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Co-op Advertising Program Calendar Year 2008

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Co-op Advertising Program

Calendar Year 2008

Objective

Missouri Mulch’s Co-op Advertising Program is designed to encourage their clients’ promotion of high quality mulch from a 100% pure wood source.

Products to be included in program include: 1) Missouri Mulch’s Bulk Mulch 2) Nature’s Cover® Bagged Products

a. mulch b. bark fiber

c. playground surface d. potting mix Eligibility

This program is available to participating dealers in the Missouri Mulch service area who are involved in the sales and promotion of Missouri Mulch bulk mulch and Nature’s Cover® bagged mulch, playground surface, bark fiber and other products deemed eligible for customer

incentives.

An approved Participation Agreement (Form 1) and Advertising Approval Request (Form 2) must be signed by both parties (Dealer and Missouri Mulch) before submitting claims.

Effective Dates

To qualify, advertising must be placed in the current calendar year. This program is subject to change and periodic review.

This agreement is good for one calendar year starting January 1, 2008 through December 31, 2008.

Allowance

Each participating dealer will be issued a credit for 50 percent of newspaper, broadcast or billboard media advertising costs up to allocated budget per dealer, per year.

Each dealer will have an ongoing co-op advertising allowance account that equals 3% annual payments beginning January 1, 2007. For example, 2007 customers can use 2007 payment amounts. New 2008 customers can use 2008 payment amounts.

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Payment Guidelines

A. Each dealer will have an ongoing co-op advertising allowance account that equals 3% of its’ annual payments beginning January 1, 2007. This is applicable to paid invoices.

B. Missouri Mulch will issue credit for co-op advertising when we receive a tear sheet along with the media invoice or a point-of-purchase piece with the printer’s invoice. Please forward these materials to:

Missouri Mulch Co-op Advertising Program Terry Wright

C/o Independent Stave Company P.O. Box 104

Lebanon, MO 65536 Phone: 417.588.4151 Fax: 417.588.3344

Email: twright@staveco.com

C. Upon receipt of Form 3 (attached), a tear sheet and media invoice or a point-of-purchase piece and printer’s invoice, Missouri Mulch will issue a credit 50% of the ad’s insertion cost or point-of-purchase’s printing cost towards future purchases of Missouri Mulch products, up to the balance in your advertising allowance account. For example, Customer A has been invoiced $100,000 from Missouri Mulch since January 1, 2008; therefore, Customer A’s current advertising allowance is $3,000 (3% of $100,000). Missouri Mulch receives a $3,000 media invoice and tear sheet from Customer A. Missouri Mulch will then issue a credit of $1,500 (half of the ad’s $3,000 cost) towards future purchases of Missouri Mulch Company products. Customer A unused advertising allowance balance is $1,500.

D. Missouri Mulch will only credit your account for half of the ad’s media insertion cost or half of the printing cost for a point-of-purchase piece. We do not accept invoices for artwork, photography, creative concepting or design time.

E. On a monthly basis Missouri Mulch will advise you of your unused advertising allowance. Media

Acceptable media include newspapers, magazines, shoppers, radio, TV and billboards. Missouri Mulch will review additional requests.

Required Inclusions Newspapers and Shoppers:

All newspaper ads must devote 50% of the ad space to the specific product, i.e., Missouri Mulch bulk mulch, Nature’s Cover® bagged mulch, Nature’s Cover® playground surface, etc.

Where specific products are included in ad content, the product must meet specific quality guidelines.

Bulk mulch ads must include the Missouri Mulch logo and a tagline stating “Mulch with a Conscience”.

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Logo size must be a minimum of 1 inch tall and proportionate to ad size. Radio and TV:

All radio and TV advertising must devote 50 percent of copy toward the promotion of Missouri Mulch and Missouri Mulch products.

Billboard:

All billboard ads must devote 50 percent of the ad space to Missouri Mulch and Missouri Mulch products.

Where specific products are included in ad content, the pictures of the Missouri Mulch product must meet Missouri Mulch quality standards.

Billboards must include the Missouri Mulch logo and the logo must be legible from 150 yards. Logo must be proportionate to billboard size.

Other Acceptable Inclusions

Other products may be included in the advertising provided they do not compete with the products specified by Missouri Mulch. For example, a competitor’s mulch may not be included in a Missouri Mulch Co-op ad.

Contact your trade account manager to discuss other acceptable inclusions. Unacceptable Inclusions

Ads shall not mention any mulch company other than Missouri Mulch. Business card and signature ads are not acceptable.

Requirements for Credit

Co-op advertising requests must be approved (with signature) before being published or broadcasted. Missouri Mulch will examine materials for eligibility based on the requirements noted above. Exclusion of any one of the minimum requirements may make the request invalid. Missouri Mulch reserves the right to refuse an ad not meeting the outlined requirements.

To obtain approval before, please send a copy of your proposed ad and Participating Dealer Co-Op Advertising Form 2 (see attached) to:

Missouri Mulch Co-op Advertising Program Attn: Terry Wright

P.O. Box 104 Lebanon, MO 65536 Phone: 417-588-4151 Fax: 417-588-3344

E-mail: twright@staveco.com

After the ad is published or broadcasted, send the following: 1) A completed Form 3 (attached)

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3/5/2008

4) A script and affidavit of performance for radio advertising, or

5) A copy of a billboard creative with Missouri Mulch or Nature’s Cover logo with date printed on it.

To obtain credit after the ad is published or broadcasted, submit the items above to: Missouri Mulch Co-op Advertising Program

Attn: Terry Wright P.O. Box 104 Lebanon, MO 65536 Phone: 417-588-4151 Fax: 417-588-3344

E-mail: twright@staveco.com

Logos and Artwork

Upon receipt of a completed Participation Agreement, Missouri Mulch will ship you a CD with logos, logo specs, photos, bag artwork, etc…

Examples

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sample full page ad

A

50% of the ad space must be dedicated to a Missouri Mulch product and/or message.

B

The Missouri Mulch logo must be at least 1 inch tall.

A

B

Missouri Mulch Co-op Advertising Program

Missouri Mulch’s Co-op Advertising Program is designed to promote environmentally friendly oak mulch and chips made of pure oak derived from barrel making. This includes Missouri Mulch and Nature’s Cover® products.

Requirements for reimbursements:

Missouri Mulch must pre-approve the ad based on the requirements mentioned previously. Failure to pre-approve the ad and/or the exclusion of one or more of the requirements will make the reim-bursement request invalid. Missouri Mulch reserves the right to refuse an ad not meeting the outlined guidelines.

If provided photos are used on anything other than approved co-op advertising, they must include the caption:

“Photos courtesy of Missouri Mulch.”

Acceptable print advertising samples

ozark

nursery

At Ozark Nursery, we have everything from ground cover to florals and trees. We are proud to distribute Missouri Mulch, the mulch with a

conscience. Because their mulch is a byproduct of barrel making, they are using the most of Mother Nature’s resources. From the roots to the petals, come to Ozark Nursery

for your landscaping supplies.

Ozark Nursery, 222 Gardens Way, Hilltown, MO 65555 573-555-4444 • www.ozarknursery.com

ozark

nursery

ozark

nursery

for all your landscaping needs

ozark

nursery

At Ozark Nursery, we have everything from ground cover to florals and trees. We are proud to distribute Missouri Mulch’s new line of premium bagged mulch,

Nature’s Cover. From the roots to the petals, come to Ozark Nursery for your

landscaping supplies.

ozark

nursery

• 100% pure wood source

• By product of barrel making • Environmentally friendly

for all your landscaping needs

• 100% pure wood source

• By product of barrel making • Extraordinary product line,

from color enhanced mulch to cedar • Environmentally friendly

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Acceptable radio advertising samples

Remember, advertising must devote 50 percent of copy toward Missouri Mulch or Nature’s Cover, meaning Missouri Mulch or Nature’s Cover should be mentioned as many times as the co-op partner’s business name.

Sample

This is the time of year when planning for yard and garden

projects are underway. If these projects include mulching,

call the friendly professionals at (name of business) in (City),

a Missouri Mulch participating retailer. Missouri Mulch is an

environmentally friendly mulch made from pure wood.

Whether it’s a residential, commercial or industrial project,

call the pros at (name of business) for a free estimate. (Name

of business) is a participating retailer of Missouri Mulch, the

Mulch with a Conscience.

Unacceptable print advertising sample

ozark

nursery

222 Gardens Way, Hilltown, MO 65555 573-555-4444 • www.ozarknursery.com

Business card size ads not acceptable. No Missouri Mulch logo present. No Missouri Mulch image or product present.

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3/5/2008

FORM 1

MISSOURI MULCH PARTICIPATION AGREEMENT

To be sent to apply for the Missouri Mulch Co-Op Plan

Dealer Information

Company or Dealership Name: ______________________________________________

Tax ID No.: _____________________________________________________________

Address: ________________________________________________________________

City: ___________________________________________________________________

State: __________________________________________________________________

Zip: ___________________________________________________________________

Primary Contact Person: ___________________________________________________

Phone: _________________________________________________________________

Fax: ___________________________________________________________________

Email: _________________________________________________________________

Signatures:

____________________________

____________________________

Missouri Mulch

Participating Dealer

___________________________

___________________________

Date

Date

Requirements

Before submitting a claim, you must be approved on this sheet. Missouri Mulch reserves

the right to modify or cancel this program with 30-days advance written notice.

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FORM 2

MISSOURI MULCH ADVERTISING APPROVAL REQUEST

To be sent to prior to ad running in TV, radio, newspaper, billboard, etc…

Dealer Information

Company or Dealership Name: ______________________________________________

Primary Contact Person: ___________________________________________________

Phone: _________________________________________________________________

Media Information

Type of Media That Will Be Used:

Newspaper:

Radio:

Magazine:

Billboard:

Other: __________________________________________________________________

Size or Length of Media:

Print Size: ________columns x ________inches

Broadcast Length: _____30 seconds _____60 seconds ______Other

Net Ad Cost: $______________

Dates Ad Will Run (for broadcast media schedule, please indicate date ad ran and attach

affidavit of performance)

Start Date:

End Date:

Total Due Dealer: $_____________

Signatures:

____________________________

____________________________

Missouri Mulch

Participating Dealer

___________________________

___________________________

Date

Date

Requirements

This form must be completed and signed by both parties prior to ad running. Missouri

Mulch reserves the right to modify or cancel this program with 30-days advance written

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3/5/2008

FORM 3

MISSOURI MULCH POST ADVERTISING REQUEST

To be sent to along with tear sheet or other proof of advertising.

Dealer Information

Company or Dealership Name: ______________________________________________

Primary Contact Person:____________________________________________________

Phone:__________________________________________________________________

Media Information

Type of Media Used:

Newspaper:

Radio:

Magazine:

Billboard:

Other:

Size or Length of Media:

Print Size: ________columns x ________inches

Broadcast Length: _____30 seconds _____60 seconds ______Other

Net Ad Cost: $______________

Dates of Ads (for broadcast media schedule, please indicate date ad ran and attach

affidavit of performance)

Start Date:

End Date:

Total Due Dealer: $_____________

Signatures:

_______________________________

______________________________

Missouri Mulch

Participating Dealer

______________________________

___________________________

Date

Date

Requirements

References

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