VROUW
Positive
Defining the discussion
Original
Close to home
Recognizable
Surprising
Realistic
Non-stop access from any location
Core values
VROUW
VROUW platform
The VROUW
platform
reaches
25% of all
women in the
Netherlands!
(woman readers)
Source: NOM Print Monitor 2013-I/2013-II/ STIR May 2013 NOM-STIR data merge file
VROUW magazine
1,363,000 readers per week
VROUW glossy
20,000 subscribers
100,000 circulation
VROUW page in De Telegraaf
1,811,000 readers per day
VROUW.nl
1,879,640 unique visitors per month
8,255,700 page views
including VROUW webshop
VROUW newsletter
65,000 newsletter subscribers
16,900 (26%) opens
6,929 (41%) clicks
VROUW app
11,000 reach with 82,000 downloads
522,000 page views
VROUW social
12,000 followers on Twitter
27,500 likers on Facebook
with an IMP of 19.56
Reach
Target group
Busy life
Both feet on the ground
Knows what
she wants
Loyal friend
Dutch woman
30-55 years
intermediate or higher
professional education
Modern
Caring
Spontaneous
Profile
VROUW is there for Dutch
women. VROUW enriches
their lives from a feminine
perspective. It’s the
ultimate place for them to
find daily inspiration,
relaxation, advice and a
sense of connection to
other women.
The VROUW platform incorporates various media, each with
its own strengths. Where readers primarily find the
emotions behind the news and inspiration in the
magazine, the online options contribute current relevance,
relaxation and connection to other women. VROUW
magazine, enclosed with De Telegraaf every weekend, can
justifiably be considered the biggest women’s magazine
in the Netherlands. VROUW.nl is one of the biggest
women’s websites in the Netherlands. Thousands of
women also find their way to VROUW on social media, in De
Telegraaf and on mobiles.
VROUW
VROUW fulfils its
readers’ most
Editorial cornerstones
Fashion & Beauty
Food & Fun
Health
Psychology & Relationships
Parent & Child
Real people with
real stories
VROUW
excites
“Our readers are incredibly
engaged in VROUW.
You could really call them
our fans. The response rate
to our appeals, articles and
contests is amazingly high.
Their enthusiasm makes it a
true pleasure to make
VROUW for them!”
Sponsoring Weekly Menu (print)
Weekly Menu
Breakfast in bed with Lidl products
Cover model sponsoring (print)
Expresso sponsored the cover model with a mention on the news page
Online promotion package S
Give-a-way with widget and item on the homepage as advertorial on VROUW.nl with reference to its own action page
Own action page VROUW.nl
VIDEO
Online promotion package M
Item (advertorial) and widget on the homepage
of VROUW.nl and own action page
Own action page VROUW.nl
Print & Online collaboration with promotional package (adapted)
LIDL
Video advertorial on your own action page
with every week a different theme
Advertorial on the homepage with link to
your own action page Advertorial in
Print & Online collaboration with promotional package L
ZEEMAN
Win promotions with various items (advertorial) at homepage and action pages supplemented by
polls
Advertorial in VROUW magazine
Print & Online collaboration with promotional package XL
Action page with results research VROUW.nl
Various reports of
Street Request on VROUW.nl
Series of advertorials in VROUW magazine; Street Request; 7 questions about ...; Advertisement Results from TMG (BCO) research in advertorial in VROUW magazine Street Request with item as advertorial in VROUW magazine
Advertorials, poll, and widget on the homepage of VROUW.nl and item in the newsletter (advertorial)
Quiz; Kind of shopping;
Call on the VROUW Facebook page
Both call and rash TestPanel with widget and item (advertorial) on the homepage of VROUW.nl and visible
on action page
TestPanel (print & online)
Visibility on the section TestPanel within
VROUW.nl Own article as
advertorial on VROUW.nl
Result page from TestPanel section on
VROUW.nl
½ advertorial in VROUW magazine
Branded content special (print & online)
On the homepage of VROUW.nl a banner (Medium Rectangle), widget and items (advertorials)
Own section on VROUW.nl with various articles, poll and a
banner (Half Page Ad)
With own article pages included a banner (Half Page Ad) Flip cover Special in
VROUW magazine (edition Slim, fit & healthy) of 9 pages
WEIGHT
WATCHERS
Branded Video (online)
On the homepage of VROUW.nl a video banner and item (advertorials)
Own action page and video item on VROUW.nl
Advertorial in VROUW magazine
Pamper package (print & online)
Ga mee met een product in de
VROUW verwenpakketten
Or create your own package Pampering packages as readers offer in VROUW magazine and visibility on VROUW.nl and in the newsletter
Readers Offer (print & online)
Premiere opportunities with film companies
Travel deals especially for readers of VROUW
Always refer to the online action pages
Book Packages specially formulated
Webshop (print & online)
VROUW newsletter
VROUW webshop Advertisement in
Pluspropositions (print)
Sachet with a sample of Lipton Tea on the cover of VROUW magazine
Corner ad or cover fit also possible on the front page
Mobile
Banner in the VROUW app Offer products or recipes
VROUW events
Sponsoring options for the VROUW modelling contest
VROUW events
Several sponsorship opportunities and adding own sports
VROUW events
Various sponsoring opportunities, workshops and fashion show participation during the VROUW friends weekend
