AT&T Mobile App Hackathon & OfficeHours

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AT&T Mobile App Hackathon &

OfficeHours

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Agenda

Mission, Goals and The Ask

Who Is Involved?

2011 Hackathon Roadmap

Team Overview

Hackathon Overview

Hackathon Statistics

High Web Conversion Rates

High Quality & Engaged Attendees

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Hackathon Mission

Mission: Create a community that helps long-tail developers build

mobile apps, use new technology, find teams and seek funding.

How:

• AT&T Mobile App Hackathons (Program 1):

Provide quarterly events

• AT&T Mobile App Hackathons (Program 1):

Provide quarterly events

where developers can have access to the local mobile community, hardware,

presentations on the latest mobile technologies, and a chance to hack on

greenfield projects. This is an all-day event.

• AT&T Mobile App Office Hours (Program 2):

Provide a monthly event

where developers can access mobile phone hardware as well as live senior

software developers to answer all their development questions. Typically 4

hours on a Sunday afternoon.

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The Partner/Sponsor Ask

With the multitude of devices (handsets and tablets) out there, the

mobile app space is big enough for everyone to have a slice of the pie.

Let’s work together to raise the tide for everyone.

Help out with the heavy lifting by:

• Sending Developers

- Senior mobile devs fluent in jQuery, Javascript,

iOS, Android or Windows Phone 7 that can help code as well as present

• Chiping-in for food

– Devs love to eat and drink. We’ve got RedBull

already sponsoring drinks, so covering catering would be great. Typical cost

is 3k per event. Paid per event.

• Providing Space

– We’ve got the wireless covered, but need open

pastures help devs cluster and create!

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2011 Hackathon Roadmap

April 16th

Seattle

June 4th

San Diego

June 26th

Chicago

July 30th

NYC

August 27th

Boston

August 27th

Boston

September 24th

Portland

October 22nd

San Francisco

November 19th

Austin

December 10th

Miami

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AT&T Mobile App Hackathon Overview

One Day

Lightning Talks: Talk Less, Code More

7+ hours of coding in the afternoon

Floating senior developers to assist as needed

Sponsors provided sample code base to work from

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Seattle Hackathon Statistics

167+ attendees

Total Event Cost (Food, drinks & video production):

~$4,000

# of Mobile Apps Produced:

16 # of tweets (#mobileappsea):

324 and #mobileappsea trended on

Twitter.com during event

Lots of prizes: 7 Android phones, Xbox 360, Blueray DVD player,

Amazon.com gift certificates…

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High Web Conversion Rates

21.8% (1269 page

views) conversion on

April 9

th

_{when ‘waitlist’}

was implemented

15.2% (1818 page

views) conversion on

April 16

th

Interest in event

increased after “waitlist”

was implemented

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Your Mobile App Hackathon Team

Alex Donn

AT&T Developer Program

http://twitter.com/#!/Alex_Donn

Shanley Kane

Apigee