.
Includes glass clear iterations in the process enabling a super-productive form
of creative collaboration.
Offers an unique user interface that inspires and stimulates people
while brainstorming. No more boring web forms.
What makes yutongo different
from competitors?
Products
yutongo Basic
• Subdomain *.yutongo.com
• No individual community
• Hosting Amazon Web Services (USA)
• No modifications
yutongo Business
• Run yutongo on your own domain (e.g. innovation.yourcompany.com) or in your intranet environment
• Work with your private community
• Host it wherever you want
• Individual, customized functions if required
Business Basic
USD 9‘500.00 Basic license (yearly)
Unlimited users Unlimited updates
Support No custom functions
No branding
Prices excl. Setup & Hosting
Business Premium
USD 18‘500.00 Basic license (yearly)
Unlimited users Unlimited updates Support Custom modifications possible (billed separately) Incl. training 2 days
Custom branding & colours
Business Lifetime
USD ? Let‘s talk. Use yutongo forever and change it as you wish (excl. Re-selling)
Unlimited users Unlimited updates Support Custom modifications included (2 weeks, 1 team of 4) Incl. training 5 days Custom branding &
colours
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