Chapter II

METHODOLOGY AND PRESENTATION OF DATA METHODOLOGY AND PRESENTATION OF DATA

II.. RREESSEEAARRCCH H DDEESSIIGGNN

Th

The e rereseseararchechers rs usused ed ththe e dedescscririptptivive e memeththod od ththat at dedetetermrminines es ththe e fafactctororss influencing the target market in decision making as when to avail the services. It involves influencing the target market in decision making as when to avail the services. It involves

the

the proprocescess s of of obtobtainaininging, , claclassissifyifying, ng, analanalyziyzing, ng, and and allallottotting ing datdata a abouabout t sitsituatuationions,s,

 processes, practices and trends that may be interpreted meaningfully (Boing,2!".  processes, practices and trends that may be interpreted meaningfully (Boing,2!".

IIII.. RREESSEEAARRCCH H RREESSPPOONNDDEENNTTSS

The

The resresearearchechers rs collcollectected ed the the priprimarmary y datdata a whiwhich ch can can be be ac#ac#uiruired ed frofrom m thethe

responses of the people by providing #uestionnaires from the vicinity of Taguig $ity, responses of the people by providing #uestionnaires from the vicinity of Taguig $ity,

%istrict II which consist of thirteen (&'" barangays. %istrict II which consist of thirteen (&'" barangays.

IIIIII.. RREESSEEAARRCCH TH TEECCHHNNIIQQUUEESS

The

The researesearcherrchers s used simple random sampling techni#ue. In used simple random sampling techni#ue. In this techni#uethis techni#ue, , eacheach

member of the population has an

member of the population has an e#ual chance of e#ual chance of being selectbeing selected as ed as a subect. The entirea subect. The entire

 process

 process of saof sampling is mpling is done done in in a a single step single step with ewith each ach subect selected subect selected independently independently of of  the other members of the population (Bouing,2!".

the other members of the population (Bouing,2!".

The city of Taguig is a highly urbanized city located in south)eastern portion of *etro *anila in the +hilippines.- _{/rom a thriving fishing community along the shores}

of 0aguna de Bay, it is now an important residential, commercial and industrial center. 1ccording to the 2& census, it has a population of --,-!'.'

The local government of Taguig currently administers /ort Bonifacio, considered as one of *etro *anila3s central business districts alongside *akati $B% and 4rtigas $enter . 4ther future developments in the city include 1rca 5outh (formerly known as /ood Terminal Incorporated" 1yala 0and3s !)hectare business and lifestyle district,

6_{and0aguna de Bay 0akeshore %evelopment along the Bulacan78izal7*anila7$avite}

8egional 9:pressway ($) 8oad".

V. RESEARCH INSTRUMENT

The researchers formulated self)made #uestionnaire with ten (&" #uestions focusing on the customer profile, body massage and spa and other related #uestions. The

#uestionnaire was validated by the feasibility adviser before the final distribution of the

same to the respondents.

The total population and age grouping of Taguig $ity were obtained from the

2&- ;ational $ensus 4ffice of Taguig $ity.

Table 1

Age Grou

1ge <roup +opulation %istribution

=nder 6 &2,!> 2.6

67 ? 62,2!? &.&

&7 &- 2,!-? &2.&

&67 &? 6?,6'! &&.6

27 2- &,!>2 &&.? 267 2? &,2>2 &&.> '7 '- 66,6! &.! '67 '? -6,62 >.> -7 -- '>,-' !.--67 -? '&,>'2 .& 67 6- 26,>66 6. 667 6? &>,?-? '.! 7 - &',> 2.6 67 ? !,&?2 &.-!7 !- 6,&-& &. !67 !? 2,>- .

> andabove 2,2&

.-Total 6&>,!? 1!!

5ource@ 2&& ;ational $ensus of Taguig $ity ([email protected]&&2C+D 2/inalE5pecial28eleaseETaguig ;ew.pdf ".

• The researchers used the age bracket of 2 to - as the target market of the

 business which totaled to'6',&'.

The researchers used the 5lovinFs /ormula to determine the needed number of 

respondents and divided the results thereof in to four (-" groups of 

researchers.

The researchers conducted the survey through the use of #uestionnaires.

The researchers grouped themselves (each group with three ' persons" and

the business found atG Cilla Teresa Cill., 5ampaguita 5t., Brgy.

*arulas,Calenzuela $ity.

8espondents were given enough time to answer all the #uestions. The researchers thereafter tabulated and tallied the data.

VII. SAMPLE SI"E COMPUTATION

The researchers used the 5lovinFs /ormula to determine the needed number of  respondents ([email protected]+ilmathe2&Achapter)?)sampling)and)statistical)

tool".

/ormula@

n H ;

here@

 ; H the number of people who #ualifies in the area of study.

n H number of needed respondents.

e H margin of error which is 6.

5olution@ n H '6',&' & J('6',&'"

(

)

n H '??

VIII. PRESENTATION ANALYSIS AND INTERPRETATION OF DATA

QUESTIONNAIRE RESULTS

Table #

Age Pro$%le o$ &'e Re(o)*e)&(

Age Fre+ue),- Per,e)&age

2)26 &?2 ->

2)'' && 2!.6

'-)-& -> &2

-2andabove -? &2.6

Total // 1!!

Table 2 and /igure 2 show that maority are@ 2)26 years old with ->K 2)'' years old with 2!.6K'-)-& years old with &2. 5urvey results showed that respondents

with ages 2)26 years old and 2)'' years old have the highest percentage of the

F%gure #

-> 2!

&2 &'

Age Pro$%le o$ &'e Re(o)*e)&(

&> ) 26 2 ) '' '- ) -& -2 and above

Table 

Ge)*er Pro$%le o$ &'e Re(o)*e)&(

Ge)*er Fre+ue),- Per,e)&age

*ale &> -2

/emale 2'& 6>

T4T10 // 1!!

Table ' and /igure ' show that maority of the respondents are female with 6> and male with -2. /emale customers are more likely to come when the business started

-2 6>

Ge)*er Pro$%le o$ &'e Re(o)*e)&(

*ale /emale

F%gure 

Table 0

Re(o)*e)&( E2lo-2e)& S&a&u(

O,,ua&%o) Fre+ue),- Per,e)&age

9mployed &? -!

5elf)9mployed &''

'-4thers ! &?

T4T10 // 1!!

Table - and /igure - show that the maority of the respondents are employed with

-!K'-  are self)employedKand&? of the respondents represent students and

unemployed. The business more likely e:pects to have employed and self)employed and students to be its customers.

F%gure 0

-!

'- &?

Re(o)*e)&(3 E2lo-2e)& S&a&u(

9mployed 5elf ) 9mployed 4thers@ 5tudent, =nemployed

Table 4

Mo)&'l- I),o2e o$ Re(o)*e)&(

Mo)&'l- I),o2e Fre+ue),- Per,e)&age

+&&,. 7 +2-,???. 2-> 2

+26,. and above &6& '>

Table 6 and /igure 6 illustrate that > of the respondents have a monthly

income of +&&,. 7 +2-,???.K while '2 have a monthly income of +26,.

and above. It shows that the respondents are capable of obtaining the services that being offered by the business.

F%gure 4

2 '>

Mo)&'l- I),o2e o$ Re(o)*e)&(

+&&,.)+2-,???. +26,. and above

Re(o)*e)&( 6'o Go &o Sa

Fre+ue),- Per,e)&age

Les 2!& >

 ;o &2> '2

To&al // 1!!

Table  and /igure  illustrate that maority of the respondents go to spa with

>K while '2 of the respondents do not. It shows that maority of the respondents

indeed go to spa to avail of massage and spa services.

F%gure 5

> '2

Re(o)*e)&( 6'o Go &o Sa

Table 7

Fa,&or( Co)(%*ere* %) C'oo(%)g 8o*- Ma((age a)* Sa

Fa,&or( Fre+ue),- Per,e)&age

5ervice &>6 -!

+rice &6 '!

$onvenience - &

To&al // 1!!

Table ! and /igure ! show the factors being considered by customers in choosing

 body massage and spa, -! preferred service, '! of the respondents chose price, and

& chose convenience.

F%gure 7

'!

-! &

Fa,&or( Co)(%*ere* %) C'oo(%)g 8o*- Ma((age a)* Sa

Table 9

Fre+ue),- o$ V%(%&

M%)u&e( Fre+ue),- Per,e)&age

4ncea week &-? '>

*onthly &2! '2

Twice aweek &2' '&

Total // 1!!

Table > and /igure > illustrate that maority of the respondents go to the spa once

a week with '>K while others go to body massage on a monthly basis with '2 and

twice a week with '&. $ustomers usually go to the body massage and spa to rela: even with their busy lifestyle.

F%gure 9

'>

'& '2

Fre+ue),- %) Go%)g &o a 8o*- Ma((age a)* Sa

4nce a week Twice a week *onthy

Table /

Fre+ue),- o) &'e Ser:%,e( O$$ere*

Ser:%,e( O$$ere* Fre+ue),- Per,e)&age

*assage &!-

--/oot 5pa &-2 '

Dilot with Centosa >' 2

To&al // 1!!

Table ? and /igure ? show the services availed by the customers when going to a

 body massage and spa. -- of the respondents chose massage, ' prefer foot spa,

F%gure /

44%

36% 20%

Fre+ue),- o) &'e Ser:%,e( O$$ere*

*assage /oot 5pa

Dilot with Centosa

Table 1!

Nu2ber o$ Re(o)*e)&( Co2a)%o) 6'o V%(%& a Sa

5olo &2? '2

+artner & 2!

ith /amily *embers ?

2-ith /riends > &!

To&al // 1!!

Table & and /igure & illustrate the number of companion accompanying the

respondents when going to body massage and spa, '2 of the respondents go 5olo, 2! with a +artner, 2- with /amily *embers, and &! with /riends.

F%gure 1!

'2

2! 2-

&!

Nu2ber o$ Re(o)*e)&(3 Co2a)%o)( 6'o V%(%& a Sa

Table 11

Fre+ue),- o$ &'e Pr%,e O$$ere*

Pr%,e Fre+ue),- Per,e)&age

+&.)+'??. &>> -!

+-.)+??. &2 -

+!.)+???. 2! !

+&,. and above 22 

To&al // 1!!

Table && and /igure && show the preferred price of the respondents, +&. 7 

+'??. got the highest percentage with -!, +-. 7 +??. with -, ! for  +!.7 +???., while +&,. and above have .

-! -

! 

Fre+ue),- o$ &'e Pr%,e O$$ere*

+&. ) + '. +-. ) + . +!. ) + ?. +&,. and above

Table 1#

6%ll%)g)e(( &o Tr- a Ne;l- Oe)e* 8o*- Ma((age a)* Sa %) Vale)<uela

C%&-Fre+ue),- Per,e)&age

Les '-? >>

 ;o 6 &2

To&al // 1!!

Table &2 and /igure &2 illustrate the willingness of the respondents to try a newly

opened spa center in Taguig $ity with >>K while &2 of the respondents are not interested. It shows that the business will have a higher chance of gaining profit because

of the higher percentage of willingness of the respondents.

>> &2

6%ll%)g)e(( &o Tr- a Ne;l- Oe)e* 8o*- Ma((age a)* Sa %) Vale)<uela

C%&-Les ;o

Su22ar- o$ Que(&%o))a%re Re(ul&(

The researchers obtained '?? respondents using the 5lovinFs formula from the

'6',&' target population that has been taken in age bracket of 2 to - years old at the  ;ational $ensus 4ffice of Taguig $ity. Based on the results in the age group that were

tallied, maority of the respondents are female respondents between ages 2)- years old.

The results further showed that most of the respondents are employed with the monthly income of +&&, . ) +2-,???..

8esults likewise showed that maority of the respondents go to body massage and spa center and the factors that attracts them in availing it is service. 1lso, the respondents

in choosing a body massage and spa services preferred to pay a fee ranging from

+&.)+'??.. /inally, the result showed that maority of the respondents are willing

to try a newly established body massage and spa in Taguig $ity, namely, M9;CIN Body *assage and 5pa, with >>.