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Safe Harbor Statement

The following is intended to outline our general product direction. It is intended for

information purposes only, and may not be incorporated into any contract. It is not a

commitment to deliver any material, code, or functionality, and should not be relied upon

in making purchasing decisions. The development, release, and timing of any features or

fu tio ality des ri ed for Ora le s produ ts re ai s at the sole dis retio of Ora le.

(3)

WHY Oracle Database 12c ?

You should start migrate now !

Jaroslav Malina

Senior Channel Sales Manager

Czech & Slovakia

Oracle Systems

October 14, 2014

(4)

Oracle Corporation

INNOVATION

$36.9B in revenue on a trailing

twelve-month basis*

2

nd

largest Enterprise Software co.

#1 in 50 product/industry categories

Invested $24B in R&D, $50B on more than

80 acquisitions since 2004

390,000 customers in 145 countries

25,000 partners

115,000 employees

34,000 developers and engineers

18,000 customer support specialists,

speaking 29 languages

18,000 implementation consultants

15 million developers in Oracle online

communities

2 million students supported annually

900 independent Oracle user groups with

500,000 members

(5)

Mobile

Computing

Social

Analytics and

Big Data

Cloud

BLOG

SMART METER

(6)

Enterprise Computing Trends

GLOBALIZATION

9 Billion

Internet Devices

in 2012

50 Billion

by 2020

DATA EXPLOSION

90%

Created within

Last Two Years

50X Growth

by 2020

RISE OF MOBILITY

6 Billion

Mobile Subscribers

87%

of World s

Population

Mobile Data

78%

CLOUD

MODERNIZE

TO SURVIVE

Lots of

20 year-old

Legacy

Applications

90%

of new software

delivery for public

cloud

Public IT cloud

services will grow

to

$107B

in 2017

(7)
(8)

Current Trends : In-Memory

Cost of Memory drops 30%

every 12months

Difference in performance

between disk and memory

Typical enterprise servers

now ship with 128GB of

memory. Most can now

easily accommodate 1TB

I Me ory ill ha e a lo g

term disruptive impact by

radically changing users

expectations, application

design principals, products,

architectures and vendor

strategy

(9)

Current Trends : Development

Developers are required to

develop not for a single

framework but many

Developers are looking for

new means to innovate

faster and maintain

application more easily

IT is required to do the

same amount of work

whilst delivering a 50%

reduction in costs

One of the greatest

challenges to embracing

new development

approaches is the

integration with the

enterprise

(10)

Continuous Oracle Database Innovations

Preser i g custo er s i est e t through each e Co puti g Era

Stored Procedures

Partitioning

Parallel Query

Unstructured Data

Resource Management

Real Application Clusters

Data Guard

XML

Exadata

Multitenant

In-Memory

JSON

Big Data & Cloud

Internet

(11)

Database Innovations over the last 12 Months

Database

12.1.0.2

In-Memory

Big Data & No SQL

Hadoop Encryption

NoSQL 3.0

Big Data SQL

Developers

SQL/JSON ANSI Standard

REST Data Services

JSON support

Engineered Systems

Exadata X4-2

ODA X4-2

BDA X4-2

Exadata X4-8

Recovery Appliance

Public Cloud

Backup Service

Database Service

Security

Key Vault

(12)

Main reasons to adopt 12c - #1

(13)

Accelerate OLTP

Real Time Analytics

No Changes to

Applications

Exploit latest

generation hardware

CPU

Oracle Database In-Memory Goals

(14)

Breakthrough:

Dual Format In-Memory Database

BOTH

row and column

in-memory formats for same table

Simultaneously active and

transactionally consistent

Analytics & reporting use

New

Column format

(15)

Oracle In-Memory Applications

Cost Management

1003X Faster

Financial Analyzer

257 Times Faster

Transportation

Management

1030 Times Faster

Sales Order

Analysis

1700 Times Faster

Receivables

Management

3500X Faster

Demand & Supply

Planning

82 Times Faster

Promotion Planning

76 Times Faster

Time & Labor

1354 Times Faster

Marketing

104X Faster

Financial

Consolidation

257 Times Faster

Call Center Query

1245 Times Faster

Management

Reporting

129 Times Faster

(16)

Oracle Database In-Memory Customer Experience

Schneider Electric analysis of up to 2 billion General Ledger entries

0

20

40

60

80

100

2B

300K

30K

S

e

c

o

n

d

s

Analytics Query Results

Row Format

Column Format

Analytic queries

7-128x

faster

OLTP transactions

5-9x

faster

(17)

Main reasons to adopt 12c - #2

(18)

Journey to Database as a Service

Silos

Complex

Standardized

Simple

Consolidated

Efficient

Cloud

Agile

(19)

Co

nsol

ida

ti

o

n

Densi

ty

Oracle Multitenant

High consolidation density, transparent to existing applications

Share Servers

Share Servers & OS

Share Servers, OS, & Database

(20)

New architecture for consolidating databases and simplifying operations

Oracle Multitenant

ERP

CRM

DW

Self-contained PDB for each application

Applications run unchanged

Rapid provisioning (via clones)

Portability (via pluggability)

Shared memory and background processes

More applications per server

Common operations performed at CDB level

Manage many as one (upgrade, HA, backup)

Granular control when appropriate

(21)

Database Platform as a Service vs. Infrastructure as a Service

Automation Simplifies and Speeds Up Database Provisioning

IaaS Database Provisioning

PaaS Database Provisioning

Select

Image

(11g 12c,

shape, size)

Install

Database

(DBCA)

Configure

Components

Size &

Tune

(Memory)

Configure

Backup

(RMAN)

Monitoring

(Cloud Portal)

Database

Ready for Use

Streamlined Intelligent Automated Orchestrations

Select

Configuration

(11g, 12c,

shape, size,

features, prefs)

Database

Ready for Use

(22)

Database Platform as a Service: Monitoring & Management

(23)

Oracle Database as a Service

Enables Coexistence and Migration

Oracle Cloud

CoExistence and Migration

Same Architecture

Same Standards

Same Products

Transparently move workloads between

on-premises and public cloud

(24)

Multitenancy implemented by the Database, not the Application

Multitenant for Software as a Service

(25)

Fast Provisioning, Snapshot Clones

0

5

10

15

20

25

Non CDB

PDB

Clone PDB using

Copy-on-Write File System

Time Taken to Provision New Database

Database as a Service for Development

Development Container

Original

PDB

Clone

of PDB

Snapshot

Clone of PDB

(26)

Main reasons to adopt 12c - #3

(27)

Overcoming Barriers to Adoption of New Technologies

INTEGRATION

SKILLS

SECURITY

Engineered

Systems

SQL on

All Data

Database

Security on

SQL

B

(28)

Adoption of Traditional vs Engineered Systems

Ho likel is it that our orga izatio ill utilize co erged s ste s o er the e t 3 ears ?

July 2012

13.7%

2.7%

1.3%

2.3%

4.0%

14.3%

16.3%

13.0%

8.7%

2.3%

21.3%

0 = Not at all Likely

1

2

3

4

5

6

7

8

9

10 = Extremely Likely

0%

20%

40%

60%

80%

1.0%

1.0%

2.9%

1.3%

3.9%

4.5%

4.5%

12.7%

6.2%

1.6%

60.4%

0 = Not at all Likely

1

2

3

4

5

6

7

8

9

10 = Extremely Likely

0%

20%

40%

60%

80%

July 2013

(29)

Engineered Systems for Oracle Database

Exadata

Super

Cluster

Big Data

Appliance

Recovery

Appliance

Database

Appliance

(30)

Big Data Management System

Advanced Query & Analysis

Full Power of SQL and Advanced Analytics

Leverages All Your Data

Relational, Hadoop and NoSQL

Secure

Unified Governance on All Data

Fastest Performance

Utilize SQL Processing Across the Platform

Transparent to Applications

(31)

The Power of Oracle SQL

for a ide ariet of Big Data t pes

Structured data

Nu eri , stri g, date, …

Row and column formats

Unstructured data

LOBs

Text

XML

JSON

Spatial

Graph

(32)

Big Data Analytics Challenge

Separate silos of information to analyze

(33)

Data Analytics Challenge

(34)

What customers want

Rich, comprehensive SQL access to all enterprise data

(35)

Introducing

Oracle Big Data SQL

Massively Parallel SQL Query across Oracle, Hadoop and NoSQL

Oracle Database 12c

Offload Query to

Exadata Storage Servers

Small data subset

quickly returned

Offload Query to

Data Nodes

SQL

data

subset

SQL

(36)

Main reasons to adopt 12c - #4

(37)

Oracle Database Security Defense in Depth

Masking & Subsetting

DBA Controls & Cyber Security

Encryption & Redaction

PREVENTIVE

Activity Monitoring

Database Firewall

Auditing and Reporting

DETECTIVE

ADMINISTRATIVE

Privilege & Data Discovery

Configuration Management

Key & Wallet Management

New

(38)
(39)

Provide continued

access to data

Oracle Database 12c

Reduce the cost of

storing data

Simplify the

consolidation of

Oracle databases

Ensure secure

access to data

(40)

Oracle Database 12c

Exploit memory to

improve

performance

Continue to

improve

consolidation

Simplify access to

Big Data

Improve

application

developers

experience

(41)

References

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